How to Do Keyword Research 2019

Table of Contents

a person sits before a large monitor displaying colorful graphs and lists of trending search terms.

How to Do Keyword Research 2019: Your Comprehensive Guide

Navigating the dynamic terrain of keyword research is crucial for any content strategist aiming to thrive in the digital marketplace.

As the cornerstone of search engine optimization, mastering the art of uncovering valuable keyword ideas can elevate one’s content and secure its visibility on search engine results pages.

With the right tools and techniques, users can unlock insights into customer search behavior, optimize their content strategy, and ultimately drive more organic traffic to their sites.

Keep reading to discover how SearchAtlas’s Keyword Researcher Tool empowers you to streamline this pivotal process and stay a stride ahead of your competition.

Key Takeaways

  • Keyword Research Is Essential for Aligning Content With User Searches and Intent
  • Using the Right Keyword Research Tools Helps Identify Valuable Keywords Based on Volume, Competition, and Relevance
  • Long-Tail Keywords and Synonyms Enhance SEO by Targeting Specific Queries and Contexts
  • Regular Analysis and Adaptation of Keyword Strategies Are Crucial for Sustained SEO Success
  • Strategic Keyword Placement in Content and on-Page SEO Elements Improves Search Rankings and User Engagement

Understanding the Basics of Keyword Research

a person sits at a desk with a computer, surrounded by marketing strategy papers and a search engine on the screen.

At the heart of any successful SEO strategy, keyword research acts as a navigational tool, steering content creation towards the interests and queries of a target audience.

This foundational process involves the identification and analysis of words and phrases that potential customers use when searching online.

Critical for maximizing visibility in search engine results pages, keyword research informs marketers and content creators not only of the terms to target but also reveals the underlying user intent, guiding the crafting of relevant and valuable content.

It’s a strategy that can profoundly impact a website’s Organic Search Results, making it indispensable for anyone looking to elevate their digital presence.

Defining What Keyword Research Entails

Defining keyword research involves understanding it as the systematic approach used to discover the actual search terms people enter in search engines. This lays the groundwork for optimizing web content, ensuring alignment with the audience’s interests and queries.

By utilizing a robust keyword research tool, marketers and content strategists can unlock valuable insights about the volume, competition, and relevance of these search terms to guide their content strategy:

  • Volume refers to the number of searches for a particular keyword over a certain period, indicating potential traffic to a web page.
  • Competition demonstrates how many sites are vying for top rankings with the same keyword, signaling the difficulty of ranking for that term.
  • Relevance assesses how closely a keyword aligns with the content offered by the site, which is crucial for attracting the right audience.

Reasons Why Keyword Research Is Crucial for SEO

Embarking on keyword research is indispensable for SEO because it enables content creators to identify and focus on terms that have the potential to draw in significant traffic. By targeting keywords aligned with their content, websites improve the odds of appearing higher in Search Engine Rankings, which often translates to increased visibility and user engagement.

Further, a meticulous approach to keyword research ensures that the efforts in content creation and SEO address the needs of the target market. It forms an integral link between the business’s goals and the customer’s expectations, fostering content that resonates and performs well in search engine results pages.

Keyword Research Component SEO Significance
Volume Indicates potential website traffic for a keyword.
Competition Reflects the challenge in ranking for a keyword.
Relevance Ensures content aligns with searcher intent.

Beginning Your Keyword Research Journey

a person standing at the entrance of a labyrinth, ready to navigate its complex paths armed with a compass and a notepad.

Embarking on keyword research is a strategic expedition where the first step is to clearly define the niche and goals of a business.

Recognizing the unique segment of the market a website intends to serve, coupled with establishing clear objectives, forms the cornerstone of a targeted keyword research.

This initial phase paves the way for brainstorming sessions, where marketers and content strategists distill their insights into tangible keyword ideas.

These ideas are the seeds that have the potential to blossom into a well-tuned content strategy, capable of capturing the attention of the right audience, at the right time, and for the right reasons.

Identifying Your Niche and Goals

Embarking on the journey of keyword research, one must first pinpoint the unique niche they aim to capture. This constitutes recognizing the specialized segment of the market or the particular area of expertise that the content will address.

Setting well-defined goals is equally imperative; these objectives dictate the course that keyword research will take. Goals might range from boosting website traffic, increasing customer engagement, to enhancing conversion rates.

  1. Pinpointing your market niche.
  2. Establishing clear, measurable goals.

Brainstorming Initial Keyword Ideas

As one navigates the early stages of keyword research, brainstorming emerges as a crucial exercise. This is where creativity intersects with strategic thinking, permitting marketers to amass a rich collection of terms that mirror their audience’s language and the insightful queries posed by potential customers. With a focus on both broad and niche topics, this creative process lays the groundwork for an informed approach to building a solid keyword foundation.

In this phase, the goal is to expand the scope of search vistas by examining topics from multiple angles, keeping the brand’s ethos and target audience in mind. Marketers are advised to consider industry trends, product features, and the unique selling propositions of their offerings. Accumulating a diverse list of keyword ideas at this juncture aids in setting a versatile and effective content strategy that resonates authentically with the intended audience.

Utilizing Tools for Effective Keyword Discovery

a strategist intensely scrutinizes a computer screen showing graph trends and search volume data.

In the ever-evolving landscape of search engine optimization, employing the right tools for keyword discovery is tantamount to a strategist’s success.

With the multitude of resources available, navigating through the best-fit options can dramatically streamline the process of uncovering valuable keywords.

Two indispensable tools emerge for this purpose: Google’s own Keyword Planner for foundational keyword data and the innovative for capturing the pulse of trending topics.

Both resources serve complementary roles, with one providing rich, data-driven insights and the other offering a window into the burgeoning interests that are capturing audiences’ attention.

Exploring the Google Keyword Planner

When laying the groundwork for keyword research, the Google Keyword Planner stands out as an essential tool in a digital marketer’s arsenal. It provides comprehensive data on keyword search volume, a critical aspect of gauging audience interest, and anticipated traffic.

This tool also assists in evaluating the level of competition for each keyword, offering insights that can significantly influence the strategic planning of content. By feeding directly into the development of an SEO strategy, Google Keyword Planner enables marketers to fine-tune their focus for better alignment with search engine algorithms.

Leveraging Trends With

Exploring the forefront of emerging trends is critical in keyword research, and serves as a premier destination for tapping into recent and upcoming movements in various industries. This platform offers a unique perspective by presenting topics that are not only trending but are positioned to grow in popularity, providing early insight for content strategy formulation.

Content strategists keen on staying ahead of the curve utilize to weave trending concepts into their SEO Campaigns. This integration supports a content marketing approach that is both contemporary and informed, designed to attract early adopters and engage audiences looking for cutting-edge information.

Expanding Your Keyword List Intelligently

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Proper keyword research is an iterative process that requires expanding one’s keyword list with strategic precision.

Crucial to this expansion are analytical approaches such as examining competitive landscapes and probing into the realm of related search queries.

By scrutinizing the keywords competitors rank for, content creators can identify gaps and opportunities within their own strategies.

And by delving into the ancillary terms that appear in related searches, they open up avenues to capture additional segments of their target audience.

These methods infuse a keyword list with not just volume, but also a strategic variety, enhancing the overall effectiveness of a content marketing campaign.

Analyzing Competitors for Keyword Insights

Analyzing competitors for keyword insights is an ongoing competitive intelligence practice that is instrumental in refining a content strategy. By assessing which keywords rivals are ranking for, businesses can not only identify high-opportunity areas but also discern gaps within their own keyword portfolio. This scrutiny sheds light on the competitive landscape, providing a blueprint for strategic content creation.

Competition analysis compels marketers to think beyond their existing keyword list, uncovering possibilities that could potentially be more lucrative. The process is a dual-edge sword: identifying what competitors may have overlooked enables a business to carve out its own niche, while understanding their strengths offers a benchmark for performance.

Competitive Analysis Aspect Value to Keyword Research
Ranking Keywords Helps in spotting competitors’ top-performing keywords.
Content Gaps Uncovers untapped keyword opportunities.
Market Benchmarking Sets a performance standard based on competitors’ keyword success.

Exploring Related Search Queries

Exploring related search queries is akin to unlocking a treasure trove of insights that can significantly enrich a keyword list. By paying attention to the ancillary phrases and questions that populate the bottom of search engine results pages, one gains access to a broader spectrum of user interest, expanding the potential reach of their content.

This practice not only aids in understanding the broader context in which core keywords are used but also in pinpointing long-tail keywords that could drive targeted traffic with higher conversion potential. Utilizing this tactic, strategists sharpen their focus on user intent, thereby elevating the relevance and appeal of their website’s content to their intended audience.

Assessing the Value of Potential Keywords

a marketer gazes intently at a computer screen displaying colorful graphs and analytics tools while taking notes.

In the dynamic realm of keyword research, discerning the true value of potential keywords is imperative for any successful SEO campaign.

At this juncture, one must delve into the critical process of evaluating search volumes and understanding the competitive landscape.

Equally essential is the consideration of keyword relevance and the intent of users conducting searches.

These elements are the cornerstone of an informed strategy, enabling marketers to prioritize keywords that offer the greatest potential for driving traffic and achieving business objectives.

The subsequent exploration into these factors will shed light on how to select keywords that are not just popular, but also highly effective and aligned with the desired outcomes of SEO efforts.

Evaluating Search Volume and Competition

Ascertaining the search volume for keywords is a primary metric of success in keyword research. It denotes the number of times users search for a specific term, a direct indicator of traffic potential to a website.

  1. Evaluate keywords using search volume data.
  2. Analyze the intensity of competition for each term.
  3. Identify high-potential keywords for content optimization.

Comprehending the level of competition is equally vital; it points to the number of websites attempting to rank for the same terms, signaling the effort required to achieve top placement in search engine results. This combination of search volume and competition assessment shapes a strategic foundation for selecting keywords that balance reach and attainability.

Considering Keyword Relevance and User Intent

Assessing the value of potential keywords requires careful consideration of how well each keyword aligns with the interests and desires of the target audience. Content strategists must weigh the relevance of keywords to ensure that they reflect the topics and solutions that users are actively seeking, thus maximizing the efficacy of content in meeting user needs.

Understanding user intent is fundamental to selecting keywords that go beyond surface-level relevance. It involves discerning the purpose behind a user’s search query, whether they aim to learn, to purchase, or simply to find a specific website. By focusing on user intent, content is tailored precisely to satisfy the searcher’s requirements, improving engagement and increasing the likelihood of favorable SEO outcomes.

Advanced Keyword Research Techniques

a group of marketers strategizing around a computer with analytics on the screen showing search trends and keyword performance metrics.

As the digital marketing landscape continues to evolve, so do the approaches to keyword research.

Advanced techniques have emerged, enabling marketers to dig deeper into the intricacies of search behavior, thereby refining their SEO strategies.

Harnessing the power of long-tail keywords and effectively incorporating synonyms and related phrases into a content strategy are two such methods.

These tactics help secure an edge in a highly competitive market, ensuring a comprehensive and targeted reach while catering to the specific nuances of user queries and search patterns.

Harnessing the Power of Long Tail Keywords

Mastering long-tail keywords is essential for search engine optimization as it taps into the specific and often less competitive queries that users type into search engines. Unlike shorter, more generic keywords, long-tail keywords typically have a lower search volume, yet they boast higher conversion rates due to their specificity and alignment with user intent. By strategically incorporating these phrases into content, websites can attract more qualified traffic and improve their visibility for niche searches.

Content creators aiming to optimize their digital outreach find that integrating long-tail keywords can meaningfully connect with a target audience’s detailed and direct inquiries. This practice not only enhances the user experience by providing exactly what searchers are looking for but also enables sites to stand out in the vast online landscape. With a careful selection of long-tail keywords, businesses ensure their content resonates with a focused market segment, thus strengthening their authority within a given niche.

Incorporating Synonyms and Related Keywords

In the lexicon of search engine optimization, considering synonyms and related keywords stands as an advanced technique that bolsters the reach of content. By weaving in a variety of semantically related terms, content creators can enhance a webpage’s relevance and visibility across a wider array of search queries.

This strategic inclusion captures the essence of semantic search, which acknowledges the context and intent behind user queries, not just the literal phrasing. Marketers who adeptly integrate these related terms ensure a robust content strategy that caters to the complex and varied nature of search engine inquiries.

Sorting and Prioritizing Your Keywords

a marketer stands before a large digital screen, organizing colorful virtual sticky notes into different sections representing keyword priorities.

As the digital market evolves, so does the practice of keyword research, remaining a cornerstone of effective search engine optimization.

Keyword prioritization stands at the core of this practice, directly influencing how well a brand connects with its audience.

This stage requires meticulous analysis and strategic foresight.

Marketers must sift through their extensive keyword lists, categorizing each term not only by purchase intent but also by its potential return on investment.

This critical step ensures that businesses focus their efforts on keywords that promise the greatest impact on their growth and revenue, paving the way for a content strategy that is both lucrative and user-centric.

Categorizing Keywords by Purchase Intent

Categorizing keywords by purchase intent is an artful balance of psychology and analytics. It separates search terms into the distinct funnels of the buyer’s journey: awareness, consideration, and decision. This delineation helps in Crafting Content that directly aligns with where the customer is in their purchasing process, from initial inquiry to readiness to buy.

Effective categorization requires a deep dive into keyword metrics and user behavior: a process of identifying which keywords serve as signals of intent to buy, and which ones signify a searcher’s need for information. By arranging keywords using these insights, marketers can tailor content to guide potential customers seamlessly through the sales funnel.

Purchase Intent Category Keyword Focus Content Goal
Awareness Informational queries Educate the audience
Consideration Comparative keywords Showcase benefits
Decision Transactional terms Drive conversions

Prioritizing Based on Potential ROI

Prioritizing keywords based on potential ROI involves a keen analysis of which terms are likely to generate not just traffic, but meaningful conversions. This discerning process focuses on identifying keywords that correlate closely with revenue-driving actions, such as sign-ups, purchases, or lead generation, providing a tactical direction for resource allocation in content creation and marketing campaigns.

By concentrating on the expected return, businesses ensure a targeted strategy where investment in SEO optimizes outcomes. Efficiency is key in selecting high-yield keywords that promise a strong return on marketing spend, allowing companies to strategically drive their content efforts towards the most profitable areas.

The Role of Content in Keyword Optimization

a crowded digital marketing conference with professionals discussing strategies around a large, central screen displaying seo graphs and analytics.

Within the realm of digital marketing, content acts as the vessel for conveying the chosen keywords to the target audience.

Compelling content creation, paired with strategic keyword usage, forms the bedrock of enhancing a website’s SEO performance.

As marketers refine their keyword selection, the focus shifts to constructing content that not only embeds these keywords organically but also optimizes every page to speak the language of both search engines and users.

Underpinning this practice are the twin pillars of aligning content meticulously with the selected keywords and honing on-page SEO elements to bolster visibility and engagement.

Crafting Content That Aligns With Your Keywords

Crafting content that aligns with your keywords begins with ensuring each piece is woven with terms that are integral to your audience’s search behaviors. Integrating these keywords seamlessly into the fabric of your articles, blog posts, or web pages elevates their visibility and relevance to both users and search engines.

The process of content creation becomes a deliberate act of matching the informational or commercial needs of your audience with the strategic placement of impactful keywords. It’s a harmonious blend of informative narrative and SEO tactics that enhances the discoverability of your digital offerings:

Content Type Keyword Integration User Need
Blog Posts Seamlessly woven narrative Informational/educational
Product Pages Strategically placed terms Commercial/purchase intent

As keywords are nestled within content, it’s crucial to balance keyword density to ensure the natural flow and readability for the audience. Each keyword must serve the dual purpose of signaling the topic to search engines while maintaining the content’s engaging readability.

Using Keywords to Enhance on-Page SEO

Integrating keywords into on-page SEO elements, including titles, headings, and meta descriptions, directly influences a page’s ability to rank higher on search engine results pages. By strategically placing keywords within these critical elements, content becomes more accessible and more compelling to the algorithms that dictate search rankings.

Enhancing a web page’s on-page SEO with judicious keyword usage requires not only the inclusion of focus keyphrases but also ensures that anchor text, image alt attributes, and URL structures mirror the target keywords. This comprehensive optimization ensures coherence between the content and the technical facets that search engines evaluate, leading to improved visibility and user experience.

Monitoring and Adapting Your Keyword Strategy

a marketing professional reviews analytics on a computer screen, reflecting the performance of various keywords in a search engine results page.

In an ever-shifting digital marketplace, the vigilance in monitoring and adapting keyword strategies takes precedence.

With the landscape of search engine result dynamics perpetually changing, businesses need to analyze how their keywords perform after implementation thoroughly.

As time progresses, continuous refinement of keyword lists is vital to maintaining relevance and ensuring that SEO efforts align with current trends and user behaviors.

The undertaking of these ongoing evaluative and development processes is essential for sustaining a formidable online presence and driving targeted organic traffic to one’s digital properties.

Analyzing Performance Metrics Post-Implementation

Post-implementation, the analysis of performance metrics becomes an indispensable aspect of a keyword strategy. Metrics such as page ranking in search engine results, click-through rates, and time spent on the page provide tangible feedback on the effectiveness of the keywords employed. This data is crucial as it directs content creators on whether to sustain their keyword mix or pivot towards more productive variations.

Businesses must keep a vigilant eye on their keyword performance to ensure that their content continues to meet the needs of their audience. Regular review of performance metrics can reveal trends and shifts in user behavior, warranting timely adjustments to the keyword strategy to maintain a competitive edge in the digital arena.

Continuously Refining Your Keyword List

Continual refinement of a keyword list is a critical step in adapting to the ever-changing landscape of user interest and search engine algorithms. As trends emerge and consumer language shifts, regularly updating and optimizing keyword selections ensure that content remains relevant and reaches the intended audience.

Proactive adjustment of the keyword strategy, based on analytics and observed search behavior, allows for the identification of fresh, high-performing keywords while phasing out those that have diminished in effectiveness. This dynamic approach to keyword curation is fundamental to maintaining a competitive edge in SEO and nurturing ongoing organic growth.

Expert Tips for Sustained Keyword Research Success

an individual analyzing a large digital analytics dashboard displaying search engine rankings and traffic data.

In the dynamic world of search engine optimization, staying at the forefront of SEO trends in keyword research is imperative for marketers who intend to keep their content strategies robust and effective.

Amidst the ever-changing algorithms and user behaviors, an expert-level grasp of keyword research necessitates the establishment of a systematic routine for ongoing keyword review and updates.

This discipline ensures that the content presented remains not just current but also primed for peak performance in attracting and engaging a discerning online audience.

Staying Updated With SEO Trends in Keyword Research

Keeping pace with SEO trends in keyword research is a commitment that separates the adept from the novices in the realm of digital marketing. Marketers must stay alert to the updates in search engine algorithms such as Google’s RankBrain, Google Penguin, and others that influence keyword effectiveness and search engine rankings.

Moreover, embedding oneself within the SEO community through resources like newsletters, influencer marketing engagements, and trusted SEO agency insights affords professionals with advance knowledge of shifting paradigms in keyword strategy and optimization practices. This proactive stance ensures that a marketer’s approach remains innovative and responsive to the dynamic digital landscape.

Building a Routine for Regular Keyword Review and Update

Incorporating a systematic routine for reviewing and updating keywords is integral to maintaining the vigor and viability of SEO efforts. This includes setting regular intervals to assess keyword performance, as well as adjusting the strategy in response to shifting search trends and the competitive landscape.

Professionals must deploy web analytics tools to monitor vital metrics such as search rankings and conversion rates, tailoring their keyword list to reflect these insights. With a disciplined and data-driven update cycle, marketers ensure their Keyword Strategy Adapts to the users’ evolving needs and preferences.


In conclusion, mastering keyword research is vital for any SEO strategy’s success.

This comprehensive guide highlights that keyword research involves identifying and analyzing the search terms used by potential customers, a crucial step for creating content that connects with target audiences and enhances visibility on search engine results pages.

Employing tools like Google Keyword Planner and exploring emerging trends with, alongside advanced techniques such as leveraging long-tail keywords and related phrases, are key for discovering valuable keywords.

Assessment of search volume, competition, relevance, and user intent guides the prioritization of keywords with the greatest potential ROI.

Crafting content that aligns with selected keywords and fine-tuning on-page SEO elements are essential for optimizing web pages.

Regularly monitoring, analyzing, and refining the keyword list ensures an SEO strategy remains effective and resonates with current trends.

By staying updated with SEO changes and establishing a routine for review, marketers can sustain success in their keyword research endeavors.

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