Welcome, Product Hunters!

Meet OTTO

Discover OTTO SEO, a first-of-its-kind AI SEO tool that will revolutionize the way you do SEO.

Play Video about Text on the image reads: "SEARCH/ATLAS OTTO SEO. SEO Software will never be the same." The background transitions from black to purple with two small star-like icons.

"OTTO literally saves our team hundreds of hours of work. Each week we just hit the "deploy all" button on the recommendations and it takes care of everything for us in real time: technicals, internal linking, content, and more. An absolute must for dominating online and maximizing ROI."

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Selay Richmond
Founder of Outer Child

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Blank white square with no visible content, resembling the minimalist interface of advanced SEO software like Search Atlas.

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A completely white, blank image with no identifiable objects, people, or features, much like a clean slate ready for insightful analysis using Search Atlas SEO Software.

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A plain white square image with no visible content, much like a blank slate awaiting input or analysis from advanced tools like Search Atlas SEO Software.

A blank white background, as clean and pure as the interface of Search Atlas SEO Software.

100 trillion

Backlinks

500 million

Indexed Domains

5 billion

Keywords

200

Countries

What is OTTO?

OTTO SEO is the world’s first automated SEO AI assistant. Simply add the OTTO pixel to your website and start deploying thousands of webpage optimizations in just a few clicks. With OTTO, you can eliminate the manual labor of SEO and save hundreds of hours of work for your marketing or agency teams.

What Website Optimizations Does OTTO Automate?

How Does OTTO Work?

After adding the OTTO pixel to your website header, OTTO will audit your site to identify technical issues and strategic opportunities. Then, it recommends tailored suggestions according to the Search Atlas Holistic SEO blueprint and your website’s Google Search Console data. Once you review and deploy changes in your dashboard, OTTO makes those changes on your website instantly. No matter your CMS.

What SEO Tasks Does OTTO Automate?

OTTO SEO automates technical fixes, content optimizations, backlink building, and content creation. Once approved in your dashboard, OTTO will fix title tags, meta descriptions, broken links, canonical tags, and more. It will optimize your Google Business Profile and automate review response and Q&As.

You can also create and publish complete SEO articles using Claude or ChatGPT without ever leaving the dashboard. Plus, automate backlink building with Cloud Stacks. With OTTO, you can deploy thousands of website optimizations, all in a few clicks.

How Does OTTO Recommend Website Changes?

OTTO is designed to alleviate the manual work of SEO while still meeting Google’s quality and ranking standards. Add your business information to your Knowledge Graph to teach our AI more about your business. Then, connect your Google Search Console data to get the most tailored SEO recommendations.

When you let OTTO do your SEO, you’ll see improvements in website authority, content quality, technical performance, and user engagement across your websites. Leading to maximum organic traffic results for your brands of agency clients.

How Can I Use OTTO?

Start your subscription of Search Atlas to get access to our powerful AI SEO Assistant. Your subscription also includes access to 25+ SEO tools for keyword research, AI content generation, backlink analysis, and more. If you are an agency that wants to white label Search Atlas and OTTO for your agency clients, reach out to our product specialists to learn more.

The Right Subscription Level for Every-sized Team

Starter

For freelancers and small teams

$99

/ month

1 OTTO SEO Site Activation
OTTO PPC (coming soon)
5 GSC Site Projects GSC performance seamlessly integrates with Google Search Console, transforming the raw data into actionable, insightful reports. By leveraging this integration, Search Atlas enhances the way users interpret and use their GSC metrics. It takes the detailed information from Search Console—such as clicks, impressions, average position, and search queries—and presents it in an organized, user-friendly format. This makes it easier to identify trends, optimize for better search visibility, and make informed decisions to improve your website’s SEO strategy.
3 GBP Accounts

GBP Automation is an all-in-one tool to manage your GBP Posts, Q&A and Reviews. You can also generate and schedule GBP Post and Q&A. There is also a feature to automatically reply to unanswered review
2 User Seats
Content Genius - AI Blog and Landing Page Generation

Content Genius is an AI-powered content editor that simplifies content creation and optimization. It offers integrated keyword research, SERP analysis, and NLP suggestions to help you write SEO-optimized articles effortlessly.
1-click Publishing to WP and Shopify

Easily sync publish content to WordPress or Shopify with a single click.
Aggregator Network Local Citations

Available with HyperDrive credits
Press Release Distribution (via SignalGenesys)

Use AI to generate high-quality content and distribute press releases across up to 7 channels with ease.
Report Builder + AI Storytelling

Generate and automate reports to keep clients and team members updated on SEO performance, with AI-driven summaries that highlight key results.
Site Explorer

Uncover Competitor Insights with Site Explorer: Dive deep into competitor analysis with our Site Explorer tool. Gain valuable insights into any website’s traffic, keyword rankings, and backlink profile. Discover the keywords they rank for to inspire new content and landing pages. Analyze their backlink strategy to refine your own outreach targets. It's the ultimate tool for strategic SEO and competitive edge.
Local SEO Heatmaps/Geogrids

Optimize Local Visibility with SEO Heatmaps: Our Local SEO Heatmaps/Geogrids tool offers a dynamic way to visualize your business's Google Maps rankings. Easily analyze and track your local market presence, understand geographic strengths and areas for improvement, and benchmark progress over time. Ideal for fine-tuning your local SEO strategy and boosting visibility where it counts.
Keyword Explorer, Keyword Magic, Rank Tracker, and Keyword Gap Analysis

Our keyword research tool is powered by an extensive database of keywords, simplifying the process of finding the right keywords for your strategy. It provides essential metrics such as search volume, cost-per-click (CPC), keyword difficulty, and more. With these comprehensive insights, users can efficiently evaluate and choose the most effective keywords to drive traffic and achieve their marketing goals. This streamlined approach helps you focus on high-impact terms without getting overwhelmed by data, making keyword research faster and more effective.
GSC Unlimited Keyword Rank Tracking

Easily see which keywords are ranking for specific pages. Google Search Console typically provides data on pages & keywords separately, making it difficult to connect them without extensive manual work. Search Atlas uses advanced algorithms to combine these data points, giving you a clear view of which keywords are associated with which pages. This streamlined insight helps you better understand your content's performance and make more informed decisions, saving time and effort.
Keyword, Competitor & Backlink Research Tools

Analyze your competitors' keywords and discover which keywords they have optimized for or are ranking with. Our tool allows you to gain valuable insights into their SEO strategies, helping you identify opportunities and refine your own keyword approach.
Chrome Extension Access

The Search Atlas Chrome Extension provides real-time SEO insights directly in your browser, including keyword analysis, competitor data, and on-page suggestions, streamlining your SEO workflow and boosting efficiency.
Authority Building
- Cloud Stacks
- Press Release Generation (via Signal Genesys)
- Aggregator Network Citations
- Digital PR / AI-driven Outreach
- Backlink Exchange (coming soon)

Growth

For agencies and mid-size businesses

$199

/ month

1 OTTO SEO Site Activation
OTTO PPC (coming soon)
15 GSC Site Projects
10 GBP Accounts
3 User Seats
All Starter features plus:
Site Auditor with Realtime Site Monitoring

Boost Your Website's SEO Performance with Our Site Auditor and Real-Time Monitoring. Our Site Auditor thoroughly analyzes your website, identifying technical, content, and performance issues that hinder your search engine rankings. With 24/7 Real-Time Monitoring, you'll receive instant notifications when problems arise, along with detailed resolution instructions. Address SEO obstacles, ensure optimal site health, and watch your organic traffic grow with this effective tool.
Journalist Outreach

An all-in-one PR outreach software tool that provides a comprehensive directory of journalists and media outlets for efficient and targeted communication.
Expanded quotas
Batch Analysis

The Bulk URL Analyzer Tool: it combines data from Ahrefs, Majestic, and Moz.
AI SEO Recommendation Engine

Pro

Agencies ready to scale and Enterprise

$399

/ month

3 OTTO SEO Sites Activation
OTTO PPC (coming soon)
Unlimited GSC Site Projects
25 GBP Accounts
5 User Seats
All Growth features plus:
Unlimited GSC Keyword Rank Tracking

Easily see which keywords are ranking for specific pages. Google Search Console typically provides data on pages & keywords separately, making it difficult to connect them without extensive manual work. Search Atlas uses advanced algorithms to combine these data points, giving you a clear view of which keywords are associated with which pages. This streamlined insight helps you better understand your content's performance and make more informed decisions, saving time and effort.
AI Generation Quota

Standard AI quota for certain tools such as the Content Planner, AI writing templates, Title Tag / Meta Description generation, and single paragraph output generation within the SEO Content Assistant. Premium AI Quota used by the "Complete SEO Article" in the SEO Content Assistant which includes advanced AI image generation, internal linking, external linking, NLP/entities, and more is limited to 30 points. This only refers to API's connections for domain analysis, report generation, and CRM integration.
Unlimited Site Crawls up to 1 million pages

Our tool allows you to perform unlimited site crawls, with the ability to crawl and analyze up to 1 million pages. Our crawler will give you a comprehensive understanding of your site's structure, content, and technical health. Gain valuable insights to optimize your site's performance and drive organic traffic growth.
Full Dashboard Whitelabel

Customize your domain name and add your agency logo to our user-friendly marketing dashboard and SEO reports. Automate your campaign reporting with white-label SEO software. Improve the authority and trustworthiness of your SEO company by adding a SEO platform to your SEO service. From link building to rank tracking to client reporting, your SEO agency will impress prospects, retain clients and drive revenue growth with unlimited access to our SEO tools.
Bulk Workflows for AI content creation, Site Explorer, Page Audits, Site Audits, and URL Analysis

Bulk Workflows for AI content creation: This feature allows users to create AI articles in bulk. Perfect for SEOs, content writers, and bloggers looking to streamline their workflow and build topical authority.
Site Analysis Lead Capture Widget

Maximize Lead Generation with Our Site Analysis Widget. Designed for agencies, this intuitive widget captures visitor interest by offering a comprehensive site analysis. As users engage with the analysis flow, they are seamlessly guided towards a contact form. Capture essential details effortlessly and turn your website traffic into valuable leads.
Integrations

Gain access to powerful complementary tools through our partnerships with leading digital marketing software platforms.
Link Building / Sales Outreach

Our Link Building Outreach tool is a game-changer for agencies seeking quality backlinks. Harness the power of Google's rankings to identify and connect with top publishers. Target sites by keywords in Google Search and Maps, making it an indispensable sales and SEO tool. Streamline your outreach and build valuable connections effortlessly.

Enterprise

Custom functionality & tailored quotas

Get a Quote

Starter

For freelancers and small teams

$99/mo.

1 OTTO SEO Site Activation
OTTO PPC (coming soon)
5 GSC Site Projects

GSC performance seamlessly integrates with Google Search Console, transforming the raw data into actionable, insightful reports. By leveraging this integration, Search Atlas enhances the way users interpret and use their GSC metrics. It takes the detailed information from Search Console—such as clicks, impressions, average position, and search queries—and presents it in an organized, user-friendly format. This makes it easier to identify trends, optimize for better search visibility, and make informed decisions to improve your website’s SEO strategy.
3 GBP Accounts

GBP Automation is an all-in-one tool to manage your GBP Posts, Q&A and Reviews. You can also generate and schedule GBP Post and Q&A. There is also a feature to automatically reply to unanswered review
2 User Seats
Content Genius - AI Blog and Landing Page Generation

Content Genius is an AI-powered content editor that simplifies content creation and optimization. It offers integrated keyword research, SERP analysis, and NLP suggestions to help you write SEO-optimized articles effortlessly.
1-click Publishing to WP and Shopify

Easily sync publish content to WordPress or Shopify with a single click.
Aggregator Network Local Citations

Available with HyperDrive credits
Press Release Distribution (via SignalGenesys)

Use AI to generate high-quality content and distribute press releases across up to 7 channels with ease.
Report Builder + AI Storytelling

Generate and automate reports to keep clients and team members updated on SEO performance, with AI-driven summaries that highlight key results.
Site Explorer

Uncover Competitor Insights with Site Explorer: Dive deep into competitor analysis with our Site Explorer tool. Gain valuable insights into any website’s traffic, keyword rankings, and backlink profile. Discover the keywords they rank for to inspire new content and landing pages. Analyze their backlink strategy to refine your own outreach targets. It's the ultimate tool for strategic SEO and competitive edge.
Local SEO Heatmaps/Geogrids

Optimize Local Visibility with SEO Heatmaps: Our Local SEO Heatmaps/Geogrids tool offers a dynamic way to visualize your business's Google Maps rankings. Easily analyze and track your local market presence, understand geographic strengths and areas for improvement, and benchmark progress over time. Ideal for fine-tuning your local SEO strategy and boosting visibility where it counts.
Keyword Explorer, Keyword Magic, Rank Tracker, and Keyword Gap Analysis

Our keyword research tool is powered by an extensive database of keywords, simplifying the process of finding the right keywords for your strategy. It provides essential metrics such as search volume, cost-per-click (CPC), keyword difficulty, and more. With these comprehensive insights, users can efficiently evaluate and choose the most effective keywords to drive traffic and achieve their marketing goals. This streamlined approach helps you focus on high-impact terms without getting overwhelmed by data, making keyword research faster and more effective.
GSC Unlimited Keyword Rank Tracking

Easily see which keywords are ranking for specific pages. Google Search Console typically provides data on pages & keywords separately, making it difficult to connect them without extensive manual work. Search Atlas uses advanced algorithms to combine these data points, giving you a clear view of which keywords are associated with which pages. This streamlined insight helps you better understand your content's performance and make more informed decisions, saving time and effort.
Keyword, Competitor & Backlink Research Tools

Analyze your competitors' keywords and discover which keywords they have optimized for or are ranking with. Our tool allows you to gain valuable insights into their SEO strategies, helping you identify opportunities and refine your own keyword approach.
Chrome Extension Access

The Search Atlas Chrome Extension provides real-time SEO insights directly in your browser, including keyword analysis, competitor data, and on-page suggestions, streamlining your SEO workflow and boosting efficiency.
Authority Building
- Cloud Stacks
- Press Release Generation (via Signal Genesys)
- Aggregator Network Citations
- Digital PR / AI-driven Outreach
- Backlink Exchange (coming soon)

Growth Most Popular

For agencies and mid-size businesses

$199/mo.

1 OTTO SEO Site Activation
OTTO PPC (coming soon)
15 GSC Site Projects
10 GBP Accounts
3 User Seats
All Starter features plus:
Site Auditor with Realtime Site Monitoring

Boost Your Website's SEO Performance with Our Site Auditor and Real-Time Monitoring. Our Site Auditor thoroughly analyzes your website, identifying technical, content, and performance issues that hinder your search engine rankings. With 24/7 Real-Time Monitoring, you'll receive instant notifications when problems arise, along with detailed resolution instructions. Address SEO obstacles, ensure optimal site health, and watch your organic traffic grow with this effective tool.
Journalist Outreach

An all-in-one PR outreach software tool that provides a comprehensive directory of journalists and media outlets for efficient and targeted communication.
Expanded quotas
Batch Analysis

The Bulk URL Analyzer Tool: it combines data from Ahrefs, Majestic, and Moz.
AI SEO Recommendation Engine

Pro

Agencies ready to scale and Enterprise

$399/mo.

3 OTTO SEO Sites Activation
OTTO PPC (coming soon)
Unlimited GSC Site Projects
25 GBP Accounts
5 User Seats
All Growth features plus:
Unlimited GSC Keyword Rank Tracking

Easily see which keywords are ranking for specific pages. Google Search Console typically provides data on pages & keywords separately, making it difficult to connect them without extensive manual work. Search Atlas uses advanced algorithms to combine these data points, giving you a clear view of which keywords are associated with which pages. This streamlined insight helps you better understand your content's performance and make more informed decisions, saving time and effort.
AI Generation Quota

Standard AI quota for certain tools such as the Content Planner, AI writing templates, Title Tag / Meta Description generation, and single paragraph output generation within the SEO Content Assistant. Premium AI Quota used by the "Complete SEO Article" in the SEO Content Assistant which includes advanced AI image generation, internal linking, external linking, NLP/entities, and more is limited to 30 points. This only refers to API's connections for domain analysis, report generation, and CRM integration.
Unlimited Site Crawls up to 1 million pages

Our tool allows you to perform unlimited site crawls, with the ability to crawl and analyze up to 1 million pages. Our crawler will give you a comprehensive understanding of your site's structure, content, and technical health. Gain valuable insights to optimize your site's performance and drive organic traffic growth.
Full Dashboard Whitelabel

Customize your domain name and add your agency logo to our user-friendly marketing dashboard and SEO reports. Automate your campaign reporting with white-label SEO software. Improve the authority and trustworthiness of your SEO company by adding a SEO platform to your SEO service. From link building to rank tracking to client reporting, your SEO agency will impress prospects, retain clients and drive revenue growth with unlimited access to our SEO tools.
Bulk Workflows for AI content creation, Site Explorer, Page Audits, Site Audits, and URL Analysis

Bulk Workflows for AI content creation: This feature allows users to create AI articles in bulk. Perfect for SEOs, content writers, and bloggers looking to streamline their workflow and build topical authority.
Site Analysis Lead Capture Widget

Maximize Lead Generation with Our Site Analysis Widget. Designed for agencies, this intuitive widget captures visitor interest by offering a comprehensive site analysis. As users engage with the analysis flow, they are seamlessly guided towards a contact form. Capture essential details effortlessly and turn your website traffic into valuable leads.
Integrations

Gain access to powerful complementary tools through our partnerships with leading digital marketing software platforms.
Link Building / Sales Outreach

Our Link Building Outreach tool is a game-changer for agencies seeking quality backlinks. Harness the power of Google's rankings to identify and connect with top publishers. Target sites by keywords in Google Search and Maps, making it an indispensable sales and SEO tool. Streamline your outreach and build valuable connections effortlessly.

Enterprise

Custom functionality & tailored quotas

Get a Quote

Add additional OTTO site activations to your base plan and automate your SEO in 1 click. The more sites you add, the more you save.

Select OTTO Discount

Add additional OTTO site activations to your base plan and automate your SEO in 1 click. The more sites you add, the more you save.

How many sites need OTTO?

Basic

$99 per site

Per month

Basic

$85 per site

Per month

STANDARD

$69 per site

Per month

Premium

$59 per site

Per month

Pro

$49 per site

Per month

Enterprise

$39 per site

Per month

Activate OTTO SEO!

Add additional OTTO SEO activations to your base plan and automate your SEO in 1 click

OTTO Packages & Pricing

What’s included?

Basic

~~$149~~
$99/mo

Standard

~~$459~~
$249/mo

Business

~~$1,249~~
$599/mo

Advanced

~~$1,999~~
$1,249/mo

Enterprise

~~$3,999~~
$1,999/mo

OTTO SEO

Add to your existing Search Atlas plan for $99 / site / month.

What Website Optimizations Does OTTO Automate?

Automatically detects technical issues and deploys fixes.
Creates optimized, high-quality content tailored to your audience.
Updates page titles, meta descriptions, alt tags, and more.
Applies relevant schema markups to your pages.
Optimizes your Google Business Profile for better reputation and relevance.