Eric Caldwell
“That’s the great thing about a platform like this, you get real data vs being an island out here and having to read the smoke signals from afar. Yet another reason I’ve dropped all other systems and just have Search Atlas now.”
Search Atlasvs
AgencyAnalytics
AgencyAnalytics reports the data.
Search Atlas runs the work.
5.2B Verified KeywordsOTTO SEO Deploys Fixes LiveSearch Atlas Coworker in Slack
“Search Atlas is the only tool on the market that operates at the speed the market is moving. We effectively eliminated $1,000 a month worth of software. It has tools that respond faster, do a better job at reporting, and update data sooner.”
Gabe FletcherFounder, Detailing GrowthFeature-by-Feature Comparison
Feature / Capability
Search Atlas
AgencyAnalytics
White-Labeled Dashboards & Client Portal
Full branding on reports, URLs, and login screens
Custom-domain client portal, included on Core
User Seats
Unlimited team members on every plan
Unlimited staff and client users, included on Core
Search Atlas Coworker (Slack, Teams, ClickUp)
Lives in Slack, Teams & ClickUp, posts updates on its own
Not available
Custom Report Builder
Drag-and-drop builder pulling live data from every connected channel
Drag-and-drop report builder, included on Core
AI-Generated Report Insights
Included in all scheduled reporting
AI insights, forecasting & anomaly detection, included on Core
Goals, Alerts & Anomaly Detection
Real-time alerts on rank shifts, site issues, and lost citations
Goals, alerts & anomaly detection, included on Core
Integrations (GA4, GSC, Ads, CRM, etc.)
Native integrations across SEO, content, ads & local channels
85+ data-source integrations, included on Core
Digital PR & AI Outreach
Built-in press release writing and journalist outreach
Not available
Google Ads Management
Smart Ads, full PPC hub with negative keyword control
Reports on connected ad accounts; no campaign builder or bid management
Meta & Paid Social Ads Management
Meta Ads Studio, AI creative generation and autonomous campaign execution
Reports on connected Meta accounts; no campaign builder or bid management
AI Website & Landing Page Builder
Website Studio, generates and publishes pages from one prompt
Not available
Social Media Scheduling
Multi-channel scheduling and content calendar
Not available; social data is reporting-only, no publishing
Fully Autonomous AI SEO Agent
Autonomous, deploys fixes directly
AI insights surface recommendations, no fix deployment
End-to-End SEO Execution
Technical, content, and local SEO run without manual intervention
Reporting only, no execution layer
Atlas Agent
Builds strategy and executes SEO tasks through a conversational interface
MCP connector answers questions about your data from ChatGPT or Claude, but doesn't execute tasks
AI Marketing Coworker
Lives in Slack, Teams & ClickUp, executes from natural-language prompts
Not available
Local SEO AI Automation
GBP Galactic, continuous execution across profiles and citations
Not available; GBP integration is reporting-only
AI Content Optimizer
Content Genius, real-time SERP modeling, NLP scoring, intent matching
Not available
AEO Citation & Source Analysis
QUEST, finds which sources LLMs cite and targets the gaps
Not available
AI-Powered Internal Linking
Context-aware linking deployed automatically through OTTO SEO
Not available
Persistent Optimization Engine
OTTO continuously evaluates and improves site performance
Not available
Self-Healing Automation
Detects and repairs ranking drops, broken pages, and lost citations on its own
Not available, issues surface in reports for manual follow-up
Number of Projects
Unlimited projects on every paid plan
Unlimited reports, but priced per client per month
Keyword Rank Tracking
Included on every plan, unlimited keywords, daily updates
Rank Tracker add-on, $41.67/mo per 500 keywords billed annually, weekly updates, not part of Core
AI Search Visibility (ChatGPT, Gemini, Perplexity)
Built in, included on every paid tier
AI Tracker beta add-on, $20.83/mo per 250 credits, not part of Core
Local & Map Pack Rank Tracking
Heatmaps and grids, included on every plan
Available through the Rank Tracker add-on with country/state/city/ZIP geo-targeting; no live map-pack grid view
Backlink Monitoring vs. Outreach
Backlink research plus active QUEST outreach campaigns
Monitoring only via Majestic, Moz, Ahrefs & Semrush integrations; no outreach or link-building workflow
Google Search Console Integration
Unlimited keywords, feeds into automation
Included, feeds into reporting only
Site Crawling & Technical Audits
Native Site Auditor, crawls on a schedule you set
Site Auditor, own crawler, 40+ technical checks on a set schedule
Technical SEO Fix Deployment
OTTO SEO deploys schema, on-page, and indexing fixes live
Flags issues in the audit; does not deploy fixes
AI Content Drafting
Content Genius, full articles from a brief
Not available
Topical Map & Content Cluster Planning
Topical Map Builder, unlimited entity-based hierarchy
Not available
On-Page SEO Recommendations
Generated and deployed through OTTO SEO
Site Auditor flags on-page issues; no automated fix deployment
Google Business Profile Reporting
Performance data plus automated management
Included, reporting on connected GBP accounts
GBP Listing Management (posts, hours, attributes)
Full automation via GBP Galactic
Not available; GBP integration is reporting-only, no posting or profile edits
AI-Generated Review Responses
Drafts and publishes review replies automatically
Not available; tracks review ratings and sentiment only
Citation Distribution
Included in the base subscription
Not available
Review Monitoring Dashboard
Centralized review inbox, unified across every location
Review ratings and sentiment tracked across connected profiles
Local Ranking Visualizations (Heatmaps & Grids)
Interactive heatmaps and grids down to the ZIP code
ZIP/city geo-targeting on the Rank Tracker add-on; no heatmap or grid view
Local Content Automation (Location Pages)
AI-generated location pages, built into the local workflow
Not available
Local Schema Deployment
Automated through OTTO SEO
Not available
Multi-Location Scaling
Flat platform pricing, unlimited projects regardless of location count
Per-client pricing scales cost as locations and clients grow
Unified Local Dashboard
GBP, local rankings, and reviews reported alongside SEO, content, and ads in one platform
GBP performance reporting alongside SEO and ad data, included on Core
Real Results. Real Rankings.In Days — Not Months.
4 Week Local SEO
Transformation
“We’re canceling Ahrefs, Majestic SEO, Semrush, and others. You need to check out this tool.I haven’t seen anything make ranking this easy. If you offer SEO, it cuts 90% of the grunt work.”
“Search Atlas is the number one ranked search engine tool in the world right now! As someone who’s been in SEO for 15 years, I’ve seen everything change. In my experience, other tools on the market are overhyped and overpriced compared to what Search Atlas delivers. If you’re serious about SEO, you won’t find anything better than Search Atlas!”
Perry BelcherCo-Founder at DigitalMarketer
3,200+
Verified reviews across G2, Capterra & Gartner
“So far, very very impressed with Search Atlas and OTTO is big bonus. Honestly blown away, your mindset aligns with mine so I’m all in. I’ve cancelled Semrush which was a huge step for us. But wow you guys are really onto something here. I even told my wife about you. I’ve been very impressed with Search Atlas.”
Aaron Baxter
9.39M
Total Impressions
Stop Building the Report. Start Running the Work.
OTTO grades every page, fixes what it finds, and keeps the whole stack moving — content, authority, technicals, and UX in one score.
Start Free for 7 DaysChoose Your Perfect Plan
Starter
Run Search Atlas on one brand.
$79 /mo
$950 billed annually
50,000Universal Credits50,000 Universal Credits a month is your execution budget across every tool. Enough for about:50 premium AI articles100 AI content edits1,500 rank checksor any mix of these.
Start Free for 7 Days- 1 project · 1 seat
- Atlas Agent + OTTO SEO
- Content Genius + AI Content Suite
- Connect and publish to any CMS
Core Search Atlas Execution
1 Site Powered by OTTO
API Limits
- Tracked Keywords
- 2,000
- Site Audit Pages
- 50,000
- LLM Visibility Projects
- 0
- LLM Visibility Queries
- 0
Recommended
GrowthRecommended
The full growth engine for teams.
$159 /mo
$1,910 billed annually
120,000Universal Credits120,000 Universal Credits a month is your execution budget across every tool. Enough for about:100 premium AI articles400 AI content edits4,000 rank checksor any mix of these.
Start Free for 7 Days7-day trial + free 1-on-1 onboarding
- Everything in Starter, plus:
- AI Visibility: ChatGPT, Gemini, Google AI Mode
- Meta + Google Ad Studio
- 2 projects · 3 seats
Core Search Atlas Execution
2 Sites Powered by OTTO
API Limits
- Tracked Keywords
- 3,500
- Site Audit Pages
- 100,000
- LLM Visibility Projects
- 2
- LLM Visibility Queries
- 100
Pro
Package Search Atlas into your client offering.
$319 /mo
$3,828 billed annually
400,000Universal Credits400,000 Universal Credits a month is your execution budget across every tool. Enough for about:350 premium AI articles1,000 AI content edits16,000 rank checksor any mix of these.
Start Free for 7 Days- Everything in Growth, plus:
- + Copilot & Perplexity — 5 AI platforms total
- White-label dashboards and reporting
- 4 projects · 5 seats
Core Search Atlas Execution
4 Sites Powered by OTTO
API Limits
- Tracked Keywords
- 6,000
- Site Audit Pages
- 10,000,000
- LLM Visibility Projects
- 4
- LLM Visibility Queries
- 100
Agency
Capacity for a full client portfolio.
from $999 /mo
$11,988 billed annually
1,000,000+Universal Credits1,000,000+ Universal Credits a month is your execution budget across every tool. Enough for about:900 premium AI articles2,000 AI content edits44,000 rank checksor any mix of these.
Talk to Sales- Everything in Pro, plus:
- Client portals + branded dashboards
- Unlimited keyword tracking
- 10 projects · 10 seats
- Priority support eligibility
Core Search Atlas Execution
10 Sites Powered by OTTO
API Limits
- Tracked Keywords
- 50,000
- Site Audit Pages
- 99,999,998
- LLM Visibility Projects
- 1,000,000
- LLM Visibility Queries
- 250
Frequently Asked Questions
Yes. Search Atlas runs the technical SEO, content, local SEO, Google Ads, and AI search visibility work behind the numbers, then reports on all of it from the same platform, so agencies get real work done, not just a polished dashboard. AgencyAnalytics pulls data from 85+ sources into automated, white-labeled reports, but every number still traces back to a channel Search Atlas can run for you directly.
Because AgencyAnalytics reports on the work, and Search Atlas does it. Agencies switch for three structural reasons:Metered add-ons vs. bundled execution: AgencyAnalytics prices Rank Tracker ($41.67/mo per 500 keywords) and its AI Tracker beta ($20.83/mo per 250 credits) as separate add-ons on top of the $20/client/month Core plan. Search Atlas includes rank tracking and AI search visibility across ChatGPT, Gemini, and Perplexity in every paid plan, no metered add-ons.Auditing vs. execution: AgencyAnalytics runs its own Site Auditor and flags technical issues, but it doesn't deploy a fix, draft content, or manage a Google Business Profile. OTTO SEO, Content Genius, and GBP Galactic do that work directly, then feed the results into Search Atlas's own reporting.Per-client pricing vs. flat platform pricing: AgencyAnalytics bills per client at $20/month each, so cost scales with client count. Search Atlas plans run $99 to $999/month with unlimited projects included.
Yes, and it adds everything AgencyAnalytics can't. Search Atlas covers white-label client dashboards, scheduled reporting, and cross-channel data pulls from Google Analytics, Search Console, Google Ads, and Google Business Profile, then goes further with technical SEO automation, content generation, local SEO execution, and AI search visibility tracking that AgencyAnalytics doesn't build natively.
No. Search Atlas includes LLM Visibility across ChatGPT, Gemini, and Perplexity on every paid plan, with no add-on required. AgencyAnalytics' AI Tracker, tracking brand mentions across ChatGPT, Gemini, and Perplexity, only left beta in 2026 and still runs on a separate metered credit pack, $20.83/mo per 250 credits, on top of the Core subscription.
OTTO SEO crawls the site directly and deploys schema, on-page, and indexing fixes to the live site without leaving Search Atlas, no ticket, no developer queue. AgencyAnalytics' Site Auditor runs its own crawler and checks 40+ technical SEO factors on a schedule, but it only flags what it finds, someone still has to make the fix.
Yes, and most agencies keep their white-label reporting intact while gaining the execution layer AgencyAnalytics never had. Bring over tracked keywords, backlink data, site audit history, and reporting workflows, then rebuild your client reports in Search Atlas's own Report Builder. See our step-by-step migration guide for the full process.