This Agreement is entered into by and between LinkGraph (“Company”) and our users (“Customer”).
WHEREAS, the Customer has chosen to connect their Google Search Console, Google Analytics, and other 1st party datasets (“Data”) with the services provided by the Company;
WHEREAS, the Company acknowledges the sensitive nature of the Data and the importance of protecting the confidentiality and security of such Data;
NOW, THEREFORE, in consideration of the mutual covenants contained herein and for other good and valuable consideration, the parties agree as follows:
1.1. Use of Data: The Company shall access and use the Data solely for the purposes of providing the services agreed upon with the Customer. The Data shall not be used for any other purpose unless expressly authorized in writing by the Customer.
1.2. No Aggregation: The Company shall not use the Data in any aggregated reports or any other compilations intended for distribution or sharing outside the scope of the services rendered to the Customer.
1.3. Access Restriction: The Data is only accessible within the Customer’s account to the Customer’s team users and within their profile. The only exception being the Company’s SEO strategy team, which may access the Data solely for the purpose of working with the Customer on specific SEO campaigns.
2.1. Confidentiality: The Company acknowledges that the Data is confidential and shall take all reasonable steps to ensure the confidentiality and security of the Data.
2.2. No Sale or Sharing: The Company shall not sell, lease, or share the Data with any third party, nor shall it allow any third party to access the Data, except as expressly provided in this Agreement or as required by law.
3.1. The Company shall implement and maintain appropriate technical and organizational measures to protect the Data against unauthorized or unlawful processing and against accidental loss, destruction, damage, alteration, or disclosure. These measures shall be appropriate to the harm which might result from any unauthorized or unlawful processing, accidental loss, destruction, or damage to the Data and having regard to the nature of the Data which is to be protected.
4.1. Upon termination or expiry of the relationship between the Company and the Customer, the Company shall, at the Customer’s option, delete all the Data in its possession or control, unless the Company is required by law to retain some or all of the Data.
5.1. Entire Agreement: This Agreement constitutes the entire agreement between the parties with respect to the subject matter hereof and supersedes all prior negotiations, understandings, and agreements between the parties.
5.2. Amendments: Any changes or modifications to this Agreement must be in writing and signed by both parties.
5.3. Governing Law: This Agreement shall be governed by and construed in accordance with the laws of the State of New York without regard to its conflict of laws principles.