BREAKING NEWSAdobe has acquired SEMrush. Industry analysts expect slower innovation and higher enterprise pricing.
Search Atlas is now the #1 agency-first SEO platform built for speed, AI automation, and affordability.
See Why Agencies Are Switching from SEMrush to Search Atlas After Adobe’s Acquisition
Why This Matters Now
Adobe’s acquisition of SEMrush marks a turning point for SEO professionals. As SEMrush scales toward enterprise-only pricing and slower feature rollouts, agencies and freelancers need a faster, AI-powered SEO solution.
Search Atlas is purpose-built for exactly that — innovation, automation, and agency scalability.
That instantly establishes urgency and validation for the switch.
Search Atlas is the number one search engine tool in the world. After 15 years in SEO, I can confidently say OTTO SEO is a game-changer. Other tools are overhyped and overpriced.
You won't find anything better than Search Atlas.
“We’re canceling Ahrefs, Majestic SEO, Semrush, and others. You need to check out this tool—like GHL before everyone knew. I haven’t seen anything make ranking this easy. If you offer SEO, it cuts 90% of the grunt work.”
“If you’re serious about staying ahead in SEO, Search Atlas is where you need to be. It’s the most innovative, forward-thinking platform I’ve used. It combines everything you need to rank with tools you didn’t even know you needed.”
“This software has more than doubled my agency’s MRR, and I’m here to stay for life: through both the ups and the downs.”
“Search Atlas has quickly become one of our go-to tools for SEO strategy, content creation, and competitor analysis. It’s clear that a great deal of thought and innovation went into building what I consider a truly next-generation SEO solution.”
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The Ideal Platform for Agencies
Search Atlas was designed with agencies in mind, meaning multiple user seats under one subscription plan. Accelerate your agency workflows with research, backlink, and AI content tools all in a single platform. With Search Atlas, you only need one marketing software subscription, and with our white label software offeringyou can add your branding to the dashboard and level up your client reporting and experience.
Features
Full Dashboard White Label
Multiple Users
All Plans include multiple seats. Pro plan includes 5 seats.
Each plan only includes 1 user seat! Even their Business Plan. Each seat costs $45 to $100/mo extra per user.
GBP Audit (GBP Optimization through OTTO)
AI Summary
Custom Report Builder, including data from GSC, GA, Backlink Data, Local Geogrids/Heatmaps
Site Explorer / Competitor Research
Perform all of your competitor and website research in the Search Atlas dashboard. With complete backlink, keyword, PPC, and organic search data, you can identify ranking opportunities for your clients’ websites fast. Create projects for each client, keep your research organized, and centralize your SEO strategy alongside your content writing deliverables.
Features
Unlimited Projects
Research keywords sending organic and paid traffic to website
Historical backlink data
Historical traffic data
Research full backlink profile of websites
Keyword Search Intent
Keyword Difficulty
Enhanced Metrics (Access to Majestic TrustFlow and CitationFlow Metrics, and Topical Authority)
Enhanced Metrics (Moz Spam Score)
Extensive Keyword PPC Data Coverage
Build Keyword Lists
Ability To Add To Keyword Rank Tracker
Keyword Gap Analysis
Backlink Gap Analysis
Track Search Impressions For Your Website
Automatic Daily Rank Tracking For All Of Your Websites Keywords
Backlink Network Graph Visualization
Content Engineering
Search Atlas’ extensive content writing and AI content tools make it the preferred platform over Semrush for content writing agencies. With Search Atlas, you can create 100+ SEO optimized articles in an hour or less. With our helpful Content Assistant, you can provide your content writers a detailed roadmap for how to create content that ranks, empowering them to create more content, and higher-quality content, in a fraction of the time.
Features
Content Editor with NLP and AI Capabilities
1-click Publish Content to WP
Content Planning and Strategy
Topical Map Generation
Perfect AI Draft Generation
Bulk Content Generation
Competitor URL-based Content Generation
AI Image Generation
AI Automated Internal Linking
SEO Automation through "OTTO"
Page Analysis
Generate hundreds of on-page audits and get detailed recommendations for improvement. Know how your client’s content compares to the top-ranking competitors with our content scoring system. Use our recommendations to improve content quality and create higher-performing SEO campaigns!
Features
Onpage Audit Tool
Analyze content deficiencies with landing page content preventing it from ranking better in Search
Yes (Analyze missing entities/NLP, Optimize Title Tags and Headings, Internal Linking
Analyze technical issues with the landing page
Internal Linking and External Linking Insights
Link Building Outreach Recommendations from SERP Competitors
Site Auditor
Check the technical SEO performance of any website and identify issues before they impact organic rankings. With our “How-to-fix,” guides, you’ll always know what steps to take to resolve technical problems. Add in our 24/7 issue tracking and automated email alerts, and you can offer technical SEO monitoring as a part of your agency offering. We help marketing agencies transform into technical SEO experts.
Features
Number of Site Audits
High quotas, one-off crawls are supported, and unlimited projects available on PRO plan
Limited to # of Projects
Site Auditor Crawl Up to 1 million pages
Site Health Summary
Issue Prioritization by Impact and Effort
Connect GSC Data to Site Auditor
Connect GA Data to Site Auditor
Realtime Website Monitoring
Site Audits are Publically Sharable for Team Collaboration
Export to Google Sheets
Instant Client Site Audit Report Generation in Google Docs
Site Visualization
Customizable User Agent and Crawl Speed
Local SEO
Our dashboard provides a variety of local SEO tools designed to empower agencies that offer local SEO services. We’ve made local market research, citation execution, and local SEO reporting easier and faster than ever. Help your small and local business clients get to the top of the Map Pack for their target markets.
Features
Heatmaps and Geo Grids
$20 to $40 per month
Build Citations
Extra fees
GBP Audit
Integrated PR Syndication
Brand Demand
(Coming soon)
Optimized NLP
Keyword Rank Tracker
Unlike Semrush, our keyword rank tracker allows users to see every keyword that their website ranks for. Plus. get daily position updates so you know exactly where your positions stand right now. Our rank tracker integrates with Google Search Console so you can include every keyword in your client reporting. Set up alerts and get emails when important keywords increase or decline positions, and never get a backdated ranking position again.
Features
Number of Projects
Much higher quotas
Low Quotas
Number of Keywords
Much higher quotas
Low Quotas
Daily Keyword Rank Tracking Included in all Plans
Publicly Sharable and Embeddable Reports
Local Geotargeting (City, State, Zipcode, Country-level Rank Tracking)
Unlimited Rank Tracking with GSC
Keyword Research
Perform comprehensive keyword research and keyword gap analysis with our Keyword tools. Access search volume, keyword difficulty and cost-per-click metrics with much higher quotas to meet your agency’s unique needs. Easily create keyword lists and clusters, and use the AI integrations to quickly generate relevant article ideas for all of your important keywords.
Features
Similar and Related Keywords
Keyword Search Volume over Time
Keyword SERP Data - Page-level traffic and backlink metrics
Bulk URL Analyzer
Analyze multiple page URLs with DR, UR, Trust Flow, and Citation Flow metrics, metrics unavailable in the Semrush platform. Plus, see organic traffic, total backlinks, and referring domains for any domain or page URL. Get in-depth insights with stunning data visualizations to empower your SEO strategy.
Features
Full Dashboard White Label
Multiple Users
All Plans include multiple seats. Pro plan includes 5 seats.
Each plan only includes 1 user seat! Even their Business Plan. Each seat costs $45 to $100/mo extra per user.
GBP Audit (GBP Optimization through OTTO)
AI Summary
Custom Report Builder, including data from GSC, GA, Backlink Data, Local Geogrids/Heatmaps
Custom Report Builder, including data from GSC, GA, Backlink Data, Local Geogrids/Heatmaps
Outreach Tools and Digital PR Tools
We’ve added outreach tools to Search Atlas so you can secure more PR placements and backlink opportunities. Do link building and digital PR outreach directly in the dashboard. Automate HARO outreach for maximum linking opportunities. Leverage AI to generate compelling pitches and secure high-quality links and coverage faster and more frequently.
Features
HARO Digital PR Tool
Journalist Outreach
Publication Outreach
Create Email Drip Sequences to target webmasters based on SERPs and Google Maps
Chrome Extension
You can bring the power of the Search Atlas dashboard directly to your web browser. Get data and SEO insights from Google Search and display key SEO data while navigating through client websites. Level up your client experience and sales meetings with the help of our Search Atlas Chrome extension.
Features
Metrics overlay in search results
Page Toolbar with website and page metrics
Ready to take your SEO competitor analysis to the next level?
"I used to pay for lots of different software for my SEO business and customer reporting. Search Atlas made this much easier and more affordable for me."
Clayton Joyner
Founder At Modern io Digital
Source: Search Atlas reviews
”Search Atlas Boosted Our Organic Lead Traffic by 110% in just 90 Days! It saves us money, time, and performance.“
Josh Blakeley
Founder & CEO JBL Digital Marketing
Source: Search Atlas reviews
"Search Atlas just blows other tools out of the water. Tools like Ahrefs and Jasper have gone up in price quite a bit and just haven’t kept up. Search Atlas replaces both of them. "
Shannon Donovan
Founder @Small Biz Drs. LLC
Source: Search Atlas reviews
“We were using many different tools to accomplish what we can do in Search Atlas.“
Mike Anderson
Owner @Aim High Digital
Source: Search Atlas reviews
“Search Atlas transformed my agency workflow, allowed rapid creation of hundreds of articles!“
Jake Tlapek
Founder @Wizard Marketing
Source: Search Atlas reviews
“This tool is going to help you make actionable, realizable changes to your SEO and get the traffic you deserve.“
Starter
$79$99/ month
Perfect for
Solo marketers, freelancers, and 1-person agency teams
Everything you need to optimize your personal workflows and deliver high-performing SEO campaigns.
Audit your GBP to identify wins, gaps, and growth opportunities.
Workspace
5 User Seats
Number of team members who can access the platform
Agency
$799$999/ month
Perfect for
Agencies managing large client portfolios with unlimited scale and white-label capabilities
Everything in Pro, plus even more projects, with up to 10 OTTO sites, unlimited keywords, white-label reporting, client dashboards, priority support, and maximum quotas.
Most trials get wasted on setup. In one 30-minute session, we’ll get your account set up correctly and point you to the fastest wins for your business.
Based on 3,200+ Reviews:
See why 50,000+ digital marketers are using Search Atlas to manage their SEO campaigns.
