Backlinks
Indexed Domains
Keywords
Countries
Search Atlas was designed with agencies in mind, meaning multiple user seats under one subscription plan. Accelerate your agency workflows with research, backlink, and AI content tools all in a single platform. With Search Atlas, you only need one marketing software subscription, and with our white label software offering you can add your branding to the dashboard and level up your client reporting and experience.
| Features |  |  |
|---|---|---|
| Full Dashboard White Label |  |  |
| Multiple Users | All Plans include multiple seats. Pro plan includes 5 seats. | Each plan only includes 1 user seat! Even their Business Plan. Each seat costs $45 to $100/mo extra per user. |
| GBP Audit (GBP Optimization through OTTO) | | |
| AI Summary | Coming soon | |
| Custom Report Builder, including data from GSC, GA, Backlink Data, Local Geogrids/Heatmaps | | |
Perform all of your competitor and website research in the Search Atlas dashboard. With complete backlink, keyword, PPC, and organic search data, you can identify ranking opportunities for your clients’ websites fast. Create projects for each client, keep your research organized, and centralize your SEO strategy alongside your content writing deliverables.
| Features | | |
|---|---|---|
| Unlimited Projects | | |
| Research keywords sending organic and paid traffic to website | | |
| Historical backlink data | | |
| Historical traffic data | | |
| Research full backlink profile of websites | | |
| Keyword Search Intent | | |
| Keyword Difficulty | | |
| Enhanced Metrics (Access to Majestic TrustFlow and CitationFlow Metrics, and Topical Authority) | | |
| Enhanced Metrics (Moz Spam Score) | | |
| Extensive Keyword PPC Data Coverage | | |
| Build Keyword Lists | | |
| Ability To Add To Keyword Rank Tracker | | |
| Keyword Gap Analysis | | |
| Backlink Gap Analysis | | |
| Track Search Impressions For Your Website | | |
| Automatic Daily Rank Tracking For All Of Your Websites Keywords | | |
| Backlink Network Graph Visualization | | |
Search Atlas’ extensive content writing and AI content tools make it the preferred platform over Semrush for content writing agencies. With Search Atlas, you can create 100+ SEO optimized articles in an hour or less. With our helpful Content Assistant, you can provide your content writers a detailed roadmap for how to create content that ranks, empowering them to create more content, and higher-quality content, in a fraction of the time.
| Features | | |
|---|---|---|
| Content Editor with NLP and AI Capabilities | | |
| 1-click Publish Content to WP | | |
| Content Planning and Strategy | | |
| Topical Map Generation | | |
| Perfect AI Draft Generation | | |
| Bulk Content Generation | | |
| Competitor URL-based Content Generation | | |
| AI Image Generation | | |
| AI Automated Internal Linking | | |
| SEO Automation through "OTTO" | | |
Generate hundreds of on-page audits and get detailed recommendations for improvement. Know how your client’s content compares to the top-ranking competitors with our content scoring system. Use our recommendations to improve content quality and create higher-performing SEO campaigns!
| Features | | |
|---|---|---|
| Onpage Audit Tool | | |
| Analyze content deficiencies with landing page content preventing it from ranking better in Search | Yes (Analyze missing entities/NLP, Optimize Title Tags and Headings, Internal Linking | |
| Analyze technical issues with the landing page | | |
| Internal Linking and External Linking Insights | | |
| Link Building Outreach Recommendations from SERP Competitors | | |
Check the technical SEO performance of any website and identify issues before they impact organic rankings. With our “How-to-fix,” guides, you’ll always know what steps to take to resolve technical problems. Add in our 24/7 issue tracking and automated email alerts, and you can offer technical SEO monitoring as a part of your agency offering. We help marketing agencies transform into technical SEO experts.
| Features | | |
|---|---|---|
| Number of Site Audits | High quotas, one-off crawls are supported, and unlimited projects available on PRO plan | Limited to # of Projects |
| Site Auditor Crawl Up to 1 million pages | | |
| Site Health Summary | | |
| Issue Prioritization by Impact and Effort | | |
| Connect GSC Data to Site Auditor | | |
| Connect GA Data to Site Auditor | | |
| Realtime Website Monitoring | | |
| Site Audits are Publically Sharable for Team Collaboration | | |
| Export to Google Sheets | | |
| Instant Client Site Audit Report Generation in Google Docs | | |
| Site Visualization | | |
| Customizable User Agent and Crawl Speed | | |
Our dashboard provides a variety of local SEO tools designed to empower agencies that offer local SEO services. We’ve made local market research, citation execution, and local SEO reporting easier and faster than ever. Help your small and local business clients get to the top of the Map Pack for their target markets.
| Features | | |
|---|---|---|
| Heatmaps and Geo Grids | | $20 to $40 per month |
| Build Citations | | Extra fees |
| GMB Audit | (Coming soon) | |
| Integrated PR Syndication | (Coming soon) | |
| Brand Demand | (Coming soon) | |
| Optimized NLP | (Coming soon) | |
Unlike Semrush, our keyword rank tracker allows users to see every keyword that their website ranks for. Plus. get daily position updates so you know exactly where your positions stand right now. Our rank tracker integrates with Google Search Console so you can include every keyword in your client reporting. Set up alerts and get emails when important keywords increase or decline positions, and never get a backdated ranking position again.
| Features | | |
|---|---|---|
| Number of Projects | Much higher quotas | Low Quotas |
| Number of Keywords | Much higher quotas | Low Quotas |
| Daily Keyword Rank Tracking Included in all Plans | | |
| Publicly Sharable and Embeddable Reports | | |
| Local Geotargeting (City, State, Zipcode, Country-level Rank Tracking) | | |
| Unlimited Rank Tracking with GSC | | |
Perform comprehensive keyword research and keyword gap analysis with our Keyword tools. Access search volume, keyword difficulty and cost-per-click metrics with much higher quotas to meet your agency’s unique needs. Easily create keyword lists and clusters, and use the AI integrations to quickly generate relevant article ideas for all of your important keywords.
| Features | | |
|---|---|---|
| Similar and Related Keywords | | |
| Keyword Search Volume over Time | | |
| Keyword SERP Data - Page-level traffic and backlink metrics | | |
Analyze multiple page URLs with DR, UR, Trust Flow, and Citation Flow metrics, metrics unavailable in the Semrush platform. Plus, see organic traffic, total backlinks, and referring domains for any domain or page URL. Get in-depth insights with stunning data visualizations to empower your SEO strategy.
| Features | | |
|---|---|---|
| DR, UR | | |
| Organic Traffic, # Referring Domains, # of Backlinks | | |
| Majestic Data (CF, TF, Topical Trust Flow) | | |
| Moz Data (Spam Score) | | |
We’ve added outreach tools to Search Atlas so you can secure more PR placements and backlink opportunities. Do link building and digital PR outreach directly in the dashboard. Automate HARO outreach for maximum linking opportunities. Leverage AI to generate compelling pitches and secure high-quality links and coverage faster and more frequently.
| Features | | |
|---|---|---|
| HARO Digital PR Tool | | |
| Journalist Outreach | | |
| Publication Outreach | | |
| Create Email Drip Sequences to target webmasters based on SERPs and Google Maps | | |
You can bring the power of the Search Atlas dashboard directly to your web browser. Get data and SEO insights from Google Search and display key SEO data while navigating through client websites. Level up your client experience and sales meetings with the help of our Search Atlas Chrome extension.
| Features | | |
|---|---|---|
| Metrics overlay in search results | | |
| Page Toolbar with website and page metrics | | |
For freelancers and small teams
Agencies ready to scale and Enterprise
Custom functionality & tailored quotas
For freelancers and small teams
For agencies and mid-size businesses
Agencies ready to scale and Enterprise
Custom functionality & tailored quotas
Per month
Per month
Per month
Per month
Per month
Per month
Add to your existing Search Atlas plan for $99 / site / month.
What Website Optimizations Does OTTO Automate?
