Eric Caldwell
“That’s the great thing about a platform like this, you get real data vs being an island out here and having to read the smoke signals from afar. Yet another reason I’ve dropped all other systems and just have Search Atlas now.”
Atlas Agent
Search Atlas vs Semrush
Semrush brings search intelligence and marketing workflows.
Search Atlas combines deep search intelligence with an execution layer, Atlas Agent and OTTO SEO, across SEO, content, local, ads and AI visibility.
From $99 Per MonthAtlas Agent and OTTO SEO Deploy FixesSearch Atlas Coworker in Slack and Teams
“That’s the great thing about a platform like this, you get real data vs being an island out here and having to read the smoke signals from afar. Yet another reason I’ve dropped all other systems and just have Search Atlas now.”
Eric CaldwellFeature-by-Feature Comparison
At a Glance: Search Atlas vs SemrushSemrush covers all 5 · 2 limited
Starting Price & Entry Tier
Search AtlasStarter at $99 per month, billed monthly
SemrushSEO plan at $139 per month, billed monthly
Execution Type
Search AtlasAtlas Agent and OTTO SEO deploy fixes live, with approval mode and rollback
SemrushSemrush Copilot and Semrush Site Audit recommend, and the user applies the change
AI/LLM Visibility Tracking
Search Atlas1 provider on Starter, ChatGPT, Gemini, and AI Mode on Growth, and Copilot, Perplexity, and Claude on Pro
SemrushAI Visibility Toolkit at $99 per month, or bundled in Starter and above
Real-Time SERP Analysis & Refresh Cadence
Search AtlasWeekly site crawls with email alerts, reports refresh daily
SemrushSite Audit runs daily or weekly, keywords tracked daily
Native Content Optimization Engine
Search AtlasContent Genius builds the brief and drafts, and Scholar grades the article
SemrushContent Toolkit at $60 per month
Designed For AgenciesSemrush covers all 8 · 7 limited
White-Labeled Dashboards
Search AtlasWhite-label reports and branded dashboards on Pro and Agency
SemrushWhite-label in the Pro report add-on, $20 per report per month
Search Atlas Coworker (Slack, Teams)
Search AtlasCoworker works in Slack and Teams and posts scheduled results
SemrushCopilot stays in the project, and MCP is a read-only link for ChatGPT and Claude
Custom Report Builder (GSC, GA, Backlinks)
Search AtlasPulls GA4, GSC, rankings, GBP, and backlinks, refreshed daily
SemrushMy Reports sends scheduled PDFs, white-label needs the Pro report
Google Ads Management (Smart Ads)
Search AtlasSmart Ads and Google Ad Studio, from Growth
SemrushAds Launch Assistant launches campaigns and applies AI tips in bulk
Meta Ads Management
Search AtlasMeta Ad Studio finds winning ads, launches campaigns paused (Growth)
SemrushAds Launch Assistant covers Meta setup with AI-made creative
User Seats
Search Atlas3 seats on Growth, 5 on Pro, 10 on Agency
SemrushExtra users start at $45 per month
Client Portals
Search AtlasBranded dashboards on Pro and Agency, client portals on Agency
SemrushBranded client portal and shareable links
Social Media Scheduler
Search AtlasSocial Media Scheduler posts to Facebook, Instagram, and X with AI captions and approval queues, on every plan
SemrushSocial Toolkit from $20 per month posts to 7 networks
Agentic AI Execution1 of 4 not in Semrush · 3 limited
Autonomous AI SEO Agent
Search AtlasAtlas Agent runs workflows from a plain-language request, and OTTO SEO applies fixes via pixel, Cloudflare Worker, or CMS connectors
SemrushCopilot recommends and does not change the site
End-to-End SEO Execution
Search AtlasExecutes technical, on-page, and local fixes, and off-page runs on credits
SemrushTechnical and on-page findings arrive as recommendations
Conversational AI SEO Assistant
Search AtlasAtlas Agent plans SEO work from a plain-language request, with big changes waiting for approval
SemrushCopilot is free and gives AI recommendations and alerts
AI-Driven Press Release Distribution
Search AtlasAI-written releases to 9+ channels and 130+ outlets, on credits
SemrushAI PR Toolkit ($149 to $499) pitches outlets, no distribution named
Local SEOSemrush covers all 8 · 1 limited
Google Business Profile Management
Search AtlasGBP Galactic automates updates, posts, and review replies
SemrushGBP AI Agent in all Local plans, from $30 per location per month
Posts, Photos, and Hours
Search AtlasGBP posts, review replies, hours, categories, and attributes
SemrushGBP AI Agent posts weekly and adds a photo every 10 days by default
AI Review Responses
Search AtlasAI-drafted replies a team approves or automates
SemrushAuto-replies in every Local plan, AI-assisted replies on Local Pro
Review Monitoring
Search AtlasMonitoring and reply drafting inside GBP Galactic
SemrushCentral monitoring and alerts on Local Pro, $60 per location
Local Rank Tracking
Search AtlasLocal Heatmaps by ZIP or city
SemrushMap Rank Tracker from Local Base, 375 credits
Citation Management
Search Atlas5 data aggregators for 12 months, paid with Hyperdrive Credits
SemrushListing Management on Local Pro: 70+ US and 40+ international directories
Multi-Location Scaling
Search AtlasOne location to 100+ on standard plans, 1,000+ on Enterprise
SemrushLocal Business custom offer for 20+ locations
Additional Costs
Search AtlasGBP automation included in plan quotas, citations and PR use credits
SemrushLocal Toolkit from $30 per location, plus separate toolkits
Content EngineeringSemrush covers all 4 · 1 limited
AI-Powered Content Editor
Search AtlasContent Genius with Scholar scores entity coverage, factuality, intent
SemrushContent Toolkit, $60 per month, 7-day trial
Automatic CMS Publishing
Search AtlasUniversal CMS Publishing on every plan
SemrushWordPress publishing in the Content Toolkit
Article Volume
Search AtlasAbout 50 premium AI articles a month on Starter, about 900 on Agency
SemrushUnlimited standard articles, 5 SEO-boosted a month
Brand Voice
Search AtlasBrand voice and tone settings in Content Genius
SemrushUp to 50 brand voices in the Content Toolkit
Keyword ResearchBoth cover all 3
Keyword Database Size
Search Atlas5.2B keyword database
SemrushOver 28 billion keywords across 142 databases
Keyword Expansion
Search AtlasKeyword Magic: AI variations, related searches, and topic ideas
SemrushKeyword Magic Tool
Keyword Gap Analysis
Search AtlasCompares the site against up to 5 competitors
SemrushCompare up to five domains
Technical SEOBoth cover all 3
Projects and Crawl Scale
Search Atlas50,000 pages a month on Starter, unlimited on Agency
Semrush5 websites on SEO and Starter, 15 on Pro+, 40+ on Advanced
Monitoring Cadence
Search AtlasScheduled weekly crawls with health-score tracking
SemrushSite Audit runs daily, weekly, or once
Alerts and Notifications
Search AtlasSite Auditor emails alerts for selected issues
SemrushEmail updates for scheduled audits, plus Copilot alerts
Rank Tracking & AI Search VisibilityBoth cover all 2
Rank Tracking Scale
Search Atlas2,000 tracked keywords on Starter to 50,000 on Agency
Semrush500 keywords daily on SEO and Starter, 1,500 on Pro+
LLM Visibility Tracking
Search Atlas1 provider on Starter, ChatGPT, Gemini, and AI Mode on Growth, and Copilot, Perplexity, and Claude on Pro
SemrushPrompt Tracking covers AI Overviews, AI Mode, and ChatGPT, Brand Performance adds Perplexity and Gemini
Authority BuildingBoth cover all 4
Authority Metric
Search AtlasDomain Power combines organic traffic and keyword-ranking signals
SemrushAuthority Score (1 to 100): Link Power, Organic Traffic, Spam Factors
Toxic Link Monitoring
Search AtlasBacklink Analyzer flags spam signals and spam risk on every link
SemrushBacklink Audit scores toxicity and builds Remove and Disavow lists
Link Acquisition
Search AtlasWILDFIRE automated link exchange, Digital PR with approved pitches
SemrushLink Building Tool finds prospects and runs email outreach
Media Source Discovery
Search AtlasQUEST maps the publishers AI answers cite, and Link Lab sells placements
SemrushAI PR Toolkit finds media outlets and journalists that LLMs cite
Site Explorer & Competitor Research3 of 11 not in Semrush · 5 limited
Traffic & Performance Overview
Search AtlasSite Explorer, live performance visibility
SemrushYes
Historical Traffic Trends
Search AtlasMulti-period trend analysis
SemrushYes
Competitor Benchmarking
Search AtlasBuilt into Site Explorer
SemrushYes
Backlink Profile Analysis
Search AtlasAdvanced backlink graph + contextual metrics
SemrushLimited
Backlink Gap Analysis
Search AtlasCompare up to 6 domains with enriched metrics
SemrushLimited
Backlink Profile Comparison
Search AtlasMulti-domain side-by-side analysis
SemrushLimited
Visual Link Network Mapping
Search AtlasIncluded
SemrushNot available
Authority Scoring
Search AtlasDomain Power, based on verified GSC keyword performance
SemrushBased on estimated link volume
Thematic Depth & Topical Authority
Search AtlasTopical Dominance, entity-based depth analysis
SemrushNot Available
AI Search & Chatbot Visibility
Search AtlasLLM Visibility tracks AI answer engines
SemrushAI Visibility Toolkit, a $99 per month add-on
Holistic SEO Pillars
Search AtlasContent, Authority, Technical, UX Signals scored together
SemrushNot available
Real Results. Real Rankings.In Days — Not Months.
4 Week Local SEO
Transformation
“We’re canceling Ahrefs, Majestic SEO, Semrush, and others. You need to check out this tool.I haven’t seen anything make ranking this easy. If you offer SEO, it cuts 90% of the grunt work.”
“Search Atlas is the number one ranked search engine tool in the world right now! As someone who’s been in SEO for 15 years, I’ve seen everything change. In my experience, other tools on the market are overhyped and overpriced compared to what Search Atlas delivers. If you’re serious about SEO, you won’t find anything better than Search Atlas!”
Perry BelcherCo-Founder at DigitalMarketer
3,200+
Verified reviews across G2, Capterra & Gartner
“So far, very very impressed with Search Atlas and OTTO is big bonus. Honestly blown away, your mindset aligns with mine so I’m all in. I’ve cancelled Semrush which was a huge step for us. But wow you guys are really onto something here. I even told my wife about you. I’ve been very impressed with Search Atlas.”
Aaron Baxter
9.39M
Total Impressions
Search Atlas Applies the Fixes Semrush Site Audit Lists
Search Atlas puts the Semrush Site Audit list into effect on the live site. Atlas Agent plans the work from a plain-language request, and OTTO SEO deploys on-page and technical fixes with approval mode and rollback. Starter covers 1 OTTO SEO site at $99 a month, next to $139 for the Semrush SEO plan.
Start Free and Compare for YourselfChoose Your Perfect Plan
Starter
Run Search Atlas on one brand.
$99 /mo
billed monthly
50,000Universal Credits50,000 Universal Credits a month is your execution budget across every tool. Enough for about:50 premium AI articles100 AI content edits1,500 rank checksor any mix of these.
Start Free for 7 Days- 1 project · 1 seat
- Atlas Agent + OTTO SEO
- Content Genius + AI Content Suite
- AI Visibility: 1 project, 1 provider, 500 credits
- Connect and publish to any CMS
Core Search Atlas Execution
1 Site Powered by OTTO
API Limits
- Tracked Keywords
- 2,000
- Site Audit Pages
- 50,000
- LLM Visibility Projects
- 1
- AI Visibility Credits
- 500
Recommended
GrowthRecommended
The full growth engine for teams.
$199 /mo
billed monthly
120,000Universal Credits120,000 Universal Credits a month is your execution budget across every tool. Enough for about:100 premium AI articles400 AI content edits4,000 rank checksor any mix of these.
Start Free for 7 Days7-day trial + free 1-on-1 onboarding
- Everything in Starter, plus:
- AI Visibility: ChatGPT, Gemini, Google AI Mode
- Meta + Google Ad Studio
- 2 projects · 3 seats
Core Search Atlas Execution
2 Sites Powered by OTTO
API Limits
- Tracked Keywords
- 3,500
- Site Audit Pages
- 100,000
- LLM Visibility Projects
- 2
- AI Visibility Credits
- 3,500
- LLM Visibility Queries
- 100
Pro
Package Search Atlas into your client offering.
$399 /mo
billed monthly
400,000Universal Credits400,000 Universal Credits a month is your execution budget across every tool. Enough for about:350 premium AI articles1,000 AI content edits16,000 rank checksor any mix of these.
Start Free for 7 Days- Everything in Growth, plus:
- + Copilot, Perplexity & Claude — 6 AI platforms total
- White-label dashboards and reporting
- 4 projects · 5 seats
Core Search Atlas Execution
4 Sites Powered by OTTO
API Limits
- Tracked Keywords
- 6,000
- Site Audit Pages
- 10,000,000
- LLM Visibility Projects
- 4
- AI Visibility Credits
- 20,000
- LLM Visibility Queries
- 100
Agency
Capacity for a full client portfolio.
from $999 /mo
billed monthly
1,000,000+Universal Credits1,000,000+ Universal Credits a month is your execution budget across every tool. Enough for about:900 premium AI articles2,000 AI content edits44,000 rank checksor any mix of these.
Talk to Sales- Everything in Pro, plus:
- Client portals + branded dashboards
- Unlimited keyword tracking
- 10 projects · 10 seats
- Priority support eligibility
Core Search Atlas Execution
10 Sites Powered by OTTO
API Limits
- Tracked Keywords
- 50,000
- Site Audit Pages
- 99,999,998
- LLM Visibility Projects
- 1,000,000
- AI Visibility Credits
- 50,000
- LLM Visibility Queries
- 250
Frequently Asked Questions
Yes, Search Atlas executes SEO fixes with Atlas Agent and OTTO SEO, whereas Semrush Copilot and Semrush Site Audit give recommendations the user applies. Atlas Agent plans and runs the work from a plain-language request, and AI Visibility starts on Starter with 1 project, 1 provider, and 500 credits. Semrush leads on database size, with over 28 billion keywords compared with 5.2 billion, and Search Atlas starts at $99 per month, below the $139 Semrush SEO plan.
No, Semrush Copilot and Semrush Site Audit give recommendations that the user applies. Search Atlas OTTO SEO deploys the fix on the live site. Semrush automates inside two products, the GBP AI Agent and the Ads Launch Assistant, while Atlas Agent turns a plain-language request into planned SEO work and OTTO SEO applies on-page and technical fixes with approval mode and rollback. OTTO SEO runs on 1 site on Starter and 10 on Agency.
Yes, Search Atlas Starter is $99 per month and the Semrush SEO plan is $139, both billed monthly. Growth is $199 and Pro is $399, against Semrush Starter at $199 and Pro+ at $299. Semrush add-ons include the AI Visibility Toolkit at $99 and the Content Toolkit at $60.
Semrush places white-label branding in the Pro report add-on at $20 per report per month. Search Atlas includes white-label reports and branded dashboards from the Pro plan at $399 per month. Client portals come with the Search Atlas Agency plan from $999 per month. Semrush extra users start at $45 per month on plans with the SEO Toolkit.
No, the Semrush AI Visibility Toolkit covers 5 AI engines and Search Atlas Pro covers 6, because Semrush Prompt Tracking covers AI Overviews, AI Mode, and ChatGPT, and Brand Performance adds Perplexity and Gemini. Search Atlas LLM Visibility includes 1 provider on Starter, tracks ChatGPT, Gemini, and Google AI Mode on Growth, and adds Perplexity, Copilot, and Claude on Pro. The free AI Visibility Checker runs a one-time ChatGPT and Gemini snapshot with no credit card. Semrush charges $99 per month for the AI Visibility Toolkit, or bundles it in Starter and above.
Yes, Semrush MCP is a read-only connection for ChatGPT, Claude, and Perplexity. Search Atlas Coworker queues fixes for approval. Semrush Copilot works inside the Semrush project, and Coworker works in Slack and Microsoft Teams, posting scheduled results and proactive alerts. Coworker comes with every Search Atlas plan, starting at $99 a month.
Yes. Adobe announced the acquisition of Semrush in November 2025 at $12.00 per share in cash, and the deal closed in April 2026. Semrush's customer FAQ states that there are no immediate changes to current services or agreements, so the Search Atlas comparison on this page still holds. Adobe completed the acquisition; checked 2026-11-03.
Yes, the guide to migrating from Semrush to Search Atlas walks through moving projects, rank tracking, and reporting. Each trial comes with a free 30-minute onboarding session.