Search Atlas Site Explorer

Get in-depth insights on organic traffic, keywords, and backlinks for any website or url.

Outrank your Competitors + Increase Traffic with Comprehensive SEO Data

Organic Traffic

Understand the search visibility of any website. Analyze organic clicks, total keywords, and see which content drives the most organic clicks.

Backlinks

See who links to your competitors’ websites and evaluate the quality of those backlinks. See domain rating, anchor text, link type, and more.

PPC Spend

See whether your competitors use PPC advertising and how much they are spending. Plus, see what ad copy your competitors use in their PPC campaigns.

The Largest SEO Database of any software platform

The Largest SEO Database of Any Software Platform

100 trillion

Backlinks

500 million

Indexed Domains

5 billion

Keywords

200

Countries

Research Competitor Keywords and Content

Discover which keywords and pages are driving the most traffic to your competitors’ websites. Our database includes over 5 billion keywords with search volume, cost-per-click, and keyword difficulty data. Filter by country to understand exactly where their traffic is coming from and use that information in your SEO strategy.
Keywords and Content

Perform Competitor Backlink Analysis

See who is linking to your competitors’ website and understand the quality and strength of their backlinks.
With 100 trillion backlinks and 500 million domains, you can analyze the backlink profile strength of any url. Plus DR, anchor text, domain traffic, and page traffic for every backlink in our database.

Search Atlas Competitor Backlink Analysis Dashboard

The Right Subscription Level for Every-sized Team

Starter

For freelancers and small teams

$99
/ month
Growth

For agencies and mid-size businesses

Most Popular
$199
/ month
Pro

Agencies ready to scale and Enterprise

BEST Value
$399
/ month
Enterprise

Custom functionality & tailored quotas

Get a Quote
Starter

For freelancers and small teams

$99
/month
Growth

For agencies and mid-size businesses

$199
/month
Pro​

Agencies ready to scale and Enterprise

$399
/month
Enterprise

Custom functionality & tailored quotas

Get a Quote
TRUSTED BY TEAMS AT
Add additional OTTO site activations to your base plan and automate your SEO in 1 click. The more sites you add, the more you save.

Add OTTO SEO

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Add additional OTTO site activations to your base plan and automate your SEO in 1 click. The more sites you add, the more you save.

How many sites need OTTO?

Basic

$99 per site

Per month

Basic

$85 per site

Per month

STANDARD

$69 per site

Per month

Premium

$59 per site

Per month

Pro

$49 per site

Per month

Enterprise

$39 per site

Per month

Get Started with OTTO PPC

Activate OTTO PPC to your current OTTO projects to start generating ready-to-launch Google Ads campaigns.

Supercharge Your Google Ads Campaigns

Ready to take your SEO competitor analysis to the next level?

Get Competitor Insights for Link Building and Outreach Campaigns

Referring Domains

See which websites link to your competitors and how authoritative they are. Plus, domain rating and traffic metrics.

Anchor Text

Browse the top anchor text of any website’s backlinks. Leverage that information in your own link building strategy. 

Link Types & Attributes

Know whether competitors’ backlinks appear in image, text, frame, or form. Know whether links are dofollow or nofollow.

Country of Origin

Review IP addresses for all referring domains. Get a global perspective on where your competitors are earning backlinks from.

Referring Page

See the pages where your competitor’s backlinks appear. Gain  insights on placement and contextual anchor text.

Historical Metrics

Understand how backlink profiles have changed over time. Compare backlink metrics for any time period.

See How Your Competitors Are Using PPC

Identify what keywords your competitors are bidding on, how much they pay per click, and complete search ad copy. See what other websites are bidding on those keywords and level up your PPC ad bidding and targeting strategies.

See How Your Competitors Are Using PPC

Gain Valuable Historical Data

See how websites gain or lose organic visibility over time. Filter reports to specific time periods to learn when a website gained or lost backlinks, targeted PPC keywords, or created new content that influenced their SEO.

Gain Valuable Historical Data

You are the Center of Our Universe

Over 5,000 agencies trust Search Atlas

5 star rating

Lisa Parziale

Founder at AgencyRemix
Source: Search Atlas reviews
"I used to pay for lots of different software for my SEO business and customer reporting. Search Atlas made this much easier and more affordable for me."
5 star rating

Clayton Joyner

Founder At Modern io Digital
Source: Search Atlas reviews
”Search Atlas Boosted Our Organic Lead Traffic by 110% in just 90 Days! It saves us money, time, and performance.“
5 star rating

Josh Blakeley

Founder & CEO JBL Digital Marketing
Source: Search Atlas reviews
"Search Atlas just blows other tools out of the water. Tools like Ahrefs and Jasper have gone up in price quite a bit and just haven’t kept up. Search Atlas replaces both of them. "
5 star rating

Shannon Donovan

Founder @Small Biz Drs. LLC
Source: Search Atlas reviews
“We were using many different tools to accomplish what we can do in Search Atlas.“
5 star rating

Mike Anderson

Owner @Aim High Digital
Source: Search Atlas reviews
“Search Atlas transformed my agency workflow, allowed rapid creation of hundreds of articles!“
5 star rating

Jake Tlapek

Founder @Wizard Marketing
Source: Search Atlas reviews
“This tool is going to help you make actionable, realizable changes to your SEO and get the traffic you deserve.“

The fastest-growing enterprise SEO software platform in the digital marketing industry.

How to Do Competitor Analysis with the Site Explorer

#1. See what keywords your competitors rank for

Knowing what keywords your competitors target in their SEO strategy can help you identify profitable opportunities for your own website. Look for keywords that have strong search volume and good cost-per-click to get more qualified traffic..

See what keywords your competitors rank for

#2. Identify your competitors top-performing pages

Knowing the content that performs well on your competitors’ website can be game-changing. You may need to create similar content on your own website, or optimize your content to better meet user’s search intent.

Identify your competitors top-performing pages

#3. Compare backlink profiles for link building outreach

Backlinks are one of Google’s most important ranking factors. If your competitors have a lot of high-quality backlinks, you will also need to earn backlinks to increase your presence in the search engine rankings. 

Backlinks are one of Google’s most important ranking factors. If your competitors have a lot of high-quality backlinks, you will also need to earn backlinks to increase your presence in the search engine rankings.

#4. Find domains to reach out to for backlink building

Backlinks from high-quality websites show search engines that your website is authoritative and well-trusted. Discover who is linking to your competitors, and reach out to those domains to see if they will link to your website as well.

Find domains to reach out to for backlink building

#5. Target similar keywords in your PPC campaigns

See what keywords your competitors’ are bidding on and the price they are paying per-click. Add those keywords to your own bidding strategy to reach similar audiences and get your products or services at the top of the search results.

Target similar keywords in your PPC campaigns