Get in-depth insights on organic traffic, keywords, and backlinks for any website or url.
Understand the search visibility of any website. Analyze organic clicks, total keywords, and see which content drives the most organic clicks.
See who links to your competitors’ websites and evaluate the quality of those backlinks. See domain rating, anchor text, link type, and more.
See whether your competitors use PPC advertising and how much they are spending. Plus, see what ad copy your competitors use in their PPC campaigns.
Backlinks
Indexed Domains
Keywords
Countries
See who is linking to your competitors’ website and understand the quality and strength of their backlinks.
With 100 trillion backlinks and 500 million domains, you can analyze the backlink profile strength of any url. Plus DR, anchor text, domain traffic, and page traffic for every backlink in our database.
For freelancers and small teams
For agencies and mid-size businesses
Agencies ready to scale and Enterprise
Custom functionality & tailored quotas
For freelancers and small teams
For agencies and mid-size businesses
Agencies ready to scale and Enterprise
Custom functionality & tailored quotas
Activate OTTO PPC to your current OTTO projects to start generating ready-to-launch Google Ads campaigns.
Supercharge Your Google Ads Campaigns
See which websites link to your competitors and how authoritative they are. Plus, domain rating and traffic metrics.
Browse the top anchor text of any website’s backlinks. Leverage that information in your own link building strategy.
Know whether competitors’ backlinks appear in image, text, frame, or form. Know whether links are dofollow or nofollow.
Review IP addresses for all referring domains. Get a global perspective on where your competitors are earning backlinks from.
See the pages where your competitor’s backlinks appear. Gain insights on placement and contextual anchor text.
Understand how backlink profiles have changed over time. Compare backlink metrics for any time period.
Identify what keywords your competitors are bidding on, how much they pay per click, and complete search ad copy. See what other websites are bidding on those keywords and level up your PPC ad bidding and targeting strategies.
See how websites gain or lose organic visibility over time. Filter reports to specific time periods to learn when a website gained or lost backlinks, targeted PPC keywords, or created new content that influenced their SEO.
Knowing what keywords your competitors target in their SEO strategy can help you identify profitable opportunities for your own website. Look for keywords that have strong search volume and good cost-per-click to get more qualified traffic..
Knowing the content that performs well on your competitors’ website can be game-changing. You may need to create similar content on your own website, or optimize your content to better meet user’s search intent.
Backlinks are one of Google’s most important ranking factors. If your competitors have a lot of high-quality backlinks, you will also need to earn backlinks to increase your presence in the search engine rankings.
Backlinks from high-quality websites show search engines that your website is authoritative and well-trusted. Discover who is linking to your competitors, and reach out to those domains to see if they will link to your website as well.
See what keywords your competitors’ are bidding on and the price they are paying per-click. Add those keywords to your own bidding strategy to reach similar audiences and get your products or services at the top of the search results.