Every Ranking Shift, Tracked
Search Atlas tracks competitor position changes across organic and paid results. Filter by an available date range to compare recent movement with longer-term trends.
Site Explorer: Competitor Research on Autopilot
Enter a domain, subdomain, subfolder, or page in Search Atlas to review organic and paid keywords, traffic, backlinks, competitors, and supported AI-visibility signals in one research report.
Enter a target and review the available organic, paid, backlink, competitor, and search-visibility metrics in one Site Explorer report.
“Search Atlas has quickly become the platform we rely on for SEO strategy, content development, and competitor research.”
Bruce Beck@Marketing720
SEO
Search coverage
Markets
Search markets
Links
Backlink coverage
AI
AI visibility
What Is Site Explorer?
Site Explorer is a Search Atlas research tool for reviewing how a website, subfolder, subdomain, or page performs. It brings together AI Overviews keywords, organic and paid traffic and keywords, authority metrics, backlinks, referring domains, and competitor data.
Search Atlas metrics include:
- Domain Power™ combines ranking and traffic signals.
- Topical Dominance™ maps coverage across topics or industries.
- Brand Signal reports visibility and sentiment in search results.
- LLM Visibility tracks share of voice and sentiment in supported AI-generated answers.
- SEO Pillars score content, authority, technical, and UX signals.
Because Site Explorer runs inside the Search Atlas platform, teams can move from research into connected SEO workflows without switching tools.
What Site Explorer Researches for You
Domain Metrics, Surfaced
Domain Power™ combines organic traffic and keyword-ranking signals into a Search Atlas metric. You can also review Domain Rating, Domain Authority, Trust Flow, and Citation Flow alongside search-visibility data.
Topical Coverage, Mapped by Theme
Topical Dominance shows how completely any site covers a subject and flags the gaps for you. Search Atlas tracks growth across clusters and surfaces where competitors are strong and where they are exposed.
AI Visibility, Tracked Across Selected Answer Engines
Search Atlas tracks brand mentions, sentiment, citation share, and visibility across supported search engines and AI answers from ChatGPT, Gemini, and Perplexity, then reports where the brand shows up and where it goes missing.
SEO Pillars, Scored Together
Search Atlas scores any website across content, authority, technicals, and UX signals, then shows where the site is strong and where the gaps are.
Organic and Paid Visibility, Benchmarked
Search Atlas pulls the available historic organic and paid traffic and keyword data for the selected target and date range, so you can benchmark reach against the market.
Audit Backlink Profiles Instantly
Search Atlas breaks down backlinks and referring domains, including historical totals, backlink types and attributes, spam-probability signals, anchor diversity, and more.
Compare Site Research Workflows
Site Explorer brings search, backlink, topical, and AI-visibility research into one Search Atlas workflow. Competitor capabilities and packaging change over time, so verify current plan details directly with each provider.
| Feature | Search Atlas (Site Explorer) | Ahrefs | Majestic | Moz | Semrush |
|---|---|---|---|---|---|
| Domain Metrics |  Domain Power™: ranking data + traffic |  DR and other link-based metrics | Trust Flow / Citation Flow and topical signals | DA and related link metrics | Authority Score and related metrics |
| Topical Authority Coverage | Topical Dominance™ (theme + depth) | Keyword and topic research capabilities vary by workflow | Topical Trust Flow and link data | Limited | Topic and keyword research capabilities vary by workflow |
| Branded Search & Sentiment | Visibility + sentiment in SERPs | None | None | Fresh Web Explorer (mentions only, no sentiment) | Limited (brand monitoring + sentiment, not tied to SEO) |
| LLM Search Visibility | Included. Tracks visibility in AI answers (ChatGPT, Gemini, etc.) | AI visibility tools available; packaging varies | Not available | Not available | AI visibility tools available; packaging varies |
| SEO Pillar Scoring | Content, Authority, Technical, UX | No combined score | Link-only | Separate metrics only | Separate metrics only |
| Keyword Visibility by URL | Auto-grouped by URL | Manual check | Not available | Yes, via Rank Tracker | Limited (some reports, not default) |
| Backlink Auditing & Risk Signals | Trust Flow, Spam Score, follow/nofollow, anchors | Strong backlink audit (no toxicity score) | Trust Flow vs. Citation Flow, topical relevance | Limited (basic Spam Score) | Backlink Audit with Toxicity Score |
How to Start Exploring Real Visibility
Enter a URL and let Site Explorer surface the metrics that matter. Instantly turn any domain into a strategic SEO profile.
Open Site Explorer
In your Search Atlas dashboard, go to the “Site Metrics” tab and select “Site Explorer”.
Enter target domain
Paste the URL you want to analyze. Choose the input type: domain, subdomain, target page, or subfolder.
Select your market
Pick the country you want to analyze. Site Explorer adapts results to reflect local search behavior.
Generate your report
Click “Search” to see a complete performance dashboard with visibility, authority, link profiles, branded search, topical coverage, and more.
Who Gets the Most Out of Site Explorer
Designed for those who act first, Site Explorer transforms visibility into lasting search authority.
Growth-Focused SEOs
Benchmark against competitors, analyze keyword performance by region or product line, and prove growth over time.
Agencies Running Competitive Campaigns
Audit, analyze, and uncover opportunities to stay ahead of the competition.
In-House Marketing Teams
See exactly how your domain stacks up across regions, platforms, and competitors.
Content Strategists
Measure performance across entire topic clusters with Topical Dominance. Spot gaps and strengthen authority.
Link Builders and Outreach Specialists
Qualify link opportunities with authority metrics, each site’s topical dominance, historical organic traffic, ranking keywords, and backlinks.
Founders and Site Owners
Hand Search Atlas a domain and it reveals what drives visibility and where growth is still on the table.
One view across organic and paid search
Get a complete view of how sites, keywords, and pages perform across organic and paid search. From topical coverage down to the individual URLs driving visibility, Search Atlas surfaces where the opportunities are and where competitors are gaining ground.
Audit New and Lost Links
Search Atlas tracks backlinks, referring domains, and IPs, organized by type and attribute. New links surface as they appear, losses get flagged as they happen, and you can filter by active, new, or dropped signals.
Uncover Each Competitor’s Rivals
Search Atlas identifies organic and paid rivals by keyword overlap, traffic share, and traffic cost, maps their positions, and shows which domains are winning clicks in your space.
Uncover Every Competitor Ad Strategy
From current messaging to historical trends, see the ad copy competitors run across Google Ads and Facebook Ads, track changes over time, and uncover the keywords and audiences driving their ad strategies.
Own the Topic, Outrank the Competition
Topical Dominance shows how fully any site covers a subject, compared to any competitor you choose. It tracks coverage across specific topics, broad topics, and knowledge domains.
Every Keyword, Every Position, In View
Site Explorer shows exactly how a domain ranks across organic and paid search. It watches intent, position changes, traffic value, and SERP features, so you see where keywords drive traffic, where you’re close to ranking, and where competitors are gaining ground.
See Which Pages Drive Real Visibility
Search Atlas surfaces the URLs pulling the most traffic, keywords, and backlinks across both organic and paid search, so top-performing pages and visibility distribution stay in view.
Break Down Performance by Subdomain
See how traffic and visibility are distributed across every subdomain. Compare strengths, uncover weak spots, and track how different areas of a site contribute to overall authority.
Frequently Asked Questions
Answers to common questions about using Site Explorer for domain, competitor, keyword, backlink, and AI visibility research.
Site Explorer reveals how any website, subfolder, subdomain, or page performs across organic traffic, paid traffic, keywords, authority metrics, backlinks, referral domains, competitors, AI Overviews keywords, Brand Signals, LLM Visibility, and more.