Discover Features

Backlink building. Content marketing. Technical optimizations. Wherever your SEO strategy goes, Search Atlas has the tools.

Award-Winning SEO Tools.
One Powerful Platform
Website analytics dashboard featuring SEO metrics such as session count, page views, and total time on site, with bar and line graphs.
Search Atlas Site Auditor

Get detailed reports on the technical SEO health of any website.

Search Atlas Site Explorer

Get in-depth insights on organic traffic, keywords, and backlinks for any website or url.

SEO Content Assistant

Create 10X more SEO content for your agency clients and drive organic traffic at warp speed.

On-Page Audit Tool

Audit the content quality of your clients’ web pages and get immediate feedback for improvement.

Grow your Website Traffic with Enterprise SEO Software
Free DA Checker | Check Domain Authority

Enter homepage URLs and get DA scores with our dashboard’s DA Checker or try the demo tool below.

Keyword Researcher | Check Search Volume

Enter a keyword and get keyword metrics like search volume, cost-per-click, and Keyword Difficulty.

AI Content Writer

Craft creative, original, and engaging content with 50+ templates for all of your marketing communications.

Create a Content Plan in Minutes with the Search Atlas Content Planner
Blog Idea Generator | Get Blog Topics in 1-Click

Enter your target keyword and generate blog ideas in seconds.

Meet OTTO - AI Growth Management Platform from Search Atlas
Search Atlas SEO Topical Map Generator

Compare to Competitors
arrow purple

Backlink building. Content marketing. Technical optimizations. Wherever your SEO strategy goes, Search Atlas has the tools.

White Label SEO Software
Customize the dashboard with your own branding and start generating way more revenue for your marketing agency.
See Why Agencies Choose Search Atlas over Ahrefs for Backlink and Competitor Research
See Why Agencies Choose Search Atlas over SEMRush for their Enterprise SEO platform
See Why Agencies Choose Search Atlas over Surfer SEO for SEO Content Writing Software

Discover Features

Backlink building. Content marketing. Technical optimizations. Wherever your SEO strategy goes, Search Atlas has the tools.

Award-Winning SEO Tools.
One Powerful Platform
Website analytics dashboard featuring SEO metrics such as session count, page views, and total time on site, with bar and line graphs.
Search Atlas Site Auditor

Get detailed reports on the technical SEO health of any website.

Search Atlas Site Explorer

Get in-depth insights on organic traffic, keywords, and backlinks for any website or url.

SEO Content Assistant

Create 10X more SEO content for your agency clients and drive organic traffic at warp speed.

On-Page Audit Tool

Audit the content quality of your clients’ web pages and get immediate feedback for improvement.

Grow your Website Traffic with Enterprise SEO Software
Free DA Checker | Check Domain Authority

Enter homepage URLs and get DA scores with our dashboard’s DA Checker or try the demo tool below.

Keyword Researcher | Check Search Volume

Enter a keyword and get keyword metrics like search volume, cost-per-click, and Keyword Difficulty.

AI Content Writer

Craft creative, original, and engaging content with 50+ templates for all of your marketing communications.

Create a Content Plan in Minutes with the Search Atlas Content Planner
Blog Idea Generator | Get Blog Topics in 1-Click

Enter your target keyword and generate blog ideas in seconds.

Meet OTTO - AI Growth Management Platform from Search Atlas
Search Atlas SEO Topical Map Generator
Compare to Competitors
arrow purple

Backlink building. Content marketing. Technical optimizations. Wherever your SEO strategy goes, Search Atlas has the tools.

White Label SEO Software
Customize the dashboard with your own branding and start generating way more revenue for your marketing agency.
See Why Agencies Choose Search Atlas over Ahrefs for Backlink and Competitor Research
See Why Agencies Choose Search Atlas over SEMRush for their Enterprise SEO platform
See Why Agencies Choose Search Atlas over Surfer SEO for SEO Content Writing Software

Backlink Analyzer | Check Competitor Backlinks

Enter a homepage url and review that website’s backlinks and referring domains.
Play Video about Backlink Analyzer

What is a Backlink Analyzer?

A backlink analyzer tool allows the user to review all of the backlinks and referring domains in a website’s backlink profile. Backlinks are one of Google’s most important ranking factors, and generally speaking, the more backlinks that a website has, the more likely that its web pages will rank in search engines. Backlink analysis, then, should be a part of every webmaster’s SEO and link building strategy.

Backlink Analyzer
backlink tools

How to Use the Backlink Analysis Tool

To use the backlink analyzer, follow these steps:

Why Should I Check My Website’s Backlink Profile?

More than any other search engine ranking factor, backlinks have the biggest impact on ranking higher in the SERPs. That’s because links that point to a website function like references. Search engines generally view websites with more backlinks as more trustworthy and authoritative in their industry.

Website’s Backlink Profile

FAQ

More than any other search engine ranking factor, backlinks have the biggest impact on ranking higher in the SERPs. That’s because links that point to a website function like references. Search engines generally view websites with more backlinks as more trustworthy and authoritative in their industry.

But the quality of backlinks is more important than the quantity. Backlinks that come from low-quality, spammy websites can actually harm your link profile rather than improve it. It’s important to have backlinks that are from relevant, high-quality websites that also display strong SEO metrics themselves.

Taking time to Analyzer and review a website’s backlink profile using a backlink tool can help you identify what off-site factors are necessary in improving search rankings.  Reviewing referring domains, anchor texts, link location, and more, are all important backlink factors to think about in the process of search engine optimization.

If you want to outrank your competitors in search results, SEO tools like backlink checkers can help you review their link profiles. Competitors with strong link profiles are likely to outrank your website for relevant industry keywords, unless you improve your Domain Rating to be equal to or greater than theirs.

Competitor backlink analysis can help you understand how aggressive you need to be with obtaining link opportunities. Whether through guest posts, public relations, or working with an SEO company that specializes in link building, there are many ways that you can improve your link count and ref domains.

The Backlink Anlayzer can also display what backlinks are dofollow or nofollow, and which are actually sending link equity to your website. Overall, understanding link type, link count, and anchor texts can help you better understand your Domain Rating, Domain Authority, and other site authority scores.

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Over 2,000 agencies trust Search Atlas

Lisa Parziale

Founder at AgencyRemix
Source:
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“I used to pay for lots of different software for my SEO business and customer reporting. Search Atlas made this much easier and more affordable for me.“

Clayton Joyner

Founder At Modern io Digital
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”Search Atlas Boosted Our Organic Lead Traffic by 110% in just 90 Days! It saves us money, time, and performance.“

Josh Blakeley

Founder & CEO JBL Digital Marketing
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"Search Atlas just blows other tools out of the water. Tools like Ahrefs and Jasper have gone up in price quite a bit and just haven’t kept up. Search Atlas replaces both of them. "

Shannon Donovan

Founder @Small Biz Drs. LLC
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“We were using many different tools to accomplish what we can do in Search Atlas.“

Mike Anderson

Owner @Aim High Digital
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“Search Atlas transformed my agency workflow, allowed rapid creation of hundreds of articles!“

Jake Tlapek

Founder @Wizard Marketing
Source:
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“This tool is going to help you make actionable, realizable changes to your SEO and get the traffic you deserve.“

Benefits of the Backlink Analyzer

The Backlink checker tool is an essential SEO tool for any SEO professionals interested in ranking organically in search engines. For those specifically interested in link building, the backlink analyzer can show wahere your competitors are earning their links from, and identify relevant target websites that provide link building opportunities.

Benefits of the Backlink Analyzer

The Backlink Analyzer can also display what backlinks are dofollow or nofollow, and which are actually sending link equity to your website. Overall, understanding link type, link count, and anchor texts can help you better understand your Domain Rating, Domain Authority, and other site authority scores.