If you want to outrank your competitors in search results, SEO tools like backlink checkers can help you review their link profiles. Competitors with strong link profiles are likely to outrank your website for relevant industry keywords, unless you improve your Domain Rating to be equal to or greater than theirs.
Competitor backlink analysis can help you understand how aggressive you need to be with obtaining link opportunities. Whether through guest posts, public relations, or working with an SEO company that specializes in link building, there are many ways that you can improve your link count and ref domains.
The Backlink Anlayzer can also display what backlinks are dofollow or nofollow, and which are actually sending link equity to your website. Overall, understanding link type, link count, and anchor texts can help you better understand your Domain Rating, Domain Authority, and other site authority scores.