OTTO runs your SEO on its own: technical fixes, on-page improvements, and content. It keeps building authority, site health, and engagement across every site you manage, for your brand or your agency clients.
Search Atlas turns GA4, GSC, rankings, GBP, backlinks, and portfolio health into client-ready reports that refresh automatically. Your team gets the story, the proof, and the next account to watch without building another deck by hand.
"Search Atlas is the only tool on the market currently that operates at the speed in which the market is moving. It has tools that respond faster, do a better job at reporting the data, and update the data sooner."
One Workspace for SEO Data
Reports Sent on Schedule
Data Sources Connected
Faster Client Reviews
Report Builder brings rank tracking, GA4, GSC, GBP, backlinks, local visibility, and content performance into one reporting workspace.
Set the client, choose the modules, apply your branding, and schedule delivery. Search Atlas keeps the report current so account managers can spend review time on decisions instead of screenshots.
A 0 to 100 score groups accounts into Biggest Wins, Stable, and At Risk so your team knows where to start.
Daily refreshes and week-over-week tracking show which
changes deserve attention.
Turn a multi-account portfolio into a clear
view executives can read quickly.
Pull rankings, backlinks,
GA4, GSC, GBP, and content
metrics into one report.
Scan account health, risk, and
momentum across every client
or brand.
Send reports under your own
brand with the modules each
client needs.
Roll up performance across brands, regions, product lines, or client groups.
Keep reports current with
daily refreshes and
historical comparisons.
Dashboards, PDFs, and
CSVs come out ready
for client reviews.
Connect the data once. Search Atlas keeps the reporting cycle moving after that.
Connect GA4, GSC, GBP, rank tracking, backlinks, and local visibility data.
Choose the modules your client or leadership team needs to see.
Review health scores, risk categories, and account movement from one view.
Add your logo, choose report sections, and set the right client view.
Send dashboards, PDFs, or CSV exports on the cadence each account needs.
| Feature | Report Builder™ (Search Atlas) | Semrush My Reports | Ahrefs Dashboards | SE Ranking Reports | AgencyAnalytics | Serpstat Reports |
|---|---|---|---|---|---|---|
| Integrated SEO + Content Reporting |  Yes |  Partial | Limited | Yes | Yes | Yes |
| Portfolio Summary™ Health Score | Industry-first | | | | | |
| Smart Categorization | Biggest Wins / Stable / At Risk | | | | | |
| White-Label Reports | Included | PDF export | Not native | | | Limited |
| Multi-Source Integrations | GA4, GSC, GBP, Rank Tracker, Backlinks | Limited to GA/GSC | Limited to Ahrefs data only | Limited to GA/GSC | GA4, GSC, GBP, and more | Limited |
| Real-Time Data | Daily + Trends | Manual exports | Periodic | Refresh only | Live | Periodic |
Connect GA4, GSC, GBP, heatmaps, backlinks, rank tracking, and other data sources.
Choose Portfolio Summary, SEO performance, content metrics, or a custom dashboard.
Share a branded dashboard, PDF, CSV, or live link with clients and executives.
Automate client reporting so account
managers can spend reviews
on decisions.
Roll performance up across brands,
regions, and portfolios with Portfolio
Summary.
Find underperforming accounts
quickly and bring proof to
every client call.
See portfolio health, trends, and
risk without opening five
dashboards.
Portfolio Summary gives every account a 0 to 100 health score and groups accounts by Biggest Wins, Stable, and At Risk. Scan domain cards, review missing data, and see where visibility is moving before the client asks.
AI summaries review Site Explorer, GSC, GA4, Facebook Ads, and Keyword Rank Tracker data, then write a clear account update. Refresh the summary before a meeting and walk in with the story already drafted.
Report Builder connects GA4, GSC, Keyword Rank Tracker, Local SEO Heatmaps, GBP, backlink metrics, and domain metrics into one client-ready dashboard. Track sessions, conversions, impressions, clicks, rankings, and local visibility in one place.
Choose the data sources, modules, branding, and delivery cadence for each client. Reports refresh automatically, so every weekly, monthly, or quarterly update starts with current data.
Define the URL, location, date range, comparison period, and integrations. Add recipients, choose the layout, and let Search Atlas handle the repeat reporting cycle.
Portfolio Summary gives every account a 0 to 100 health score and groups accounts by Biggest Wins, Stable, and At Risk. Scan domain cards, review missing data, and see where visibility is moving before the client asks.
AI summaries review Site Explorer, GSC, GA4, Facebook Ads, and Keyword Rank Tracker data, then write a clear account update. Refresh the summary before a meeting and walk in with the story already drafted.
Report Builder connects GA4, GSC, Keyword Rank Tracker, Local SEO Heatmaps, GBP, backlink metrics, and domain metrics into one client-ready dashboard. Track sessions, conversions, impressions, clicks, rankings, and local visibility in one place.
Choose the data sources, modules, branding, and delivery cadence for each client. Reports refresh automatically, so every weekly, monthly, or quarterly update starts with current data.
Define the URL, location, date range, comparison period, and integrations. Add recipients, choose the layout, and let Search Atlas handle the repeat reporting cycle.
Portfolio Summary gives every account a 0 to 100 health score and groups accounts by Biggest Wins, Stable, and At Risk. Scan domain cards, review missing data, and see where visibility is moving before the client asks.
AI summaries review Site Explorer, GSC, GA4, Facebook Ads, and Keyword Rank Tracker data, then write a clear account update. Refresh the summary before a meeting and walk in with the story already drafted.
Report Builder connects GA4, GSC, Keyword Rank Tracker, Local SEO Heatmaps, GBP, backlink metrics, and domain metrics into one client-ready dashboard. Track sessions, conversions, impressions, clicks, rankings, and local visibility in one place.
Choose the data sources, modules, branding, and delivery cadence for each client. Reports refresh automatically, so every weekly, monthly, or quarterly update starts with current data.
Define the URL, location, date range, comparison period, and integrations. Add recipients, choose the layout, and let Search Atlas handle the repeat reporting cycle.
Portfolio Summary gives every account a 0 to 100 health score and groups accounts by Biggest Wins, Stable, and At Risk. Scan domain cards, review missing data, and see where visibility is moving before the client asks.
AI summaries review Site Explorer, GSC, GA4, Facebook Ads, and Keyword Rank Tracker data, then write a clear account update. Refresh the summary before a meeting and walk in with the story already drafted.
Report Builder connects GA4, GSC, Keyword Rank Tracker, Local SEO Heatmaps, GBP, backlink metrics, and domain metrics into one client-ready dashboard. Track sessions, conversions, impressions, clicks, rankings, and local visibility in one place.
Choose the data sources, modules, branding, and delivery cadence for each client. Reports refresh automatically, so every weekly, monthly, or quarterly update starts with current data.
Define the URL, location, date range, comparison period, and integrations. Add recipients, choose the layout, and let Search Atlas handle the repeat reporting cycle.
Portfolio Summary gives every account a 0 to 100 health score and groups accounts by Biggest Wins, Stable, and At Risk. Scan domain cards, review missing data, and see where visibility is moving before the client asks.
AI summaries review Site Explorer, GSC, GA4, Facebook Ads, and Keyword Rank Tracker data, then write a clear account update. Refresh the summary before a meeting and walk in with the story already drafted.
Report Builder connects GA4, GSC, Keyword Rank Tracker, Local SEO Heatmaps, GBP, backlink metrics, and domain metrics into one client-ready dashboard. Track sessions, conversions, impressions, clicks, rankings, and local visibility in one place.
Choose the data sources, modules, branding, and delivery cadence for each client. Reports refresh automatically, so every weekly, monthly, or quarterly update starts with current data.
Define the URL, location, date range, comparison period, and integrations. Add recipients, choose the layout, and let Search Atlas handle the repeat reporting cycle.
Report Builder is the automated reporting workspace inside Search Atlas. It combines SEO, content, local, and portfolio data into client-ready dashboards and scheduled reports.
Frankie Fihn
Founder @ Beyond Agency Profits
“We are canceling Ahrefs, Majestic SEO, SemRush and a few others. You need to check out this tool. This is like GHL 3 years before people realized how cool it was. I haven’t seen anything that makes ranking this easy. If you offer SEO, it saves you 90% of the grunt work.”
Josh Nelson
CEO & Founder at Plumbing & HVAC SEO Founder & CEO at Seven Figure Agency
“If you want to be on the cutting edge of SEO, Search Atlas is absolutely where it’s at. The most innovative SEO platform out there is Search Atlas.”
Perry Belcher
Co-Founder at DigitalMarketer
“Search Atlas is the number one ranked search engine tool in the world right now! As someone who’s been in SEO for 15 years, I’ve seen everything change. The tools offered by Search Atlas, including their powerful OTTO tool, are game-changers. We’ve integrated them into 36 of our blog properties, and the results are astounding. OTTO evaluates every blog post automatically and provides actionable insights on how to improve rankings. It keeps up with all the changes in Google’s algorithms, ensuring your content is always optimized. In my experience, other tools on the market are overhyped and overpriced compared to what Search Atlas delivers. If you’re serious about SEO, you won’t find anything better than Search Atlas!”
Dan Kelly
@DanKelly
“We’ve recently helped a remodeling business go from being completely unranked to holding the top spot on Google Business Profiles! Through targeted strategies and relentless optimization, we made sure they stood out to the right audience at the right time. Imagine what being #1 could do for your business: more leads, more calls, and more projects.”
Clayton Joyner
@clayton_joyner
“Hey guys!!! Big shout out! I took over a brand new site with zero history and this company literally shared the same brand name as a million nearby competitors. We have crushed! This is with ZERO backlink purchasing! I am evangelizing.”
Abdul Ahmed
@abdul_ahmed
“Connecting sites in Search Atlas to GSC GBP and GA pulls in so much usable and easy to understand data it’s an absolute goldmine. Never seen anything like it.”
