Search Atlas runs your marketing across every channel and fixes what breaks while you sleep
Runs on its ownCuts wasted spendMoves budget to what converts
Smart Ads

Your Google Ads Run Themselves Now

Set the goal once. Smart Ads runs the account from there.

It builds the campaigns and moves budget to what converts, cutting the waste as it goes.

Smart Ads' keyword discovery feature was especially valuable for this first-time advertiser, surfacing high-potential targets we hadn’t even thought of. This led to a laser-focused campaign from day one, with just $107 in Google Ads spend, their business generated $12,901 in revenue—a remarkable 120x ROAS.

Stephan Noack

Stephan Noack

Performance Impact

0%
CTR on Launch
0+
More Return in Ads
0%
Costs Saved
0+
Ads in Minutes

What Is Smart Ads?

Smart Ads Launch Wizard inside Search Atlas

Smart Ads is the Search Atlas skill that runs your Google Ads for you. You set the goal, and the Atlas Agent builds the campaigns and moves budget to what converts.

It audits as it runs, so a leaking ad set or wasted keyword gets caught before it drains the budget. Every change is yours to see, and yours to approve first if you'd rather sign off.

What Smart Ads Does on Its Own

Launch Google PPC Campaigns

Complete campaigns with ad groups, keywords, match types, and ad copy, from a prompt or a Playbook.

Audit Campaign Performance

A health score across campaigns, keywords, creatives, and spend, with the Atlas Agent applying the fixes inside your account.

Reallocate Budget

Budget shifts to the campaigns that convert, on real conversion data.

Clean Up Negative Keywords

Underperforming search terms get blocked before they leak budget.

Run PPC Retargeting Campaigns

Retargeting that re-engages visitors who didn't convert, with the audiences built for you.

Analyze Performance and Pacing Patterns

See how spend paces by time of day and location, and where it converts.

Generate Performance Reports

Reports on cost, conversions, CPA, and ROAS, built for stakeholders and clients.

Scale Winning Campaigns

Winning campaigns scale automatically on real performance data.

Getting Started with Smart Ads

Connect your Google Ads account. Smart Ads takes it from there.

Step 01

Connect your campaigns

Start a new search or retargeting campaign, or import one you're already running.

Step 02

Hand the Atlas Agent your goal

Describe your goal in plain language and the Atlas Agent runs the matching Smart Ads Playbook. Pick Fast mode for speed or Advanced mode for step-by-step approvals.

Step 03

Review and approve campaign setup

Review the structure, keywords, and ad copy, then approve or adjust before launch.

Step 04

Smart Ads launches and optimizes on its own

Smart Ads launches the campaigns and keeps optimizing them, moving budget toward what performs without you touching the dashboard.

Step 05

Track performance and refine

Watch cost, clicks, conversions, CPA, and ROAS as Smart Ads keeps refining.

Your Whole PPC Workflow, From a Single Prompt

Tell Smart Ads what you want. It handles campaign creation, ad copy, retargeting, and spend optimization.

Smart Ads launch wizard inside Search Atlas

Fully Structured Campaigns, Ready in Minutes

Smart Ads builds ad groups, keywords, match types, and ad copy into a campaign that's ready to launch.

Approve ad groups inside Search Atlas

Campaigns the Atlas Agent Runs for You

Describe your goal and Atlas Agent Playbooks build the campaign and optimize it from the inside. Approve first if you want.

Campaign performance view inside Search Atlas

A Full Campaign Health Score

Smart Ads scores your whole account and hands back prioritized fixes for wasted budget and missed opportunities.

Google Ads campaign listing performance view

Performance, Down to the Campaign

See impressions, clicks, conversions, CTR, and cost, down to the individual ad.

Negative keywords scan dashboard

Negative Keywords Cleaned Up Automatically

Smart Ads finds the search terms wasting your budget and blocks them automatically.

Smart Ads retargeting campaign creation

Retargeting That Wins Back Lost Visitors

Recover lost visitors with ads built to convert. Smart Ads builds the audiences and launches the retargeting campaigns on its own.

Campaign budget and active campaigns view

Stay Ahead of Budget Pacing in Real Time

Daily and monthly spend tracked against target, with overspend flagged before it happens.

Executive-ready performance report

Executive-Ready Reports, Done for You

Custom reports on cost, conversions, CPA, and ROAS, ready for clients and stakeholders.

Performance trend report

Performance Trends, Made Visible

See where and when your conversions actually happen, across time and location.

Smart Ads launch wizard inside Search Atlas

Fully Structured Campaigns, Ready in Minutes

Smart Ads builds ad groups, keywords, match types, and ad copy into a campaign that's ready to launch.

Approve ad groups inside Search Atlas

Campaigns the Atlas Agent Runs for You

Describe your goal and Atlas Agent Playbooks build the campaign and optimize it from the inside. Approve first if you want.

Campaign performance view inside Search Atlas

A Full Campaign Health Score

Smart Ads scores your whole account and hands back prioritized fixes for wasted budget and missed opportunities.

Google Ads campaign listing performance view

Performance, Down to the Campaign

See impressions, clicks, conversions, CTR, and cost, down to the individual ad.

Negative keywords scan dashboard

Negative Keywords Cleaned Up Automatically

Smart Ads finds the search terms wasting your budget and blocks them automatically.

Smart Ads retargeting campaign creation

Retargeting That Wins Back Lost Visitors

Recover lost visitors with ads built to convert. Smart Ads builds the audiences and launches the retargeting campaigns on its own.

Campaign budget and active campaigns view

Stay Ahead of Budget Pacing in Real Time

Daily and monthly spend tracked against target, with overspend flagged before it happens.

Executive-ready performance report

Executive-Ready Reports, Done for You

Custom reports on cost, conversions, CPA, and ROAS, ready for clients and stakeholders.

Performance trend report

Performance Trends, Made Visible

See where and when your conversions actually happen, across time and location.

Smart Ads launch wizard inside Search Atlas

Fully Structured Campaigns, Ready in Minutes

Smart Ads builds ad groups, keywords, match types, and ad copy into a campaign that's ready to launch.

Approve ad groups inside Search Atlas

Campaigns the Atlas Agent Runs for You

Describe your goal and Atlas Agent Playbooks build the campaign and optimize it from the inside. Approve first if you want.

Campaign performance view inside Search Atlas

A Full Campaign Health Score

Smart Ads scores your whole account and hands back prioritized fixes for wasted budget and missed opportunities.

Google Ads campaign listing performance view

Performance, Down to the Campaign

See impressions, clicks, conversions, CTR, and cost, down to the individual ad.

Negative keywords scan dashboard

Negative Keywords Cleaned Up Automatically

Smart Ads finds the search terms wasting your budget and blocks them automatically.

Smart Ads retargeting campaign creation

Retargeting That Wins Back Lost Visitors

Recover lost visitors with ads built to convert. Smart Ads builds the audiences and launches the retargeting campaigns on its own.

Campaign budget and active campaigns view

Stay Ahead of Budget Pacing in Real Time

Daily and monthly spend tracked against target, with overspend flagged before it happens.

Executive-ready performance report

Executive-Ready Reports, Done for You

Custom reports on cost, conversions, CPA, and ROAS, ready for clients and stakeholders.

Performance trend report

Performance Trends, Made Visible

See where and when your conversions actually happen, across time and location.

Smart Ads launch wizard inside Search Atlas

Fully Structured Campaigns, Ready in Minutes

Smart Ads builds ad groups, keywords, match types, and ad copy into a campaign that's ready to launch.

Approve ad groups inside Search Atlas

Campaigns the Atlas Agent Runs for You

Describe your goal and Atlas Agent Playbooks build the campaign and optimize it from the inside. Approve first if you want.

Campaign performance view inside Search Atlas

A Full Campaign Health Score

Smart Ads scores your whole account and hands back prioritized fixes for wasted budget and missed opportunities.

Google Ads campaign listing performance view

Performance, Down to the Campaign

See impressions, clicks, conversions, CTR, and cost, down to the individual ad.

Negative keywords scan dashboard

Negative Keywords Cleaned Up Automatically

Smart Ads finds the search terms wasting your budget and blocks them automatically.

Smart Ads retargeting campaign creation

Retargeting That Wins Back Lost Visitors

Recover lost visitors with ads built to convert. Smart Ads builds the audiences and launches the retargeting campaigns on its own.

Campaign budget and active campaigns view

Stay Ahead of Budget Pacing in Real Time

Daily and monthly spend tracked against target, with overspend flagged before it happens.

Executive-ready performance report

Executive-Ready Reports, Done for You

Custom reports on cost, conversions, CPA, and ROAS, ready for clients and stakeholders.

Performance trend report

Performance Trends, Made Visible

See where and when your conversions actually happen, across time and location.

Smart Ads launch wizard inside Search Atlas

Fully Structured Campaigns, Ready in Minutes

Smart Ads builds ad groups, keywords, match types, and ad copy into a campaign that's ready to launch.

Approve ad groups inside Search Atlas

Campaigns the Atlas Agent Runs for You

Describe your goal and Atlas Agent Playbooks build the campaign and optimize it from the inside. Approve first if you want.

Campaign performance view inside Search Atlas

A Full Campaign Health Score

Smart Ads scores your whole account and hands back prioritized fixes for wasted budget and missed opportunities.

Google Ads campaign listing performance view

Performance, Down to the Campaign

See impressions, clicks, conversions, CTR, and cost, down to the individual ad.

Negative keywords scan dashboard

Negative Keywords Cleaned Up Automatically

Smart Ads finds the search terms wasting your budget and blocks them automatically.

Smart Ads retargeting campaign creation

Retargeting That Wins Back Lost Visitors

Recover lost visitors with ads built to convert. Smart Ads builds the audiences and launches the retargeting campaigns on its own.

Campaign budget and active campaigns view

Stay Ahead of Budget Pacing in Real Time

Daily and monthly spend tracked against target, with overspend flagged before it happens.

Executive-ready performance report

Executive-Ready Reports, Done for You

Custom reports on cost, conversions, CPA, and ROAS, ready for clients and stakeholders.

Performance trend report

Performance Trends, Made Visible

See where and when your conversions actually happen, across time and location.

Why Smart Ads Outperforms Traditional Google Ads Management Tools

Traditional PPC tools report and recommend. Smart Ads runs the account end to end and acts on what it finds.

Feature
Smart Ads
Google Ads
Optmyzr
Adalysis
Birch
Blobr
AI Agentic campaign execution
yesFull execution via the Atlas Agent
noManual workflows
noRule-based
noRule-based
Partial automation
noAI-assisted only
Campaign creation (AI-driven)
yesFull campaign generation
noAI-assisted setup
Assisted
noManual
Partial
Partial
Campaign audit with health score
yesBuilt-in with prioritized findings
noLimited insights
Available
Available
Limited
Limited
Direct optimization deployment
yesExecutes changes inside campaigns
noManual changes
Rule-based execution
Rule-based execution
Limited
Limited
Budget reallocation (performance-based)
yesAutomatic based on conversions
noManual
Rules
Rules
Partial
noNot autonomous
Conversion value control (ROAS)
yesSyncs values into Google Ads
Limited setup
Supported
Supported
Limited
Limited
Negative keyword automation
yesContinuous keyword cleanup
noManual
Limited
Limited
Limited
Limited
PPC retargeting campaign creation
yesBuilt-in with audience generation
Manual setup
Limited
Limited
Limited
Limited
Campaign hub (multi-account management)
yesCentralized across businesses
Limited MCC view
yesYes
yesYes
Limited
Limited
Executive reporting layer
yesCustom reports + filters + KPIs
Basic
Advanced
Advanced
Limited
Limited
Performance visualization (trends, charts)
yesBuilt-in insights
Basic
yesYes
yesYes
Limited
Limited
Requires manual PPC management
noNo
yesYes
yesYes
yesYes
Partial
Partial

Frequently Asked Questions

Smart Ads is the agentic Google Ads execution system inside Search Atlas. It audits your campaigns for waste and executes the fixes on its own through the Atlas Agent.

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