Link building and digital PR, run for you

Link building outreach is the process of reaching out to other websites to identify link building opportunities or publisher partnerships. Backlinks are a primary ranking factor in Google’s algorithms, so earning more backlinks through outreach can have a positive impact on organic search performance.

Search Atlas is an agentic AI marketing platform for marketing agencies. It runs SEO campaigns at scale through 40+ skills, including OTTO, its AI SEO agent, and handles content creation, backlink analysis, technical SEO, and outreach on its own. Link building outreach runs inside the Search Atlas dashboard with a monthly subscription.

If you have an OTTO Hyperdrive subscription, you will have access to monthly credits that you can utilize throughout each month to create campaigns and send emails. You can add more credits at any time using your account settings. If your agency plans to use Search Atlas to perform outreach at scale, reach out to our sales team. We can develop an enterprise subscription plan with a custom amount of credits that meets your agency’s needs.

OTTO is the Search Atlas skill that automates SEO implementation. Add the OTTO pixel to any website and OTTO deploys thousands of optimizations from the Search Atlas dashboard on its own. Digital PR outreach runs inside OTTO and handles link building outreach for you.

Each Search Atlas subscription comes with a specific number of user seats. This allows multiple members of your outreach team to access link building outreach and send or respond to link building emails. If you are an agency needing multiple user seats, we suggest a Pro or Enterprise plan to allow your entire agency access to the dashboard.

You can also access Digital PR in the Search Atlas dashboard without activating an OTTO subscription. Click the “More,” option in your dashboard navigation menu at the top of the page. Then, click “Digital PR” to reach the same link building outreach available in your OTTO dashboard.