OTTO runs your SEO on its own: technical fixes, on-page improvements, and content. It keeps building authority, site health, and engagement across every site you manage, for your brand or your agency clients.
White Label SEO Software allows you to build trust at every touchpoint. Reports, client dashboards, and actionable rankings all point to your domain.
"Big thank you to the Search Atlas team! This software has more than doubled my agency’s MRR by consolidating 5 legacy tools into one branded portal."
Kimball Conover
1,400+
Agency Partners
28,000+
Client Portals
100 Trillion
Backlinks
500 Million
Indexed Domains
Built for agencies at every stage - from solo consultants to enterprise teams - Search Atlas scales as you do.
What Is White Label SEO?
White Label SEO Software by Search Atlas gives you a fully branded platform that delivers insights and client results under your own logo, domain, and colors. Your agency gets full access to 50+ SEO and LLM capabilities—including OTTO autonomous SEO, Content Genius, LLM Visibility, and Local SEO automations—inside a branded portal built for agency scale.
Deliver automated multi-client reporting, manage team permissions, and streamline client retention under your agency domain. Explore our foundational guide to what is white label SEO to learn how modern agencies structure high-margin delivery, or review our enterprise agency platform for large client rosters.
50+ SEO and LLM capabilities inside your branded ecosystem, including OTTO autonomous optimization, Content Genius, Site Auditor, and <a href="/llm-visibility/">LLM Visibility tracking</a>.
Send Reports That Prove ROI
Show clients the real impact of your work with automated scheduled reporting. Discover how top teams configure client deliverables with our guide to <a href="/blog/white-label-seo-reporting-tools/">white label SEO reporting tools</a> and our <a href="/blog/seo-reports-for-clients/">client reporting framework</a>.
Manage Clients and Teams
Manage team members, clients, brands, and projects in one clean dashboard.
Position Your Brand as the Source of Insight
Insights, strategies, and data come from your agency’s domain. You stay the source of truth for every campaign and report.
Resell Search Atlas SEO Services
Offer complete SEO fulfillment under your brand: citations, link building, AI content, audits, and competitor analysis. Set your pricing, control delivery, and protect margins.
Scale Faster Without Starting From Scratch
Skip months of setup. Search Atlas starts running SEO, content, ads, AI search, and site health from day one.
Generic white label setups only let you rebrand reports, but they don’t help you power real SEO execution. Search Atlas keeps marketing running across every client account under your agency’s brand, fixes what breaks through self-healing loops, executes work across every channel, and reports back without adding your team’s workload.
Feature
Search Atlas White Label SEO
SEOptimer
Raven Tools
Morningscore
SE Ranking
Custom Branding
Full logo, domain, and color scheme
Basic
Basic
Interactive Client Dashboards
Interactive, branded portals
AI Automated Reporting
Scheduled delivery + AI insights
Self-Healing Automation
Fixes issues on its own, no manual redeploy
Multi-Client Management
Unlimited projects + role permissions
Drafts only
Drafts only
Drafts only
Scalable SEO and LLM Capabilities
Audits, backlinks, content, local, and self-healing automation - all included
Integrations
Google Analytics, GSC, GBP, APIs
Basic
Basic
Getting Started with White Label SEO Software
Launch your branded SEO platform in minutes. From setup to reports, every client interaction happens under your agency’s identity.
Provide your custom URL and upload agency branding
This branded URL is the entry point for team logins, client dashboards, and custom email notifications.
Add a CNAME or DNS record to your agency domain
Map your subdomain (e.g. seo.youragency.com) so clients log into your portal with zero Search Atlas branding.
Invite clients and assign role permissions
Control exactly what each client sees: live keyword tracking, technical site audits, backlink profiles, or content scores.
Automate white-label PDF and web reporting
Schedule recurring weekly or monthly client reports delivered from your custom email domain.
OTTO runs as your in-house SEO strategist. It finds the pages to optimize, the keywords to target, and the technical fixes to make, and ships them the moment you approve.
Skip the manual digging. Search Atlas mines a 5 billion-keyword database and hands you the exact metrics and opportunities worth targeting for every campaign.
Grow your agency with a fully branded client experience. Dashboards, reports, logins, and every interaction reflect your brand while Search Atlas runs the work across every account.
Consultants Managing Multiple Clients
Automate reporting and centralize access. Give each client a polished experience that reflects your name.
In-House Marketing Teams
Marketing keeps running across every channel while stakeholders stay informed through a single workspace. Self-healing loops fix what breaks, and reporting stays up to date automatically.
Freelancers and Small Teams
Take on more clients without adding more manual work. Every account keeps moving, issues are fixed as they happen, and your business grows without adding headcount.
Resellers Adding Marketing Services
Launch a fully branded marketing offering without building your own platform. Every client experience reflects your brand while the work runs behind the scenes.
Frequently Asked Questions
White Label SEO Software runs Search Atlas's agentic SEO engine under your own brand. From login to reporting, every client interaction happens on your custom domain, with your logo and visuals. You keep the brand. Search Atlas runs the work.
You get a custom dashboard URL, branded client view, and agency-styled reports. Even the lead capture widgets and emails reflect your identity.
Agencies, consultants, freelancers, resellers, and in-house teams use White Label SEO to run real campaigns and deliver real results under their own brand.
No. Setup takes a few minutes. Drop in your branding assets, connect your DNS, and the Agency Hub walks you through the rest. No coding required.
You get full access to the entire Search Atlas suite: 50+ SEO and LLM capabilities that keep running and fixing issues on their own, including:
OTTO for autonomous SEO execution
Content Genius for high-performing AI content
Site Auditor, Backlink Analyzer, and Local Rank Tracker
Citation Builder, Keyword Research, and Local Heatmaps
Yes. OTTO runs inside your white-labeled dashboard and fixes issues on its own, so you can offer audits, backlink analysis, content rewrites, and local SEO automation as your own.
Yes. Search Atlas connects to Google Analytics, Google Search Console, and Google Business Profile, and pulls every client's performance data into one place automatically.
Absolutely. Set your own pricing and monetize the entire platform as your own. Search Atlas powers the execution while you keep the margin.
You can, but you'd be leaving most of it on the table. Search Atlas runs full campaigns, executes strategy, and scales results directly inside the white-labeled platform.
Yes. You assign access per project. Clients only see their own dashboards, reports, and data. You manage all permissions from the Agency Hub.
No. White Labeling is included in every Pro plan. You only pay based on the number of clients and features you use.
Yes. You control the pricing, packaging, and positioning. Your agency collects payment. We bill you based on usage with 70% discounted rates for client activations.
Yes. Search Atlas uses enterprise-grade security protocols and encrypted connections. Your data and your clients’ data stay safe and private.
No. Once White Labeling is active, all Search Atlas branding is removed — including logos, live chat, and help center links. You remain the only visible brand.
Live Chat is disabled inside White Labeled dashboards to preserve your agency’s identity. To contact support, log in through the main Search Atlas dashboard.
Yes. No matter how many projects you’re managing, the system is built to scale. Add client accounts, assign projects, and let Search Atlas handle delivery and fixes on its own, all without adding overhead.
Based on 3,200+ Reviews:
10x Your Agency Revenue with White-Label SEO Solution
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