Backlinks
Indexed Domains
Keywords
Countries
Search Atlas is designed with content writers and agencies in mind. Our subscriptions offer multiple user seats under one plan, allowing both your strategists and writers full access to the dashboard. Accelerate your agency workflows with research and AI content tools in a central location. With Search Atlas, you only need one marketing software subscription, and with our white label software offering, you can add your branding to the dashboard and level up your client reporting and experience.
| Features |  |  |
|---|---|---|
| Full Dashboard White Label |  |  |
| Multiple Users | All Plans include multiple seats. Pro plan includes 15 seats. | 2 seats to 10 seats. |
| Custom Report Builder, including data from GSC, GA, Backlink Data, Local Geogrids/Heatmaps | | |
Perform all of your competitor and website research alongside your content deliverables. Unlike SurferSEO, our dashboard includes backlink and SERP research tools so you can identify ranking opportunities for your clients’ websites fast. Create projects for each client, keep your content projects organized, and access important competitor research whenever you need it.
| Features | | |
|---|---|---|
| Unlimited Projects | | |
| Research keywords sending organic and paid traffic to website | | |
| Historical backlink data | | |
| Historical traffic data | | |
| Research full backlink profile of websites | | |
| Keyword Search Intent | | |
| Keyword Difficulty | | |
| Enhanced Metrics (Access to Majestic TrustFlow and CitationFlow Metrics, and Topical Authority) | | |
| Enhanced Metrics (Moz Spam Score) | | |
| Extensive Keyword PPC Data Coverage | | |
| Build Keyword Lists | | |
| Ability To Add To Keyword Rank Tracker | | |
| Keyword Gap Analysis | | |
| Backlink Gap Analysis | | |
| Track Search Impressions For Your Website | | |
| Automatic Daily Rank Tracking For All Of Your Websites Keywords | | |
| Backlink Network Graph Visualization | | |
Search Atlas’ extensive content writing and AI content tools make it the preferred platform over SurferSEO for optimizing content for SEO. With Search Atlas, you can create 100+ SEO optimized articles in an hour or less. Use the content recommendations and content scoring system to create higher-quality content, and leverage the AI integrations to do so in a fraction of the time.
| Features | | |
|---|---|---|
| Content Editor with NLP and AI Capabilities | Premium | Basic |
| 1-click Publish Content to WP | | |
| Content Planning and Strategy | | |
| Topical Map Generation | | |
| Perfect AI Draft Generation | Yes, includes images, internal links, and FAQ | Limited, doesn’t include images, FAQ, or internal links |
| Included AI Writing Outputs | 30 included on PRO plan | 20 included on Max plan |
| Cost per AI Article | $3 per article | $29 per article |
| Included Content Editor Articles | 200 included on PRO plan | 90 included on Max plan |
| Content Editor Type | Dynamic Content Editor - supports modification of target keywords and landing pages | Fixed editor - target keywords cannot be modified realtime |
| Cost per additional Content Editor article | $1 | $5 |
| Bulk Content Generation | | |
| Competitor URL-based Content Generation | | |
| AI Image Generation | | |
| AI Automated Internal Linking | | |
| SEO Automation through "OTTO" | | |
With the on-page audit tool, you can show clients how their content compares to the top-ranking competitors. Use audits to upsell content writing and optimization services. Generate hundreds of audits a month at no additional cost, and know what content needs the most attention.
| Features | | |
|---|---|---|
| Onpage Audit Tool | | |
| Analyze content deficiencies with landing page content preventing it from ranking better in Search | Yes (Analyze missing entities/NLP, Optimize Title Tags and Headings, Internal Linking | |
| Analyze technical issues with the landing page | | |
| Internal Linking and External Linking Insights | | |
| Link Building Outreach Recommendations from SERP Competitors | | |
Access a comprehensive technical SEO audit tool unavailable in the SurferSEO platform. identify issues before they impact organic rankings. With our “How-to-fix,” guides, you’ll always know what steps to take to resolve technical problems. With 24/7 issue tracking and automated email alerts, you can offer technical SEO support to your clients alongside your SEO content deliverables.
| Features | | |
|---|---|---|
| Number of Site Audits | High quotas, one-off crawls are supported, and unlimited projects available on PRO plan | |
| Site Auditor Crawl Up to 1 million pages | | |
| Site Health Summary | | |
| Issue Prioritization by Impact and Effort | | |
| Connect GSC Data to Site Auditor | | |
| Connect GA Data to Site Auditor | | |
| Realtime Website Monitoring | | |
| Site Audits are Publically Sharable for Team Collaboration | | |
| Export to Google Sheets | | |
| Instant Client Site Audit Report Generation in Google Docs | | |
| Site Visualization | | |
| Customizable User Agent and Crawl Speed | | |
Our dashboard includes a suite of local SEO tools to help marketers that offer local SEO services. We’ve made local market research, citation execution, and local SEO reporting easier and faster than ever. Get your small and local business clients to the top of the search engine results pages for their target markets.
| Features | | |
|---|---|---|
| Heatmaps and Geo Grids | | |
| Build Citations | | |
| GMB Audit | (Coming soon) | |
Unlike SurferSEO, our keyword rank tracker allows users to see every keyword that their websites rank for. With daily position updates, you’ll always know exactly where your positions stand. Our rank tracker integrates with Google Search Console so you can include every keyword in your client reporting. Get alerted when keyword positions increase or decrease, and never get a backdated ranking position again.
| Features | | |
|---|---|---|
| Number of Projects | High quotas | |
| Number of Keywords | 0.05 per keyword | |
| Daily Keyword Rank Tracking Included in all Plans | | |
| Publicly Sharable and Embeddable Reports | | |
| Local Geotargeting (City, State, Zipcode, Country-level Rank Tracking) | | |
The keyword tools in Search Atlas provide more features and functionalities than SurferSEO, allowing you to run keyword gap reports, create keyword clusters, and make keyword lists. With much higher quotas to meet your agency’s needs, you won’t have to worry about having to pay more to get the keyword data you need.
| Features | | |
|---|---|---|
| Similar and Related Keywords | | Basic |
| Keyword Search Volume over Time | | |
| Keyword SERP Data - Page-level traffic and backlink metrics | | |
| Historical PPC Data | 10 years | |
Analyze multiple page URLs with DR, UR, Trust Flow, and Citation Flow metrics, which are unavailable in the SurferSEO platform. Plus, see all important SEO data for any website or URL, including organic traffic, backlinks, and referring domains. Get in-depth insights to empower your SEO strategy.
| Features | | |
|---|---|---|
| DR, UR | | |
| Organic Traffic, # Referring Domains, # of Backlinks | | |
| Majestic Data (CF, TF, Topical Trust Flow) | | |
| Moz Data (Spam Score) | | |
We’ve added outreach tools to Search Atlas so you can secure more PR placements and backlink opportunities for your content. Automate HARO outreach for maximum linking opportunities. Leverage AI to generate better pitches and secure high-quality links and coverage for your agency clients..
| Features | | |
|---|---|---|
| HARO Digital PR Tool | | |
| Journalist Outreach | | |
| Publication Outreach | | |
| Create Email Drip Sequences to target webmasters based on SERPs and Google Maps | | |
You can bring the power of the Search Atlas dashboard directly to your web browser. Display content scores while navigating through client websites and more easily prove the needs for your content services. Level up your client experience and sales meetings with the help of our Search Atlas Chrome extension.
| Features | | |
|---|---|---|
| Metrics overlay in search results | | |
| Page Toolbar with website and page metrics | | |
For freelancers and small teams
Agencies ready to scale and Enterprise
Custom functionality & tailored quotas
Add-on launching soon
Add to your existing Search Atlas plan for $99 / site / month.
What Website Optimizations Does OTTO Automate?
