OTTO SEO
One pixel on any CMS connects the site. OTTO SEO finds technical and on-page issues, deploys the fixes, checks that they held, and keeps monitoring. Every change can be rolled back.
See OTTO SEOSearch Atlas Features: The Marketing Work It Runs
Search Atlas features run six kinds of marketing work from one platform. Atlas Agent turns a goal into a plan across organic search, AI answers, content and pages, paid ads and local listings. The Search Atlas Coworker carries that work into Slack, Microsoft Teams and ClickUp.
- 7-day free trial
- Full platform access
- Free 1-on-1 onboarding
What Search Atlas Runs
Six routes of work, planned by Atlas Agent and run by Search Atlas skills.
Organic search
Search Atlas finds what holds a site back in Google and fixes it on the live site.
Site Auditor
Scores site health from 0 to 1,000, re-crawls every 7 days by default, and emails the team when new issues appear, with How-to-Fix guidance for each.
See Site AuditorKeyword Research
Volume, difficulty, CPC and historical volume from a database of 5.2 billion+ keywords. Keyword Magic expands a seed keyword into related terms, tagged by intent.
See Keyword ResearchAI answers
Search Atlas measures how ChatGPT, Gemini and other AI engines describe a brand, then goes after the sources those answers cite.
LLM Visibility
Tracks brand mentions, citations, sentiment, share of voice and competitor visibility across ChatGPT, Gemini and Google AI Mode, with Copilot and Perplexity on Pro.
From Growth
See LLM VisibilityAnswer Engine Insights
Shows how AI answers frame the brand and which sources shape that framing, then finds the citation gaps and connects to Content Genius and OTTO SEO for the fix.
See Answer Engine InsightsPrompt Volumes
Groups AI-era prompts by buyer need and funnel stage, maps them back to keywords, and shows which prompts competitors already own.
See Prompt VolumesQUEST
Maps the questions, sources and publishers behind AI answers on a topic across ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews, then turns those domains into outreach targets.
See QUESTContent, pages and social posts
Search Atlas writes the content and builds the pages, then publishes both, with approval steps where the team sets them.
Content Genius
Moves from SERP research to brief, draft, visuals, schema and publishing on a connected CMS, running on 15+ microagents and graded by SCHOLAR.
See Content GeniusSCHOLAR
Grades content across 12 dimensions, including factuality, information gain, entity score, query relevance and readability.
See SCHOLARTopical Maps
Turns one seed keyword into pillar and supporting clusters for a chosen country and language, then feeds the plan to Content Genius.
See Topical MapsWebsite Studio
Builds SaaS, PPC landing, local and e-commerce pages from a plain-language description, with schema built in and publishing on a global CDN.
See Website StudioSocial Media Scheduler
Publishes to Facebook, Instagram and X on a set cadence. It writes the captions, picks or generates the image, and can route posts for approval first.
See Social Media SchedulerPress Release Distribution
Writes a newsroom-ready release from a URL and a story angle, then tailors it for 9+ channels and 130+ outlets. Cost shows before anything goes live.
Credits from Growth
See Press Release DistributionPaid ads
Search Atlas runs Google Ads campaigns and builds Meta campaigns for approval, next to organic search.
Smart Ads
Runs Google Ads campaign structure, keyword clusters, ad copy, budgets, negative keywords and retargeting through the Google Ads API.
Full from Growth
See Smart AdsMeta Ads Studio
Turns brand assets, live competitor ads and one campaign prompt into Facebook and Instagram image ads. Campaigns reach Meta paused, and nothing goes live without approval.
From Growth
See Meta Ads StudioLocal listings
Search Atlas keeps Google Business Profiles active and shows where a business ranks on the map.
GBP Galactic™
Replies to reviews, publishes posts, generates Q&A, completes profiles and monitors profile health, from 3 profiles on Starter up to 100 on Agency.
See GBP Galactic™Local Heatmaps
Shows Google Maps rankings by neighborhood, city and ZIP, with up to 7 layers or 175 pins per scan, on desktop and mobile.
See Local HeatmapsCitation Builder
Submits verified business name, address and phone data to five aggregators, including Data Axle and Foursquare, with 12 months of updates.
Credits from Growth
See Citation BuilderAgency reporting and client work
Search Atlas reports on every account and delivers the work under the agency's brand.
Report Builder
Pulls 40+ data sources into reports that refresh daily and send on schedule as dashboards, PDFs or live links, with AI summaries that draft the update.
See Report BuilderPortfolio Summary™
Scores every account from 0 to 100 and sorts them into Biggest Wins, Stable and At Risk, with week-over-week movement.
See Portfolio Summary™White Label
Puts the agency's logo, colors and domain on dashboards, reports and client portals across 50+ SEO and LLM capabilities.
From Pro
See White LabelSearch Atlas Coworker
Posts scheduled results in Slack, Microsoft Teams and ClickUp, answers an @mention, connects to 3,000+ external tools and remembers team context.
Every plan
See Search Atlas CoworkerHow Search Atlas Connects the Work
Most work follows the same six-step loop, so one skill's output becomes the next skill's input.
1
Connect
The website and its data connect: Google Search Console, GA4, Google Business Profile and ad accounts.
2
Find
The Search Atlas crawler and index, plus the connected data, surface opportunities and issues.
3
Plan
Atlas Agent turns a plain-language goal or a Playbook into a workflow, with step-by-step approval in Advanced mode.
4
Execute
Approved actions run through the skills: fixes, content, pages, ads and listings.
5
Verify
Search Atlas recrawls and re-measures, and Agent Analytics ties the agent work to what moved.
6
Self-heal
Supported issues get fixed as performance changes, and the Search Atlas Coworker posts the results in the team's channel.
Which Capability Fits the Situation
Each situation maps to the skill that handles it first.
SituationStart withRoute
Rankings dropped after a site change
Site Auditor, then OTTO SEO
Organic searchCompetitors appear in ChatGPT answers and the brand doesn't
LLM Visibility and Answer Engine Insights
AI answersThe content plan is ahead of the writing capacity
Topical Maps and Content Genius
Content & pagesA paid campaign needs its own landing page
Website Studio and Smart Ads
Paid adsMeta ads need fresh creative every week
Meta Ads Studio
Paid adsReviews go unanswered across many locations
GBP Galactic™
LocalDozens of client accounts, and no clear view of which are slipping
Portfolio Summary™ and Report Builder
Agency reportingThe team works in Slack all day
Search Atlas Coworker
Agency reporting
Research Behind the Work
Search Atlas publishes the studies behind its main skills. The figures are medians or averages across each sample, not a forecast for any single site.
+150.5%
Impressions from schema fixes, across 39,876 websites
+67
Median keywords gained per site after OTTO SEO fixes
6.8%
Average CTR on OTTO-run Google Ads campaigns, against a 5.9% Google baseline
<15%
Domain overlap between GPT or Gemini answers and search results
Read the studies:Automated Technical SEO FixesOTTO Automation in Google AdsHow GPT Results Differ from Search Engine Results
You are the center of our universe
Over 5,000 agencies trust Search Atlas
Lisa Parziale
Founder at AgencyRemix
Source: Search Atlas reviews
I used to pay for lots of different software for my SEO business and customer reporting. Search Atlas made this much easier and more affordable for me.
Clayton Joyner
Founder at Modern io Digital
Source: Search Atlas reviews
Search Atlas Boosted Our Organic Lead Traffic by 110% in just 90 Days! It saves us money, time, and performance.
Josh Blakeley
Founder & CEO JBL Digital Marketing
Source: Search Atlas reviews
Search Atlas just blows other tools out of the water. Tools like Ahrefs and Jasper have gone up in price quite a bit and just haven’t kept up. Search Atlas replaces both of them.
Shannon Donovan
Founder at Small Biz Drs. LLC
Source: Search Atlas reviews
We were using many different tools to accomplish what we can do in Search Atlas.
Mike Anderson
Owner at Aim High Digital
Source: Search Atlas reviews
Search Atlas transformed my agency workflow, allowed rapid creation of hundreds of articles!
Jake Tlapek
Founder at Wizard Marketing
Source: Search Atlas reviews
This tool is going to help you make actionable, realizable changes to your SEO and get the traffic you deserve.
The Right Subscription Level for Every-sized Team
Help Me Find My Perfect Plan
Starter
Run Search Atlas on one brand.
$99 /mo
billed monthly
50,000Universal Credits50,000 Universal Credits a month is your execution budget across every tool. Enough for about:50 premium AI articles100 AI content edits1,500 rank checksor any mix of these.
Start 7-Day Trial- 1 project · 1 seat
- Atlas Agent + OTTO SEO
- Content Genius + AI Content Suite
- Connect and publish to any CMS
Core Search Atlas Execution
1 Site Powered by OTTO
API Limits
- Tracked Keywords
- 2,000
- Site Audit Pages
- 50,000
- LLM Visibility Projects
- 0
- LLM Visibility Queries
- 0
GBP and HDC Limits
- GBP
- 3
- HDC
- 0
Recommended
GrowthRecommended
The full growth engine for teams.
$199 /mo
billed monthly
120,000Universal Credits120,000 Universal Credits a month is your execution budget across every tool. Enough for about:100 premium AI articles400 AI content edits4,000 rank checksor any mix of these.
Start with Growth7-day trial + free 1-on-1 onboarding
- Everything in Starter, plus:
- AI Visibility: ChatGPT, Gemini, Google AI Mode
- Meta + Google Ad Studio
- 2 projects · 3 seats
Core Search Atlas Execution
2 Sites Powered by OTTO
API Limits
- Tracked Keywords
- 3,500
- Site Audit Pages
- 100,000
- LLM Visibility Projects
- 2
- LLM Visibility Queries
- 100
GBP and HDC Limits
- GBP
- 10
- HDC
- 15
Pro
Package Search Atlas into your client offering.
$399 /mo
billed monthly
400,000Universal Credits400,000 Universal Credits a month is your execution budget across every tool. Enough for about:350 premium AI articles1,000 AI content edits16,000 rank checksor any mix of these.
Start with Pro- Everything in Growth, plus:
- + Copilot & Perplexity — 5 AI platforms total
- White-label dashboards and reporting
- 4 projects · 5 seats
Core Search Atlas Execution
4 Sites Powered by OTTO
API Limits
- Tracked Keywords
- 6,000
- Site Audit Pages
- 10,000,000
- LLM Visibility Projects
- 4
- LLM Visibility Queries
- 100
GBP and HDC Limits
- GBP
- 25
- HDC
- 30
Agency
Capacity for a full client portfolio.
from $999 /mo
billed monthly
1,000,000+Universal Credits1,000,000+ Universal Credits a month is your execution budget across every tool. Enough for about:900 premium AI articles2,000 AI content edits44,000 rank checksor any mix of these.
Talk to Sales- Everything in Pro, plus:
- Client portals + branded dashboards
- Unlimited keyword tracking
- 10 projects · 10 seats
- Priority support eligibility
Core Search Atlas Execution
10 Sites Powered by OTTO
API Limits
- Tracked Keywords
- 50,000
- Site Audit Pages
- 99,999,998
- LLM Visibility Projects
- 1,000,000
- LLM Visibility Queries
- 250
GBP and HDC Limits
- GBP
- 100
- HDC
- 100
Free 1 on 1 Onboarding (Yes, even on trial)
Most trials get wasted on setup. In one 30-minute session, we’ll get your account set up correctly and point you to the fastest wins for your business.
Frequently asked questions about Search Atlas features
Answers about autonomy, approvals, channels and getting started.
Yes. OTTO SEO finds technical and on-page issues through one pixel, deploys the fixes on the live site, checks that they held, and keeps monitoring. Approval controls are available, and every change can be rolled back. See OTTO SEO.
Every channel, run from one platform
The 7-day trial includes full platform access and a free 30-minute onboarding session.