OTTO runs your SEO on its own: technical fixes, on-page improvements, and content. It keeps building authority, site health, and engagement across every site you manage, for your brand or your agency clients.
Search Atlas builds the topical map, organizes the clusters, and sends the best ideas straight into Content Genius.
Give it a seed keyword. It maps the subject, finds supporting topics, groups related keywords, and gives your team a clear path from research to publish-ready pages.
“Search Atlas has quickly become one of our go-to tools for SEO strategy, content development, and competitor analysis. It's clear that a tremendous amount of thought and innovation has gone into building what I consider a truly next-generation SEO solution.”
Bruce Beck
Built on the Search Atlas data engine
100 Trillion
Backlinks Tracked
500 Million
Indexed Domains
5 Billion
Keywords Monitored
200+
Countries Covered
What Are SEO Topical Maps in Search Atlas?
SEO topical maps turn a broad keyword into connected clusters, supporting topics, and article opportunities. Search Atlas builds the map inside your workspace so content planning can move straight into production.
The map uses semantic relationships, entities, keyword patterns, and search intent to show what a site needs to cover before it can earn topical authority.
From there, selected topics can move into Content Genius, follow Brand Vault settings, and publish through connected WordPress workflows after review.
SEO topical maps turn a broad keyword into connected clusters, supporting topics, and article opportunities. Search Atlas builds the map inside your workspace so content planning can move straight into production.
The map uses semantic relationships, entities, keyword patterns, and search intent to show what a site needs to cover before it can earn topical authority.
From there, selected topics can move into Content Genius, follow Brand Vault settings, and publish through connected WordPress workflows after review.
Open Topical Maps, create a new map, add your primary keyword, then choose the country and language settings.
2
Review the Clusters
Use diagram and table views to inspect topic groups, supporting keywords, search intent, and article ideas.
3
Turn the Map Into Content
Select the best opportunities, generate articles through Content Genius, and publish finished work to WordPress after review.
From Keyword to Publishing Queue
Topical maps are useful only when they turn into shipped content. Search Atlas keeps the plan, draft, brand rules, and publishing steps in one workflow.
Build Complete Topic Maps From One Keyword
Generate clusters, supporting topics, keyword opportunities, and content ideas from one seed keyword.
Most topic cluster tools give you suggestions. Search Atlas builds the map, connects it to article generation, applies brand settings, and supports publishing from the same workspace.
Feature
Search Atlas
MarketMuse
Frase
Surfer SEO
Topical map generation
Maps from one seed keyword
Topic planning
Topic research
Content planning
Visual topic mapping
Diagram and table views
Not available
Not available
Limited visualization
Topic clusters and keyword expansion
Supporting topics and keyword opportunities
Topic clusters
Topic suggestions
Keyword suggestions
Article generation from map items
Generate articles from topics and keywords
Separate workflow
Limited AI generation
Separate workflow
Brand-guided content creation
Connected to Brand Vault
Not available
Limited controls
Limited controls
WordPress publishing workflow
Connected publishing
Not available
Not available
Partial integrations
Plan-to-page execution
Mapping, drafting, review, publishing
Research focused
Brief focused
Optimization focused
Frequently Asked Questions
SEO topical maps are structured plans that group related topics, keywords, and article ideas around a larger subject. They help teams see what a site should cover to build topical authority.
Agencies, content teams, publishers, SaaS companies, ecommerce brands, and in-house SEO teams can use topical maps to plan content that supports organic growth.
Search Atlas analyzes semantic relationships, entities, supporting topics, and keyword opportunities, then organizes them into clusters you can review in diagram or table view.
Yes. You can set language and country options so maps fit regional search behavior and local content plans.
No. The workflow guides you through keyword entry, cluster review, article generation, and publishing options.
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Maps from one seed keyword
Not available