Discover Features

Backlink building. Content marketing. Technical optimizations. Wherever your SEO strategy goes, Search Atlas has the tools.

Award-Winning SEO Tools.
One Powerful Platform
Website analytics dashboard featuring SEO metrics such as session count, page views, and total time on site, with bar and line graphs.
Search Atlas Site Auditor

Get detailed reports on the technical SEO health of any website.

Search Atlas Site Explorer

Get in-depth insights on organic traffic, keywords, and backlinks for any website or url.

SEO Content Assistant

Create 10X more SEO content for your agency clients and drive organic traffic at warp speed.

On-Page Audit Tool

Audit the content quality of your clients’ web pages and get immediate feedback for improvement.

Grow your Website Traffic with Enterprise SEO Software
Free DA Checker | Check Domain Authority

Enter homepage URLs and get DA scores with our dashboard’s DA Checker or try the demo tool below.

Keyword Researcher | Check Search Volume

Enter a keyword and get keyword metrics like search volume, cost-per-click, and Keyword Difficulty.

AI Content Writer

Craft creative, original, and engaging content with 50+ templates for all of your marketing communications.

Create a Content Plan in Minutes with the Search Atlas Content Planner
Blog Idea Generator | Get Blog Topics in 1-Click

Enter your target keyword and generate blog ideas in seconds.

Meet OTTO - AI Growth Management Platform from Search Atlas
Search Atlas SEO Topical Map Generator

Compare to Competitors
arrow purple

Backlink building. Content marketing. Technical optimizations. Wherever your SEO strategy goes, Search Atlas has the tools.

White Label SEO Software
Customize the dashboard with your own branding and start generating way more revenue for your marketing agency.
See Why Agencies Choose Search Atlas over Ahrefs for Backlink and Competitor Research
See Why Agencies Choose Search Atlas over SEMRush for their Enterprise SEO platform
See Why Agencies Choose Search Atlas over Surfer SEO for SEO Content Writing Software

Discover Features

Backlink building. Content marketing. Technical optimizations. Wherever your SEO strategy goes, Search Atlas has the tools.

Award-Winning SEO Tools.
One Powerful Platform
Website analytics dashboard featuring SEO metrics such as session count, page views, and total time on site, with bar and line graphs.
Search Atlas Site Auditor

Get detailed reports on the technical SEO health of any website.

Search Atlas Site Explorer

Get in-depth insights on organic traffic, keywords, and backlinks for any website or url.

SEO Content Assistant

Create 10X more SEO content for your agency clients and drive organic traffic at warp speed.

On-Page Audit Tool

Audit the content quality of your clients’ web pages and get immediate feedback for improvement.

Grow your Website Traffic with Enterprise SEO Software
Free DA Checker | Check Domain Authority

Enter homepage URLs and get DA scores with our dashboard’s DA Checker or try the demo tool below.

Keyword Researcher | Check Search Volume

Enter a keyword and get keyword metrics like search volume, cost-per-click, and Keyword Difficulty.

AI Content Writer

Craft creative, original, and engaging content with 50+ templates for all of your marketing communications.

Create a Content Plan in Minutes with the Search Atlas Content Planner
Blog Idea Generator | Get Blog Topics in 1-Click

Enter your target keyword and generate blog ideas in seconds.

Meet OTTO - AI Growth Management Platform from Search Atlas
Search Atlas SEO Topical Map Generator
Compare to Competitors
arrow purple

Backlink building. Content marketing. Technical optimizations. Wherever your SEO strategy goes, Search Atlas has the tools.

White Label SEO Software
Customize the dashboard with your own branding and start generating way more revenue for your marketing agency.
See Why Agencies Choose Search Atlas over Ahrefs for Backlink and Competitor Research
See Why Agencies Choose Search Atlas over SEMRush for their Enterprise SEO platform
See Why Agencies Choose Search Atlas over Surfer SEO for SEO Content Writing Software

Introducing
OTTO SEO Pixel

OTTO SEO is a turn-key solution for automating SEO best practices across any website. With OTTO, you can do the work of an entire SEO team, including strategists, content writers, and web developers. Add the OTTO pixel and start driving way more organic traffic!
A laptop screen displaying a dashboard with various analytics, graphs, and tables related to issue categories and meta description issues shines brightly with Pixel-perfect clarity.
Donut chart in shades of green displaying a 92% optimization score, with the percentage prominently highlighted in the upper segment by OTTO Pixel.
Automate SEO best practices across any website.

Let OTTO Do the Work
of On-Page SEO

Once you install OTTO SEO, our AI will optimize your website elements to meet Google’s core ranking factors. Our innovative AI tool will make content optimizations that improve your website’s semantic SEO through meta tag optimization, NLP entity inclusion, content creation, and more. On-page optimization has never been this easy, fast, or efficient.
Play Video about Text on the image reads: "SEARCH/ATLAS OTTO SEO. SEO Software will never be the same." The background transitions from black to purple with two small star-like icons.

Key Features

Content Optimization

OTTO adds NLP entities and relevant semantic terms to your web pages, improving topical relevance, authority, and content quality.

Technical SEO Fixes

OTTO identifies and resolves any technical issues that may be impacting organic visibility. Deploy thousands of website fixes in 1-click!

Meta Tag Best Practices

Automate meta tag best practices for SEO. OTTO ensures keyword inclusion and ideal character counts on every page of your website.

Content Creation

OTTO’s powerful AI will create and publish high-quality, original content on your website. Drive more web traffic with way more content!

Schema Markup

With Schema markup, OTTO improves your web page’s visibility and clickability in the SERPs. Get FAQ schema, product schema, and more.

Google Business Profile

OTTO will optimize your Google Business Profile to improve your brand presence, social proof, and local SEO rankings.

To get full access to the power of OTTO SEO, you will need to add the OTTO Pixel to your website. This is as simple as copy and pasting to your website’s header.

How to Install the OTTO Pixel

Where To Find Your OTTO Pixel

Inside your dashboard, click on OTTO SEO in the top right navigation, click on the + Create button and copy your script.

Popup window showing instructions to add a widget to a website, with options to "Copy code" or "Email my developer." The overlay is on an OTTO SEO dashboard screen.

Then you’ll be able to choose what you want to fix and it’s one click away.

Once you add the above pixel to your website header, OTTO SEO will be able to audit your website data and make recommendations for improvement.

Note: OTTO will not be able to display any website data or make optimizations until the script has been added.

Once the pixel is added, OTTO SEO will only make changes to your website once approved in the Search Atlas dashboard. You can easily rollback changes at any time.

Choose your platform

WordPress

We have a video guide on how to install OTTO SEO on WordPress. Watch below and follow the steps!

Step 1: Click on Plugins on the left side menu, click “Add New” and search for Code Snippets plugin. Then activate Code Snippets on your site.

Step 2: Click on Snippets on the left side menu and click “Add New” 

Step 3: Add the name, choose HTML and then select head/body.

<script type=”text/javascript” id=”searchatlas” src=”https://dashboard.searchatlas.com/scripts/seoAutopilot.js”></script>

Wordpress site dashboard interface with an open dialog box for adding a new HTML snippet.

WordPress site dashboard interface with an open dialog box for adding a new HTML snippet.

Step 4: Save and Activate the code.

Shopify

We have a video guide on how to install OTTO SEO on Shopify. Watch below and follow the steps!

Step 1: Go to Themes, select the theme you want to edit and then click on 3 dots to find the Edit Code button

Step 2: Add script into the theme.liquid file.

<script type=”text/javascript” id=”searchatlas” src=”https://dashboard.searchatlas.com/scripts/seoAutopilot.js”></script>

Webflow

We have a video guide on how to install OTTO SEO on Webflow. Watch below and follow the steps!

Step 1: Go to your website’s Settings.

Step 2: Add the pixel under the Custom Code Head code section.

<script type=”text/javascript” id=”searchatlas” src=”https://dashboard.searchatlas.com/scripts/seoAutopilot.js”></script>

Squarespace

We have a video guide on how to install OTTO SEO on Squarespace. Watch below and follow the steps!

Custom Site

Step 1: Find the header.

Step 2: Add the pixel in the header.

<script type=”text/javascript” id=”searchatlas” src=”https://dashboard.searchatlas.com/scripts/seoAutopilot.js”></script>

Install the OTTO pixel code to gain early access to OTTO SEO. You will be notified via email when it is ready to deploy on your site! Need any help? Get on a live call with us for your on-boarding.

Get answers to frequently asked questions about the Pixel.

OTTO SEO is a first-of-its-kind tool that automates SEO best practices and technical optimizations across any website. By adding the OTTO SEO pixel to your website, you can deploy optimizations and website fixes directly in your Search Atlas dashboard. 

OTTO SEO does the work of an entire SEO team, including SEO strategists, content writers, and web developers. Turn on OTTO for any website and see your online visibility and organic web traffic climb!

If you deploy OTTO’s recommendations, you can expect to see results within 2-3 weeks.

The first analysis of your website will include up to 1000 pages. OTTO SEO audits your website for over 100 technical SEO signals and 50 SEO strategies that are known to improve organic search engine rankings. OTTO will making changes to your site daily in real time once enabled in your Search Atlas dashboard.

Yes. OTTO SEO’s recommendations are presented to you in your Search Atlas dashboard. They can be enabled, edited, or ignored in the OTTO tool.

Yes! Use the “Knowledge Graph” to provide OTTO SEO with key details about your products, services, and target geographic markets. This will train OTTO’s AI model to provide even more tailored, industry-specific recommendations to your website!

No. OTTO SEO is an add-on and is only available with a monthly Search Atlas subscription plan.

OTTO follows 3 steps to improve your SEO rankings automatically. 

Step 1. OTTO analyzes your website and GBP profile and brings in your first-party data from Google Search Console and Google Business Profile. It also analyzes the Google Search Results and Google Maps results for the keywords you’re ranking for to build a powerful AI model.

Step 2: OTTO builds an AI model for your website or GBP that provides action-oriented recommendations to improve your rankings. OTTO utilizes a holistic SEO framework encompassing the 4 pillars of SEO: Authority, Content, Technicals, and Page Experience.

Step 3: OTTO seamlessly deploys it’s recommendations to your website. All you do is hit “approve” in the OTTO Dashboard. You can easily rollback OTTO’s website changes at anytime.

No. OTTO SEO does not modify server-side source code. We modify your browser-side source code.

OTTO SEO’s recommendations are based on time-tested and data-tested techniques that are known to produce a positive response from Google. Those strategies include meta tag optimization, schema markup, internal linking, NLP entity inclusion, and more.

Yes. Site change rollbacks can be easily implemented in the OTTO dashboard.

Integrating OTTO SEO with your GSC data is highly recommend to provide more tailored recommendations for your website. OTTO will also use your GSC data to identify untapped organic ranking and traffic opportunities.

Because OTTO is a browser-side application, if you unsubscribe, our server to client communication will prevent OTTO from deploying it’s optimizations to your site. You can always utilize our recommendations and implement website changes on your own.

If you need help installing the OTTO SEO Pixel or want a demo of the tool, our product specialists are here to help!