Introducing
OTTO SEO Pixel

OTTO SEO is a turn-key solution for automating SEO best practices across any website. With OTTO, you can do the work of an entire SEO team, including strategists, content writers, and web developers. Add the OTTO pixel and start driving way more organic traffic!

Automate SEO best practices across any website.

Let OTTO Do the Work
of On-Page SEO

Once you install OTTO SEO, our AI will optimize your website elements to meet Google’s core ranking factors. Our innovative AI tool will make content optimizations that improve your website’s semantic SEO through meta tag optimization, NLP entity inclusion, content creation, and more. On-page optimization has never been this easy, fast, or efficient.

Key Features

Content Optimization

OTTO adds NLP entities and relevant semantic terms to your web pages, improving topical relevance, authority, and content quality.

Technical SEO Fixes

OTTO identifies and resolves any technical issues that may be impacting organic visibility. Deploy thousands of website fixes in 1-click!

Meta Tag Best Practices

Automate meta tag best practices for SEO. OTTO ensures keyword inclusion and ideal character counts on every page of your website.

Content Creation

OTTO’s powerful AI will create and publish high-quality, original content on your website. Drive more web traffic with way more content!

Schema Markup

With Schema markup, OTTO improves your web page’s visibility and clickability in the SERPs. Get FAQ schema, product schema, and more.

Google Business Profile

OTTO will optimize your Google Business Profile to improve your brand presence, social proof, and local SEO rankings.

Play Video about Text on the image reads: "SEARCH/ATLAS OTTO SEO. SEO Software will never be the same." The background transitions from black to purple with two small star-like icons.

To get full access to the power of OTTO SEO, you will need to add the OTTO Pixel to your website. This is as simple as copy and pasting to your website’s header.

How to Install the OTTO Pixel

Where To Find Your OTTO Pixel

Inside your dashboard, click on OTTO SEO in the top right navigation, click on the + Create button and copy your script.

Then you’ll be able to choose what you want to fix and it’s one click away.

Once you add the above pixel to your website header, OTTO SEO will be able to audit your website data and make recommendations for improvement.

Note: OTTO will not be able to display any website data or make optimizations until the script has been added.

Once the pixel is added, OTTO SEO will only make changes to your website once approved in the Search Atlas dashboard. You can easily rollback changes at any time.

Choose your platform

WordPress | Shopify | Webflow | Squarespace | Custom Site

Is your site’s platform not listed? Get on a live call with us for your on-boarding.

WordPress

We have a video guide on how to install OTTO SEO on WordPress. Watch below and follow the steps!

Step 1: Click on Plugins on the left side menu, click “Add New” and search for Code Snippets plugin. Then activate Code Snippets on your site.

Step 2: Click on Snippets on the left side menu and click “Add New”

Step 3: Add the name, choose HTML and then select head/body.

WordPress site dashboard interface with an open dialog box for adding a new HTML snippet.

Step 4: Save and Activate the code.

Shopify

We have a video guide on how to install OTTO SEO on Shopify. Watch below and follow the steps!

Step 1: Go to Themes, select the theme you want to edit and then click on 3 dots to find the Edit Code button

Step 2: Add script into the theme.liquid file.

Webflow

We have a video guide on how to install OTTO SEO on Webflow. Watch below and follow the steps!

Step 1: Go to your website’s Settings.

Step 2: Add the pixel under the Custom Code Head code section.

Squarespace

We have a video guide on how to install OTTO SEO on Squarespace. Watch below and follow the steps!

Custom Site

Step 1: Find the header.

Step 2: Add the pixel in the header.

Install the OTTO pixel code to gain early access to OTTO SEO. You will be notified via email when it is ready to deploy on your site! Need any help? Get on a live call with us for your on-boarding.

Get answers to frequently asked questions about the Pixel.

What is OTTO SEO?

OTTO SEO is a first-of-its-kind tool that automates SEO best practices and technical optimizations across any website. By adding the OTTO SEO pixel to your website, you can deploy optimizations and website fixes directly in your Search Atlas dashboard.

OTTO SEO does the work of an entire SEO team, including SEO strategists, content writers, and web developers. Turn on OTTO for any website and see your online visibility and organic web traffic climb!

How long does it take to see results from OTTO SEO?

If you deploy OTTO’s recommendations, you can expect to see results within 2-3 weeks.

How often does OTTO make changes to my site?

The first analysis of your website will include up to 1000 pages. OTTO SEO audits your website for over 100 technical SEO signals and 50 SEO strategies that are known to improve organic search engine rankings. OTTO will making changes to your site daily in real time once enabled in your Search Atlas dashboard.

Can I approve changes OTTO wants to make to my website before they are implemented?

Yes. OTTO SEO’s recommendations are presented to you in your Search Atlas dashboard. They can be enabled, edited, or ignored in the OTTO tool.

Can I improve the quality of the tasks OTTO SEO performs?

Yes! Use the “Knowledge Graph” to provide OTTO SEO with key details about your products, services, and target geographic markets. This will train OTTO’s AI model to provide even more tailored, industry-specific recommendations to your website!

Can I use OTTO SEO without a Search Atlas subscription?

No. OTTO SEO is an add-on and is only available with a monthly Search Atlas subscription plan.

How does OTTO SEO work?

OTTO follows 3 steps to improve your SEO rankings automatically.

Step 1. OTTO analyzes your website and GBP profile and brings in your first-party data from Google Search Console and Google Business Profile. It also analyzes the Google Search Results and Google Maps results for the keywords you’re ranking for to build a powerful AI model.

Step 2: OTTO builds an AI model for your website or GBP that provides action-oriented recommendations to improve your rankings. OTTO utilizes a holistic SEO framework encompassing the 4 pillars of SEO: Authority, Content, Technicals, and Page Experience.

Step 3: OTTO seamlessly deploys it’s recommendations to your website. All you do is hit “approve” in the OTTO Dashboard. You can easily rollback OTTO’s website changes at anytime.

Introducing OTTO SEO Pixel

Let OTTO Do the Work of On-Page SEO