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Introducing
OTTO SEO Pixel

OTTO SEO is a turn-key solution for automating SEO best practices across any website. With OTTO, you can do the work of an entire SEO team, including strategists, content writers, and web developers. Add the OTTO pixel and start driving way more organic traffic!
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A laptop screen displaying a dashboard with various analytics, graphs, and tables related to issue categories and meta description issues shines brightly with Pixel-perfect clarity.
Donut chart in shades of green displaying a 92% optimization score, with the percentage prominently highlighted in the upper segment by OTTO Pixel.
Automate SEO best practices across any website.

Let OTTO Do the Work
of On-Page SEO

Once you install OTTO SEO, our AI will optimize your website elements to meet Google’s core ranking factors. Our innovative AI tool will make content optimizations that improve your website’s semantic SEO through meta tag optimization, NLP entity inclusion, content creation, and more. On-page optimization has never been this easy, fast, or efficient.
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Key Features

Content Optimization

OTTO adds NLP entities and relevant semantic terms to your web pages, improving topical relevance, authority, and content quality.

Technical SEO Fixes

OTTO identifies and resolves any technical issues that may be impacting organic visibility. Deploy thousands of website fixes in 1-click!

Meta Tag Best Practices

Automate meta tag best practices for SEO. OTTO ensures keyword inclusion and ideal character counts on every page of your website.

Content Creation

OTTO’s powerful AI will create and publish high-quality, original content on your website. Drive more web traffic with way more content!

Schema Markup

With Schema markup, OTTO improves your web page’s visibility and clickability in the SERPs. Get FAQ schema, product schema, and more.

Google Business Profile

OTTO will optimize your Google Business Profile to improve your brand presence, social proof, and local SEO rankings.

Play Video about Text on the image reads: "SEARCH/ATLAS OTTO SEO. SEO Software will never be the same." The background transitions from black to purple with two small star-like icons.

To get full access to the power of OTTO SEO, you will need to add the OTTO Pixel to your website. This is as simple as copy and pasting to your website’s header.

How to Install the OTTO Pixel

Where To Find Your OTTO Pixel

Inside your dashboard, click on OTTO SEO in the top right navigation, click on the + Create button and copy your pixel code.

Screenshot of OTTO SEO Automation platform, showcasing steps to add a new OTTO Site. Three pop-up windows, resembling Pixel's sleek interface, show the process: site information, site settings, and site verification.

Then you’ll be able to choose what you want to fix and it’s one click away.

Dashboard displaying a list of meta description issues for various URLs, including statuses and new descriptions, with options for deploying changes to enhance site optimization.

Once you add the above pixel to your website header, OTTO SEO will be able to audit your website data and make recommendations for improvement.

Note: OTTO will not be able to display any website data or make optimizations until the script has been added.

Once the pixel is added, OTTO SEO will only make changes to your website once approved in the Search Atlas dashboard. You can easily rollback changes at any time.

Choose your platform

WordPress | Shopify | Webflow | Squarespace | Wix | ClickFunnels | Custom Site

Is your site’s platform not listed? Get on a live call with us for your on-boarding.

WordPress

We have a video guide on how to install OTTO SEO on WordPress. Watch below and follow the steps!

Step 1: Click on Plugins on the left side menu, click “Add New” and search for Code Snippets plugin. Then activate Code Snippets on your site.

Two plugins are displayed for installation: "Code Snippets" with 900,000+ active installs, and "WPCode" with 2+ million active installs. Both are compatible with the user's WordPress version, and you can also add OTTO SEO Pixel to enhance your site's search engine optimization.

Step 2: Click on Snippets on the left side menu and click “Add New” 

Screenshot of a WordPress admin dashboard with the Snippets plugin active, showing a list of code snippets with options to edit, export, delete, and toggle activation. One snippet specifically highlights the "Add OTTO SEO Pixel" feature.

Step 3: Add the name, choose HTML and then select head/body.

Wordpress site dashboard interface with an open dialog box for adding a new HTML snippet.

Step 4: Save and Activate the code.

Screenshot of a software interface showing buttons labeled "Save Changes" and "Activate" with an "Upgrade to PRO" link, perfect for seamlessly integrating OTTO SEO Pixel into your site.

Shopify

We have a video guide on how to install OTTO SEO on Shopify. Watch below and follow the steps!

Step 1: Go to Themes, select the theme you want to edit and then click on 3 dots to find the Edit Code button

A webpage with the theme editor open displays the theme "Production - v01" and options to view, rename, duplicate, download, or edit code. Below in the theme library is another theme, "local - v11." Easily add SEO Pixel to enhance your site’s visibility and integrate OTTO SEO Pixel for better performance.

Step 2: Add the pixel into the theme.liquid file

Screenshot of a code editor displaying a Shopify Liquid template file with HTML, Liquid, and JavaScript code, showing various scripts, template inclusions for an e-commerce site, and the addition of the OTTO SEO Pixel.

Webflow

We have a video guide on how to install OTTO SEO on Webflow. Watch below and follow the steps!

Step 1: Go to your website’s Settings.

A web page interface with options to add custom HTML & CSS and an empty text box highlighted in red for inputting code under "Head code" now includes seamless SEO integration.

Step 2: Add the pixel under the Custom Code Head code section.

Squarespace

We have a video guide on how to install OTTO SEO on Squarespace. Watch below and follow the steps!

Wix

Step 1: Go to website setting -> Custom code

Screenshot of a settings page featuring options such as SEO settings, business info, payment acceptance, language & region, and various user preferences including roles, permissions, privacy, and communication—all designed with the sleek interface of Pixel.
Custom Code settings interface displaying a snippet named "OTTO" applied to all pages with the code type marked as "Essential". A blue toggle, resembling a pixel, indicates it is enabled.

Step 2: Enter the pixel from your Search Atlas dashboard and Apply!

Screenshot of a "Custom Code" settings window in OTTO, displaying options to add code to a website. The "Code Settings" tab is visible, showing a text box with a script and choices for where to apply the pixel code.

ClickFunnels

Play Video about ClickFunnels OTTO SEO install

Step 1: Copy the script from the OTTO Site project

Step 2: Go to the Site Settings

Screenshot of the OTTO Pixel website settings page featuring fields for site title, domain, favicon, and header logo. Includes options with buttons for image selection and updating the site.

Step 3: Insert the script in the header code

Screenshot of the ClickFunnels settings page, highlighting a section for adding OTTO Pixel tracking codes, with code input fields for "Header Code" and "Footer Code" displayed.

Step 4: Update the site

Custom Site

Step 1: Find the header.

Step 2: Add the pixel in the header.

You can find your pixel code on the Dashboard. 

Need any help? Get on a live call with us for your on-boarding.

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Get answers to frequently asked questions about the Pixel.

OTTO SEO is a first-of-its-kind tool that automates SEO best practices and technical optimizations across any website. By adding the OTTO SEO pixel to your website, you can deploy optimizations and website fixes directly in your Search Atlas dashboard. 

OTTO SEO does the work of an entire SEO team, including SEO strategists, content writers, and web developers. Turn on OTTO for any website and see your online visibility and organic web traffic climb!

OTTO follows 3 steps to improve your SEO rankings automatically. 

Step 1. OTTO analyzes your website and GBP profile and brings in your first-party data from Google Search Console and Google Business Profile. It also analyzes the Google Search Results and Google Maps results for the keywords you’re ranking for to build a powerful AI model.

Step 2: OTTO builds an AI model for your website or GBP that provides action-oriented recommendations to improve your rankings. OTTO utilizes a holistic SEO framework encompassing the 4 pillars of SEO: Authority, Content, Technicals, and Page Experience.

Step 3: OTTO seamlessly deploys it’s recommendations to your website. All you do is hit “approve” in the OTTO Dashboard. You can easily rollback OTTO’s website changes at anytime.

If you deploy OTTO’s recommendations, you can expect to see results within 2-3 weeks.

No. OTTO SEO does not modify server-side source code. We modify your browser-side source code.

The first analysis of your website will include up to 1000 pages. OTTO SEO audits your website for over 100 technical SEO signals and 50 SEO strategies that are known to improve organic search engine rankings. OTTO will making changes to your site daily in real time once enabled in your Search Atlas dashboard.

OTTO SEO’s recommendations are based on time-tested and data-tested techniques that are known to produce a positive response from Google. Those strategies include meta tag optimization, schema markup, internal linking, NLP entity inclusion, and more.

Yes. OTTO SEO’s recommendations are presented to you in your Search Atlas dashboard. They can be enabled, edited, or ignored in the OTTO tool.

Yes. Site change rollbacks can be easily implemented in the OTTO dashboard.

Yes! Use the “Knowledge Graph” to provide OTTO SEO with key details about your products, services, and target geographic markets. This will train OTTO’s AI model to provide even more tailored, industry-specific recommendations to your website!

Integrating OTTO SEO with your GSC data is highly recommend to provide more tailored recommendations for your website. OTTO will also use your GSC data to identify untapped organic ranking and traffic opportunities.

No. OTTO SEO is an add-on and is only available with a monthly Search Atlas subscription plan.

Because OTTO is a browser-side application, if you unsubscribe, our server to client communication will prevent OTTO from deploying it’s optimizations to your site. You can always utilize our recommendations and implement website changes on your own.

If you need help installing the OTTO SEO Pixel or want a demo of the tool, our product specialists are here to help!

Connect with our team!
740,771 days
of SEO work saved by Search Atlas users
Start for Free