Search Atlas vs AirOps
AirOps Writes It. Search Atlas Ranks It.
Great content that nobody finds is just expensive writing. Search Atlas pairs AI content creation with rank tracking, backlink research, site auditing, and OTTO automation that turns articles into traffic — without adding more tools to your stack.
- Better Tools
- Bigger Data
- Smarter Automation
- Agency-First Pricing
AirOps Measures Output. Search Atlas Drives Outcomes.
AirOps focuses on content engineering workflows and AI visibility insights. Search Atlas focuses on AI visibility insights plus full SEO execution — technical SEO, rank tracking, backlinks, local SEO, digital PR, and automation in one platform, built for agencies.
| Feature |  | AirOps |
|---|---|---|
| Full Dashboard White Label |  Brand the dashboard as your own — Pro & Agency plans |  No white-label capability on any plan |
| Multiple User Seats | Scale your team without per-seat penalties — 1 / 3 / 5 / 10 seats by plan |  1 user (Solo) · Unlimited seats (Pro+) — but no white label |
| Multiple Client / Brand Tracking | Manage every client from one account — unlimited projects on Pro & Agency | 1 brand (Solo) · 3 brands (Pro) · Unlimited only on Enterprise |
| White-Label Client Portal & Dashboards | Deliver reporting under your brand — Pro & Agency plans | |
| Custom Report Builder (GSC, GA, Backlinks) | Show clients exactly what moved and why — GSC, GA, backlinks, heatmaps in one report | No SEO or backlink data to report on |
| Data Exports | Yes — all plans | CSV (Solo & Pro) · API (Enterprise only) |
| GBP Audit & Local SEO Automation | Add local SEO as a service — GBP Audit included, all plans | No local SEO features |
| Self-Serve Free Trial | 7 days, full access, no credit card, no sales call | Free tier available; 14-day trial on paid plans |
| Transparent Public Pricing | Know exactly what you're paying before you sign up — all 4 plans listed | Pro pricing not public — requires contacting sales |
| Free 1-on-1 Onboarding | Get results in your first session — free onboarding with every trial and plan | No onboarding included |
Content Engineering
Most AI content tools produce articles. Search Atlas produces articles that have a reason to rank — built from topical maps, scored against competitors with Semantic Grader, and published directly to your CMS. No brief builder. No Surfer. No separate NLP tool.
| Feature | | AirOps |
|---|---|---|
| AI Content Editor with NLP / SEO Scoring | Yes — Content Genius with Semantic Grader | Yes — AI writing via Workflows; no native NLP scoring |
| Content Informed by Live SERP & Keyword Data | Yes — keyword data and competitor analysis built in | Via integrations (Ahrefs or Semrush required separately) |
| 1-Click Publish to WordPress & CMS | Yes — Universal CMS Publishing on all plans | Yes — CMS integrations on Solo+ |
| Bulk Content Generation | 30 articles/mo (Starter) to 300/mo (Agency) | Task-based — 20K tasks (Solo) · 75K tasks (Pro) |
| Topical Map Generation | Yes — automated topical authority mapping | |
| Content Planner & Publishing Scheduler | 40 to 500 content plans by plan | Grids for content management; no publishing scheduler |
| Brand Voice & Knowledge Bases | Yes — Domain Knowledge Network, all plans | Yes — Brand Kits & Knowledge Bases (1 to unlimited by plan) |
| Human Review Steps in Workflow | Yes — editorial review in OTTO workflow | Yes — core AirOps differentiator |
| AI Automated Internal Linking | Yes — via OTTO SEO | |
| SEO Automation (schema, on-page, indexing) | Yes — OTTO SEO: 1 to 10 projects by plan | No — content only; no on-site SEO implementation |
| Google Instant Indexing | Yes — Pro & Agency plans | |
| Content Refresh Workflow | Yes — page pruning, re-optimization, re-indexing | Yes — Content Refresh is a primary AirOps use case |
| Pre-Built Workflow / Agent Templates | Yes — OTTO Power Agents | Yes — Power Agents library; forkable and customizable |
| AI Models Supported | Multiple LLMs via Atlas Brain | 30+ AI models supported |
AI Visibility & LLM Search Tracking
AirOps shows where you appear in AI answers. Search Atlas shows where you appear and connects that visibility to rankings, backlinks, and performance growth.
| Feature | | AirOps |
|---|---|---|
| AI Search / LLM Visibility Tracking | Yes — Growth plan and above | Yes — core Insights feature on all plans |
| ChatGPT Visibility Monitoring | Yes — Growth plan and above | Yes — all plans (ChatGPT only on Solo) |
| Perplexity, Google AI Overviews, Gemini | Yes — Growth plan and above | Pro plan only — not available on Solo/free tier |
| Prompts & Pages Tracked | 100 to 250 tracked prompts by plan | 100 (Solo) · 250 (Pro) · Custom (Enterprise) |
| Answer Frequency / Data Refresh | Daily on Pro & Agency | Daily on all plans |
| Opportunity Reports | Continuous Atlas Brain recommendations | Monthly (Solo) · Weekly (Pro) · Custom (Enterprise) |
| Competitor AI Visibility Benchmarking | Yes | Yes |
| Offsite & Reddit Mention Tracking | Yes — ChatGPT Citation Outreach (QUEST) | Yes — Offsite feature tracks external domains & Reddit |
| Multi-Language & Multi-Region | Yes — 200 countries, all plans | Enterprise only — Solo & Pro limited to 1 region |
| Traditional SEO Data Alongside AI Tracking | Yes — rank tracking, backlinks, and site audit together | No — requires separate SEO tool integrations |
Site Explorer & Competitor Research
Search Atlas gives you complete domain analysis — backlinks, traffic, keywords, and authority signals. AirOps has no competitor research tooling; it relies entirely on integrations for SEO data.
| Feature | | AirOps |
|---|---|---|
| Traffic & Performance Overview per Domain | Site Explorer — live domain performance | No — requires an external SEO tool |
| Historical Traffic Trends | Multi-period trend analysis | |
| Competitor Benchmarking | Compare any set of domains in Site Explorer | |
| Backlink Profile Analysis | Advanced backlink graph + Majestic & Moz metrics | |
| Backlink Gap Analysis | Up to 10 domains (Agency plan) | |
| Visual Backlink Network Mapping | Included — network graph visualization | |
| Authority Scoring (Domain Power) | GSC-verified keyword performance scoring | |
| Topical Dominance & Entity Depth | Via Majestic Topical Trust Flow | |
| Keyword PPC & Organic Data per Domain | Yes — organic, paid, and PPC keyword data | |
| Majestic TrustFlow, CitationFlow | Yes — all plans | |
| Moz Spam Score | Yes — all plans | |
| GSC Integration for Site Metrics | Yes — unlimited top keywords & pages | Enterprise only — Solo & Pro limited to 1 region |
Site Auditor & Technical SEO
Search Atlas crawls up to 100 million pages per month, monitors your sites in real time, connects to GSC and GA4, and flags issues before they hit rankings. With JS rendering, shareable reports, and automated alerts, technical SEO becomes a service you can actually sell.
| Feature | | AirOps |
|---|---|---|
| Full Technical Site Auditor | Yes — crawl up to 100M pages/mo (Agency) | |
| Number of Site Auditor Projects | 5 (Starter) to 999 (Agency) | |
| Site Health Summary & Issue Prioritization | Yes | |
| Connect GSC & GA4 Data to Site Auditor | Yes | |
| Real-Time Website Monitoring & Alerts | Up to 10 domains (Agency plan) | |
| JS Rendering | Yes — Pro & Agency plans | |
| Export to Google Sheets / Instant Report | Yes — Pro & Agency plans | |
| Publicly Shareable Site Audits | Yes | |
| PageSpeed Insights Integration | 200 to 10,000 pages by plan | |
Keyword Rank Tracker
Daily rankings, GSC integration for unlimited keyword visibility, local geotargeting down to zip code level, and shareable reports your clients can see in real time. Search Atlas rank tracking is included on every plan. AirOps doesn’t track a single keyword.
| Feature | | AirOps |
|---|---|---|
| Traditional Keyword Rank Tracking | Yes — daily updates on all plans | No — AI search visibility only |
| Rank Tracking Refreshes per Month | 2,000/mo (Starter) to 50,000/mo (Agency) | |
| Unlimited Rank Tracking via GSC Integration | Yes | |
| Local Geotargeting (City, State, Zip, Country) | Yes | |
| Publicly Shareable & Embeddable Reports | Yes | |
| Keyword Gap Analysis vs Competitors | Yes — up to 10 competitors (Agency) | |
| Target Keywords per Plan | 120 (Starter) · 300 (Growth) · 600 (Pro) · 1,500 (Agency) | No keyword rank tracking |
Backlink Research & Digital PR
100 trillion backlinks. Majestic TrustFlow, CitationFlow, and Topical Trust Flow. Moz Spam Score. Digital PR outreach, journalist pitching, email drip sequences, press release distribution, and ChatGPT citation building — all in the same dashboard you use for content and rankings.
| Feature | | AirOps |
|---|---|---|
| Backlink Profile Research | Yes — 100 trillion backlinks indexed | |
| Referring Domains per Plan | 3,000 (Starter) to 100,000 (Agency) | |
| Backlink Gap Analysis | Yes | |
| Majestic Data (TrustFlow, CitationFlow) | Yes | |
| Moz Spam Score | Yes | |
| Backlink Network Graph Visualization | Yes | |
| Digital PR Outreach Tool | 2 (Starter) to 999 (Agency) campaigns | |
| ChatGPT Citation Outreach (QUEST) | 5 (Starter) to 100 (Agency) citations/mo | Offsite tracks 3rd-party citations; no outreach automation |
| Email Drip Sequences for Link Outreach | 5,000 to 100,000 emails/mo by plan | |
| Press Release Distribution | Yes — all plans, 100s of channels | |
Local SEO
Local SEO is one of the highest-margin services an agency can offer. Search Atlas automates GBP management, citation building, heatmaps, review responses, and multi-location scaling — so you can deliver results without hiring a local SEO specialist. AirOps has no local SEO features.
| Feature | | AirOps |
|---|---|---|
| Google Business Profile (GBP) Management | Full automation via GBP Galactic — 3 to 100 profiles | |
| GBP Q&A, Attributes, Photos & Posts | Auto-managed across all locations | |
| AI-Generated Review Responses | Tone-controlled, brand-safe replies | |
| Review Monitoring Dashboard | Unified inbox + performance tracking | |
| Local Rank Tracking / Heatmaps | Heatmaps & ZIP-level geo grids — all plans | |
| Citation Management | Automated discovery, fix & sync — 100+ directories | |
| Schema for Local Business | Auto-deployed via OTTO SEO | |
| Local Content Automation | AI-generated location pages, 1-click publish | |
| Multi-Location Scaling | Built for 100s–1,000s of locations | |
| Integrated Local PR & Syndication | Smart PR + press release syndication | |
| Unified Local Dashboard | GBP, citations, rankings, reviews in one view | |
Page Analysis & On-Page Audit
See exactly why a page isn’t ranking — missing entities, weak heading structure, thin internal linking, technical blockers — and get a scored recommendation for every fix. Search Atlas audits the page before you publish and after, so improvements are measurable.
| Feature | | AirOps |
|---|---|---|
| On-Page Audit Tool | Yes — full on-page auditor included | |
| Analyze Missing Entities / NLP Gaps | Yes — vs. top-ranking pages | |
| Optimize Title Tags & Headings | Yes — AI-assisted recommendations | |
| Analyze Technical Issues on Landing Pages | Yes — Core Web Vitals, schema, canonicals | |
| Internal & External Linking Insights | Yes — anchor text, link equity, gap analysis | |
| Content Scoring vs. Top-Ranking Competitors | Yes — Semantic Grader (SCHOLAR) | |
| On-Page Audits per Plan | 40 (Starter) · 100 (Growth) · 200 (Pro) · 500 (Agency) | |
Chrome Extension
The Search Atlas Chrome extension turns your browser into a research tool. AirOps has no extension.
| Feature | | AirOps |
|---|---|---|
| Chrome Extension Available | Yes — free with all plans | |
| SEO Metrics Overlay in Search Results | DA, backlinks, traffic data inline on SERPs | |
| Page Toolbar with Website & Page Metrics | Full metrics panel on any website | |
| Bulk DA Checker Lookups | 200/day (Starter) to 1,000/day (Agency) | |
| Competitor Research While Browsing | Analyze any page directly from your browser | |
Backlinks
Indexed Domains
Keywords
Countries
