Eric Caldwell
“That’s the great thing about a platform like this, you get real data vs being an island out here and having to read the smoke signals from afar. Yet another reason I’ve dropped all other systems and just have Search Atlas now.”
Comparing Search Atlas vs Brightedge
5.2B Verified KeywordsAgentic Execution Across Every ChannelSearch Atlas Coworker Lives in Slack
Search Atlas vs BrightEdge
BrightEdge Tells You What's Broken. OTTO Fixes It While You Sleep.
BrightEdge requires a sales call and a custom quote before you see a dashboard. Search Atlas runs SEO, AI visibility, content, local SEO, and paid ads for $99 a month, with a 7-day free trial and no call required.
“We are canceling Ahrefs, Majestic SEO, SemRush and a few others. You need to check out this tool. This is like GHL 3 years before people realized how cool it was. I haven’t seen anything that makes ranking this easy. If you offer SEO, it saves you 90% of the grunt work.”
Frankie Fihn
BrightEdge serves traditional enterprise SEO. Search Atlas gives enterprise teams a growth engine that runs the work across every channel, fixes what breaks, and reports back automatically.
Feature
Search Atlas
BrightEdge
Transparent Public Pricing
Yes — $99 to $999/month, all plans listed
— No — custom quotes only; no public pricing
Self-Serve Free Trial
7-day free trial — instant access, no sales call
— No — demo required before purchase
Free 1-on-1 Onboarding
Included with every trial and plan
Available — typically for enterprise tiers only
Multiple User Seats
1 / 3 / 5 / 10 seats by plan
Enterprise-dependent — seat count drives pricing
Full Dashboard White Label
Pro & Agency plans
Not a marketed feature; some white-label reporting referenced in reviews
White-Label Client Portal
Yes — Pro & Agency plans
Not publicly detailed
Custom Report Builder (GSC, GA, Backlinks)
Full SEO reporting — all plans
StoryBuilder included — limited to platform data
Data Exports (CSV)
Yes — all plans
Available — enterprise configuration may vary
API Access
Available on plans
Enterprise only — custom contract required
Website Builder
Yes — Website Studio included
— No
GBP Audit & Local SEO
Built in — all plans via OTTO
HyperLocal monitors GBP visibility — doesn't manage the listing
Knowing your brand is missing from ChatGPT’s answers is only useful if you can do something about it. BrightEdge tracks AI visibility and surfaces where you’re cited. Search Atlas tracks the same signals and connects them directly to rank data, content tools, and citation outreach.
Feature
Search Atlas
BrightEdge
LLM Brand Visibility Tracking
Yes — Growth plan and above
Yes — included on enterprise plans
ChatGPT Visibility Monitoring
Yes — Growth plan and above
Yes — enterprise feature
Google AI Overviews Tracking
Yes — Growth plan and above
Yes — included
Claude, Gemini, Perplexity
Yes — Claude, Gemini, and Perplexity, Pro plan ($399/mo)
Perplexity confirmed; Claude and Gemini coverage not publicly detailed
Prompts Tracked per Month
100 (Growth) to 250 (Agency)
Enterprise-determined — not publicly disclosed
Competitor AI Visibility Benchmarking
Yes — included
Yes — included
ChatGPT Citation Outreach (QUEST)
Active outreach — 5 to 100 citations/mo by plan
— No — monitoring only; no outreach tooling
AI Content Tools to Improve LLM Mentions
Full suite — topical maps, AI drafts, NLP optimization
Recommendations available; no bulk content engine
Traditional SEO Data Alongside LLM Tracking
Yes — rankings, backlinks, and site audit together
Yes — integrated into the platform
Multi-Language Support
Yes — 200 countries, all plans
Available — enterprise scope; additional cost likely
Multi-Region Tracking
Yes — local geotargeting on all plans
Available — enterprise configuration required
BrightEdge's Copilot drafts and optimizes individual pieces through Content Advisor and Recommendations. Search Atlas builds content at scale from topical maps, SCHOLAR scoring against top-ranking competitors, and one-click publishing to WordPress or any CMS. Up to 300 articles a month on the Agency plan, at roughly $3 an article.
Feature
Search Atlas
BrightEdge
AI Content Editor with NLP Optimization
Content Genius with SCHOLAR
Copilot drafts pieces via Content Advisor; not bulk or topical-map driven
Bulk Content Generation
30 articles/mo (Starter) to 300/mo (Agency)
— No — no bulk AI article generation
Topical Map Generation
Automated topical authority mapping — all plans
— No — no topical mapping tool
1-Click Publish to WordPress & CMS
Universal CMS Publishing — all plans
— No — no CMS publishing integration
Content Planner & Publishing Scheduler
40 to 500 content plans by plan
— No — no publishing scheduler
SEO Automation (schema, on-page, indexing)
OTTO SEO — 1 to 10 projects by plan
Recommendations provided — manual implementation required
Google Instant Indexing
Pro & Agency plans
— No
Content Brief Builder
Unlimited — integrated into Content Genius
Content Advisor generates outlines and drafts — no standalone brief tool
On-Page SEO Recommendations
Built into OTTO SEO — automated deployment
Yes — Recommendations module; manual action required
AI Automated Internal Linking
Yes — via OTTO SEO
— No
Content Refresh Workflow
Page pruning, re-optimization, re-indexing via OTTO
Content recommendations available; no automated workflow
Search Atlas includes complete domain analysis across backlinks, traffic, authority, keywords, and PPC data, with Majestic and Moz metrics included in every plan.
Feature
Search Atlas
BrightEdge
Domain Traffic & Performance Overview
Site Explorer — live domain performance
Yes — Data Cube keyword and competitor data
Historical Traffic Trends
Multi-period trend analysis
Yes — historical search data included
Competitor Keyword Benchmarking
Keyword Gap Analysis — up to 10 domains (Agency)
Share of Voice — page-level competitor mapping
Backlink Profile Analysis
Advanced backlink graph + Majestic & Moz metrics
— No dedicated backlink explorer
Backlink Gap Analysis
Yes — up to 10 competitor domains
— No
Visual Backlink Network Mapping
Interactive backlink network graph
— No
Domain Power & Authority Scoring
Yes — Domain Power, a 100-point authority score
— No proprietary authority metric
Topical Authority & Entity Depth
Yes — Topical Dominance scores entity coverage by topic cluster
— No
Majestic TrustFlow, CitationFlow
Included — all plans
— No
Moz Spam Score
Included — all plans
— No
Organic & PPC Keyword Data per Domain
Full organic, paid, and PPC breakdown
Organic keyword data included; PPC limited
Opportunity Forecasting
Yes — via Site Explorer and keyword data
Yes — dedicated Opportunity Forecasting module
BrightEdge puts enterprise crawling behind a sales process. Search Atlas includes crawl-based auditing, real-time monitoring, JS rendering, GSC and GA4 integrations, and up to 100 million crawled pages a month on every plan.
Feature
Search Atlas
BrightEdge
Full Technical Site Auditor
Yes — crawl up to 100M pages/mo (Agency)
Yes — ContentIQ; crawl depth enterprise-configured
Site Auditor Projects
5 (Starter) to 999 (Agency)
Enterprise-determined — not publicly disclosed
GSC & GA4 Integration in Audit
Yes — all plans
Yes — analytics integrations available
Real-Time Monitoring & Alerts
Pro & Agency plans
Available — enterprise feature
JS Rendering
Pro & Agency plans
Available — enterprise scope
Issue Prioritization
Yes — health summary with priority scoring
Yes — ContentIQ prioritizes by impact
Export to Google Sheets / Instant Report
Yes
Available — varies by plan
Shareable Client Audit Reports
Yes — public link on all plans
— No — no white-label or external sharing
PageSpeed Insights Integration
200 to 10,000 pages by plan
— No dedicated PageSpeed integration
AI Bot & Crawler Log Analysis
Yes — Live Crawl Logs
— No crawler log analysis
BrightEdge’s credit-based keyword tracking model adds up quickly – it’s a commonly cited cost driver. Search Atlas includes daily rank tracking on every plan with GSC integration for unlimited keyword visibility, at a fixed plan price.
Feature
Search Atlas
BrightEdge
Rank Tracker Included in Plan
Daily tracking on all plans — no add-on fee
Included — credit-based model; cost scales with volume
Rank Tracking Refreshes per Month
2,000/mo (Starter) to 50,000/mo (Agency)
Credit-based — each keyword × SERP = 1 credit
Unlimited Rank Tracking via GSC Integration
Yes — all plans
GSC integration available — separate from Data Cube tracking
Local Geotargeting (City / State / Zip)
Yes — all plans
Hyper-local intelligence available — enterprise feature
Shareable & Embeddable Rank Reports
Yes — public link on all plans
StoryBuilder dashboards — internal sharing; no external link
Keyword Gap Analysis vs. Competitors
Up to 10 competitors (Agency plan)
Share of Voice — page-level competitor keyword mapping
Target Keywords per Plan
120 (Starter) to 1,500 (Agency) — flat fee
Custom — credit cost increases with keyword volume
Intent Classification on Keywords
Yes — search intent on all keywords
Intent Signal — identifies above-fold content opportunities
Search Atlas indexes 100 trillion backlinks with Majestic and Moz authority data, then runs the outreach that earns new authority through digital PR, journalist pitching, and citation building. BrightEdge doesn't offer backlink research or outreach as part of the platform.
Feature
Search Atlas
BrightEdge
Backlink Profile Research
100 trillion backlinks indexed
— No — no backlink index exposed to users
Referring Domains per Plan
3,000 (Starter) to 100,000 (Agency)
— No
Backlink Gap Analysis
Yes
— No
Majestic TrustFlow, CitationFlow
Included — all plans
— No
Moz Spam Score
Included — all plans
— No
Backlink Network Graph Visualization
Interactive network graph
— No
Digital PR Outreach Campaigns
2 (Starter) to 999 (Agency) campaigns
— No
ChatGPT Citation Building (QUEST)
5 to 100 citations/mo by plan
— No
Email Drip Sequences for Outreach
5,000 to 100,000 emails/mo by plan
— No
Press Release Distribution
100s of channels — all plans
— No — no PR distribution tool
BrightEdge's HyperLocal shows you local visibility data. Search Atlas's GBP Galactic acts on it: automated review responses, citation building, heatmaps, and multi-location scaling, without leaving the platform.
Feature
Search Atlas
BrightEdge
Google Business Profile Management
Full automation via GBP Galactic — 3 to 100 profiles
HyperLocal monitors GBP visibility — doesn't manage the listing
GBP Posts, Q&A, Attributes & Photos
Auto-managed across all locations
Review visibility only — no post, Q&A, or attribute management
AI-Generated Review Responses
Tone-controlled, brand-safe replies at scale
— No confirmed AI-generated review response feature
Local Rank Heatmaps & Geo Grids
ZIP-level geotargeting — all plans
HyperLocal tracks visibility — heatmap/geo-grid detail not confirmed
Citation Management
Automated discovery, fix & sync — 100+ directories
— No — no citation management tool
Local Business Schema
Auto-deployed via OTTO SEO
— No automated schema deployment
Location Page Content Automation
AI-generated, CMS-published location pages
— No
Multi-Location Scaling
Built for 100s to 1,000s of locations
Enterprise feature — requires dedicated implementation
Unified Local Dashboard
GBP, citations, rankings, reviews in one view
— No unified local dashboard
Additional Cost for Local Features
None — all local features built into plan price
Enterprise pricing — local features not self-serve
The Search Atlas Chrome extension brings authority, backlink, and traffic insights into every search, keeping discovery and execution connected.
Feature
Search Atlas
BrightEdge
Chrome Extension Available
Yes — free with all plans
Yes — BrightEdge also ships a Chrome extension
SEO Metrics Overlay on SERPs
DA, backlinks, traffic data inline on search results
Not publicly detailed
Page Toolbar with Domain & Page Metrics
Full metrics panel on any website
Not publicly detailed
Bulk DA Checker Lookups
200/day (Starter) to 1,000/day (Agency)
— No
Competitor Research While Browsing
Analyze any domain from your browser
Not publicly detailed
BrightEdge's Copilot speeds up individual tasks. Atlas Agent runs marketing across content, technical SEO, backlinks, and local workflows from one conversational interface. Search Atlas Coworker keeps that work moving in Slack, Teams, and ClickUp, where it reports back and acts on its own.
Feature
Search Atlas
BrightEdge
Workspace AI Agent (Slack, Teams, ClickUp)
Yes — Search Atlas Coworker posts and acts inside your team's workspace
— No. StoryBuilder and Recommendations stay inside the BrightEdge app
Conversational AI SEO Agent
Atlas Agent — executes strategy from chat interface
Copilot drafts and suggests changes; no cross-platform execution
Live Site Audits via Chat
Yes — trigger and review audits from conversation
— No
On-Page Fix Deployment via AI
Yes — Atlas Agent deploys recommendations automatically
Manual — Copilot suggests changes; team implements them
Automated Reporting from Chat
Yes — generate client reports on demand
StoryBuilder — manual dashboard creation, not chat-triggered
Content Brief Generation via AI
Yes — Content Genius generates briefs from live keyword data
Content Advisor generates outlines and drafts — no standalone brief tool
Cross-Platform Task Orchestration
One instruction triggers content, audit, links, and local
— No — each module operates independently
Opportunity Recommendations
Continuous — Atlas Agent surfaces next actions from live data
Yes — Recommendations module with prioritized suggestions
Real Results. Real Rankings.In Days — Not Months.
4 Week Local SEO
Transformation
“We’re canceling Ahrefs, Majestic SEO, Semrush, and others. You need to check out this tool.I haven’t seen anything make ranking this easy. If you offer SEO, it cuts 90% of the grunt work.”
“Search Atlas is the number one ranked search engine tool in the world right now! As someone who’s been in SEO for 15 years, I’ve seen everything change. In my experience, other tools on the market are overhyped and overpriced compared to what Search Atlas delivers. If you’re serious about SEO, you won’t find anything better than Search Atlas!”
Perry BelcherCo-Founder at DigitalMarketer
93%
This is all placeholder content, but it should feel like a similar character length when we do the final copy for it.
“So far, very very impressed with Search Atlas and OTTO is big bonus. Honestly blown away, your mindset aligns with mine so I’m all in. I’ve cancelled Semrush which was a huge step for us. But wow you guys are really onto something here. I even told my wife about you. I’ve been very impressed with Search Atlas.”
Aaron Baxter
9.39M
Total Impressions
See how enterprise teams get execution without the overhead.
Choose Your Perfect Plan
Starter
$99/ month
Perfect forSolo marketers, freelancers, and 1-person agency teams.
Everything you need to optimize your personal workflows and deliver high-performing SEO campaigns.
Start for Free - 7 Day TrialEXCLUSIVE SEARCH ATLAS FEATURES
Atlas Agent
Website Studio
1 AI SEO (OTTO SEO) Project
Smart Ads (OTTO PPC)
Universal CMS Publishing
Automatic CMS Publishing
GBP Audit
WORKSPACE
1 User Seat
MOST POPULAR
Growth
$199/ month
Perfect forScaling agencies and mid-sized businesses managing multiple sites or clients.
Everything in Starter, plus more projects, higher quotas, LLM visibility tracking, and Smart Ads (OTTO PPC) automation.
Start for Free - 7 Day TrialEXCLUSIVE SEARCH ATLAS FEATURES
Atlas Agent
Website Studio
2 AI SEO (OTTO SEO) Projects
Smart Ads (OTTO PPC)
Universal CMS Publishing
Automatic CMS Publishing
GBP Audit
WORKSPACE
3 User Seats
BEST VALUE
Pro
$399/ month
Perfect forHigh-volume agencies and advanced SEO teams ready to scale fast.
Everything in Growth, plus all LLM models, enhanced Authority Building with more HDC, and white label capabilities.
Start for Free - 7 Day TrialEXCLUSIVE SEARCH ATLAS FEATURES
Atlas Agent
Website Studio
4 AI SEO (OTTO SEO) Projects
Smart Ads (OTTO PPC)
Universal CMS Publishing
Automatic CMS Publishing
GBP Audit
WORKSPACE
5 User Seats
Agency
$999/ month
Perfect forAgencies managing large client portfolios with unlimited scale and white-label capabilities.
Everything in Pro, plus even more projects, with up to 10 OTTO sites, unlimited keywords, white-label reporting, client dashboards, priority support, and maximum quotas.
Contact UsEXCLUSIVE SEARCH ATLAS FEATURES
Atlas Agent
Website Studio
10 AI SEO (OTTO SEO) Projects
Smart Ads (OTTO PPC)
Universal CMS Publishing
Automatic CMS Publishing
GBP Audit
WORKSPACE
10 User Seats
Frequently Asked Questions
Search Atlas is the agentic growth engine that runs your marketing while you sleep. It runs SEO, AI search, paid media, content, and site health on its own, fixes what breaks through self-healing loops, and reports back in Slack, Teams, and ClickUp through the Search Atlas Coworker.
Based on 3,200+ Reviews:
