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Search Atlas vs BrightEdge

Search Atlas: Built for Enterprise. Priced for Everyone.

BrightEdge charges Fortune 500 prices for Fortune 500 teams. Search Atlas gives agencies and growth teams enterprise-grade SEO, AI visibility, content production, local SEO, and full automation — starting at $99/month, with a 7-day free trial and no sales call required.

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  • Better Tools
  • Bigger Data
  • Smarter Automation
  • Agency-First Pricing
“We are canceling Ahrefs, Majestic SEO, SemRush and a few others. You need to check out this tool. This is like GHL 3 years before people realized how cool it was. I haven’t seen anything that makes ranking this easy. If you offer SEO, it saves you 90% of the grunt work.”
Frankie Fihn, smiling in a checkered shirt, stands confidently against a dark blue background.
Frankie Fihn
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Enterprise Insights Without the Enterprise Price Tag

The differences between Search Atlas and BrightEdge start with access. BrightEdge requires a sales call to get pricing, a demo to see the product, and an enterprise contract to use it. Search Atlas offers full platform access in 7 days — no card, no call.
FeatureBrightEdge
Transparent Public Pricingyes Yes — $99 to $999/month, all plans listedno — No — custom quotes only; no public pricing
Self-Serve Free Trialyes 7-day free trial — instant access, no sales callno — No — demo required before purchase
Free 1-on-1 Onboardingyes Included with every trial and plan◐ Available — typically for enterprise tiers only
Multiple User Seatsyes 1 / 3 / 5 / 10 seats by plan◐ Enterprise-dependent — seat count drives pricing
Full Dashboard White Labelyes Pro & Agency plansno — No — no white-label offering
White-Label Client Portalyes Yes — Pro & Agency plansno — No
Custom Report Builder (GSC, GA, Backlinks)yes Full SEO reporting — all plans◐ StoryBuilder included — limited to platform data
Data Exports (CSV)yes Yes — all plans◐ Available — enterprise configuration may vary
API Accessyes Available on plans◐ Enterprise only — custom contract required
Website Builderyes Yes — Website Studio includedno — No
GBP Audit & Local SEOyes Built in — all plans via OTTOno — No local SEO features

AI Visibility & LLM Search Tracking

Knowing your brand is missing from ChatGPT’s answers is only useful if you can do something about it. BrightEdge tracks AI visibility and surfaces where you’re cited. Search Atlas tracks the same signals and connects them directly to rank data, content tools, and citation outreach.

FeatureBrightEdge
LLM Brand Visibility Trackingyes Yes — Growth plan and aboveyes Yes — included on enterprise plans
ChatGPT Visibility Monitoringyes Yes — Growth plan and aboveyes Yes — enterprise feature
Google AI Overviews Trackingyes Yes — Growth plan and aboveyes Yes — included
Gemini, Perplexity, Grok, Claude, Copilotyes All major LLM models — Pro plan ($399/mo)◐ Available — enterprise scope; model coverage varies
Prompts Tracked per Monthyes 100 (Growth) to 250 (Agency)◐ Enterprise-determined — not publicly disclosed
Competitor AI Visibility Benchmarkingyes Yes — includedyes Yes — included
ChatGPT Citation Outreach (QUEST)Active outreach — 5 to 100 citations/mo by planno — No — monitoring only; no outreach tooling
AI Content Tools to Improve LLM MentionsFull suite — topical maps, AI drafts, NLP optimization◐ Recommendations available; no bulk content engine
Traditional SEO Data Alongside LLM TrackingYes — rankings, backlinks, and site audit togetheryes Yes — integrated into the platform
Multi-Language SupportYes — 200 countries, all plans◐ Available — enterprise scope; additional cost likely
Multi-Region TrackingYes — local geotargeting on all plans◐ Available — enterprise configuration required

Content Engineering

BrightEdge Copilot optimizes what’s already on the page. Search Atlas builds content from scratch: topical maps, AI-drafted articles, NLP scoring against top-ranking competitors, and one-click publishing to WordPress or any CMS. Up to 300 articles a month, at around $3 per article on the Pro plan.

FeaturesBrightEdge
AI Content Editor with NLP Optimization
yes Content Genius with Semantic Grader (SCHOLAR)◐ Copilot AI — title/meta suggestions; no full article drafting
Bulk Content Generationyes 30 articles/mo (Starter) to 300/mo (Agency)no — No — no bulk AI article generation
Topical Map Generationyes Automated topical authority mapping — all plansno — No — no topical mapping tool
1-Click Publish to WordPress & CMSyes Universal CMS Publishing — all plansno — No — no CMS publishing integration
Content Planner & Publishing Scheduleryes 40 to 500 content plans by planno — No — no publishing scheduler
SEO Automation (schema, on-page, indexing)yes OTTO SEO — 1 to 10 projects by plan◐ Recommendations provided — manual implementation required
Google Instant Indexingyes Pro & Agency plansno — No
Content Brief Builderyes Unlimited — integrated into Content Genius◐ Available via Copilot — not a dedicated brief system
On-Page SEO Recommendationsyes Built into OTTO SEO — automated deploymentyes Yes — Recommendations module; manual action required
AI Automated Internal Linkingyes Yes — via OTTO SEOno — No
Content Refresh Workflowyes Page pruning, re-optimization, re-indexing via OTTO◐ Content recommendations available; no automated workflow

Site Explorer & Competitor Research

Search Atlas includes complete domain analysis: backlinks, traffic, authority, keywords, and PPC data — with Majestic and Moz metrics built in at every plan level.

FeatureBrightEdge
Domain Traffic & Performance Overviewyes Site Explorer — live domain performanceyes Yes — Data Cube keyword and competitor data
Historical Traffic Trendsyes Multi-period trend analysisyes Yes — historical search data included
Competitor Keyword Benchmarkingyes Keyword Gap Analysis — up to 10 domains (Agency)yes Share of Voice — page-level competitor mapping
Backlink Profile Analysisyes Advanced backlink graph + Majestic & Moz metrics

no — No — BrightEdge is not a backlink analysis platform
Backlink Gap Analysisyes Yes — up to 10 competitor domainsno — No
Visual Backlink Network Mappingyes Interactive backlink network graphno — No
Domain Power & Authority Scoringyes GSC-verified keyword performance scoringno — No proprietary authority metric
Topical Authority & Entity Depthyes Majestic Topical Trust Flow — all plansno — No
Majestic TrustFlow, CitationFlowyes Included — all plansno — No
Moz Spam Scoreyes Included — all plansno — No
Organic & PPC Keyword Data per Domainyes Full organic, paid, and PPC breakdown◐ Organic keyword data included; PPC limited
Opportunity Forecasting◐ Yes — via Site Explorer and keyword data✓ Yes — dedicated Opportunity Forecasting module

Site Auditor & Technical SEO

BrightEdge ContentIQ audits websites and surfaces technical issues with enterprise-level workflow management. Search Atlas includes a full crawl-based site auditor with real-time monitoring, JS rendering, GSC/GA4 data integration, and crawl capacity up to 100 million pages/month.

FeatureBrightEdge
Full Technical Site Auditoryes Yes — crawl up to 100M pages/mo (Agency)yes Yes — ContentIQ; crawl depth enterprise-configured
Site Auditor Projectsyes 5 (Starter) to 999 (Agency)◐ Enterprise-determined — not publicly disclosed
GSC & GA4 Integration in Audityes Yes — all plansyes Yes — analytics integrations available
Real-Time Monitoring & Alertsyes Pro & Agency plans
◐ Available — enterprise feature
JS Renderingyes Pro & Agency plans◐ Available — enterprise scope
Issue Prioritizationyes Yes — health summary with priority scoringyes Yes — ContentIQ prioritizes by impact
Export to Google Sheets / Instant Reportyes Yes◐ Available — varies by plan
Shareable Client Audit Reportsyes Yes — public link on all plansno — No — no white-label or external sharing
PageSpeed Insights Integrationyes 200 to 10,000 pages by planno — No dedicated PageSpeed integration
AI Bot & Crawler Log Analysisyes Yes — Live Crawl Logsno — No crawler log analysis

Keyword Rank Tracker

BrightEdge’s credit-based keyword tracking model adds up quickly – it’s a commonly cited cost driver. Search Atlas includes daily rank tracking on every plan with GSC integration for unlimited keyword visibility, at a fixed plan price.

FeatureBrightEdge
Rank Tracker Included in Planyes Daily tracking on all plans — no add-on fee◐ Included — credit-based model; cost scales with volume
Rank Tracking Refreshes per Monthyes 2,000/mo (Starter) to 50,000/mo (Agency)◐ Credit-based — each keyword × SERP = 1 credit
Unlimited Rank Tracking via GSC Integrationyes Yes — all plans◐ GSC integration available — separate from Data Cube tracking
Local Geotargeting (City / State / Zip)yes Yes — all plans◐ Hyper-local intelligence available — enterprise feature
Shareable & Embeddable Rank Reportsyes Yes — public link on all plans◐ StoryBuilder dashboards — internal sharing; no external link
Keyword Gap Analysis vs. Competitorsyes Up to 10 competitors (Agency plan)yes Share of Voice — page-level competitor keyword mapping
Target Keywords per Planyes 120 (Starter) to 1,500 (Agency) — flat fee◐ Custom — credit cost increases with keyword volume
Intent Classification on Keywordsyes Yes — search intent on all keywordsyes Intent Signal — identifies above-fold content opportunities

Backlink Research & Digital PR

Search Atlas indexes 100 trillion backlinks with Majestic and Moz authority data, and pairs that with a full digital PR outreach suite. BrightEdge is not a backlink analysis platform. It does not index link data, offer domain authority metrics, or provide outreach tooling.

FeatureBrightEdge
Backlink Profile Researchyes 100 trillion backlinks indexedno — No — BrightEdge has no backlink database
Referring Domains per Planyes 3,000 (Starter) to 100,000 (Agency)no — No
Backlink Gap Analysisyes Yesno — No
Majestic TrustFlow, CitationFlowyes Included — all plansno — No
Moz Spam Scoreyes Included — all plansno — No
Backlink Network Graph Visualizationyes Interactive network graphno — No
Digital PR Outreach Campaignsyes 2 (Starter) to 999 (Agency) campaignsno — No
ChatGPT Citation Building (QUEST)yes 5 to 100 citations/mo by planno — No
Email Drip Sequences for Outreachyes 5,000 to 100,000 emails/mo by planno — No
Press Release Distributionyes 100s of channels — all plansno — No — no PR distribution tool

Local SEO

Search Atlas automates GBP management, citation building, heatmaps, review responses, and multi-location scaling. Own your local SEO without ever leaving the platform.

FeatureBrightEdge
Google Business Profile Managementyes Full automation via GBP Galactic — 3 to 100 profiles◐ Local presence management — enterprise feature
GBP Posts, Q&A, Attributes & Photosyes Auto-managed across all locations◐ Review management included — post scheduling varies
AI-Generated Review Responsesyes Tone-controlled, brand-safe replies at scale◐ Available — review management in enterprise plans
Local Rank Heatmaps & Geo Gridsyes ZIP-level geotargeting — all plans◐ Hyper-local search intelligence — enterprise scope
Citation Managementyes Automated discovery, fix & sync — 100+ directoriesno — No — no citation management tool
Local Business Schemayes Auto-deployed via OTTO SEOno — No automated schema deployment
Location Page Content Automationyes AI-generated, CMS-published location pagesno — No
Multi-Location Scalingyes Built for 100s to 1,000s of locations◐ Enterprise feature — requires dedicated implementation
Unified Local Dashboardyes GBP, citations, rankings, reviews in one viewno — No unified local dashboard
Additional Cost for Local Featuresyes None — all local features built into plan price◐ Enterprise pricing — local features not self-serve

Chrome Extension

Search Atlas turns your browser into a research tool. BrightEdge offers no extension.

FeatureBrightEdge
Chrome Extension Availableyes Yes — free with all plansno — No
SEO Metrics Overlay on SERPsyes DA, backlinks, traffic data inline on search resultsno — No
Page Toolbar with Domain & Page Metricsyes Full metrics panel on any websiteno — No
Bulk DA Checker Lookupsyes 200/day (Starter) to 1,000/day (Agency)no — No
Competitor Research While Browsingyes Analyze any domain from your browserno — No

AI SEO Agent — Atlas Brain

BrightEdge Copilot accelerates on-page SEO tasks — title tags, meta descriptions, and recommendations — from inside the platform. Atlas Brain operates at the strategy level: it executes audits, generates briefs, deploys fixes, and orchestrates tasks across content, technical SEO, backlinks, and local from one conversational interface.

FeatureBrightEdge
Conversational AI SEO Agentyes Atlas Brain — executes strategy from chat interface◐ Copilot AI — on-page suggestions only; no cross-platform execution
Live Site Audits via Chatyes Yes — trigger and review audits from conversationno — No
On-Page Fix Deployment via AIyes Yes — Atlas Brain deploys recommendations automatically◐ Manual — Copilot suggests changes; team implements them
Automated Reporting from Chatyes Yes — generate client reports on demand◐ StoryBuilder — manual dashboard creation, not chat-triggered
Content Brief Generation via AIyes Yes — brief creation in Atlas Brain workflow◐ Copilot generates title/meta; no full brief system
Cross-Platform Task Orchestrationyes One instruction triggers content, audit, links, and localno — No — each module operates independently
Opportunity Recommendationsyes Continuous — Atlas Brain surfaces next actions from live datayes Yes — Recommendations module with prioritized suggestions

Ready to take your SEO and LLM Visibility to the next level?

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Over 5,000 agencies trust Search Atlas

Lisa Parziale
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Lisa Parziale

Founder at AgencyRemix
Source: Search Atlas reviews
"I used to pay for lots of different software for my SEO business and customer reporting. Search Atlas made this much easier and more affordable for me."
Clayton Joyner
stars

Clayton Joyner

Founder At Modern io Digital
Source: Search Atlas reviews
”Search Atlas Boosted Our Organic Lead Traffic by 110% in just 90 Days! It saves us money, time, and performance.“
Josh Blakeley
stars

Josh Blakeley

Founder & CEO JBL Digital Marketing
Source: Search Atlas reviews
"Search Atlas just blows other tools out of the water. Tools like Ahrefs and Jasper have gone up in price quite a bit and just haven’t kept up. Search Atlas replaces both of them. "
Shannon Donovan
stars

Shannon Donovan

Founder @Small Biz Drs. LLC
Source: Search Atlas reviews
“We were using many different tools to accomplish what we can do in Search Atlas.“
Mike Anderson
stars

Mike Anderson

Owner @Aim High Digital
Source: Search Atlas reviews
“Search Atlas transformed my agency workflow, allowed rapid creation of hundreds of articles!“
Jake Tlapek
stars

Jake Tlapek

Founder @Wizard Marketing
Source: Search Atlas reviews
“This tool is going to help you make actionable, realizable changes to your SEO and get the traffic you deserve.“

Starter

$79$99 / month

Perfect for

Solo marketers, freelancers, and 1-person agency teams

Everything you need to optimize your personal workflows and deliver high-performing SEO campaigns.

Start for Free - 7 Day Trial
Exclusive Search Atlas Features
  • Atlas Brain
    AI-powered search intelligence assistant
  • Website Studio
    Build and manage websites with integrated SEO tools
  • 1 AI SEO (OTTO SEO) Project
    AI-powered SEO projects with automated on-page optimization
  • Smart Ads (OTTO PPC)
    PPC Reporting, Generation, Publishing, Automation, PPC Landing Pages Generator and Dashboard.
  • Universal CMS Publishing
    Publish content directly to your CMS platforms.
  • 1-Click Publishing
    Instantly publish articles to your connected CMS.
  • GBP Audit
    Audit your GBP to identify wins, gaps, and growth opportunities.
Workspace
  • 1 User Seat
    Number of team members who can access the platform
MOST POPULAR

Growth

$159 $199 / month

Perfect for

Scaling agencies and mid-sized businesses managing multiple sites or clients

Everything in Starter, plus more projects, higher quotas, LLM visibility tracking, and Smart Ads (OTTO PPC) automation.
Start for Free - 7 Day Trial
Exclusive Search Atlas Features
  • Atlas Brain
    AI-powered search intelligence assistant
  • Website Studio
    Build and manage websites with integrated SEO tools
  • 2 AI SEO (OTTO SEO) Projects
    AI-powered SEO projects with automated on-page optimization
  • Smart Ads (OTTO PPC)
    PPC Reporting, Generation, Publishing, Automation, PPC Landing Pages Generator and Dashboard.
  • Universal CMS Publishing
    Publish content directly to your CMS platforms.
  • 1-Click Publishing
    Instantly publish articles to your connected CMS.
  • GBP Audit
    Audit your GBP to identify wins, gaps, and growth opportunities.
Workspace
  • 3 User Seats
    Number of team members who can access the platform
BEST VALUE

Pro

$319 $399 / month

Perfect for

High-volume agencies and advanced SEO teams ready to scale fast

Everything in Growth, plus all LLM models, enhanced Authority Building with more HDC, and white label capabilities.

Start for Free - 7 Day Trial
Exclusive Search Atlas Features
  • Atlas Brain
    AI-powered search intelligence assistant
  • Website Studio
    Build and manage websites with integrated SEO tools
  • 4 AI SEO (OTTO SEO) Projects
    AI-powered SEO projects with automated on-page optimization
  • Smart Ads (OTTO PPC)
    PPC Reporting, Generation, Publishing, Automation, PPC Landing Pages Generator and Dashboard.
  • Universal CMS Publishing
    Publish content directly to your CMS platforms.
  • 1-Click Publishing
    Instantly publish articles to your connected CMS.
  • GBP Audit
    Audit your GBP to identify wins, gaps, and growth opportunities.
Workspace
  • 5 User Seats
    Number of team members who can access the platform

Agency

$799 $999 / month

Perfect for

Agencies managing large client portfolios with unlimited scale and white-label capabilities

Everything in Pro, plus even more projects, with up to 10 OTTO sites, unlimited keywords, white-label reporting, client dashboards, priority support, and maximum quotas.

Contact Us
Exclusive Search Atlas Features
  • Atlas Brain
    AI-powered search intelligence assistant
  • Website Studio
    Build and manage websites with integrated SEO tools
  • 10 AI SEO (OTTO SEO) Projects
    AI-powered SEO projects with automated on-page optimization
  • Smart Ads (OTTO PPC)
    PPC Reporting, Generation, Publishing, Automation, PPC Landing Pages Generator and Dashboard.
  • Universal CMS Publishing
    Publish content directly to your CMS platforms.
  • 1-Click Publishing
    Instantly publish articles to your connected CMS.
  • GBP Audit
    Audit your GBP to identify wins, gaps, and growth opportunities.
Workspace
  • 10 User Seats
    Number of team members who can access the platform
StarterPerfect for Solo marketers, freelancers, and 1-person agency teams$99/ month

Everything you need to optimize your personal workflows and deliver high-performing SEO campaigns.

Start for Free
  • Atlas Brain
    AI-powered search intelligence assistant
  • Website Studio
    Build and manage websites with integrated SEO tools
  • Google Instant Indexing: Not included
    Get new pages indexed on Google faster
  • Bing Instant Indexing
    Get new pages indexed on Bing instantly
  • Cloud Stacks
    Create high-authority cloud stack link networks
  • 1 AI SEO Project
    AI-powered SEO projects with automated on-page optimization
  • 120 Target Keywords
    Keywords you can target across projects
  • 1 User Seats
    Number of team members who can access the platform
Show All Features

Everything you need to optimize your personal workflows and deliver high-performing SEO campaigns.

Start for Free
  • Atlas Brain
    AI-powered search intelligence assistant
  • Website Studio
    Build and manage websites with integrated SEO tools
  • Google Instant Indexing: Not included
    Get new pages indexed on Google faster
  • Bing Instant Indexing
    Get new pages indexed on Bing instantly
  • Cloud Stacks
    Create high-authority cloud stack link networks
  • 2 AI SEO Project
    AI-powered SEO projects with automated on-page optimization
  • 300 Target Keywords
    Keywords you can target across projects
  • 3 User Seats
    Number of team members who can access the platform
Show All Features

Everything in Growth, plus all LLM models, enhanced Authority Building with more HDC, and white label capabilities.

Start for Free
  • Atlas Brain
    AI-powered search intelligence assistant
  • Website Studio
    Build and manage websites with integrated SEO tools
  • Google Instant Indexing
    Get new pages indexed on Google faster
  • Bing Instant Indexing
    Get new pages indexed on Bing instantly
  • Cloud Stacks
    Create high-authority cloud stack link networks
  • 4 AI SEO Project
    AI-powered SEO projects with automated on-page optimization
  • 600 Target Keywords
    Keywords you can target across projects
  • 5 User Seats
    Number of team members who can access the platform
Show All Features

Everything in Pro, plus unlimited usage, white-label reporting, client dashboards, priority support, and max quotas.

Contact Us
  • Atlas Brain
    AI-powered search intelligence assistant
  • Website Studio
    Build and manage websites with integrated SEO tools
  • Google Instant Indexing
    Get new pages indexed on Google faster
  • Bing Instant Indexing
    Get new pages indexed on Bing instantly
  • Cloud Stacks
    Create high-authority cloud stack link networks
  • 10 AI SEO Project
    AI-powered SEO projects with automated on-page optimization
  • 1,500 Target Keywords
    Keywords you can target across projects
  • 10 User Seats
    Number of team members who can access the platform
Show All Features
Help Me Find My Perfect Plan
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Free 1 on 1 Onboarding (Yes, even on trial)

Most trials get wasted on setup. In one 30-minute session, we’ll get your account set up correctly and point you to the fastest wins for your business.

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Free 1 on 1 Onboarding (Yes, even on trial)

Based on 3,200+ Reviews:

See why 50,000+ digital marketers are using Search Atlas to manage their SEO campaigns.

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