Eric Caldwell
“That’s the great thing about a platform like this, you get real data vs being an island out here and having to read the smoke signals from afar. Yet another reason I’ve dropped all other systems and just have Search Atlas now.”
Atlas Agent
BrightEdge Tells You What's Broken. OTTO Fixes It While You Sleep.
BrightEdge requires a sales call and a custom quote before you see a dashboard.
Search Atlas runs SEO, AI visibility, content, local SEO, and paid ads for $99 a month, with a 7-day free trial and no call required.
5.2B Verified KeywordsAgentic Execution Across Every ChannelSearch Atlas Coworker Lives in Slack
“We are canceling Ahrefs, Majestic SEO, SemRush and a few others. You need to check out this tool. This is like GHL 3 years before people realized how cool it was. I haven’t seen anything that makes ranking this easy. If you offer SEO, it saves you 90% of the grunt work.”
Frankie FihnFeature-by-Feature Comparison
Complete System for Enterprise Execution3 of 11 not in Brightedge
Transparent Public Pricing
Search AtlasYes — $99 to $999/month, all plans listed
Brightedge— No — custom quotes only; no public pricing
Self-Serve Free Trial
Search Atlas7-day free trial — instant access, no sales call
Brightedge— No — demo required before purchase
Free 1-on-1 Onboarding
Search AtlasIncluded with every trial and plan
Brightedge◐ Available — typically for enterprise tiers only
Multiple User Seats
Search Atlas1 / 3 / 5 / 10 seats by plan
Brightedge◐ Enterprise-dependent — seat count drives pricing
Full Dashboard White Label
Search AtlasPro & Agency plans
Brightedge◐ Not a marketed feature; some white-label reporting referenced in reviews
White-Label Client Portal
Search AtlasYes — Pro & Agency plans
Brightedge◐ Not publicly detailed
Custom Report Builder (GSC, GA, Backlinks)
Search AtlasFull SEO reporting — all plans
Brightedge◐ StoryBuilder included — limited to platform data
Data Exports (CSV)
Search AtlasYes — all plans
Brightedge◐ Available — enterprise configuration may vary
API Access
Search AtlasAvailable on plans
Brightedge◐ Enterprise only — custom contract required
Website Builder
Search AtlasYes — Website Studio included
Brightedge— No
GBP Audit & Local SEO
Search AtlasBuilt in — all plans via OTTO
Brightedge◐ HyperLocal monitors GBP visibility — doesn't manage the listing
AI Visibility & LLM Search Tracking1 of 11 not in Brightedge
LLM Brand Visibility Tracking
Search AtlasYes — Growth plan and above
BrightedgeYes — included on enterprise plans
ChatGPT Visibility Monitoring
Search AtlasYes — Growth plan and above
BrightedgeYes — enterprise feature
Google AI Overviews Tracking
Search AtlasYes — Growth plan and above
BrightedgeYes — included
Claude, Gemini, Perplexity
Search AtlasYes — Claude, Gemini, and Perplexity, Pro plan ($399/mo)
Brightedge◐ Perplexity confirmed; Claude and Gemini coverage not publicly detailed
Prompts Tracked per Month
Search Atlas100 (Growth) to 250 (Agency)
Brightedge◐ Enterprise-determined — not publicly disclosed
Competitor AI Visibility Benchmarking
Search AtlasYes — included
BrightedgeYes — included
ChatGPT Citation Outreach (QUEST)
Search AtlasActive outreach — 5 to 100 citations/mo by plan
Brightedge— No — monitoring only; no outreach tooling
AI Content Tools to Improve LLM Mentions
Search AtlasFull suite — topical maps, AI drafts, NLP optimization
Brightedge◐ Recommendations available; no bulk content engine
Traditional SEO Data Alongside LLM Tracking
Search AtlasYes — rankings, backlinks, and site audit together
BrightedgeYes — integrated into the platform
Multi-Language Support
Search AtlasYes — 200 countries, all plans
Brightedge◐ Available — enterprise scope; additional cost likely
Multi-Region Tracking
Search AtlasYes — local geotargeting on all plans
Brightedge◐ Available — enterprise configuration required
Content Engineering6 of 11 not in Brightedge
AI Content Editor with NLP Optimization
Search AtlasContent Genius with SCHOLAR
Brightedge◐ Copilot drafts pieces via Content Advisor; not bulk or topical-map driven
Bulk Content Generation
Search Atlas30 articles/mo (Starter) to 300/mo (Agency)
Brightedge— No — no bulk AI article generation
Topical Map Generation
Search AtlasAutomated topical authority mapping — all plans
Brightedge— No — no topical mapping tool
Automatic CMS Publishing
Search AtlasUniversal CMS Publishing — all plans
Brightedge— No — no CMS publishing integration
Content Planner & Publishing Scheduler
Search Atlas40 to 500 content plans by plan
Brightedge— No — no publishing scheduler
SEO Automation (schema, on-page, indexing)
Search AtlasOTTO SEO — 1 to 10 projects by plan
Brightedge◐ Recommendations provided — manual implementation required
Google Instant Indexing
Search AtlasPro & Agency plans
Brightedge— No
Content Brief Builder
Search AtlasUnlimited — integrated into Content Genius
Brightedge◐ Content Advisor generates outlines and drafts — no standalone brief tool
On-Page SEO Recommendations
Search AtlasBuilt into OTTO SEO — automated deployment
BrightedgeYes — Recommendations module; manual action required
AI Automated Internal Linking
Search AtlasYes — via OTTO SEO
Brightedge— No
Content Refresh Workflow
Search AtlasPage pruning, re-optimization, re-indexing via OTTO
Brightedge◐ Content recommendations available; no automated workflow
Site Explorer & Competitor Research7 of 12 not in Brightedge
Domain Traffic & Performance Overview
Search AtlasSite Explorer — live domain performance
BrightedgeYes — Data Cube keyword and competitor data
Historical Traffic Trends
Search AtlasMulti-period trend analysis
BrightedgeYes — historical search data included
Competitor Keyword Benchmarking
Search AtlasKeyword Gap Analysis — up to 10 domains (Agency)
BrightedgeShare of Voice — page-level competitor mapping
Backlink Profile Analysis
Search AtlasAdvanced backlink graph + Majestic & Moz metrics
Brightedge— No dedicated backlink explorer
Backlink Gap Analysis
Search AtlasYes — up to 10 competitor domains
Brightedge— No
Visual Backlink Network Mapping
Search AtlasInteractive backlink network graph
Brightedge— No
Domain Power & Authority Scoring
Search AtlasYes — Domain Power, a 100-point authority score
Brightedge— No proprietary authority metric
Topical Authority & Entity Depth
Search AtlasYes — Topical Dominance scores entity coverage by topic cluster
Brightedge— No
Majestic TrustFlow, CitationFlow
Search AtlasIncluded — all plans
Brightedge— No
Moz Spam Score
Search AtlasIncluded — all plans
Brightedge— No
Organic & PPC Keyword Data per Domain
Search AtlasFull organic, paid, and PPC breakdown
Brightedge◐ Organic keyword data included; PPC limited
Opportunity Forecasting
Search Atlas◐ Yes — via Site Explorer and keyword data
Brightedge✓ Yes — dedicated Opportunity Forecasting module
Site Auditor & Technical SEO3 of 10 not in Brightedge
Full Technical Site Auditor
Search AtlasYes — crawl up to 100M pages/mo (Agency)
BrightedgeYes — ContentIQ; crawl depth enterprise-configured
Site Auditor Projects
Search Atlas5 (Starter) to 999 (Agency)
Brightedge◐ Enterprise-determined — not publicly disclosed
GSC & GA4 Integration in Audit
Search AtlasYes — all plans
BrightedgeYes — analytics integrations available
Real-Time Monitoring & Alerts
Search AtlasPro & Agency plans
Brightedge◐ Available — enterprise feature
JS Rendering
Search AtlasPro & Agency plans
Brightedge◐ Available — enterprise scope
Issue Prioritization
Search AtlasYes — health summary with priority scoring
BrightedgeYes — ContentIQ prioritizes by impact
Export to Google Sheets / Instant Report
Search AtlasYes
Brightedge◐ Available — varies by plan
Shareable Client Audit Reports
Search AtlasYes — public link on all plans
Brightedge— No — no white-label or external sharing
PageSpeed Insights Integration
Search Atlas200 to 10,000 pages by plan
Brightedge— No dedicated PageSpeed integration
AI Bot & Crawler Log Analysis
Search AtlasYes — Live Crawl Logs
Brightedge— No crawler log analysis
Keyword Rank TrackerBoth cover all 8
Rank Tracker Included in Plan
Search AtlasDaily tracking on all plans — no add-on fee
Brightedge◐ Included — credit-based model; cost scales with volume
Rank Tracking Refreshes per Month
Search Atlas2,000/mo (Starter) to 50,000/mo (Agency)
Brightedge◐ Credit-based — each keyword × SERP = 1 credit
Unlimited Rank Tracking via GSC Integration
Search AtlasYes — all plans
Brightedge◐ GSC integration available — separate from Data Cube tracking
Local Geotargeting (City / State / Zip)
Search AtlasYes — all plans
Brightedge◐ Hyper-local intelligence available — enterprise feature
Shareable & Embeddable Rank Reports
Search AtlasYes — public link on all plans
Brightedge◐ StoryBuilder dashboards — internal sharing; no external link
Keyword Gap Analysis vs. Competitors
Search AtlasUp to 10 competitors (Agency plan)
BrightedgeShare of Voice — page-level competitor keyword mapping
Target Keywords per Plan
Search Atlas120 (Starter) to 1,500 (Agency) — flat fee
Brightedge◐ Custom — credit cost increases with keyword volume
Intent Classification on Keywords
Search AtlasYes — search intent on all keywords
BrightedgeIntent Signal — identifies above-fold content opportunities
Backlink Research & Digital PR10 of 10 not in Brightedge
Backlink Profile Research
Search Atlas100 trillion backlinks indexed
Brightedge— No — no backlink index exposed to users
Referring Domains per Plan
Search Atlas3,000 (Starter) to 100,000 (Agency)
Brightedge— No
Backlink Gap Analysis
Search AtlasYes
Brightedge— No
Majestic TrustFlow, CitationFlow
Search AtlasIncluded — all plans
Brightedge— No
Moz Spam Score
Search AtlasIncluded — all plans
Brightedge— No
Backlink Network Graph Visualization
Search AtlasInteractive network graph
Brightedge— No
Digital PR Outreach Campaigns
Search Atlas2 (Starter) to 999 (Agency) campaigns
Brightedge— No
ChatGPT Citation Building (QUEST)
Search Atlas5 to 100 citations/mo by plan
Brightedge— No
Email Drip Sequences for Outreach
Search Atlas5,000 to 100,000 emails/mo by plan
Brightedge— No
Press Release Distribution
Search Atlas100s of channels — all plans
Brightedge— No — no PR distribution tool
Local SEO5 of 10 not in Brightedge
Google Business Profile Management
Search AtlasFull automation via GBP Galactic — 3 to 100 profiles
Brightedge◐ HyperLocal monitors GBP visibility — doesn't manage the listing
GBP Posts, Q&A, Attributes & Photos
Search AtlasAuto-managed across all locations
Brightedge◐ Review visibility only — no post, Q&A, or attribute management
AI-Generated Review Responses
Search AtlasTone-controlled, brand-safe replies at scale
Brightedge— No confirmed AI-generated review response feature
Local Rank Heatmaps & Geo Grids
Search AtlasZIP-level geotargeting — all plans
Brightedge◐ HyperLocal tracks visibility — heatmap/geo-grid detail not confirmed
Citation Management
Search AtlasAutomated discovery, fix & sync — 100+ directories
Brightedge— No — no citation management tool
Local Business Schema
Search AtlasAuto-deployed via OTTO SEO
Brightedge— No automated schema deployment
Location Page Content Automation
Search AtlasAI-generated, CMS-published location pages
Brightedge— No
Multi-Location Scaling
Search AtlasBuilt for 100s to 1,000s of locations
Brightedge◐ Enterprise feature — requires dedicated implementation
Unified Local Dashboard
Search AtlasGBP, citations, rankings, reviews in one view
Brightedge— No unified local dashboard
Additional Cost for Local Features
Search AtlasNone — all local features built into plan price
Brightedge◐ Enterprise pricing — local features not self-serve
Chrome Extension1 of 5 not in Brightedge
Chrome Extension Available
Search AtlasYes — free with all plans
BrightedgeYes — BrightEdge also ships a Chrome extension
SEO Metrics Overlay on SERPs
Search AtlasDA, backlinks, traffic data inline on search results
Brightedge◐ Not publicly detailed
Page Toolbar with Domain & Page Metrics
Search AtlasFull metrics panel on any website
Brightedge◐ Not publicly detailed
Bulk DA Checker Lookups
Search Atlas200/day (Starter) to 1,000/day (Agency)
Brightedge— No
Competitor Research While Browsing
Search AtlasAnalyze any domain from your browser
Brightedge◐ Not publicly detailed
Conversational AI SEO Agent3 of 8 not in Brightedge
Workspace AI Agent (Slack, Teams, ClickUp)
Search AtlasYes — Search Atlas Coworker posts and acts inside your team's workspace
Brightedge— No. StoryBuilder and Recommendations stay inside the BrightEdge app
Conversational AI SEO Agent
Search AtlasAtlas Agent — executes strategy from chat interface
Brightedge◐ Copilot drafts and suggests changes; no cross-platform execution
Live Site Audits via Chat
Search AtlasYes — trigger and review audits from conversation
Brightedge— No
On-Page Fix Deployment via AI
Search AtlasYes — Atlas Agent deploys recommendations automatically
Brightedge◐ Manual — Copilot suggests changes; team implements them
Automated Reporting from Chat
Search AtlasYes — generate client reports on demand
Brightedge◐ StoryBuilder — manual dashboard creation, not chat-triggered
Content Brief Generation via AI
Search AtlasYes — Content Genius generates briefs from live keyword data
Brightedge◐ Content Advisor generates outlines and drafts — no standalone brief tool
Cross-Platform Task Orchestration
Search AtlasOne instruction triggers content, audit, links, and local
Brightedge— No — each module operates independently
Opportunity Recommendations
Search AtlasContinuous — Atlas Agent surfaces next actions from live data
BrightedgeYes — Recommendations module with prioritized suggestions
Real Results. Real Rankings.In Days — Not Months.
4 Week Local SEO
Transformation
“We’re canceling Ahrefs, Majestic SEO, Semrush, and others. You need to check out this tool.I haven’t seen anything make ranking this easy. If you offer SEO, it cuts 90% of the grunt work.”
“Search Atlas is the number one ranked search engine tool in the world right now! As someone who’s been in SEO for 15 years, I’ve seen everything change. In my experience, other tools on the market are overhyped and overpriced compared to what Search Atlas delivers. If you’re serious about SEO, you won’t find anything better than Search Atlas!”
Perry BelcherCo-Founder at DigitalMarketer
3,200+
Verified reviews across G2, Capterra & Gartner
“So far, very very impressed with Search Atlas and OTTO is big bonus. Honestly blown away, your mindset aligns with mine so I’m all in. I’ve cancelled Semrush which was a huge step for us. But wow you guys are really onto something here. I even told my wife about you. I’ve been very impressed with Search Atlas.”
Aaron Baxter
9.39M
Total Impressions
See how enterprise teams get execution without the overhead.
Start for FreeChoose Your Perfect Plan
Starter
Run Search Atlas on one brand.
$99 /mo
billed monthly
50,000Universal Credits50,000 Universal Credits a month is your execution budget across every tool. Enough for about:50 premium AI articles100 AI content edits1,500 rank checksor any mix of these.
Start Free for 7 Days- 1 project · 1 seat
- Atlas Agent + OTTO SEO
- Content Genius + AI Content Suite
- Connect and publish to any CMS
Core Search Atlas Execution
1 Site Powered by OTTO
API Limits
- Tracked Keywords
- 2,000
- Site Audit Pages
- 50,000
- LLM Visibility Projects
- 0
- LLM Visibility Queries
- 0
Recommended
GrowthRecommended
The full growth engine for teams.
$199 /mo
billed monthly
120,000Universal Credits120,000 Universal Credits a month is your execution budget across every tool. Enough for about:100 premium AI articles400 AI content edits4,000 rank checksor any mix of these.
Start Free for 7 Days7-day trial + free 1-on-1 onboarding
- Everything in Starter, plus:
- AI Visibility: ChatGPT, Gemini, Google AI Mode
- Meta + Google Ad Studio
- 2 projects · 3 seats
Core Search Atlas Execution
2 Sites Powered by OTTO
API Limits
- Tracked Keywords
- 3,500
- Site Audit Pages
- 100,000
- LLM Visibility Projects
- 2
- LLM Visibility Queries
- 100
Pro
Package Search Atlas into your client offering.
$399 /mo
billed monthly
400,000Universal Credits400,000 Universal Credits a month is your execution budget across every tool. Enough for about:350 premium AI articles1,000 AI content edits16,000 rank checksor any mix of these.
Start Free for 7 Days- Everything in Growth, plus:
- + Copilot & Perplexity — 5 AI platforms total
- White-label dashboards and reporting
- 4 projects · 5 seats
Core Search Atlas Execution
4 Sites Powered by OTTO
API Limits
- Tracked Keywords
- 6,000
- Site Audit Pages
- 10,000,000
- LLM Visibility Projects
- 4
- LLM Visibility Queries
- 100
Agency
Capacity for a full client portfolio.
from $999 /mo
billed monthly
1,000,000+Universal Credits1,000,000+ Universal Credits a month is your execution budget across every tool. Enough for about:900 premium AI articles2,000 AI content edits44,000 rank checksor any mix of these.
Talk to Sales- Everything in Pro, plus:
- Client portals + branded dashboards
- Unlimited keyword tracking
- 10 projects · 10 seats
- Priority support eligibility
Core Search Atlas Execution
10 Sites Powered by OTTO
API Limits
- Tracked Keywords
- 50,000
- Site Audit Pages
- 99,999,998
- LLM Visibility Projects
- 1,000,000
- LLM Visibility Queries
- 250
Frequently Asked Questions
Search Atlas is the agentic growth engine that runs your marketing while you sleep. It runs SEO, AI search, paid media, content, and site health on its own, fixes what breaks through self-healing loops, and reports back in Slack, Teams, and ClickUp through the Search Atlas Coworker.
BrightEdge operates on custom enterprise pricing based on usage, seats, and modules. Third-party pricing trackers put typical deployments in the $1,000 to $12,500+ per month range, with a sales call and custom quote required before you see a number. Search Atlas runs on transparent pricing across structured plans: $99, $199, $399, and $999. Every plan includes full functionality, multi-user access, and a free trial, with no sales call or contract required to start.
Search Atlas is the most complete agentic alternative to BrightEdge. It runs SEO, GEO, PPC, and content autonomously, then fixes what breaks and reports back through the Search Atlas Coworker. BrightEdge centers on enterprise analytics and reporting through ContentIQ, StoryBuilder, and Recommendations. Search Atlas includes that same visibility, plus the automation that acts on it, at self-serve pricing.
Yes. Search Atlas includes role-based access controls, white-label dashboards, client portals, API access, and large-scale crawling limits, with expanded quotas and custom onboarding on Enterprise plans. Enterprise teams get the same self-healing execution as every other plan, with governance layered on top.
Yes. Search Atlas tracks across 200 countries, with local geotargeting at the city and ZIP level, multilingual AI visibility tracking, and global rank monitoring built in. Multi-location scaling runs through both traditional SEO and local SEO automation.
White-label capabilities within BrightEdge are typically tied to enterprise contracts. Search Atlas includes white-label dashboards and client portals on Pro and Agency plans, no enterprise-only agreement required.
Search Atlas runs enterprise-grade crawling, backlink indexing, AI visibility tracking, digital PR outreach, rank tracking, and keyword research inside one growth engine, then acts on what it finds instead of just reporting it. Teams that previously ran separate tools for backlinks, content, rank tracking, and local SEO consolidate into Search Atlas to cut complexity and cost.
Yes. Teams migrate keyword tracking, reporting workflows, technical audits, and content optimization processes without disruption. For a detailed walkthrough, see the complete How to Migrate from BrightEdge to Search Atlas Guide.