Eric Caldwell
“That’s the great thing about a platform like this, you get real data vs being an island out here and having to read the smoke signals from afar. Yet another reason I’ve dropped all other systems and just have Search Atlas now.”
Atlas Agent
Search Atlas vs BrightEdge
BrightEdge sells through a demo request and a custom proposal.
Search Atlas runs SEO, content, local SEO, and paid ads, with Atlas Agent and OTTO SEO deploying the fixes, from $99 a month, with a 7-day free trial and no call required.
From $99 Per MonthAtlas Agent and OTTO SEO Deploy FixesSearch Atlas Coworker in Slack and Teams
“We are canceling Ahrefs, Majestic SEO, SemRush and a few others. You need to check out this tool. This is like GHL 3 years before people realized how cool it was. I haven’t seen anything that makes ranking this easy. If you offer SEO, it saves you 90% of the grunt work.”
Frankie FihnFeature-by-Feature Comparison
At a Glance: Search Atlas vs BrightEdge1 of 5 not in BrightEdge · 1 limited
Starting Price & Entry Tier
Search AtlasStarter at $99 per month, public pricing
BrightEdgeNo public pricing, demo request for a custom proposal
Execution Type
Search AtlasAtlas Agent and OTTO SEO deploy fixes live, with approval mode and rollback
BrightEdgeSite Agents deploy titles, meta, H1, schema, and links after approval
AI/LLM Visibility Tracking
Search Atlas1 provider on Starter, ChatGPT, Gemini, and AI Mode on Growth, and Copilot, Perplexity, and Claude on Pro
BrightEdgeAI Catalyst tracks ChatGPT, Perplexity, Gemini, AI Overviews, and AI Mode
Real-Time SERP Analysis & Refresh Cadence
Search AtlasWeekly site crawls, 2,000 to 50,000 keyword refreshes a month
BrightEdgeDaily rankings in Data Cube X, configurable ContentIQ crawls
Native Content Optimization Engine
Search AtlasContent Genius builds the brief and drafts, and Scholar grades the article
BrightEdgeContent Advisor builds briefs and AI drafts
Complete System for Enterprise Execution5 of 10 not in BrightEdge · 3 limited
Transparent Public Pricing
Search Atlas$99 to $999 per month, all plans listed
BrightEdgeNo public pricing page
Self-Serve Free Trial
Search Atlas7-day free trial, no sales call
BrightEdgeDemo request, no free trial listed
Free 1-on-1 Onboarding
Search AtlasFree 30-minute session with every trial
BrightEdgeOnboarding program referenced, terms not published
Multiple User Seats
Search Atlas1 / 3 / 5 / 10 seats by plan
BrightEdgeSeat terms not published
Full Dashboard White Label
Search AtlasPro and Agency plans
BrightEdgeNot listed on BrightEdge's site
White-Label Client Portal
Search AtlasWhite-label on Pro and Agency, client portal on Agency
BrightEdgeNot listed on BrightEdge's site
Custom Report Builder (GSC, GA, Backlinks)
Search AtlasUnlimited reports on every plan
BrightEdgeStoryBuilder dashboards with analytics integrations
Data Exports (CSV)
Search AtlasCSV from keyword research, rank tracking, reports, audits
BrightEdgeCSV and PNG export in AI Catalyst
API Access
Search AtlasFull API access on Enterprise plans
BrightEdgeREST API listed, access terms not published
Website Builder
Search AtlasWebsite Studio on every plan
BrightEdgeNot available
AI Visibility & LLM Search TrackingBrightEdge covers all 8 · 4 limited
LLM Brand Visibility Tracking
Search AtlasIncluded from the Growth plan
BrightEdgeAI Catalyst tracks mentions and citations
ChatGPT Visibility Monitoring
Search AtlasChatGPT from Growth
BrightEdgeChatGPT in AI Catalyst
Google AI Overviews & AI Mode Tracking
Search AtlasGoogle AI Mode from Growth
BrightEdgeAI Overviews and AI Mode in AI Catalyst
Gemini, Perplexity & Claude
Search AtlasGemini from Growth, with Perplexity, Copilot, and Claude on Pro
BrightEdgeGemini and Perplexity tracked, Claude not listed
Prompts Tracked per Month
Search Atlas1 project and 500 credits on Starter, 100 queries on Growth and Pro, 250 on Agency
BrightEdgeLimits not published
ChatGPT Citation Outreach (QUEST)
Search AtlasQUEST citation research, 5 to 100 a month, feeds Digital PR
BrightEdgeCitation-source recommendations, no outreach listed
AI Content to Improve LLM Mentions
Search AtlasTopical maps, AI drafts, and NLP scoring
BrightEdgeAI Catalyst briefs for cited pages, no bulk engine listed
Traditional SEO Data Alongside LLM Tracking
Search AtlasRankings, backlinks, and site audit in one platform
BrightEdgeAI Catalyst sits beside Data Cube X
Content Engineering5 of 10 not in BrightEdge · 2 limited
AI Content Editor with NLP Optimization
Search AtlasContent Genius with Scholar
BrightEdgeContent Advisor builds briefs and AI drafts
Bulk Content Generation
Search AtlasAbout 50 premium AI articles a month on Starter, about 900 on Agency
BrightEdgeNot listed on BrightEdge's site
Topical Map Generation
Search AtlasTopical maps on every plan
BrightEdgeNot listed on BrightEdge's site
Automatic CMS Publishing
Search AtlasUniversal CMS Publishing on every plan
BrightEdgePublishing Agent pushes titles, meta, and H1, while articles are copy-paste
Content Planner
Search Atlas40 to 500 content plans by plan
BrightEdgeNot listed on BrightEdge's site
SEO Automation (schema, on-page, indexing)
Search AtlasOTTO SEO, 1 to 10 projects by plan
BrightEdgeSchema, links, title and H1 automated, indexing not listed
Google Instant Indexing
Search AtlasPro and Agency plans
BrightEdgeNot listed on BrightEdge's site
Content Brief Builder
Search AtlasBriefs built into Content Genius
BrightEdgeContent Advisor builds briefs in minutes
AI Automated Internal Linking
Search AtlasYes, via OTTO SEO
BrightEdgeSite Agent builds internal links
Content Refresh Workflow
Search AtlasPage Pruning flags thin pages, and Content Genius rewrites weak URLs
BrightEdgeNot listed on BrightEdge's site
Site Explorer & Competitor Research1 of 6 not in BrightEdge · 2 limited
Domain Traffic & Performance Overview
Search AtlasSite Explorer
BrightEdgeData Cube X
Competitor Keyword Benchmarking
Search AtlasKeyword Gap against up to 5 competitors
BrightEdgeCompetitor keyword gap in Data Cube X
Backlink Profile Analysis
Search Atlas100 trillion backlinks tracked, with Trust Flow and Citation Flow
BrightEdgeBacklink analysis via Majestic and Moz integrations
Backlink Gap Analysis
Search Atlas1 to 10 competitors per project, by plan
BrightEdgeCompetitor backlink profiles by keyword
Domain Power & Authority Scoring
Search AtlasDomain Power combines traffic and ranking signals
BrightEdgeNot listed on BrightEdge's site
Opportunity Forecasting
Search AtlasTraffic opportunity data in keyword research
BrightEdgeSearch Opportunity Forecasting
Site Auditor & Technical SEO1 of 8 not in BrightEdge · 2 limited
Full Technical Site Auditor
Search Atlas50,000 pages a month on Starter, unlimited on Agency
BrightEdgeContentIQ crawler for sites with millions of pages
Site Auditor Projects
Search Atlas5 on Starter, up to 999 on Agency
BrightEdgeLimits not published
JS Rendering
Search AtlasAlways on for OTTO audits, Pro and Agency in site audits
BrightEdgeAudits JavaScript frameworks and single-page apps
Real-Time Monitoring & Alerts
Search AtlasInstant email alerts for technical issues, all plans
BrightEdgeAlerts on ranking changes
Issue Prioritization
Search AtlasHealth score with severity grouping
BrightEdgeCustom rules and thresholds
Server Log Analysis
Search AtlasLive Crawl Logs show audit crawl status (Pro, Agency)
BrightEdgeLog Analyzer in Oncrawl, which BrightEdge owns
Shareable Client Audit Reports
Search AtlasSite Auditor exports to Docs, Sheets, CSV, audit links shared
BrightEdgeNot listed on BrightEdge's site
PageSpeed Insights Integration
Search Atlas200 to 10,000 pages a month by plan
BrightEdgePage speed is an audit check
Keyword Rank TrackerBrightEdge covers all 2 · 1 limited
Rank Tracking Refreshes per Month
Search Atlas2,000 tracked keywords on Starter to 50,000 on Agency
BrightEdgeDaily rankings, billing model not published
Local Geotargeting (City / State / Zip)
Search AtlasRankings by city, state, and country
BrightEdgeLocal search management in 169+ cities
Backlink Research & Digital PR3 of 4 not in BrightEdge · 1 limited
Referring Domains Tracked
Search Atlas3,000 on Starter to 100,000 on Agency
BrightEdgeLimits not published
Digital PR Outreach Campaigns
Search Atlas2 on Starter to 999 on Agency
BrightEdgeNot available
Outreach Emails
Search Atlas5,000 to 100,000 outreach emails a month
BrightEdgeNot available
Press Release Distribution
Search Atlas9+ channels and 130+ outlets, paid with Hyperdrive Credits
BrightEdgeNot available
Local SEO2 of 6 not in BrightEdge · 4 limited
Google Business Profile Management
Search AtlasGBP Galactic manages listings, posts, and review replies
BrightEdgeHyperLocal compares nearby-city results, Local covers reviews
Local Rank Heatmaps & Geo Grids
Search AtlasHeatmaps by street, ZIP code, or city
BrightEdgeHyperLocal tracks nearby-city visibility
Citation Management
Search Atlas5 data aggregators for 12 months, paid with Hyperdrive Credits
BrightEdgeNot listed on BrightEdge's site
Local Business Schema
Search AtlasAuto-deployed via OTTO SEO
BrightEdgeSchema Agent generates JSON-LD, local schema not specified
Location Page Content Automation
Search AtlasAI-generated location pages, customized before publishing
BrightEdgeNot listed on BrightEdge's site
Multi-Location Scaling
Search AtlasOne location to 100 on standard plans, 1,000+ on Enterprise
BrightEdgeEnterprise scale, terms not published
Conversational AI SEO Agent1 of 3 not in BrightEdge · 2 limited
Workspace AI Agent (Slack, Teams)
Search AtlasSearch Atlas Coworker works in Slack and Teams
BrightEdgeNot available
Conversational AI SEO Agent
Search AtlasAtlas Agent turns a plain-language request into planned SEO work
BrightEdgeCopilot assistant plus Site Agents Suite
On-Page Fix Deployment via AI
Search AtlasOTTO SEO deploys on-page fixes, with approval mode
BrightEdgePublishing Agent pushes approved title, meta, H1 changes
Real Results. Real Rankings.In Days — Not Months.
4 Week Local SEO
Transformation
“We’re canceling Ahrefs, Majestic SEO, Semrush, and others. You need to check out this tool.I haven’t seen anything make ranking this easy. If you offer SEO, it cuts 90% of the grunt work.”
“Search Atlas is the number one ranked search engine tool in the world right now! As someone who’s been in SEO for 15 years, I’ve seen everything change. In my experience, other tools on the market are overhyped and overpriced compared to what Search Atlas delivers. If you’re serious about SEO, you won’t find anything better than Search Atlas!”
Perry BelcherCo-Founder at DigitalMarketer
3,200+
Verified reviews across G2, Capterra & Gartner
“So far, very very impressed with Search Atlas and OTTO is big bonus. Honestly blown away, your mindset aligns with mine so I’m all in. I’ve cancelled Semrush which was a huge step for us. But wow you guys are really onto something here. I even told my wife about you. I’ve been very impressed with Search Atlas.”
Aaron Baxter
9.39M
Total Impressions
See what Search Atlas deploys before any sales call, from $99 a month.
Start for FreeChoose Your Perfect Plan
Starter
Run Search Atlas on one brand.
$99 /mo
billed monthly
50,000Universal Credits50,000 Universal Credits a month is your execution budget across every tool. Enough for about:50 premium AI articles100 AI content edits1,500 rank checksor any mix of these.
Start Free for 7 Days- 1 project · 1 seat
- Atlas Agent + OTTO SEO
- Content Genius + AI Content Suite
- AI Visibility: 1 project, 1 provider, 500 credits
- Connect and publish to any CMS
Core Search Atlas Execution
1 Site Powered by OTTO
API Limits
- Tracked Keywords
- 2,000
- Site Audit Pages
- 50,000
- LLM Visibility Projects
- 1
- AI Visibility Credits
- 500
Recommended
GrowthRecommended
The full growth engine for teams.
$199 /mo
billed monthly
120,000Universal Credits120,000 Universal Credits a month is your execution budget across every tool. Enough for about:100 premium AI articles400 AI content edits4,000 rank checksor any mix of these.
Start Free for 7 Days7-day trial + free 1-on-1 onboarding
- Everything in Starter, plus:
- AI Visibility: ChatGPT, Gemini, Google AI Mode
- Meta + Google Ad Studio
- 2 projects · 3 seats
Core Search Atlas Execution
2 Sites Powered by OTTO
API Limits
- Tracked Keywords
- 3,500
- Site Audit Pages
- 100,000
- LLM Visibility Projects
- 2
- AI Visibility Credits
- 3,500
- LLM Visibility Queries
- 100
Pro
Package Search Atlas into your client offering.
$399 /mo
billed monthly
400,000Universal Credits400,000 Universal Credits a month is your execution budget across every tool. Enough for about:350 premium AI articles1,000 AI content edits16,000 rank checksor any mix of these.
Start Free for 7 Days- Everything in Growth, plus:
- + Copilot, Perplexity & Claude — 6 AI platforms total
- White-label dashboards and reporting
- 4 projects · 5 seats
Core Search Atlas Execution
4 Sites Powered by OTTO
API Limits
- Tracked Keywords
- 6,000
- Site Audit Pages
- 10,000,000
- LLM Visibility Projects
- 4
- AI Visibility Credits
- 20,000
- LLM Visibility Queries
- 100
Agency
Capacity for a full client portfolio.
from $999 /mo
billed monthly
1,000,000+Universal Credits1,000,000+ Universal Credits a month is your execution budget across every tool. Enough for about:900 premium AI articles2,000 AI content edits44,000 rank checksor any mix of these.
Talk to Sales- Everything in Pro, plus:
- Client portals + branded dashboards
- Unlimited keyword tracking
- 10 projects · 10 seats
- Priority support eligibility
Core Search Atlas Execution
10 Sites Powered by OTTO
API Limits
- Tracked Keywords
- 50,000
- Site Audit Pages
- 99,999,998
- LLM Visibility Projects
- 1,000,000
- AI Visibility Credits
- 50,000
- LLM Visibility Queries
- 250
Frequently Asked Questions
Search Atlas publishes its pricing, whereas BrightEdge sells through a demo request and a custom proposal. Search Atlas starts at $99 per month with a 7-day free trial and a free 30-minute onboarding session, with no sales call. BrightEdge lists no public prices and no free trial, and its Agent Edge setup takes two 30-minute IT sessions.
Search Atlas fits teams that want public pricing, a self-serve trial, and fixes deployed from one platform. BrightEdge Site Agents Suite deploys titles, meta, H1, schema, and internal links after approval. Atlas Agent turns a plain-language request into planned SEO work, and OTTO SEO deploys the on-page and technical fixes with approval mode and rollback. Search Atlas Enterprise adds API access and tailored quotas, and Agency runs OTTO SEO on 10 sites.
Yes, BrightEdge AI Catalyst tracks AI Mode beside ChatGPT, Perplexity, Gemini, and Google AI Overviews, and Search Atlas tracks it from Growth. Search Atlas LLM Visibility starts with 1 provider and 500 credits on Starter, covers ChatGPT, Gemini, and Google AI Mode on Growth, and adds Perplexity, Copilot, and Claude on Pro. For a quick baseline, the free AI Visibility Checker reads ChatGPT and Gemini once, without a credit card. Each Growth account gets 100 tracked LLM Visibility queries.
Yes, BrightEdge Site Agents Suite pushes title, meta, H1, schema, and internal-link changes to a CMS after human approval. Search Atlas OTTO SEO runs on autopilot unless approval mode is turned on. Atlas Agent plans the work from a plain-language request, and OTTO SEO deploys on-page and technical fixes through the OTTO Pixel, a Cloudflare Worker, or CMS connectors. OTTO SEO projects scale from 1 on Starter to 10 on Agency.
No, BrightEdge Publishing Agent pushes approved title, meta, and H1 changes, and articles are copy-paste. Search Atlas Universal CMS Publishing sends finished articles to a connected CMS on every plan. Starter includes 30 AI articles a month and Agency 300.
Content Genius adds Scholar, which grades each article on 12 dimensions including factuality, and BrightEdge Content Advisor also builds briefs and AI drafts. Content Genius builds the brief from live SERP results and drafts the article in one workflow. Search Atlas plans include 40 to 500 content plans depending on the tier.
It covers keyword tracking, reporting, audits, and content optimization, as the guide to migrating from BrightEdge to Search Atlas lays out. New trials also get a free 30-minute onboarding session.