Eric Caldwell
“That’s the great thing about a platform like this, you get real data vs being an island out here and having to read the smoke signals from afar. Yet another reason I’ve dropped all other systems and just have Search Atlas now.”
Search AtlasvsBrightedge
BrightEdge Tells You What's Broken. OTTO Fixes It While You Sleep.
BrightEdge requires a sales call and a custom quote before you see a dashboard.
Search Atlas runs SEO, AI visibility, content, local SEO, and paid ads for $99 a month, with a 7-day free trial and no call required.
5.2B Verified KeywordsAgentic Execution Across Every ChannelSearch Atlas Coworker Lives in Slack
“We are canceling Ahrefs, Majestic SEO, SemRush and a few others. You need to check out this tool. This is like GHL 3 years before people realized how cool it was. I haven’t seen anything that makes ranking this easy. If you offer SEO, it saves you 90% of the grunt work.”
Frankie FihnFeature-by-Feature Comparison
Feature / Capability
Search Atlas
Brightedge
Transparent Public Pricing
Yes — $99 to $999/month, all plans listed
— No — custom quotes only; no public pricing
Self-Serve Free Trial
7-day free trial — instant access, no sales call
— No — demo required before purchase
Free 1-on-1 Onboarding
Included with every trial and plan
◐ Available — typically for enterprise tiers only
Multiple User Seats
1 / 3 / 5 / 10 seats by plan
◐ Enterprise-dependent — seat count drives pricing
Full Dashboard White Label
Pro & Agency plans
◐ Not a marketed feature; some white-label reporting referenced in reviews
White-Label Client Portal
Yes — Pro & Agency plans
◐ Not publicly detailed
Custom Report Builder (GSC, GA, Backlinks)
Full SEO reporting — all plans
◐ StoryBuilder included — limited to platform data
Data Exports (CSV)
Yes — all plans
◐ Available — enterprise configuration may vary
API Access
Available on plans
◐ Enterprise only — custom contract required
Website Builder
Yes — Website Studio included
— No
GBP Audit & Local SEO
Built in — all plans via OTTO
◐ HyperLocal monitors GBP visibility — doesn't manage the listing
LLM Brand Visibility Tracking
Yes — Growth plan and above
Yes — included on enterprise plans
ChatGPT Visibility Monitoring
Yes — Growth plan and above
Yes — enterprise feature
Google AI Overviews Tracking
Yes — Growth plan and above
Yes — included
Claude, Gemini, Perplexity
Yes — Claude, Gemini, and Perplexity, Pro plan ($399/mo)
◐ Perplexity confirmed; Claude and Gemini coverage not publicly detailed
Prompts Tracked per Month
100 (Growth) to 250 (Agency)
◐ Enterprise-determined — not publicly disclosed
Competitor AI Visibility Benchmarking
Yes — included
Yes — included
ChatGPT Citation Outreach (QUEST)
Active outreach — 5 to 100 citations/mo by plan
— No — monitoring only; no outreach tooling
AI Content Tools to Improve LLM Mentions
Full suite — topical maps, AI drafts, NLP optimization
◐ Recommendations available; no bulk content engine
Traditional SEO Data Alongside LLM Tracking
Yes — rankings, backlinks, and site audit together
Yes — integrated into the platform
Multi-Language Support
Yes — 200 countries, all plans
◐ Available — enterprise scope; additional cost likely
Multi-Region Tracking
Yes — local geotargeting on all plans
◐ Available — enterprise configuration required
AI Content Editor with NLP Optimization
Content Genius with SCHOLAR
◐ Copilot drafts pieces via Content Advisor; not bulk or topical-map driven
Bulk Content Generation
30 articles/mo (Starter) to 300/mo (Agency)
— No — no bulk AI article generation
Topical Map Generation
Automated topical authority mapping — all plans
— No — no topical mapping tool
Automatic CMS Publishing
Universal CMS Publishing — all plans
— No — no CMS publishing integration
Content Planner & Publishing Scheduler
40 to 500 content plans by plan
— No — no publishing scheduler
SEO Automation (schema, on-page, indexing)
OTTO SEO — 1 to 10 projects by plan
◐ Recommendations provided — manual implementation required
Google Instant Indexing
Pro & Agency plans
— No
Content Brief Builder
Unlimited — integrated into Content Genius
◐ Content Advisor generates outlines and drafts — no standalone brief tool
On-Page SEO Recommendations
Built into OTTO SEO — automated deployment
Yes — Recommendations module; manual action required
AI Automated Internal Linking
Yes — via OTTO SEO
— No
Content Refresh Workflow
Page pruning, re-optimization, re-indexing via OTTO
◐ Content recommendations available; no automated workflow
Domain Traffic & Performance Overview
Site Explorer — live domain performance
Yes — Data Cube keyword and competitor data
Historical Traffic Trends
Multi-period trend analysis
Yes — historical search data included
Competitor Keyword Benchmarking
Keyword Gap Analysis — up to 10 domains (Agency)
Share of Voice — page-level competitor mapping
Backlink Profile Analysis
Advanced backlink graph + Majestic & Moz metrics
— No dedicated backlink explorer
Backlink Gap Analysis
Yes — up to 10 competitor domains
— No
Visual Backlink Network Mapping
Interactive backlink network graph
— No
Domain Power & Authority Scoring
Yes — Domain Power, a 100-point authority score
— No proprietary authority metric
Topical Authority & Entity Depth
Yes — Topical Dominance scores entity coverage by topic cluster
— No
Majestic TrustFlow, CitationFlow
Included — all plans
— No
Moz Spam Score
Included — all plans
— No
Organic & PPC Keyword Data per Domain
Full organic, paid, and PPC breakdown
◐ Organic keyword data included; PPC limited
Opportunity Forecasting
◐ Yes — via Site Explorer and keyword data
✓ Yes — dedicated Opportunity Forecasting module
Full Technical Site Auditor
Yes — crawl up to 100M pages/mo (Agency)
Yes — ContentIQ; crawl depth enterprise-configured
Site Auditor Projects
5 (Starter) to 999 (Agency)
◐ Enterprise-determined — not publicly disclosed
GSC & GA4 Integration in Audit
Yes — all plans
Yes — analytics integrations available
Real-Time Monitoring & Alerts
Pro & Agency plans
◐ Available — enterprise feature
JS Rendering
Pro & Agency plans
◐ Available — enterprise scope
Issue Prioritization
Yes — health summary with priority scoring
Yes — ContentIQ prioritizes by impact
Export to Google Sheets / Instant Report
Yes
◐ Available — varies by plan
Shareable Client Audit Reports
Yes — public link on all plans
— No — no white-label or external sharing
PageSpeed Insights Integration
200 to 10,000 pages by plan
— No dedicated PageSpeed integration
AI Bot & Crawler Log Analysis
Yes — Live Crawl Logs
— No crawler log analysis
Rank Tracker Included in Plan
Daily tracking on all plans — no add-on fee
◐ Included — credit-based model; cost scales with volume
Rank Tracking Refreshes per Month
2,000/mo (Starter) to 50,000/mo (Agency)
◐ Credit-based — each keyword × SERP = 1 credit
Unlimited Rank Tracking via GSC Integration
Yes — all plans
◐ GSC integration available — separate from Data Cube tracking
Local Geotargeting (City / State / Zip)
Yes — all plans
◐ Hyper-local intelligence available — enterprise feature
Shareable & Embeddable Rank Reports
Yes — public link on all plans
◐ StoryBuilder dashboards — internal sharing; no external link
Keyword Gap Analysis vs. Competitors
Up to 10 competitors (Agency plan)
Share of Voice — page-level competitor keyword mapping
Target Keywords per Plan
120 (Starter) to 1,500 (Agency) — flat fee
◐ Custom — credit cost increases with keyword volume
Intent Classification on Keywords
Yes — search intent on all keywords
Intent Signal — identifies above-fold content opportunities
Backlink Profile Research
100 trillion backlinks indexed
— No — no backlink index exposed to users
Referring Domains per Plan
3,000 (Starter) to 100,000 (Agency)
— No
Backlink Gap Analysis
Yes
— No
Majestic TrustFlow, CitationFlow
Included — all plans
— No
Moz Spam Score
Included — all plans
— No
Backlink Network Graph Visualization
Interactive network graph
— No
Digital PR Outreach Campaigns
2 (Starter) to 999 (Agency) campaigns
— No
ChatGPT Citation Building (QUEST)
5 to 100 citations/mo by plan
— No
Email Drip Sequences for Outreach
5,000 to 100,000 emails/mo by plan
— No
Press Release Distribution
100s of channels — all plans
— No — no PR distribution tool
Google Business Profile Management
Full automation via GBP Galactic — 3 to 100 profiles
◐ HyperLocal monitors GBP visibility — doesn't manage the listing
GBP Posts, Q&A, Attributes & Photos
Auto-managed across all locations
◐ Review visibility only — no post, Q&A, or attribute management
AI-Generated Review Responses
Tone-controlled, brand-safe replies at scale
— No confirmed AI-generated review response feature
Local Rank Heatmaps & Geo Grids
ZIP-level geotargeting — all plans
◐ HyperLocal tracks visibility — heatmap/geo-grid detail not confirmed
Citation Management
Automated discovery, fix & sync — 100+ directories
— No — no citation management tool
Local Business Schema
Auto-deployed via OTTO SEO
— No automated schema deployment
Location Page Content Automation
AI-generated, CMS-published location pages
— No
Multi-Location Scaling
Built for 100s to 1,000s of locations
◐ Enterprise feature — requires dedicated implementation
Unified Local Dashboard
GBP, citations, rankings, reviews in one view
— No unified local dashboard
Additional Cost for Local Features
None — all local features built into plan price
◐ Enterprise pricing — local features not self-serve
Chrome Extension Available
Yes — free with all plans
Yes — BrightEdge also ships a Chrome extension
SEO Metrics Overlay on SERPs
DA, backlinks, traffic data inline on search results
◐ Not publicly detailed
Page Toolbar with Domain & Page Metrics
Full metrics panel on any website
◐ Not publicly detailed
Bulk DA Checker Lookups
200/day (Starter) to 1,000/day (Agency)
— No
Competitor Research While Browsing
Analyze any domain from your browser
◐ Not publicly detailed
Workspace AI Agent (Slack, Teams, ClickUp)
Yes — Search Atlas Coworker posts and acts inside your team's workspace
— No. StoryBuilder and Recommendations stay inside the BrightEdge app
Conversational AI SEO Agent
Atlas Agent — executes strategy from chat interface
◐ Copilot drafts and suggests changes; no cross-platform execution
Live Site Audits via Chat
Yes — trigger and review audits from conversation
— No
On-Page Fix Deployment via AI
Yes — Atlas Agent deploys recommendations automatically
◐ Manual — Copilot suggests changes; team implements them
Automated Reporting from Chat
Yes — generate client reports on demand
◐ StoryBuilder — manual dashboard creation, not chat-triggered
Content Brief Generation via AI
Yes — Content Genius generates briefs from live keyword data
◐ Content Advisor generates outlines and drafts — no standalone brief tool
Cross-Platform Task Orchestration
One instruction triggers content, audit, links, and local
— No — each module operates independently
Opportunity Recommendations
Continuous — Atlas Agent surfaces next actions from live data
Yes — Recommendations module with prioritized suggestions
Real Results. Real Rankings.In Days — Not Months.
4 Week Local SEO
Transformation
“We’re canceling Ahrefs, Majestic SEO, Semrush, and others. You need to check out this tool.I haven’t seen anything make ranking this easy. If you offer SEO, it cuts 90% of the grunt work.”
“Search Atlas is the number one ranked search engine tool in the world right now! As someone who’s been in SEO for 15 years, I’ve seen everything change. In my experience, other tools on the market are overhyped and overpriced compared to what Search Atlas delivers. If you’re serious about SEO, you won’t find anything better than Search Atlas!”
Perry BelcherCo-Founder at DigitalMarketer
3,200+
Verified reviews across G2, Capterra & Gartner
“So far, very very impressed with Search Atlas and OTTO is big bonus. Honestly blown away, your mindset aligns with mine so I’m all in. I’ve cancelled Semrush which was a huge step for us. But wow you guys are really onto something here. I even told my wife about you. I’ve been very impressed with Search Atlas.”
Aaron Baxter
9.39M
Total Impressions
See how enterprise teams get execution without the overhead.
Start for FreeChoose Your Perfect Plan
Starter
Run Search Atlas on one brand.
$79 /mo
$950 billed annually
50,000Universal Credits50,000 Universal Credits a month is your execution budget across every tool. Enough for about:50 premium AI articles100 AI content edits1,500 rank checksor any mix of these.
Start Free for 7 Days- 1 project · 1 seat
- Atlas Agent + OTTO SEO
- Content Genius + AI Content Suite
- Connect and publish to any CMS
Core Search Atlas Execution
1 Site Powered by OTTO
API Limits
- Tracked Keywords
- 2,000
- Site Audit Pages
- 50,000
- LLM Visibility Projects
- 0
- LLM Visibility Queries
- 0
Recommended
GrowthRecommended
The full growth engine for teams.
$159 /mo
$1,910 billed annually
120,000Universal Credits120,000 Universal Credits a month is your execution budget across every tool. Enough for about:100 premium AI articles400 AI content edits4,000 rank checksor any mix of these.
Start Free for 7 Days7-day trial + free 1-on-1 onboarding
- Everything in Starter, plus:
- AI Visibility: ChatGPT, Gemini, Google AI Mode
- Meta + Google Ad Studio
- 2 projects · 3 seats
Core Search Atlas Execution
2 Sites Powered by OTTO
API Limits
- Tracked Keywords
- 3,500
- Site Audit Pages
- 100,000
- LLM Visibility Projects
- 2
- LLM Visibility Queries
- 100
Pro
Package Search Atlas into your client offering.
$319 /mo
$3,828 billed annually
400,000Universal Credits400,000 Universal Credits a month is your execution budget across every tool. Enough for about:350 premium AI articles1,000 AI content edits16,000 rank checksor any mix of these.
Start Free for 7 Days- Everything in Growth, plus:
- + Copilot & Perplexity — 5 AI platforms total
- White-label dashboards and reporting
- 4 projects · 5 seats
Core Search Atlas Execution
4 Sites Powered by OTTO
API Limits
- Tracked Keywords
- 6,000
- Site Audit Pages
- 10,000,000
- LLM Visibility Projects
- 4
- LLM Visibility Queries
- 100
Agency
Capacity for a full client portfolio.
from $999 /mo
$11,988 billed annually
1,000,000+Universal Credits1,000,000+ Universal Credits a month is your execution budget across every tool. Enough for about:900 premium AI articles2,000 AI content edits44,000 rank checksor any mix of these.
Talk to Sales- Everything in Pro, plus:
- Client portals + branded dashboards
- Unlimited keyword tracking
- 10 projects · 10 seats
- Priority support eligibility
Core Search Atlas Execution
10 Sites Powered by OTTO
API Limits
- Tracked Keywords
- 50,000
- Site Audit Pages
- 99,999,998
- LLM Visibility Projects
- 1,000,000
- LLM Visibility Queries
- 250
Frequently Asked Questions
Search Atlas is the agentic growth engine that runs your marketing while you sleep. It runs SEO, AI search, paid media, content, and site health on its own, fixes what breaks through self-healing loops, and reports back in Slack, Teams, and ClickUp through the Search Atlas Coworker.
BrightEdge operates on custom enterprise pricing based on usage, seats, and modules. Third-party pricing trackers put typical deployments in the $1,000 to $12,500+ per month range, with a sales call and custom quote required before you see a number. Search Atlas runs on transparent pricing across structured plans: $99, $199, $399, and $999. Every plan includes full functionality, multi-user access, and a free trial, with no sales call or contract required to start.
Search Atlas is the most complete agentic alternative to BrightEdge. It runs SEO, GEO, PPC, and content autonomously, then fixes what breaks and reports back through the Search Atlas Coworker. BrightEdge centers on enterprise analytics and reporting through ContentIQ, StoryBuilder, and Recommendations. Search Atlas includes that same visibility, plus the automation that acts on it, at self-serve pricing.
Yes. Search Atlas includes role-based access controls, white-label dashboards, client portals, API access, and large-scale crawling limits, with expanded quotas and custom onboarding on Enterprise plans. Enterprise teams get the same self-healing execution as every other plan, with governance layered on top.
Yes. Search Atlas tracks across 200 countries, with local geotargeting at the city and ZIP level, multilingual AI visibility tracking, and global rank monitoring built in. Multi-location scaling runs through both traditional SEO and local SEO automation.
White-label capabilities within BrightEdge are typically tied to enterprise contracts. Search Atlas includes white-label dashboards and client portals on Pro and Agency plans, no enterprise-only agreement required.
Search Atlas runs enterprise-grade crawling, backlink indexing, AI visibility tracking, digital PR outreach, rank tracking, and keyword research inside one growth engine, then acts on what it finds instead of just reporting it. Teams that previously ran separate tools for backlinks, content, rank tracking, and local SEO consolidate into Search Atlas to cut complexity and cost.
Yes. Teams migrate keyword tracking, reporting workflows, technical audits, and content optimization processes without disruption. For a detailed walkthrough, see the complete How to Migrate from BrightEdge to Search Atlas Guide.