Eric Caldwell
“That’s the great thing about a platform like this, you get real data vs being an island out here and having to read the smoke signals from afar. Yet another reason I’ve dropped all other systems and just have Search Atlas now.”
Search AtlasvsFrase
Search Atlas vs Frase
Frase plans, drafts, and now tracks AI citations for your content.
Search Atlas runs the whole growth engine, content, technical SEO, local presence, paid ads, and AI visibility, with autonomous execution and a much higher content ceiling on every plan.
5.2B Verified KeywordsOTTO SEO Deploys Fixes LiveSearch Atlas Coworker in Slack
“We are canceling Ahrefs, Majestic SEO, SemRush and a few others. You need to check out this tool. This is like GHL 3 years before people realized how cool it was. I haven’t seen anything that makes ranking this easy. If you offer SEO, it saves you 90% of the grunt work.”
Frankie FihnFeature-by-Feature Comparison
Feature / Capability
Search Atlas
Frase
Published Pricing
Transparent plans from $99/month
Starter through Scale published from $39/month, Enterprise requires a demo call
White-Labeled Dashboards & Reports
Full branding on reports, URLs, and login screens on Pro & Agency plans
Client-ready reports on Scale; full white-label reserved for Enterprise
User Seats
1 / 3 / 5 / 10 seats across Starter, Growth, Pro, Agency
1 seat on Starter, 3 on Professional, 5 on Scale, extra seats billed at $29/month
Search Atlas Coworker (Slack, Teams, ClickUp)
Posts in Slack today, with Teams and ClickUp rolling out this month
Not available
Digital PR & AI Outreach
Built-in press release writing and journalist outreach
Not available
Google & Meta Ads Management
Smart Ads and Meta Ads Studio, full paid media hub
Not available
AI Website & Landing Page Builder
Website Studio, generates and publishes pages from one prompt
FraseCMS hosts published articles, no landing page or site builder
Fully Autonomous AI SEO Agent
OTTO SEO, real-time strategy execution across the site
Not available
Atlas Agent (Autonomous SEO Research & Execution)
Researches and ships fixes across SEO, content, and local automatically
Not available; Frase's AI Agent drafts content inside the editor only
Native CMS Publishing
Content Genius publishes directly to your existing CMS
Publishes to WordPress, Webflow, Sanity, Wix, or FraseCMS
Site-Wide Technical SEO Automation
OTTO SEO deploys fixes across the entire site
Not available; Site Audit scores pages, it doesn't deploy fixes
AI-Powered Internal Linking
Context-aware linking deployed automatically through OTTO SEO
Internal linking suggestions on Professional and up, deployment stays manual
Local SEO AI Automation
GBP Galactic, AI-based Google Business Profile management
Not available
Content Decay Monitoring & Auto-Fix
SCHOLAR re-grades published content against live rankings and ships fixes through Atlas Agent
Content Guard flags ranking and traffic decay and drafts a fix for review
Natural-Language Workflow Automation
Search Atlas Coworker executes from a prompt
Not available
AI-Powered Content Editor
Content Genius, real-time SERP modeling, NLP scoring, intent matching
AI Agent drafts with brand-voice and SEO scoring built in
Topical Authority Modeling
Topical Map Builder, entities & hierarchy
Topic Clusters mapping
Content Brief & Article Generation Limits
40 to 500 content plans by plan, generated from live SERP strategy
Metered by plan, 10 articles/month on Starter up to 100/month on Scale
Competitive Content Gap Analysis
Based on ranking page structure & SERP data
SEO Research surfaces gaps from top-ranking competitor pages
Bulk Content Generation
30 (Starter) to 300 articles/month (Agency), no per-batch limit
10 (Starter) to 100 articles/month (Scale), also gated by monthly caps
Content Scoring System
SCHOLAR, fact-checking & semantic scoring
SEO Content Optimization score vs. top-ranking competitors
Post-Publish Ranking Feedback Loop
Content re-graded against live rankings & GSC data, unlimited pages
Content Guard monitors a capped page count, 10 to 300 depending on tier
SEO Metadata Generator
Yes
Yes
Daily Keyword Rank Tracking
Included in all plans
Not available
Full GSC Integration
Unified with GA4 + filters
GSC data feeds Content Guard's decay alerts
LLM Visibility (AI Search Presence Tracking)
Built-in, tracks ChatGPT, Gemini, Perplexity & Google AI Overviews alongside rankings, backlinks, and local presence
GEO Optimization tracks AI citations across ChatGPT, Perplexity, Claude & Gemini, scoped to content only
Backlink Profile Analysis
Full Backlink Research + comparative authority insights + outreach
Basic backlink gap analysis tool, no outreach or authority modeling
Technical SEO Audit & Fixes
Full crawl, audit, and automated fixes via OTTO SEO
Site Audit scores content and AEO issues per page, no crawler and no auto-fix deployment
Local SEO & GBP Management
Full automation via GBP Galactic
Not available
Chrome Extension
Free with all plans, full SEO metrics panel on any site
Free AI writing extension (rewrite, shorten, lengthen, change tone), no SEO or SERP data
SEO Metrics Overlay on Search Results
Domain Power, backlink count, and traffic data inline on SERPs
Not available
Bulk Domain Authority Lookups While Browsing
200/day (Starter) to 1,000/day (Agency)
Not available
Real Results. Real Rankings.In Days — Not Months.
4 Week Local SEO
Transformation
“We’re canceling Ahrefs, Majestic SEO, Semrush, and others. You need to check out this tool.I haven’t seen anything make ranking this easy. If you offer SEO, it cuts 90% of the grunt work.”
“Search Atlas is the number one ranked search engine tool in the world right now! As someone who’s been in SEO for 15 years, I’ve seen everything change. In my experience, other tools on the market are overhyped and overpriced compared to what Search Atlas delivers. If you’re serious about SEO, you won’t find anything better than Search Atlas!”
Perry BelcherCo-Founder at DigitalMarketer
3,200+
Verified reviews across G2, Capterra & Gartner
“So far, very very impressed with Search Atlas and OTTO is big bonus. Honestly blown away, your mindset aligns with mine so I’m all in. I’ve cancelled Semrush which was a huge step for us. But wow you guys are really onto something here. I even told my wife about you. I’ve been very impressed with Search Atlas.”
Aaron Baxter
9.39M
Total Impressions
Stop counting article credits. Start running the whole site.
Start Free and Compare for YourselfChoose Your Perfect Plan
Starter
Run Search Atlas on one brand.
$79 /mo
$950 billed annually
50,000Universal Credits50,000 Universal Credits a month is your execution budget across every tool. Enough for about:50 premium AI articles100 AI content edits1,500 rank checksor any mix of these.
Start Free for 7 Days- 1 project · 1 seat
- Atlas Agent + OTTO SEO
- Content Genius + AI Content Suite
- Connect and publish to any CMS
Core Search Atlas Execution
1 Site Powered by OTTO
API Limits
- Tracked Keywords
- 2,000
- Site Audit Pages
- 50,000
- LLM Visibility Projects
- 0
- LLM Visibility Queries
- 0
Recommended
GrowthRecommended
The full growth engine for teams.
$159 /mo
$1,910 billed annually
120,000Universal Credits120,000 Universal Credits a month is your execution budget across every tool. Enough for about:100 premium AI articles400 AI content edits4,000 rank checksor any mix of these.
Start Free for 7 Days7-day trial + free 1-on-1 onboarding
- Everything in Starter, plus:
- AI Visibility: ChatGPT, Gemini, Google AI Mode
- Meta + Google Ad Studio
- 2 projects · 3 seats
Core Search Atlas Execution
2 Sites Powered by OTTO
API Limits
- Tracked Keywords
- 3,500
- Site Audit Pages
- 100,000
- LLM Visibility Projects
- 2
- LLM Visibility Queries
- 100
Pro
Package Search Atlas into your client offering.
$319 /mo
$3,828 billed annually
400,000Universal Credits400,000 Universal Credits a month is your execution budget across every tool. Enough for about:350 premium AI articles1,000 AI content edits16,000 rank checksor any mix of these.
Start Free for 7 Days- Everything in Growth, plus:
- + Copilot & Perplexity — 5 AI platforms total
- White-label dashboards and reporting
- 4 projects · 5 seats
Core Search Atlas Execution
4 Sites Powered by OTTO
API Limits
- Tracked Keywords
- 6,000
- Site Audit Pages
- 10,000,000
- LLM Visibility Projects
- 4
- LLM Visibility Queries
- 100
Agency
Capacity for a full client portfolio.
from $999 /mo
$11,988 billed annually
1,000,000+Universal Credits1,000,000+ Universal Credits a month is your execution budget across every tool. Enough for about:900 premium AI articles2,000 AI content edits44,000 rank checksor any mix of these.
Talk to Sales- Everything in Pro, plus:
- Client portals + branded dashboards
- Unlimited keyword tracking
- 10 projects · 10 seats
- Priority support eligibility
Core Search Atlas Execution
10 Sites Powered by OTTO
API Limits
- Tracked Keywords
- 50,000
- Site Audit Pages
- 99,999,998
- LLM Visibility Projects
- 1,000,000
- LLM Visibility Queries
- 250
Frequently Asked Questions
Yes, especially for teams that need higher content volume and SEO execution beyond content creation. Frase supports 10 to 100 articles per month depending on plan, while Search Atlas supports 30 to 300 and extends execution across publishing, technical SEO, and sitewide optimization.
Mostly content. Frase's Site Audit scores individual pages for content and AEO issues, but there's no site-wide crawler, no automated fix deployment, and no local SEO or paid ads tooling anywhere in its plans. OTTO SEO inside Search Atlas crawls the entire site, finds technical issues, and deploys fixes automatically, then GBP Galactic and Smart Ads cover local presence and paid media from the same dashboard.
Yes. Search Atlas consolidates topical mapping, content briefs, drafting, on-page scoring, internal linking, technical SEO, backlink research, digital PR, local SEO, paid ads, and AI search visibility into one platform. Teams running Frase alongside a separate technical SEO crawler, backlink tool, local SEO tool, and ad platform typically replace all of it with a single Search Atlas subscription.
Partially. Frase added GEO Optimization and AI visibility monitoring across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews, but it's scoped to how your content performs, with no rank tracking, backlink intelligence, local SEO, or paid ads layered underneath it. LLM Visibility inside Search Atlas tracks the same AI answer engines alongside classic rankings, backlinks, and local presence, and Atlas Agent ships the fixes automatically instead of leaving them as a monitoring alert.
You wait for the next billing cycle or upgrade tiers, Frase's Starter plan caps out at 10 articles and 50 audit pages a month, Professional at 40 articles, and even Scale tops out at 100 articles before Enterprise custom pricing kicks in. Search Atlas also scales content by plan, but on a much higher ceiling, up to 300 articles a month on the Agency plan, with no per-batch limit, and transparent plans start at $99/month with technical SEO, local, and AI visibility included rather than sold as separate add-ons.
Yes. Content teams migrate topic clusters, briefs, and published article inventories into Search Atlas without pausing active production, then put that same content strategy inside a platform that also runs the technical SEO, local presence, and AI visibility work around it instead of stopping at the draft.