Eric Caldwell
“That’s the great thing about a platform like this, you get real data vs being an island out here and having to read the smoke signals from afar. Yet another reason I’ve dropped all other systems and just have Search Atlas now.”
Search Atlasvs
Otterly
Search Atlas expands AI visibility into agentic marketing execution
LLM Visibility Across 5 AI EnginesOTTO SEO Deploys Fixes LiveSearch Atlas Coworker in Slack
“Search Atlas is the only tool on the market that operates at the speed the market is moving. We effectively eliminated $1,000 a month worth of software. It has tools that respond faster, do a better job at reporting, and update data sooner.”
Gabe FletcherFounder, Detailing GrowthFeature-by-Feature Comparison
Feature / Capability
Search Atlas
Otterly
White-Labeled Dashboards & Client Portal
Full branding on reports, URLs, and login screens — Pro & Agency plans
Not available
User Seats
Multiple seats included on every plan
Unlimited team members, even on the entry Lite plan
Search Atlas Coworker (Slack, Teams, ClickUp)
Lives in your workspace — posts updates on its own
Not available
Custom Report Builder (GSC, GA, Backlinks)
Full cross-channel SEO reporting — all plans
Google Looker Studio connector for exports; no built-in cross-channel report builder
Multi-Workspace Support for Clients or Brands
Unlimited projects with health scores across all of them
1 workspace on Lite; unlimited workspaces from Standard ($189/mo) up — no single cross-workspace summary view documented
Digital PR + Link Outreach Dashboard
Integrated, automated campaigns
Not available
AI Engines Tracked
ChatGPT, Gemini, Perplexity, Grok & Copilot — included on paid plans
7 engines total, including Claude — but Lite ($29/mo) only includes 4 (ChatGPT, Google AI Overviews, Perplexity, Copilot); Claude, Gemini & Google AI Mode need Standard ($189/mo) or higher
Tracking Additional AI Engines
No add-on fee — included in the plan price
Requires upgrading to Standard ($189/mo) or higher, not a low-cost add-on
Sentiment & Position Analysis
Tracked per prompt, all plans
Tracked per prompt, all plans
Competitive AI Visibility Benchmarking
Yes — included
Yes — Brand Report, included
Prompts Tracked per Month
100 (Growth) to 250 (Agency)
15 (Lite) to 400 (Premium); Enterprise is custom
Traditional Rank Tracking Alongside AI Tracking
Yes — daily SERP rank tracking and AI visibility in one dashboard
Not available — no keyword rank tracker
ChatGPT Citation Outreach (QUEST)
Active outreach — 5 to 100 citations/mo by plan
Not available — audits and flags citation gaps; no outreach tooling to close them
AI Content Editor with NLP Optimization
Content Genius — NLP scoring, SERP modeling, intent matching
Not available
GEO Content Briefs & Recommendations
Content Genius drafts the article from the brief automatically
Content Briefs and roughly 3 recommendations/week — flags what to fix, doesn't draft it
AI Drafting & Bulk Content Generation
30 (Starter) to 300 (Agency) AI article credits/mo
Not available
Topical Map & Content Cluster Planning
Topical Map Builder — unlimited, entity-based hierarchy
Not available — Query Fan Out surfaces related prompts, but doesn't build a topical map
Automatic CMS Publishing
Universal CMS publishing, direct from the platform
Not available
On-Page SEO & GEO Fixes: Diagnose vs. Deploy
OTTO SEO — deploys schema, on-page, and indexing fixes directly to the live site
Content Audit + Crawlability Checker flag GEO issues (readability, structure, schema gaps), up to 10,000 audits/mo on Premium — none of it deploys automatically
Google Business Profile Management (posts, hours, attributes, services)
Full automation via GBP Galactic
Not available
AI-Generated Review Responses & Review Monitoring
Drafts and publishes review replies automatically
Not available
Local Rank Tracking (Map Pack Grids & Heatmaps)
Grid-based local visibility tracking by keyword and location
Not available
Citation Submission & Management
Automated submission across major directory networks
Not available
Multi-Location & Multi-Client Scaling
Bulk deployment and reporting across locations or client accounts
Not available
Google & Meta Campaign Launch From a Prompt
Smart Ads builds and launches structured campaigns automatically
Not available
AI-Generated Ad Copy & Creative
Generated and tested automatically per campaign
Not available
Automatic Budget Reallocation & Pacing
Shifts spend toward what converts, in real time
Not available
Negative Keyword Cleanup
Automatic, ongoing
Not available
Retargeting Campaigns
Built and launched automatically to win back lost visitors
Not available
Meta Ad Creative: Discovery, Recreation & Launch
Meta Ads Studio surfaces winning ads, recreates them for the brand, and launches campaigns from one workspace
Not available
Ad Placement Visibility in AI Search
Not a core focus — LLM Visibility tracks organic brand citations, not paid placements
Monitors ChatGPT Shopping and AI Overviews ad placements
Real Results. Real Rankings.In Days — Not Months.
4 Week Local SEO
Transformation
“We’re canceling Ahrefs, Majestic SEO, Semrush, and others. You need to check out this tool.I haven’t seen anything make ranking this easy. If you offer SEO, it cuts 90% of the grunt work.”
“Search Atlas is the number one ranked search engine tool in the world right now! As someone who’s been in SEO for 15 years, I’ve seen everything change. In my experience, other tools on the market are overhyped and overpriced compared to what Search Atlas delivers. If you’re serious about SEO, you won’t find anything better than Search Atlas!”
Perry BelcherCo-Founder at DigitalMarketer
3,200+
Verified reviews across G2, Capterra & Gartner
“So far, very very impressed with Search Atlas and OTTO is big bonus. Honestly blown away, your mindset aligns with mine so I’m all in. I’ve cancelled Semrush which was a huge step for us. But wow you guys are really onto something here. I even told my wife about you. I’ve been very impressed with Search Atlas.”
Aaron Baxter
9.39M
Total Impressions
Stop Auditing the Gap. Start Closing It.
OTTO grades every page, fixes what it finds, and keeps the whole stack moving — content, authority, technicals, and UX in one score.
Start Free for 7 DaysChoose Your Perfect Plan
Starter
Run Search Atlas on one brand.
$79 /mo
$950 billed annually
50,000Universal Credits50,000 Universal Credits a month is your execution budget across every tool. Enough for about:50 premium AI articles100 AI content edits1,500 rank checksor any mix of these.
Start Free for 7 Days- 1 project · 1 seat
- Atlas Agent + OTTO SEO
- Content Genius + AI Content Suite
- Connect and publish to any CMS
Core Search Atlas Execution
1 Site Powered by OTTO
API Limits
- Tracked Keywords
- 2,000
- Site Audit Pages
- 50,000
- LLM Visibility Projects
- 0
- LLM Visibility Queries
- 0
Recommended
GrowthRecommended
The full growth engine for teams.
$159 /mo
$1,910 billed annually
120,000Universal Credits120,000 Universal Credits a month is your execution budget across every tool. Enough for about:100 premium AI articles400 AI content edits4,000 rank checksor any mix of these.
Start Free for 7 Days7-day trial + free 1-on-1 onboarding
- Everything in Starter, plus:
- AI Visibility: ChatGPT, Gemini, Google AI Mode
- Meta + Google Ad Studio
- 2 projects · 3 seats
Core Search Atlas Execution
2 Sites Powered by OTTO
API Limits
- Tracked Keywords
- 3,500
- Site Audit Pages
- 100,000
- LLM Visibility Projects
- 2
- LLM Visibility Queries
- 100
Pro
Package Search Atlas into your client offering.
$319 /mo
$3,828 billed annually
400,000Universal Credits400,000 Universal Credits a month is your execution budget across every tool. Enough for about:350 premium AI articles1,000 AI content edits16,000 rank checksor any mix of these.
Start Free for 7 Days- Everything in Growth, plus:
- + Copilot & Perplexity — 5 AI platforms total
- White-label dashboards and reporting
- 4 projects · 5 seats
Core Search Atlas Execution
4 Sites Powered by OTTO
API Limits
- Tracked Keywords
- 6,000
- Site Audit Pages
- 10,000,000
- LLM Visibility Projects
- 4
- LLM Visibility Queries
- 100
Agency
Capacity for a full client portfolio.
from $999 /mo
$11,988 billed annually
1,000,000+Universal Credits1,000,000+ Universal Credits a month is your execution budget across every tool. Enough for about:900 premium AI articles2,000 AI content edits44,000 rank checksor any mix of these.
Talk to Sales- Everything in Pro, plus:
- Client portals + branded dashboards
- Unlimited keyword tracking
- 10 projects · 10 seats
- Priority support eligibility
Core Search Atlas Execution
10 Sites Powered by OTTO
API Limits
- Tracked Keywords
- 50,000
- Site Audit Pages
- 99,999,998
- LLM Visibility Projects
- 1,000,000
- LLM Visibility Queries
- 250
Frequently Asked Questions
Yes, for teams that need to act on AI visibility data rather than just monitor it. Otterly tracks brand mentions across ChatGPT, Perplexity, and AI Overviews and runs GEO content audits, but stops at the report. Search Atlas tracks the same signals through LLM Visibility and connects them to Content Genius, OTTO SEO, and QUEST citation outreach, so a visibility gap turns into shipped work.
Otterly is a monitoring platform: it tracks where a brand shows up in AI answers and flags content and crawlability issues, but leaves the fix to the user. Search Atlas reports the same data through LLM Visibility, then drafts content, deploys technical fixes, and runs citation outreach from inside the same platform.
No. Otterly lists 7 engines including Claude, but its entry Lite plan ($29/mo) includes only 4 by default; Claude, Gemini, and Google AI Mode require upgrading to Standard ($189/mo) or higher. Search Atlas includes all 5 of its tracked engines, ChatGPT, Gemini, Perplexity, Grok, and Copilot, on every paid plan with no upgrade required.
No. Otterly's Content Audit and Crawlability Checker flag GEO issues like readability, structure, and schema gaps, but none of it deploys automatically or drafts new content. Search Atlas pairs the same kind of visibility tracking with Content Genius for AI-drafted articles and OTTO SEO for on-page, schema, and indexing fixes deployed directly to the live site.
Once LLM Visibility flags a prompt where a competitor is cited instead of the brand, Search Atlas can generate the content, deploy the fix through OTTO SEO, or launch a QUEST outreach campaign, all without leaving the platform. Otterly's Content Audit surfaces the same kind of gap but stops at the recommendation.
Yes. LLM Visibility covers the same brand-mention, sentiment, and competitive benchmarking data Otterly reports, and OTTO SEO deploys the fixes Otterly's Content Audit only recommends. Content Genius and QUEST then turn what's found into published content and active citation outreach instead of a report that still needs manual follow-up.