Eric Caldwell
“That’s the great thing about a platform like this, you get real data vs being an island out here and having to read the smoke signals from afar. Yet another reason I’ve dropped all other systems and just have Search Atlas now.”
Atlas Agent
Search Atlas vs Profound
Profound tracks AI search visibility and drafts content with AI agents.
Search Atlas tracks it too, and Atlas Agent and OTTO SEO act on what it finds across SEO, content, and authority in one platform.
From $99 Per MonthAtlas Agent and OTTO SEO Deploy FixesSearch Atlas Coworker in Slack and Teams
“We are canceling Ahrefs, Majestic SEO, SemRush and a few others. You need to check out this tool. This is like GHL 3 years before people realized how cool it was. I haven’t seen anything that makes ranking this easy. If you offer SEO, it saves you 90% of the grunt work.”
Frankie FihnFeature-by-Feature Comparison
At a Glance: Search Atlas vs ProfoundProfound covers all 5 · 4 limited
Starting Price & Entry Tier
Search AtlasStarter at $99 per month, public pricing
ProfoundFree 7-day trial, and Enterprise is custom with no published price
Execution Type
Search AtlasOTTO SEO deploys fixes live, and Atlas Agent holds big changes for approval
ProfoundAgents draft content and publish to a CMS on Enterprise
AI/LLM Visibility Tracking
Search Atlas1 provider on Starter, ChatGPT, Gemini, and AI Mode on Growth, and Copilot, Perplexity, and Claude on Pro
ProfoundUp to 9 answer engines on Enterprise, 3 on the free trial
Real-Time SERP Analysis & Refresh Cadence
Search AtlasWeekly site crawls with alerts, 2,000 to 50,000 tracked keywords
ProfoundDaily prompt runs, no keyword rank tracking
Native Content Optimization Engine
Search AtlasContent Genius builds the brief and drafts, and Scholar grades the article
ProfoundActions turns citation data into content briefs
Designed For Agencies3 of 10 not in Profound · 2 limited
Full Dashboard White Label
Search AtlasWhite-label dashboards and reporting on Pro and Agency
ProfoundNot listed on Profound's site
Multiple User Seats
Search Atlas1 / 3 / 5 / 10 seats by plan
ProfoundUnlimited seats on the trial and Enterprise
Multiple Companies / Client Tracking
Search Atlas4 projects on Pro, 10 on Agency
ProfoundAgency Growth plan with client workspaces, 400 credits each a month
White-Label Client Portal & Dashboards
Search AtlasClient portals and branded dashboards on Agency
ProfoundNot listed on Profound's site
Custom Report Builder (GSC, GA, Backlinks)
Search AtlasScheduled reports from GSC, GA4, rankings, and backlinks
ProfoundAI visibility reports, Search Console data inside Pages
Data Exports (CSV / JSON)
Search AtlasCSV, PDF, and Google Sheets exports
ProfoundCSV and JSON on Enterprise, none on the trial
API Access
Search AtlasAPI access on Enterprise plans
ProfoundAPI on Enterprise, none on the trial
Dedicated Support / Strategist
Search AtlasFree 30-minute onboarding with every trial, priority support on Agency
ProfoundEmail, dedicated Slack, or a specialist with a 24-hour SLA on Enterprise
GBP Automation (via GBP Galactic)
Search AtlasGBP Galactic automates 3 profiles on Starter, up to 100 on Agency
ProfoundNot listed on Profound's site
Self-Serve Free Trial
Search Atlas7-day free trial with free onboarding
ProfoundFree 7-day trial with 50 prompts on 3 engines
LLM Visibility & AI Search TrackingProfound covers all 14 · 6 limited
LLM Brand Visibility Tracking
Search AtlasFrom Growth: 2 projects, 4 on Pro, unlimited on Agency
ProfoundCore product on the trial and Enterprise
ChatGPT Visibility Monitoring
Search AtlasChatGPT from Growth
ProfoundChatGPT on the trial and Enterprise
Google AI Mode & Perplexity
Search AtlasAI Mode on Growth, with Perplexity, Copilot, and Claude on Pro
ProfoundAI Mode and Perplexity on Enterprise only
Full Answer-Engine Coverage
Search Atlas6 platforms on Pro at $399 per month
ProfoundUp to 9 engines on Enterprise, including Claude, DeepSeek, and Exa
LLM Visibility Queries
Search Atlas1 project and 500 credits on Starter, 100 queries on Growth and Pro, 250 on Agency
Profound50 prompts run daily for 7 days, and Enterprise is a tailored plan
Answer Engine Insights
Search AtlasLLM Visibility dashboard
ProfoundDedicated Answer Engine Insights
AI Bot & Crawler Log Analysis
Search AtlasAgent Analytics evaluates AI crawler readiness, and AI referral traffic reports through GA4, with no server log analysis
ProfoundAgent Analytics tracks AI-sourced traffic through CDN and analytics integrations
Prompt Volumes (what people ask AI)
Search AtlasPrompt Volumes groups AI prompts by buyer need and funnel stage
Profound5 searches on the trial, custom on Enterprise
Competitor AI Visibility Benchmarking
Search AtlasCompetitor benchmarking in LLM Visibility
ProfoundCompetitor benchmarking for AI visibility
Multi-Region Tracking
Search AtlasLocal geotargeting for keyword and local rank tracking
Profound1 region on the trial, custom on Enterprise
ChatGPT Shopping Visibility
Search AtlasNot offered as a dedicated feature
ProfoundChatGPT Shopping on Enterprise
AI Content to Improve LLM Mentions
Search AtlasTopical maps, AI drafts, and NLP scoring
ProfoundActions builds briefs from citation data, and Agents draft content
Integrated Traditional SEO alongside LLM Tracking
Search AtlasRankings, backlinks, and site audit in one platform
ProfoundMoz SEO data and Search Console data in Pages, no rank tracking or backlinks
Autonomous Follow-Through On Visibility Gaps
Search AtlasQUEST maps AI answer sources and feeds Digital PR outreach
ProfoundAgents draft content, write outreach, and publish to a CMS on Enterprise
Content Engineering5 of 9 not in Profound · 1 limited
AI Content Editor with NLP Optimization
Search AtlasContent Genius, graded by Scholar
ProfoundNot listed on Profound's site
1-Click Publish to WordPress & CMS
Search AtlasPublish to any CMS on every plan
ProfoundAgents publish or draft in WordPress, Sanity, and 6 other CMSs on Enterprise
Bulk Content Generation
Search AtlasAbout 50 premium AI articles a month on Starter, about 900 on Agency
ProfoundAgent credits sized by the account team, no bulk generation listed
Topical Map Generation
Search AtlasTopical maps on every plan
ProfoundNot listed on Profound's site
AI Automated Internal Linking
Search AtlasOTTO SEO deploys context-aware internal links
ProfoundNot listed on Profound's site
Content Briefs for Writers
Search AtlasContent Genius builds the brief with every article
ProfoundActions generates briefs from AI citation data
SEO Automation via OTTO
Search Atlas1 site on Starter, 2 on Growth, 4 on Pro, 10 on Agency
ProfoundNot listed on Profound's site
Google Instant Indexing
Search AtlasOTTO submits changed URLs to Google Instant Indexing and IndexNow
ProfoundNot listed on Profound's site
AI Marketing Agents (Autonomous)
Search AtlasAtlas Agent, OTTO SEO, and Smart Ads, with approval on big changes
ProfoundAI Marketer with Agents, Context Manager, and Sheets
Site Explorer & Competitor Research4 of 8 not in Profound · 1 limited
Traffic & Performance Overview
Search AtlasSite Explorer: traffic and visibility trends
ProfoundAgent Analytics tracks AI-sourced traffic, no domain research listed
Competitor Benchmarking
Search AtlasMulti-domain analysis in Site Explorer
ProfoundCompetitor benchmarking for AI visibility
Backlink Profile Analysis
Search AtlasBacklinks with Trust Flow, Citation Flow, and spam signals
ProfoundNot available
Authority Scoring
Search AtlasDomain Power combines traffic and ranking signals
ProfoundNot listed on Profound's site
Thematic Depth & Topical Authority
Search AtlasTopical Dominance shows coverage by topic cluster
ProfoundNot listed on Profound's site
Keyword Search Intent
Search AtlasIntent classification on keywords
ProfoundNot listed on Profound's site
AI Search & Chatbot Visibility
Search AtlasLLM Visibility from Starter with 1 project, 1 provider, and 500 credits, and more providers from Growth
ProfoundAnswer Engine Insights, a core feature
GSC Integration for Site Metrics
Search AtlasGSC data connects on every plan, unlimited keyword tracking on Agency
ProfoundSearch Console data inside Pages
Site Auditor & Technical SEO4 of 7 not in Profound · 2 limited
Full Technical Site Auditor
Search AtlasCrawls 10,000,000 pages on Pro, unlimited on Agency
ProfoundNot listed on Profound's site
Site Health Summary & Issue Prioritization
Search AtlasHealth score with severity grouping
ProfoundNot listed on Profound's site
Connect GSC & GA4 Data to Site Auditor
Search AtlasGSC and GA4 connect to the auditor
ProfoundSearch Console data inside Pages
Real-Time Website Monitoring & Alerts
Search AtlasWeekly crawls with email alerts
ProfoundAgent Analytics monitors AI bot activity
Technical Crawl-Based Bot Analysis
Search AtlasSite Auditor crawls with a chosen user agent, audits robots.txt and crawlability, and Live Crawl Logs show each page status on Pro and Agency
ProfoundAgent Analytics integrates with Cloudflare, Akamai, Fastly, and more, not a technical crawler
Export to Google Sheets / Instant Report
Search AtlasExports to Google Docs, Google Sheets, or CSV
ProfoundNot listed on Profound's site
Publicly Shareable Site Audits
Search AtlasOn-Page Audit links shareable with clients
ProfoundNot listed on Profound's site
Keyword Rank Tracker4 of 4 not in Profound
Traditional Keyword Rank Tracking
Search Atlas2,000 tracked keywords on Starter to 50,000 on Agency
ProfoundNot available
Unlimited Rank Tracking via GSC Integration
Search AtlasUnlimited keyword tracking on Agency
ProfoundNot available
Local Geotargeting (City, State, Zip, Country)
Search AtlasRankings by city, state, and country
ProfoundNot available
Keyword Gap Analysis vs Competitors
Search AtlasCompares up to 5 competitors
ProfoundNot listed on Profound's site
Backlink Research & Digital PR3 of 5 not in Profound · 2 limited
Backlink Profile Research
Search AtlasBacklink Analyzer tracks referring domains, anchors, spam signals, new and lost links
ProfoundNot available
Backlink Gap Analysis
Search AtlasCompetitor backlink gaps in Backlink Analyzer
ProfoundNot available
Digital PR Outreach
Search AtlasOutreach campaigns with approved pitch sequences
ProfoundAgents can write outreach, no outreach platform listed
ChatGPT Citation Research (QUEST)
Search AtlasQUEST citation research feeds Digital PR outreach
ProfoundCitation data in Actions and Answer Engine Insights
Press Release Distribution
Search Atlas9+ channels and 130+ outlets, on Hyperdrive Credits (Growth)
ProfoundNot listed on Profound's site
Local SEO6 of 6 not in Profound
Google Business Profile (GBP) Management
Search AtlasGBP Galactic manages listings, posts, and review replies
ProfoundNot listed on Profound's site
AI-Generated Review Responses
Search AtlasAI-drafted review replies the team approves or automates
ProfoundNot listed on Profound's site
Local Rank Tracking (Map Pack / Heatmaps)
Search AtlasHeatmaps by street, ZIP code, or city
ProfoundNot listed on Profound's site
Citation Management
Search Atlas5 data aggregators for 12 months, paid with Hyperdrive Credits
ProfoundNot listed on Profound's site
Local Content Automation
Search AtlasAI-generated location pages, customized before publishing
ProfoundNot listed on Profound's site
Multi-Location Scaling
Search AtlasUp to 100 profiles on Agency, Enterprise scales to 1,000+
ProfoundNot listed on Profound's site
Chrome Extension2 of 2 not in Profound
Chrome Extension Available
Search AtlasFree to install
ProfoundNot listed on Profound's site
SEO Metrics Overlay in Search Results
Search AtlasKeyword difficulty, volume, CPC, and DA on SERPs
ProfoundNot listed on Profound's site
Real Results. Real Rankings.In Days — Not Months.
4 Week Local SEO
Transformation
“We’re canceling Ahrefs, Majestic SEO, Semrush, and others. You need to check out this tool.I haven’t seen anything make ranking this easy. If you offer SEO, it cuts 90% of the grunt work.”
“Search Atlas is the number one ranked search engine tool in the world right now! As someone who’s been in SEO for 15 years, I’ve seen everything change. In my experience, other tools on the market are overhyped and overpriced compared to what Search Atlas delivers. If you’re serious about SEO, you won’t find anything better than Search Atlas!”
Perry BelcherCo-Founder at DigitalMarketer
3,200+
Verified reviews across G2, Capterra & Gartner
“So far, very very impressed with Search Atlas and OTTO is big bonus. Honestly blown away, your mindset aligns with mine so I’m all in. I’ve cancelled Semrush which was a huge step for us. But wow you guys are really onto something here. I even told my wife about you. I’ve been very impressed with Search Atlas.”
Aaron Baxter
9.39M
Total Impressions
LLM Visibility Finds the Gap, and Content Genius Closes It
Search Atlas tracks AI answers and acts on what they miss. LLM Visibility refreshes daily and flags a query when a competitor beats the brand by more than 25%, and Content Genius drafts the page that closes the gap. Growth tracks ChatGPT, Gemini, and Google AI Mode, and Pro adds Copilot, Perplexity, and Claude.
Start free for 7 daysChoose Your Perfect Plan
Starter
Run Search Atlas on one brand.
$99 /mo
billed monthly
50,000Universal Credits50,000 Universal Credits a month is your execution budget across every tool. Enough for about:50 premium AI articles100 AI content edits1,500 rank checksor any mix of these.
Start Free for 7 Days- 1 project · 1 seat
- Atlas Agent + OTTO SEO
- Content Genius + AI Content Suite
- AI Visibility: 1 project, 1 provider, 500 credits
- Connect and publish to any CMS
Core Search Atlas Execution
1 Site Powered by OTTO
API Limits
- Tracked Keywords
- 2,000
- Site Audit Pages
- 50,000
- LLM Visibility Projects
- 1
- AI Visibility Credits
- 500
Recommended
GrowthRecommended
The full growth engine for teams.
$199 /mo
billed monthly
120,000Universal Credits120,000 Universal Credits a month is your execution budget across every tool. Enough for about:100 premium AI articles400 AI content edits4,000 rank checksor any mix of these.
Start Free for 7 Days7-day trial + free 1-on-1 onboarding
- Everything in Starter, plus:
- AI Visibility: ChatGPT, Gemini, Google AI Mode
- Meta + Google Ad Studio
- 2 projects · 3 seats
Core Search Atlas Execution
2 Sites Powered by OTTO
API Limits
- Tracked Keywords
- 3,500
- Site Audit Pages
- 100,000
- LLM Visibility Projects
- 2
- AI Visibility Credits
- 3,500
- LLM Visibility Queries
- 100
Pro
Package Search Atlas into your client offering.
$399 /mo
billed monthly
400,000Universal Credits400,000 Universal Credits a month is your execution budget across every tool. Enough for about:350 premium AI articles1,000 AI content edits16,000 rank checksor any mix of these.
Start Free for 7 Days- Everything in Growth, plus:
- + Copilot, Perplexity & Claude — 6 AI platforms total
- White-label dashboards and reporting
- 4 projects · 5 seats
Core Search Atlas Execution
4 Sites Powered by OTTO
API Limits
- Tracked Keywords
- 6,000
- Site Audit Pages
- 10,000,000
- LLM Visibility Projects
- 4
- AI Visibility Credits
- 20,000
- LLM Visibility Queries
- 100
Agency
Capacity for a full client portfolio.
from $999 /mo
billed monthly
1,000,000+Universal Credits1,000,000+ Universal Credits a month is your execution budget across every tool. Enough for about:900 premium AI articles2,000 AI content edits44,000 rank checksor any mix of these.
Talk to Sales- Everything in Pro, plus:
- Client portals + branded dashboards
- Unlimited keyword tracking
- 10 projects · 10 seats
- Priority support eligibility
Core Search Atlas Execution
10 Sites Powered by OTTO
API Limits
- Tracked Keywords
- 50,000
- Site Audit Pages
- 99,999,998
- LLM Visibility Projects
- 1,000,000
- AI Visibility Credits
- 50,000
- LLM Visibility Queries
- 250
Frequently Asked Questions
Yes, Profound focuses on AI visibility and marketing agents, whereas Search Atlas combines AI visibility tracking with SEO execution, content, and authority in one platform. Atlas Agent turns a plain-language request into planned work, and OTTO SEO deploys the fixes. Search Atlas starts at $99 per month, and Profound lists a free 7-day trial and a custom Enterprise plan.
No, Profound lists a free 7-day trial and a custom Enterprise plan. Search Atlas publishes dollar prices from $99 per month. The Profound trial runs 50 prompts daily on 3 engines, and Enterprise adds up to 9 engines, API, exports, and SSO. Search Atlas plans are $99 Starter, $199 Growth, $399 Pro, and Agency from $999, all billed monthly.
Yes, Profound tracks DeepSeek and Exa among up to 9 engines on Enterprise, and 3 on the free trial, while Search Atlas does not list either. Search Atlas LLM Visibility covers 1 provider on Starter, ChatGPT, Gemini, and Google AI Mode on Growth, and adds Copilot, Perplexity, and Claude on Pro. The AI Visibility Checker is free and returns a single ChatGPT and Gemini snapshot. Growth plans include 100 queries, rising to 250 on Agency.
No, Profound's own comparison page says it does not replicate traditional SEO tooling such as backlink analysis or keyword rank tracking. Search Atlas tracks 2,000 keywords on Starter up to 50,000 on Agency, and Backlink Analyzer tracks referring domains, anchors, spam signals, and new and lost links. Site Auditor crawls 10,000,000 pages on Pro and unlimited pages on Agency.
Yes, on Enterprise, where Profound Agents draft content and publish to a CMS such as WordPress or Sanity. Search Atlas Content Genius drafts the article with visuals and schema and publishes to any CMS, and OTTO SEO deploys the technical fixes around it. Content Genius publishes on every plan from $99 per month, with 30 AI articles a month on Starter.