Eric Caldwell
“That’s the great thing about a platform like this, you get real data vs being an island out here and having to read the smoke signals from afar. Yet another reason I’ve dropped all other systems and just have Search Atlas now.”
Search AtlasvsProfound
Search Atlas vs Profound
Profound shows where you stand in AI search.
Search Atlas improves it, publishing content, building authority, fixing what breaks, and tracking results in one platform.
5.2B Verified KeywordsAgentic Execution Across Every ChannelSearch Atlas Coworker Lives in Slack
“We are canceling Ahrefs, Majestic SEO, SemRush and a few others. You need to check out this tool. This is like GHL 3 years before people realized how cool it was. I haven’t seen anything that makes ranking this easy. If you offer SEO, it saves you 90% of the grunt work.”
Frankie FihnFeature-by-Feature Comparison
Feature / Capability
Search Atlas
Profound
Full Dashboard White Label
Yes — Pro & Agency plans
No
Multiple User Seats
All plans: 1 / 3 / 5 / 10 seats
1 seat (Starter) · 3 seats (Growth) · Custom (Enterprise)
Multiple Companies / Client Tracking
Unlimited projects on Pro & Agency
Enterprise only — Starter & Growth track a single company
White-Label Client Portal & Dashboards
Yes — Pro & Agency plans
No
Custom Report Builder (GSC, GA, Backlinks)
Yes — unlimited reports on all plans
Limited to AI visibility dashboards only
Data Exports (CSV / JSON)
Yes — all plans
Growth & Enterprise only — none on Starter ($99/mo)
API Access
Yes — available on plans
Enterprise only — not available on Starter or Growth
Dedicated Support / Strategist
Free 1-on-1 onboarding on every trial & plan
Dedicated Slack support and a 24-hour SLA on Enterprise only; email support on Starter and Growth
GBP Automation (via GBP Galactic)
Yes — all plans, 3 to 100 profiles
No
Self-Serve Free Trial
7-day free trial — instant access, no sales call
No published free trial — annual billing discount instead
LLM Brand Visibility Tracking
Yes — Growth plan and above (2 to unlimited projects)
Yes — core product feature on all plans
ChatGPT Visibility Monitoring
Yes — Growth plan and above
Yes — all plans including Starter ($99/mo)
Google AI Mode & Perplexity
Google AI Mode on Growth ($199/mo); Perplexity added on Pro ($399/mo)
3 answer engines total on Growth ($399/mo) — not on Starter
Full Answer-Engine Coverage
ChatGPT, Gemini, Google AI Mode, Copilot, and Perplexity on the Pro plan ($399/mo)
Up to 10 engines, including Claude and Grok, on Enterprise (custom pricing)
LLM Visibility Query Credits
3,500 (Growth) to 50,000 (Agency) credits/month; none on Starter
50 prompts/mo (Starter) to 100 (Growth) · Custom (Enterprise)
Answer Engine Insights
Yes — LLM Visibility dashboard
Yes — dedicated Answer Engine Insights feature
AI Bot & Crawler Log Analysis
Yes — Live Crawl Logs
Yes — Agent Analytics with CDN integrations
Prompt Volumes (what people ask AI)
Keyword Research surfaces demand; no dedicated AI-prompt-volume dataset
Yes — Prompt Volumes draws AI search volume from opt-in panels across 10 countries
Competitor AI Visibility Benchmarking
Yes
Yes
Multi-Language Support
Yes — 200 countries
Enterprise only — Starter & Growth limited to 1 language
Multi-Region Tracking
Yes — local geotargeting on all plans
Enterprise only — Starter & Growth limited to 1 region
ChatGPT Shopping Visibility
Yes
Enterprise only — not on Starter or Growth
AI Content Tools to Improve LLM Mentions
Full suite — topical maps, AI drafts, NLP optimization
Actions generates content briefs from AI citation data; no bulk generation
Integrated Traditional SEO alongside LLM Tracking
Yes — full SEO suite at no extra cost
No — monitoring only; SEO requires additional tools
Autonomous Follow-Through On Visibility Gaps
QUEST routes a visibility gap into digital PR outreach automatically
Insight stays a report; no built-in follow-through
AI Content Editor with NLP Optimization
Yes — Content Genius with Semantic Grader
No
1-Click Publish to WordPress & CMS
Yes — Universal CMS Publishing on all plans
Drafts route to WordPress or Sanity; live publishing not confirmed
Bulk Content Generation
30 articles/mo (Starter) to 300/mo (Agency)
No
Topical Map Generation
Yes — automated topical authority mapping
No
Content Planner & Publishing Scheduler
40 plans (Starter) to 500 plans (Agency)
No
AI Image Generation
Yes
No
AI Automated Internal Linking
Yes — via OTTO SEO
No
Content Briefs for Writers
Unlimited — integrated into Content Genius
Yes — Actions generates briefs from AI citation data
Fact & Semantic Grading
SCHOLAR grades 12 dimensions, including factuality and information gain
No
SEO Automation via OTTO
1 to 10 OTTO projects, depending on plan
No
Google Instant Indexing
Yes — Pro & Agency plans
No
AI Marketing Agents (Autonomous)
OTTO SEO, Smart Ads, PR outreach agents
100 Agent credits/mo (Starter), 400 (Growth), custom (Enterprise), for workflow automation
Opportunities / Recommendations per Week
Continuous OTTO recommendations
4 optimization opportunities/week on Growth ($399/mo); none on Starter
Traffic & Performance Overview
Site Explorer — live performance visibility per domain
No — no domain research or traffic analysis tools
Historical Traffic Trends
Multi-period trend analysis across domains
No
Competitor Benchmarking
Built into Site Explorer — compare any set of domains
No
Backlink Profile Analysis
Advanced backlink graph + Majestic & Moz contextual metrics
No
Backlink Gap Analysis
Compare up to 10 domains with enriched metrics (Agency plan)
No
Backlink Profile Comparison (Multi-Domain)
Side-by-side multi-domain backlink analysis
No
Visual Link Network Mapping
Backlink network graph visualization — included
No
Authority Scoring
Domain Power — based on verified GSC keyword performance
No
Thematic Depth & Topical Authority
Topical Dominance — entity-based depth analysis via Majestic Topical Trust Flow
No
AI Search & Chatbot Visibility
LLM Visibility — AI answer engine tracking (Growth+)
Yes — core feature (Answer Engine Insights)
Keyword PPC & Organic Data per Domain
Yes — organic, paid traffic, and PPC keywords per domain
No
Keyword Search Intent
Yes — intent classification on all keywords
No
Enhanced Authority Metrics (Majestic TrustFlow, CitationFlow, Topical Trust Flow)
Yes — included on all plans
No
Spam Score (Moz)
Yes — included on all plans
No
Site Explorer Projects
5 (Starter) · 50 (Growth) · 100 (Pro) · 500 (Agency)
No
GSC Integration for Site Metrics
Yes — unlimited GSC top keywords & pages, all plans
No
Full Technical Site Auditor
Yes — crawl up to 100M pages/mo on Agency plan
No
Number of Site Auditor Projects
5 (Starter) to 999 (Agency)
No
Site Health Summary & Issue Prioritization
Yes
No
Connect GSC & GA4 Data to Site Auditor
Yes
No
Real-Time Website Monitoring & Alerts
Yes — all plans
Yes — Agent Analytics
Technical Crawl-Based Bot Analysis
Yes — Live Crawl Logs
Agent Analytics tracks AI bots via CDN logs, not a technical crawler
JS Rendering
Yes — Pro & Agency plans
No
Export to Google Sheets / Instant Report
Yes
No
Publicly Shareable Site Audits
Yes
No
PageSpeed Insights Integration
200 (Starter) to 10,000 pages (Agency)
No
Traditional Keyword Rank Tracking
Yes — daily updates on all plans
No — AI answer engine visibility only
Rank Tracking Refreshes per Month
2,000/mo (Starter) to 50,000/mo (Agency)
No
Unlimited Rank Tracking via GSC Integration
Yes — unlimited GSC keywords tracked
No
Local Geotargeting (City, State, Zip, Country)
Yes
No
Publicly Shareable & Embeddable Reports
Yes
No
Keyword Gap Analysis vs Competitors
Yes — up to 10 competitors on Agency plan
No
Target Keywords per Plan
120 (Starter) · 300 (Growth) · 600 (Pro) · 1,500 (Agency)
No keyword rank tracking
Backlink Profile Research
Yes — 100 trillion backlinks indexed
No
Referring Domains per Plan
3,000 (Starter) to 100,000 (Agency)
No
Backlink Gap Analysis
Yes
No
Majestic Data (TrustFlow, CitationFlow)
Yes
No
Moz Spam Score
Yes
No
Backlink Network Graph Visualization
Yes
No
Digital PR Outreach Tool
2 (Starter) to 999 (Agency) campaigns
No
ChatGPT Citation Outreach (QUEST)
5 (Starter) to 100 (Agency) citations/mo
No
Email Drip Sequences for Link Outreach
5,000 (Starter) to 100,000 (Agency) emails/mo
No
Press Release Distribution (100s of channels)
Yes — all plans
No
Google Business Profile (GBP) Management
Full automation via GBP Galactic — 3 (Starter) to 100 (Agency) profiles
No
GBP Q&A, Attributes, Photos & Posts
Auto-managed & updated across all locations
No
AI-Generated Review Responses
Tone-controlled, brand-safe replies — automated
No
Review Monitoring Dashboard
Unified inbox + performance tracking
No
Local Rank Tracking (Map Pack / Heatmaps)
Heatmaps & ZIP-level geo grids — included in plan
No
Local Ranking Visualizations
Geo Grids — city, zip code, neighborhood level
No
Citation Management
Automated discovery, fix & sync
No
Directory Coverage
100+ trusted directories included
No
Schema for Local Business
Auto-deployed via OTTO SEO
No
Local Content Automation
Built-in for location pages — AI-generated, 1-click publish
No
Multi-Location Scaling
Built for 100s–1,000s of locations via GBP Galactic
No
Integrated Local PR & Syndication
Yes — Smart PR + press release syndication
No
Reputation Management Tools
AI-automated & centralized
No
Unified Local Dashboard
All-in-one — GBP, citations, rankings, reviews in one view
No
GBP Audit
Yes — all plans (coming soon)
No
Additional Costs for Local Features
None — all local features built-in to plan price
No local SEO features available at any price
Chrome Extension Available
Yes — free with all plans
No
SEO Metrics Overlay in Search Results
Yes — DA, backlinks, traffic data inline on SERPs
No
Page Toolbar with Website & Page Metrics
Yes — full metrics panel on any website
No
Bulk DA Checker Lookups
200/day (Starter) to 1,000/day (Agency)
No
Competitor Research While Browsing
Yes — analyze any page directly from your browser
No
Real Results. Real Rankings.In Days — Not Months.
4 Week Local SEO
Transformation
“We’re canceling Ahrefs, Majestic SEO, Semrush, and others. You need to check out this tool.I haven’t seen anything make ranking this easy. If you offer SEO, it cuts 90% of the grunt work.”
“Search Atlas is the number one ranked search engine tool in the world right now! As someone who’s been in SEO for 15 years, I’ve seen everything change. In my experience, other tools on the market are overhyped and overpriced compared to what Search Atlas delivers. If you’re serious about SEO, you won’t find anything better than Search Atlas!”
Perry BelcherCo-Founder at DigitalMarketer
3,200+
Verified reviews across G2, Capterra & Gartner
“So far, very very impressed with Search Atlas and OTTO is big bonus. Honestly blown away, your mindset aligns with mine so I’m all in. I’ve cancelled Semrush which was a huge step for us. But wow you guys are really onto something here. I even told my wife about you. I’ve been very impressed with Search Atlas.”
Aaron Baxter
9.39M
Total Impressions
Every AI answer is a snapshot of your site right now. Fix what's underneath it before the next crawl.
Start Free and Compare for YourselfChoose Your Perfect Plan
Starter
Run Search Atlas on one brand.
$79 /mo
$950 billed annually
50,000Universal Credits50,000 Universal Credits a month is your execution budget across every tool. Enough for about:50 premium AI articles100 AI content edits1,500 rank checksor any mix of these.
Start Free for 7 Days- 1 project · 1 seat
- Atlas Agent + OTTO SEO
- Content Genius + AI Content Suite
- Connect and publish to any CMS
Core Search Atlas Execution
1 Site Powered by OTTO
API Limits
- Tracked Keywords
- 2,000
- Site Audit Pages
- 50,000
- LLM Visibility Projects
- 0
- LLM Visibility Queries
- 0
Recommended
GrowthRecommended
The full growth engine for teams.
$159 /mo
$1,910 billed annually
120,000Universal Credits120,000 Universal Credits a month is your execution budget across every tool. Enough for about:100 premium AI articles400 AI content edits4,000 rank checksor any mix of these.
Start Free for 7 Days7-day trial + free 1-on-1 onboarding
- Everything in Starter, plus:
- AI Visibility: ChatGPT, Gemini, Google AI Mode
- Meta + Google Ad Studio
- 2 projects · 3 seats
Core Search Atlas Execution
2 Sites Powered by OTTO
API Limits
- Tracked Keywords
- 3,500
- Site Audit Pages
- 100,000
- LLM Visibility Projects
- 2
- LLM Visibility Queries
- 100
Pro
Package Search Atlas into your client offering.
$319 /mo
$3,828 billed annually
400,000Universal Credits400,000 Universal Credits a month is your execution budget across every tool. Enough for about:350 premium AI articles1,000 AI content edits16,000 rank checksor any mix of these.
Start Free for 7 Days- Everything in Growth, plus:
- + Copilot & Perplexity — 5 AI platforms total
- White-label dashboards and reporting
- 4 projects · 5 seats
Core Search Atlas Execution
4 Sites Powered by OTTO
API Limits
- Tracked Keywords
- 6,000
- Site Audit Pages
- 10,000,000
- LLM Visibility Projects
- 4
- LLM Visibility Queries
- 100
Agency
Capacity for a full client portfolio.
from $999 /mo
$11,988 billed annually
1,000,000+Universal Credits1,000,000+ Universal Credits a month is your execution budget across every tool. Enough for about:900 premium AI articles2,000 AI content edits44,000 rank checksor any mix of these.
Talk to Sales- Everything in Pro, plus:
- Client portals + branded dashboards
- Unlimited keyword tracking
- 10 projects · 10 seats
- Priority support eligibility
Core Search Atlas Execution
10 Sites Powered by OTTO
API Limits
- Tracked Keywords
- 50,000
- Site Audit Pages
- 99,999,998
- LLM Visibility Projects
- 1,000,000
- LLM Visibility Queries
- 250
Frequently Asked Questions
Search Atlas is a more complete alternative to Profound. Profound's Answer Engine Insights and Agent Analytics are genuinely strong at tracking how ChatGPT, Gemini, and Perplexity represent your brand, strong enough that the company raised its Series C at a $1 billion valuation, but the product stops at the report. Search Atlas tracks the same signals and then acts on them: OTTO SEO ships the technical, schema, and local fixes those citations depend on, while Content Genius and QUEST build and earn the content and citations Profound can only describe.
Profound's Agents draft content; OTTO SEO ships fixes to a live site. Agents, relaunched from Workflows in January 2026, chain together research, content-brief generation, and drafting, then route the draft into WordPress or Sanity. Profound's own blog post introducing its narrower Actions feature lists live-site publishing as a roadmap item, and neither product touches technical SEO, schema, or local listings. OTTO SEO has been shipping those changes directly to production, autonomously, since before AEO was a category, through one JavaScript pixel and no developer ticket.
Yes, across the engines that matter most, and at a lower price. Search Atlas LLM Visibility covers ChatGPT, Gemini, Google AI Mode, Copilot, and Perplexity on the $399/month Pro plan. Profound's $99 Starter plan tracks ChatGPT alone with 50 prompts a month; its $399 Growth plan adds two more engines and 100 prompts. Profound's Enterprise tier can track up to 10 engines, including Claude and Grok, but that coverage sits behind custom pricing Profound doesn't publish.
Yes, once you count what's included. Profound's $99 Starter plan is AI-visibility tracking only: one engine, one seat, 50 prompts. Search Atlas's $99 Starter plan runs OTTO SEO, Smart Ads, GBP automation, and unlimited content publishing, and LLM Visibility tracking starts at the $199 Growth plan, still less than Profound's $399 Growth tier. Both companies meter usage through credits now: Search Atlas gives Starter accounts 5,000 Universal Credits a month across every module, while Profound gives Starter accounts 100 Agent credits for its automation feature alone.
No, Profound does none of the three. Its own comparison pages against Ahrefs and Semrush confirm it doesn't track Google rankings, analyze backlinks, or run technical site audits. Its Agent Analytics product monitors AI crawler activity through CDN logs, a real and useful signal, but not a substitute for a technical SEO crawler. Search Atlas runs all three in the same platform: Site Explorer, a 100-trillion-link backlink index, and a Site Auditor that crawls up to 100 million pages a month on the Agency plan.