Track, measure, and maximize brand reach in AI with LLM Visibility
Track, measure, and maximize brand reach in AI with LLM Visibility.
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Search Atlas vs Profound

The Platform That Tracks AI Visibility — and Actually Improves It

Profound tells you where you stand in AI search. Search Atlas tells you — and then fixes it, writes the content, builds the links, and tracks your rankings. All in one platform.

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  • Better Tools
  • Bigger Data
  • Smarter Automation
  • Agency-First Pricing
“We are canceling Ahrefs, Majestic SEO, SemRush, and a few others. You need to check out this tool. This is like GHL 3 years before people realized how cool it was. I haven’t seen anything that makes ranking this easy. If you offer SEO, it saves you 90% of the grunt work.”
Frankie Fihn, smiling in a checkered shirt, stands confidently against a dark blue background.
Frankie Fihn
0 Trillion

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0 Billion

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Why Agencies Choose Search Atlas Over Profound

Profound is an enterprise monitoring tool for Fortune 500 brands with dedicated analysts and unlimited budgets. Search Atlas is the full-stack platform built for agencies and growth teams who need to monitor AI visibility and act on it — without juggling five separate tools.

FeatureProfound
Full Dashboard White Labelyes Yes — Pro & Agency plansno No
Multiple User Seatsyes All plans: 1 / 3 / 5 / 10 seatswarning 1 seat (Starter) · 3 seats (Growth) · Custom (Enterprise)
Multiple Companies / Client Trackingyes Unlimited projects on Pro & Agencywarning Enterprise only — Starter & Growth track a single company
White-Label Client Portal & Dashboardsyes Yes — Pro & Agency plansno No
Custom Report Builder (GSC, GA, Backlinks)yes Yes — unlimited reports on all plansno Limited to AI visibility dashboards only
Data Exports (CSV / JSON)yes Yes — all planswarning Growth & Enterprise only — none on Starter ($99/mo)
API Accessyes Yes — available on planswarning Enterprise only — not available on Starter or Growth
Dedicated Support / Strategistyes Free 1-on-1 onboarding on every trial & planwarning Enterprise only — email support only on Starter & Growth
GBP Audit & Optimization (via OTTO)yes Yes — all plansno No
Self-Serve Free Trialyes 7-day free trial — instant access, no sales callwarning Growth plan only — no trial on Starter or Enterprise

LLM Visibility & AI Search Tracking

Both Search Atlas and Profound track brand visibility across AI answer engines. The critical difference is what you can do with those insights. Search Atlas integrates content generation, topical mapping, and citation outreach directly alongside visibility data.

FeatureProfound
LLM Brand Visibility Trackingyes Yes — Growth plan and above (2 to unlimited projects)yes Yes — core product feature on all plans
ChatGPT Visibility Monitoringyes Yes — Growth plan and aboveyes Yes — all plans including Starter ($99/mo)
Perplexity & Google AI Overviewsyes Yes — Growth plan and abovewarning Growth plan only ($399/mo) — not on Starter
Gemini, AI Mode, Copilot, Grok, Claude,yes All LLM models on Pro plan ($399/mo)warning Enterprise only — not on $99 or $399 plans
Prompts Tracked per Monthyes 100 (Starter) to 250 (Agency) — plus user querieswarning 50 (Starter) · 100 (Growth) · Custom (Enterprise)
Responses Analyzed per Monthyes Included — daily refreshes on Pro and Agencywarning 1,500/mo (Starter) · 9,000/mo (Growth) · Custom (Enterprise)
Answer Engine Insightsyes Yes — LLM Visibility dashboardyes Yes — dedicated Answer Engine Insights feature
AI Bot & Crawler Log Analysisyes Yes — Live Crawl Logs yes Yes — Agent Analytics with CDN integrations
Prompt Volumes (what people ask AI)yes Yes — keyword research + AI query datawarning Searches: Enterprise only. Relevant keywords: Growth & Enterprise
Competitor AI Visibility Benchmarkingyes Yesyes Yes
Multi-Language Supportyes Yes — 200 countrieswarning Enterprise only — Starter & Growth limited to 1 language
Multi-Region Trackingyes Yes — local geotargeting on all planswarning Growth plan only — no trial on Starter or Enterprise
ChatGPT Shopping Visibilityyes Yeswarning Enterprise only — not on Starter or Growth
AI Content Tools to Improve LLM Mentionsyes Full suite — topical maps, AI drafts, NLP optimizationwarning Growth only: 3 generated + 3 optimized articles/mo; none on Starter
Integrated Traditional SEO alongside LLM Trackingyes Yes — full SEO suite at no extra costno No — monitoring only; SEO requires additional tools

Content Engineering

Search Atlas provides a complete content production workflow — from topical maps and AI drafts to NLP grading and one-click CMS publishing. Profound’s content capabilities are limited to 3 articles and 3 optimizations per month on the Growth plan only.

FeatureProfound
AI Content Editor with NLP Optimizationyes Yes — Content Genius with Semantic Graderno No
1-Click Publish to WordPress & CMSyes Yes — Universal CMS Publishing on all plansno No
Bulk Content Generationyes 30 articles/mo (Starter) to 300/mo (Agency)no No
Topical Map Generationyes Yes — automated topical authority mappingno No
Content Planner & Publishing Scheduleryes 40 plans (Starter) to 500 plans (Agency)no No
AI Image Generationyes Yesno No
AI Automated Internal Linkingyes Yes — via OTTO SEOno No
Content Briefs for Writersyes Unlimited — integrated into Content Geniusno No
SEO Automation via OTTOyes 1 to 10 OTTO projects, depending on planno No
Google Instant Indexingyes Yes — Pro & Agency plansno No
AI Marketing Agents (Autonomous)yes OTTO SEO, Smart Ads, PR outreach agentswarning 100 trial runs on Starter & Growth; custom on Enterprise
AI Content Generation via Agentsyes 30 (Starter) to 300 (Agency) AI articles/mowarning Growth only — 3 new articles/month; none on Starter
Content Optimization via Agentsyes Unlimited NLP optimization passeswarning Growth only — 3 articles optimized/month; none on Starter
Opportunities / Recommendations per Weekyes Continuous OTTO recommendationswarning Growth only — 4 opportunities/week; none on Starter

Site Explorer & Competitor Research

Analyze any domain’s full profile, organic traffic, keywords, and authority signals. Search Atlas adds modern authority metrics — Topical Trust Flow, entity depth, GSC-verified Domain Power — that Profound simply doesn’t have.

FeatureProfound
Traffic & Performance Overviewyes Site Explorer — live performance visibility per domainno No — no domain research or traffic analysis tools
Historical Traffic Trendsyes Multi-period trend analysis across domainsno No
Competitor Benchmarkingyes Built into Site Explorer — compare any set of domainsno No
Backlink Profile Analysisyes Advanced backlink graph + Majestic & Moz contextual metricsno No
Backlink Gap Analysisyes Compare up to 10 domains with enriched metrics (Agency plan)no No
Backlink Profile Comparison (Multi-Domain)yes Side-by-side multi-domain backlink analysisno No
Visual Link Network Mappingyes Backlink network graph visualization — includedno No
Authority Scoringyes Domain Power — based on verified GSC keyword performanceno No
Thematic Depth & Topical Authorityyes Topical Dominance — entity-based depth analysis via Majestic Topical Trust Flowno No
AI Search & Chatbot Visibilityyes LLM Visibility — AI answer engine tracking (Growth+)yes Yes — core feature (Answer Engine Insights)
Keyword PPC & Organic Data per Domainyes Yes — organic, paid traffic, and PPC keywords per domainno No
Keyword Search Intentyes Yes — intent classification on all keywordsno No
Enhanced Authority Metrics (Majestic TrustFlow, CitationFlow, Topical Trust Flow)yes Yes — included on all plansno No
Spam Score (Moz)yes Yes — included on all plansno No
Site Explorer Projectsyes 5 (Starter) · 50 (Growth) · 100 (Pro) · 500 (Agency)no No
GSC Integration for Site Metricsyes Yes — unlimited GSC top keywords & pages, all plansno No

Site Auditor & Technical SEO

Profound has no technical SEO tooling. Search Atlas includes a full site auditor with real-time monitoring, JS rendering, GSC/GA4 integration, and the ability to crawl up to 100 million pages per month.

FeatureProfound
Full Technical Site Auditoryes Yes — crawl up to 100M pages/mo on Agency planno No
Number of Site Auditor Projectsyes 5 (Starter) to 999 (Agency)no No
Site Health Summary & Issue Prioritizationyes Yesno No
Connect GSC & GA4 Data to Site Auditoryes Yesno No
Real-Time Website Monitoring & Alertsyes Yes — on Pro & Agency plansno No
AI Bot & Crawler Log Analysisyes Yes — Live Crawl Logsyes Yes — Agent Analytics
JS Renderingyes Yes — Pro & Agency plansno No
Export to Google Sheets / Instant Reportyes Yesno No
Publicly Shareable Site Auditsyes Yesno No
PageSpeed Insights Integrationyes 200 (Starter) to 10,000 pages (Agency)no No

Keyword Rank Tracker

Search Atlas monitors Google rankings daily, integrates with Google Search Console for unlimited keyword visibility, and supports local geotargeting. Profound tracks brand presence in AI answers only — it has no traditional keyword rank tracking.

FeatureProfound
Traditional Keyword Rank Trackingyes Yes — daily updates on all plansno No — AI answer engine visibility only
Rank Tracking Refreshes per Monthyes 2,000/mo (Starter) to 50,000/mo (Agency)no No
Unlimited Rank Tracking via GSC Integrationyes Yes — unlimited GSC keywords trackedno No
Local Geotargeting (City, State, Zip, Country)yes Yesno No
Publicly Shareable & Embeddable Reportsyes Yesno No
Keyword Gap Analysis vs Competitorsyes Yes — up to 10 competitors on Agency planno No
Target Keywords per Planyes 120 (Starter) · 300 (Growth) · 600 (Pro) · 1,500 (Agency)no No keyword rank tracking

Backlink Research & Digital PR

Search Atlas provides access to 100 trillion indexed backlinks, including Majestic TrustFlow/CitationFlow data and Moz Spam Score. Profound has no backlink research capabilities.

FeatureProfound
Backlink Profile Researchyes Yes — 100 trillion backlinks indexedno No
Referring Domains per Planyes 3,000 (Starter) to 100,000 (Agency)no No
Backlink Gap Analysisyes Yesno No
Majestic Data (TrustFlow, CitationFlow)yes Yesno No
Moz Spam Scoreyes Yesno No
Backlink Network Graph Visualizationyes Yesno No
Digital PR Outreach Toolyes 2 (Starter) to 999 (Agency) campaignsno No
ChatGPT Citation Outreach (QUEST)yes 5 (Starter) to 100 (Agency) citations/mono No
Email Drip Sequences for Link Outreachyes 5,000 (Starter) to 100,000 (Agency) emails/mono No
Press Release Distribution (100s of channels)yes Yes — all plansno No

Local SEO

Search Atlas transforms local SEO — automating GBP management, citations, heatmaps, reviews, and multi-location scaling in one platform. Profound has no local SEO features of any kind.

FeatureProfound
Google Business Profile (GBP) Managementyes Full automation via GBP Galactic — 3 (Starter) to 100 (Agency) profilesno No
GBP Q&A, Attributes, Photos & Postsyes Auto-managed & updated across all locationsno No
AI-Generated Review Responsesyes Tone-controlled, brand-safe replies — automatedno No
Review Monitoring Dashboardyes Unified inbox + performance trackingno No
Local Rank Tracking (Map Pack / Heatmaps)yes Heatmaps & ZIP-level geo grids — included in planno No
Local Ranking Visualizationsyes Geo Grids — city, zip code, neighborhood levelno No
Citation Managementyes Automated discovery, fix & syncno No
Directory Coverageyes 100+ trusted directories includedno No
Schema for Local Businessyes Auto-deployed via OTTO SEOno No
Local Content Automationyes Built-in for location pages — AI-generated, 1-click publishno No
Multi-Location Scalingyes Built for 100s–1,000s of locations via GBP Galacticno No
Integrated Local PR & Syndicationyes Yes — Smart PR + press release syndicationno No
Reputation Management Toolsyes AI-automated & centralizedno No
Unified Local Dashboardyes All-in-one — GBP, citations, rankings, reviews in one viewno No
GBP Audityes Yes — all plans (coming soon)no No
Additional Costs for Local Featuresyes None — all local features built-in to plan priceno No local SEO features available at any price

Chrome Extension

Bring SEO data directly into your browser. Search Atlas has a full Chrome extension for on-the-go research. Profound has no browser extension.

FeatureProfound
Chrome Extension Availableyes Yes — free with all plansno No
SEO Metrics Overlay in Search Resultsyes Yes — DA, backlinks, traffic data inline on SERPsno No
Page Toolbar with Website & Page Metricsyes Yes — full metrics panel on any websiteno No
Bulk DA Checker Lookupsyes 200/day (Starter) to 1,000/day (Agency)no No
Competitor Research While Browsingyes Yes — analyze any page directly from your browserno No

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Over 5,000 agencies trust Search Atlas

Lisa Parziale
stars

Lisa Parziale

Founder at AgencyRemix
Source: Search Atlas reviews
"I used to pay for lots of different software for my SEO business and customer reporting. Search Atlas made this much easier and more affordable for me."
Clayton Joyner
stars

Clayton Joyner

Founder At Modern io Digital
Source: Search Atlas reviews
”Search Atlas Boosted Our Organic Lead Traffic by 110% in just 90 Days! It saves us money, time, and performance.“
Josh Blakeley
stars

Josh Blakeley

Founder & CEO JBL Digital Marketing
Source: Search Atlas reviews
"Search Atlas just blows other tools out of the water. Tools like Ahrefs and Jasper have gone up in price quite a bit and just haven’t kept up. Search Atlas replaces both of them. "
Shannon Donovan
stars

Shannon Donovan

Founder @Small Biz Drs. LLC
Source: Search Atlas reviews
“We were using many different tools to accomplish what we can do in Search Atlas.“
Mike Anderson
stars

Mike Anderson

Owner @Aim High Digital
Source: Search Atlas reviews
“Search Atlas transformed my agency workflow, allowed rapid creation of hundreds of articles!“
Jake Tlapek
stars

Jake Tlapek

Founder @Wizard Marketing
Source: Search Atlas reviews
“This tool is going to help you make actionable, realizable changes to your SEO and get the traffic you deserve.“

Starter

$79$99 / month

Perfect for

Solo marketers, freelancers, and 1-person agency teams

Everything you need to optimize your personal workflows and deliver high-performing SEO campaigns.

Start for Free - 7 Day Trial
Exclusive Search Atlas Features
  • Atlas Brain
    AI-powered search intelligence assistant
  • Website Studio
    Build and manage websites with integrated SEO tools
  • 1 AI SEO (OTTO SEO) Project
    AI-powered SEO projects with automated on-page optimization
  • Smart Ads (OTTO PPC)
    PPC Reporting, Generation, Publishing, Automation, PPC Landing Pages Generator and Dashboard.
  • Universal CMS Publishing
    Publish content directly to your CMS platforms.
  • 1-Click Publishing
    Instantly publish articles to your connected CMS.
  • GBP Audit
    Audit your GBP to identify wins, gaps, and growth opportunities.
Workspace
  • 1 User Seat
    Number of team members who can access the platform
MOST POPULAR

Growth

$159 $199 / month

Perfect for

Scaling agencies and mid-sized businesses managing multiple sites or clients

Everything in Starter, plus more projects, higher quotas, LLM visibility tracking, and Smart Ads (OTTO PPC) automation.
Start for Free - 7 Day Trial
Exclusive Search Atlas Features
  • Atlas Brain
    AI-powered search intelligence assistant
  • Website Studio
    Build and manage websites with integrated SEO tools
  • 2 AI SEO (OTTO SEO) Projects
    AI-powered SEO projects with automated on-page optimization
  • Smart Ads (OTTO PPC)
    PPC Reporting, Generation, Publishing, Automation, PPC Landing Pages Generator and Dashboard.
  • Universal CMS Publishing
    Publish content directly to your CMS platforms.
  • 1-Click Publishing
    Instantly publish articles to your connected CMS.
  • GBP Audit
    Audit your GBP to identify wins, gaps, and growth opportunities.
Workspace
  • 3 User Seats
    Number of team members who can access the platform
BEST VALUE

Pro

$319 $399 / month

Perfect for

High-volume agencies and advanced SEO teams ready to scale fast

Everything in Growth, plus all LLM models, enhanced Authority Building with more HDC, and white label capabilities.

Start for Free - 7 Day Trial
Exclusive Search Atlas Features
  • Atlas Brain
    AI-powered search intelligence assistant
  • Website Studio
    Build and manage websites with integrated SEO tools
  • 4 AI SEO (OTTO SEO) Projects
    AI-powered SEO projects with automated on-page optimization
  • Smart Ads (OTTO PPC)
    PPC Reporting, Generation, Publishing, Automation, PPC Landing Pages Generator and Dashboard.
  • Universal CMS Publishing
    Publish content directly to your CMS platforms.
  • 1-Click Publishing
    Instantly publish articles to your connected CMS.
  • GBP Audit
    Audit your GBP to identify wins, gaps, and growth opportunities.
Workspace
  • 5 User Seats
    Number of team members who can access the platform

Agency

$799 $999 / month

Perfect for

Agencies managing large client portfolios with unlimited scale and white-label capabilities

Everything in Pro, plus even more projects, with up to 10 OTTO sites, unlimited keywords, white-label reporting, client dashboards, priority support, and maximum quotas.

Contact Us
Exclusive Search Atlas Features
  • Atlas Brain
    AI-powered search intelligence assistant
  • Website Studio
    Build and manage websites with integrated SEO tools
  • 10 AI SEO (OTTO SEO) Projects
    AI-powered SEO projects with automated on-page optimization
  • Smart Ads (OTTO PPC)
    PPC Reporting, Generation, Publishing, Automation, PPC Landing Pages Generator and Dashboard.
  • Universal CMS Publishing
    Publish content directly to your CMS platforms.
  • 1-Click Publishing
    Instantly publish articles to your connected CMS.
  • GBP Audit
    Audit your GBP to identify wins, gaps, and growth opportunities.
Workspace
  • 10 User Seats
    Number of team members who can access the platform
StarterPerfect for Solo marketers, freelancers, and 1-person agency teams$99/ month

Everything you need to optimize your personal workflows and deliver high-performing SEO campaigns.

Start for Free
  • Atlas Brain
    AI-powered search intelligence assistant
  • Website Studio
    Build and manage websites with integrated SEO tools
  • Google Instant Indexing: Not included
    Get new pages indexed on Google faster
  • Bing Instant Indexing
    Get new pages indexed on Bing instantly
  • Cloud Stacks
    Create high-authority cloud stack link networks
  • 1 AI SEO Project
    AI-powered SEO projects with automated on-page optimization
  • 120 Target Keywords
    Keywords you can target across projects
  • 1 User Seats
    Number of team members who can access the platform
Show All Features

Everything you need to optimize your personal workflows and deliver high-performing SEO campaigns.

Start for Free
  • Atlas Brain
    AI-powered search intelligence assistant
  • Website Studio
    Build and manage websites with integrated SEO tools
  • Google Instant Indexing: Not included
    Get new pages indexed on Google faster
  • Bing Instant Indexing
    Get new pages indexed on Bing instantly
  • Cloud Stacks
    Create high-authority cloud stack link networks
  • 2 AI SEO Project
    AI-powered SEO projects with automated on-page optimization
  • 300 Target Keywords
    Keywords you can target across projects
  • 3 User Seats
    Number of team members who can access the platform
Show All Features

Everything in Growth, plus all LLM models, enhanced Authority Building with more HDC, and white label capabilities.

Start for Free
  • Atlas Brain
    AI-powered search intelligence assistant
  • Website Studio
    Build and manage websites with integrated SEO tools
  • Google Instant Indexing
    Get new pages indexed on Google faster
  • Bing Instant Indexing
    Get new pages indexed on Bing instantly
  • Cloud Stacks
    Create high-authority cloud stack link networks
  • 4 AI SEO Project
    AI-powered SEO projects with automated on-page optimization
  • 600 Target Keywords
    Keywords you can target across projects
  • 5 User Seats
    Number of team members who can access the platform
Show All Features

Everything in Pro, plus unlimited usage, white-label reporting, client dashboards, priority support, and max quotas.

Contact Us
  • Atlas Brain
    AI-powered search intelligence assistant
  • Website Studio
    Build and manage websites with integrated SEO tools
  • Google Instant Indexing
    Get new pages indexed on Google faster
  • Bing Instant Indexing
    Get new pages indexed on Bing instantly
  • Cloud Stacks
    Create high-authority cloud stack link networks
  • 10 AI SEO Project
    AI-powered SEO projects with automated on-page optimization
  • 1,500 Target Keywords
    Keywords you can target across projects
  • 10 User Seats
    Number of team members who can access the platform
Show All Features
Help Me Find My Perfect Plan
Included with every trial

Free 1 on 1 Onboarding (Yes, even on trial)

Most trials get wasted on setup. In one 30-minute session, we’ll get your account set up correctly and point you to the fastest wins for your business.

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Free 1 on 1 Onboarding (Yes, even on trial)

Based on 3,200+ Reviews:

See why 50,000+ digital marketers are using Search Atlas to manage their SEO campaigns.

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