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Search Atlas vs Profound

Profound shows where you stand in AI search. Search Atlas shows it, fixes it, creates content, builds links, and tracks rankings in one platform.
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“We are canceling Ahrefs, Majestic SEO, SemRush, and a few others. You need to check out this tool. This is like GHL 3 years before people realized how cool it was. I haven’t seen anything that makes ranking this easy. If you offer SEO, it saves you 90% of the grunt work.”
Frankie Fihn

Designed For Agencies

Profound is built for enterprise monitoring with dedicated analysts and large budgets. Search Atlas is a full-stack platform for agencies and growth teams that need to track AI visibility and act on it without juggling multiple tools.

Feature
Search Atlas
Profound
Full Dashboard White Label
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Yes — Pro & Agency plans
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No
Multiple User Seats
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All plans: 1 / 3 / 5 / 10 seats
1 seat (Starter) · 3 seats (Growth) · Custom (Enterprise)
Multiple Companies / Client Tracking
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Unlimited projects on Pro & Agency
Enterprise only — Starter & Growth track a single company
White-Label Client Portal & Dashboards
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Yes — Pro & Agency plans
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No
Custom Report Builder (GSC, GA, Backlinks)
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Yes — unlimited reports on all plans
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Limited to AI visibility dashboards only
Data Exports (CSV / JSON)
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Yes — all plans
Growth & Enterprise only — none on Starter ($99/mo)
API Access
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Yes — available on plans
Enterprise only — not available on Starter or Growth
Dedicated Support / Strategist
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Free 1-on-1 onboarding on every trial & plan
Enterprise only — email support only on Starter & Growth
GBP Audit & Optimization (via OTTO)
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Yes — all plans
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No
Self-Serve Free Trial
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7-day free trial — instant access, no sales call
Growth plan only — no trial on Starter or Enterprise
Both Search Atlas and Profound track brand visibility across AI answer engines. The critical difference is what you can do with those insights. Search Atlas integrates content generation, topical mapping, and citation outreach directly alongside visibility data.
Feature
Search Atlas
Profound
LLM Brand Visibility Tracking
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Yes — Growth plan and above (2 to unlimited projects)
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Yes — core product feature on all plans
ChatGPT Visibility Monitoring
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Yes — Growth plan and above
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Yes — all plans including Starter ($99/mo)
Perplexity & Google AI Overviews
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Yes — Growth plan and above
Growth plan only ($399/mo) — not on Starter
Gemini, AI Mode, Copilot, Grok, Claude,
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All LLM models on Pro plan ($399/mo)
Enterprise only — not on $99 or $399 plans
Prompts Tracked per Month
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100 (Starter) to 250 (Agency) — plus user queries
50 (Starter) · 100 (Growth) · Custom (Enterprise)
Responses Analyzed per Month
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Included — daily refreshes on Pro and Agency
1,500/mo (Starter) · 9,000/mo (Growth) · Custom (Enterprise)
Answer Engine Insights
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Yes — LLM Visibility dashboard
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Yes — dedicated Answer Engine Insights feature
AI Bot & Crawler Log Analysis
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Yes — Live Crawl Logs
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Yes — Agent Analytics with CDN integrations
Prompt Volumes (what people ask AI)
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Yes — keyword research + AI query data
Searches: Enterprise only. Relevant keywords: Growth & Enterprise
Competitor AI Visibility Benchmarking
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Yes
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Yes
Multi-Language Support
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Yes — 200 countries
Enterprise only — Starter & Growth limited to 1 language
Multi-Region Tracking
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Yes — local geotargeting on all plans
Enterprise only — Starter & Growth limited to 1 region
ChatGPT Shopping Visibility
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Yes
Enterprise only — not on Starter or Growth
AI Content Tools to Improve LLM Mentions
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Full suite — topical maps, AI drafts, NLP optimization
Growth only: 3 generated + 3 optimized articles/mo; none on Starter
Integrated Traditional SEO alongside LLM Tracking
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Yes — full SEO suite at no extra cost
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No — monitoring only; SEO requires additional tools

Search Atlas delivers a full content workflow from topical maps and AI drafts to NLP grading and one-click CMS publishing. Profound limits content to 3 articles and 3 optimizations per month on the Growth plan.

Feature
Search Atlas
Profound
AI Content Editor with NLP Optimization
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Yes — Content Genius with Semantic Grader
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No
1-Click Publish to WordPress & CMS
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Yes — Universal CMS Publishing on all plans
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No
Bulk Content Generation
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30 articles/mo (Starter) to 300/mo (Agency)
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No
Topical Map Generation
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Yes — automated topical authority mapping
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No
Content Planner & Publishing Scheduler
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40 plans (Starter) to 500 plans (Agency)
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No
AI Image Generation
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Yes
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No
AI Automated Internal Linking
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Yes — via OTTO SEO
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No
Content Briefs for Writers
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Unlimited — integrated into Content Genius
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No
SEO Automation via OTTO
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1 to 10 OTTO projects, depending on plan
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No
Google Instant Indexing
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Yes — Pro & Agency plans
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No
AI Marketing Agents (Autonomous)
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OTTO SEO, Smart Ads, PR outreach agents
100 trial runs on Starter & Growth; custom on Enterprise
AI Content Generation via Agents
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30 (Starter) to 300 (Agency) AI articles/mo
Growth only — 3 new articles/month; none on Starter
Content Optimization via Agents
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Unlimited NLP optimization passes
Growth only — 3 articles optimized/month; none on Starter
Opportunities / Recommendations per Week
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Continuous OTTO recommendations
Growth only — 4 opportunities/week; none on Starter
Analyze any domain’s traffic, keywords, backlinks, and authority signals. Search Atlas adds Topical Trust Flow, entity depth, and Domain Power, metrics that Profound does not provide.
Feature
Search Atlas
Profound
Traffic & Performance Overview
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Site Explorer — live performance visibility per domain
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No — no domain research or traffic analysis tools
Historical Traffic Trends
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Multi-period trend analysis across domains
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No
Competitor Benchmarking
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Built into Site Explorer — compare any set of domains
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No
Backlink Profile Analysis
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Advanced backlink graph + Majestic & Moz contextual metrics
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No
Backlink Gap Analysis
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Compare up to 10 domains with enriched metrics (Agency plan)
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No
Backlink Profile Comparison (Multi-Domain)
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Side-by-side multi-domain backlink analysis
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No
Visual Link Network Mapping
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Backlink network graph visualization — included
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No
Authority Scoring
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Domain Power — based on verified GSC keyword performance
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No
Thematic Depth & Topical Authority
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Topical Dominance — entity-based depth analysis via Majestic Topical Trust Flow
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No
AI Search & Chatbot Visibility
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LLM Visibility — AI answer engine tracking (Growth+)
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Yes — core feature (Answer Engine Insights)
Keyword PPC & Organic Data per Domain
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Yes — organic, paid traffic, and PPC keywords per domain
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No
Keyword Search Intent
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Yes — intent classification on all keywords
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No
Enhanced Authority Metrics (Majestic TrustFlow, CitationFlow, Topical Trust Flow)
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Yes — included on all plans
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No
Spam Score (Moz)
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Yes — included on all plans
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No
Site Explorer Projects
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5 (Starter) · 50 (Growth) · 100 (Pro) · 500 (Agency)
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No
GSC Integration for Site Metrics
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Yes — unlimited GSC top keywords & pages, all plans
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No
Profound has no technical SEO tooling. Search Atlas includes a full site auditor with real-time monitoring, JS rendering, GSC/GA4 integration, and the ability to crawl up to 100 million pages per month.
Feature
Search Atlas
Profound
Full Technical Site Auditor
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Yes — crawl up to 100M pages/mo on Agency plan
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No
Number of Site Auditor Projects
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5 (Starter) to 999 (Agency)
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No
Site Health Summary & Issue Prioritization
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Yes
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No
Connect GSC & GA4 Data to Site Auditor
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Yes
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No
Real-Time Website Monitoring & Alerts
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Yes — on Pro & Agency plans
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Yes — Agent Analytics
AI Bot & Crawler Log Analysis
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Yes — Live Crawl Logs
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No
JS Rendering
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Yes — Pro & Agency plans
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No
Export to Google Sheets / Instant Report
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Yes
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No
Publicly Shareable Site Audits
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Yes
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No
PageSpeed Insights Integration
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200 (Starter) to 10,000 pages (Agency)
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No
Search Atlas monitors Google rankings daily, integrates with Google Search Console for unlimited keyword visibility, and supports local geotargeting. Profound has no traditional keyword rank tracking.
Feature
Search Atlas
Profound
Traditional Keyword Rank Tracking
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Yes — daily updates on all plans
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No — AI answer engine visibility only
Rank Tracking Refreshes per Month
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2,000/mo (Starter) to 50,000/mo (Agency)
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No
Unlimited Rank Tracking via GSC Integration
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Yes — unlimited GSC keywords tracked
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No
Local Geotargeting (City, State, Zip, Country)
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Yes
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No
Publicly Shareable & Embeddable Reports
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Yes
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No
Keyword Gap Analysis vs Competitors
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Yes — up to 10 competitors on Agency plan
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No
Target Keywords per Plan
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120 (Starter) · 300 (Growth) · 600 (Pro) · 1,500 (Agency)
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No keyword rank tracking
Search Atlas provides access to 100 trillion indexed backlinks, including Majestic TrustFlow/CitationFlow data and Moz Spam Score. Profound has no backlink research capabilities.
Feature
Search Atlas
Profound
Backlink Profile Research
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Yes — 100 trillion backlinks indexed
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No
Referring Domains per Plan
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3,000 (Starter) to 100,000 (Agency)
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No
Backlink Gap Analysis
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Yes
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No
Majestic Data (TrustFlow, CitationFlow)
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Yes
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No
Moz Spam Score
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Yes
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No
Backlink Network Graph Visualization
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Yes
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No
Digital PR Outreach Tool
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2 (Starter) to 999 (Agency) campaigns
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No
ChatGPT Citation Outreach (QUEST)
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5 (Starter) to 100 (Agency) citations/mo
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No
Email Drip Sequences for Link Outreach
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5,000 (Starter) to 100,000 (Agency) emails/mo
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No
Press Release Distribution (100s of channels)
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Yes — all plans
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No
Search Atlas transforms local SEO, automating GBP management, citations, heatmaps, reviews, and multi-location scaling in one platform. Profound has no local SEO features of any kind.
Feature
Search Atlas
Profound
Google Business Profile (GBP) Management
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Full automation via GBP Galactic — 3 (Starter) to 100 (Agency) profiles
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No
GBP Q&A, Attributes, Photos & Posts
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Auto-managed & updated across all locations
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No
AI-Generated Review Responses
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Tone-controlled, brand-safe replies — automated
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No
Review Monitoring Dashboard
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Unified inbox + performance tracking
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No
Local Rank Tracking (Map Pack / Heatmaps)
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Heatmaps & ZIP-level geo grids — included in plan
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No
Local Ranking Visualizations
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Geo Grids — city, zip code, neighborhood level
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No
Citation Management
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Automated discovery, fix & sync
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No
Directory Coverage
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100+ trusted directories included
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No
Schema for Local Business
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Auto-deployed via OTTO SEO
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No
Local Content Automation
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Built-in for location pages — AI-generated, 1-click publish
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No
Multi-Location Scaling
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Built for 100s–1,000s of locations via GBP Galactic
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No
Integrated Local PR & Syndication
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Yes — Smart PR + press release syndication
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No
Reputation Management Tools
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AI-automated & centralized
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No
Unified Local Dashboard
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All-in-one — GBP, citations, rankings, reviews in one view
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No
GBP Audit
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Yes — all plans (coming soon)
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No
Additional Costs for Local Features
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None — all local features built-in to plan price
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No local SEO features available at any price

Bring SEO data directly into your browser. Search Atlas has a full Chrome extension for on-the-go research. Profound has no browser extension.

Feature
Search Atlas
Profound
Chrome Extension Available
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Yes — free with all plans
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No
SEO Metrics Overlay in Search Results
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Yes — DA, backlinks, traffic data inline on SERPs
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No
Page Toolbar with Website & Page Metrics
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Yes — full metrics panel on any website
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No
Bulk DA Checker Lookups
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200/day (Starter) to 1,000/day (Agency)
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No
Competitor Research While Browsing
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Yes — analyze any page directly from your browser
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No

Real Results. Real Rankings. In Days — Not Months.

“That’s the great thing about a platform like this, you get real data vs being an island out here and having to read the smoke signals from afar. Yet another reason I’ve dropped all other systems and just have Search Atlas now.”
Eric Caldwell
Eric Caldwell
SEO heatmap for paid search analysis and keyword insights.
Map of paid search data points with high and low volume markers.

4 Week Local SEO

Transformation

SEO tool for competitor analysis and keyword research.

“We’re canceling Ahrefs, Majestic SEO, Semrush, and others. You need to check out this tool. I haven’t seen anything make ranking this easy. If you offer SEO, it cuts 90% of the grunt work.”

“Search Atlas is the number one ranked search engine tool in the world right now! As someone who’s been in SEO for 15 years, I’ve seen everything change. In my experience, other tools on the market are overhyped and overpriced compared to what Search Atlas delivers. If you’re serious about SEO, you won’t find anything better than Search Atlas!”
Screenshot of Search Atlas SEO software interface for competitor analysis.
Perry Belcher
Co-Founder at DigitalMarketer

93%

This is all placeholder content, but it should feel like a similar character length when we do the final copy for it.

Aaron Baxter

Aaron Baxter
 

“So far, very very impressed with Search Atlas and OTTO is big bonus. Honestly blown away, your mindset aligns with mine so I’m all in. I’ve cancelled Semrush which was a huge step for us. But wow you guys are really onto something here. I even told my wife about you. I’ve been very impressed with Search Atlas.“

9.39M

Total Impressions

Ready to take your LLM Visibility to the next level?

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Choose Your Perfect Plan

Powerful SEO tools and AI automation for teams of all sizes. Start with 7-day free trial, scale as you grow.

Starter

$79$99 / month

Perfect for

Solo marketers, freelancers, and 1-person agency teams

Everything you need to optimize your personal workflows and deliver high-performing SEO campaigns.

Start for Free - 7 Day Trial
Exclusive Search Atlas Features
  • Atlas Agent
    AI-powered search intelligence assistant
  • Website Studio
    Build and manage websites with integrated SEO tools
  • 1 AI SEO (OTTO SEO) Project
    AI-powered SEO projects with automated on-page optimization
  • Smart Ads (OTTO PPC)
    PPC Reporting, Generation, Publishing, Automation, PPC Landing Pages Generator and Dashboard.
  • Universal CMS Publishing
    Publish content directly to your CMS platforms.
  • 1-Click Publishing
    Instantly publish articles to your connected CMS.
  • GBP Audit
    Audit your GBP to identify wins, gaps, and growth opportunities.
Workspace
  • 1 User Seat
    Number of team members who can access the platform
MOST POPULAR

Growth

$159 $199 / month

Perfect for

Scaling agencies and mid-sized businesses managing multiple sites or clients

Everything in Starter, plus more projects, higher quotas, LLM visibility tracking, and Smart Ads (OTTO PPC) automation.
Start for Free - 7 Day Trial
Exclusive Search Atlas Features
  • Atlas Agent
    AI-powered search intelligence assistant
  • Website Studio
    Build and manage websites with integrated SEO tools
  • 2 AI SEO (OTTO SEO) Projects
    AI-powered SEO projects with automated on-page optimization
  • Smart Ads (OTTO PPC)
    PPC Reporting, Generation, Publishing, Automation, PPC Landing Pages Generator and Dashboard.
  • Universal CMS Publishing
    Publish content directly to your CMS platforms.
  • 1-Click Publishing
    Instantly publish articles to your connected CMS.
  • GBP Audit
    Audit your GBP to identify wins, gaps, and growth opportunities.
Workspace
  • 3 User Seats
    Number of team members who can access the platform
BEST VALUE

Pro

$319 $399 / month

Perfect for

High-volume agencies and advanced SEO teams ready to scale fast

Everything in Growth, plus all LLM models, enhanced Authority Building with more HDC, and white label capabilities.

Start for Free - 7 Day Trial
Exclusive Search Atlas Features
  • Atlas Agent
    AI-powered search intelligence assistant
  • Website Studio
    Build and manage websites with integrated SEO tools
  • 4 AI SEO (OTTO SEO) Projects
    AI-powered SEO projects with automated on-page optimization
  • Smart Ads (OTTO PPC)
    PPC Reporting, Generation, Publishing, Automation, PPC Landing Pages Generator and Dashboard.
  • Universal CMS Publishing
    Publish content directly to your CMS platforms.
  • 1-Click Publishing
    Instantly publish articles to your connected CMS.
  • GBP Audit
    Audit your GBP to identify wins, gaps, and growth opportunities.
Workspace
  • 5 User Seats
    Number of team members who can access the platform

Agency

$799 $999 / month

Perfect for

Agencies managing large client portfolios with unlimited scale and white-label capabilities

Everything in Pro, plus even more projects, with up to 10 OTTO sites, unlimited keywords, white-label reporting, client dashboards, priority support, and maximum quotas.

Contact Us
Exclusive Search Atlas Features
  • Atlas Agent
    AI-powered search intelligence assistant
  • Website Studio
    Build and manage websites with integrated SEO tools
  • 10 AI SEO (OTTO SEO) Projects
    AI-powered SEO projects with automated on-page optimization
  • Smart Ads (OTTO PPC)
    PPC Reporting, Generation, Publishing, Automation, PPC Landing Pages Generator and Dashboard.
  • Universal CMS Publishing
    Publish content directly to your CMS platforms.
  • 1-Click Publishing
    Instantly publish articles to your connected CMS.
  • GBP Audit
    Audit your GBP to identify wins, gaps, and growth opportunities.
Workspace
  • 10 User Seats
    Number of team members who can access the platform
Help Me Find My Perfect Plan

Frequently Asked Questions

What is Search Atlas?

Search Atlas is an AI-powered, all-in-one digital marketing platform built to centralize, automate, and optimize digital marketing workflows. Search Atlas combines LLM Visibility tracking, OTTO SEO automation, AI content generation, backlink research, rank tracking, site auditing, local SEO, and digital PR outreach in a single dashboard — at a fraction of the cost of assembling separate tools.

Both platforms track brand mentions across AI answer engines like ChatGPT and Perplexity. The difference is execution: Profound shows you the data and stops there. Search Atlas shows you the same insights and then gives you the tools to act — AI content generation, topical maps, OTTO automation, and ChatGPT Citation Outreach (QUEST) — all without leaving the platform.

Search Atlas indexes 100 trillion backlinks and integrates Majestic TrustFlow, CitationFlow, Topical Trust Flow, and Moz Spam Score — giving you the richest authority picture of any SEO platform. Profound has no backlink database, no link research tools, and no authority metrics of any kind. It is not a link analysis tool.

Search Atlas tracks ChatGPT, Gemini, Perplexity, and more — with all major LLM models available on the Pro plan at $399/month. Profound tracks ChatGPT only on its $99/month Starter plan. Perplexity and Google AI Overviews require the $399/month Growth plan. Full model coverage — including Gemini, AI Mode, Copilot, Grok, Meta AI, Claude, and DeepSeek — is Enterprise-only on Profound, at custom pricing.

Yes — Search Atlas includes a full Site Explorer for competitor research. You can analyze any domain’s backlink profile, organic traffic, keyword rankings, PPC data, and authority metrics side by side. Profound has no competitor research, domain analysis, or keyword data tools. Its insights are limited to how brands appear in AI-generated answers.

Every Search Atlas plan includes multiple user seats: 1 on Starter, 3 on Growth, 5 on Pro, and 10 on the Agency plan. The Pro and Agency plans also include white-label dashboards and client portal access. Profound’s Starter includes 1 seat, Growth includes 3 seats, and multi-company tracking is Enterprise-only — with no white-label or client portal available on any self-serve plan.

Based on 3,200+ Reviews:

See why 50,000+ digital marketers are using Search Atlas to manage their SEO campaigns.

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