Eric Caldwell
“That’s the great thing about a platform like this, you get real data vs being an island out here and having to read the smoke signals from afar. Yet another reason I’ve dropped all other systems and just have Search Atlas now.”
Comparing Search Atlas vs Profound
Better ToolsBigger DataSmarter SEO Insights
Search Atlas vs Profound
Profound shows where you stand in AI search. Search Atlas shows it, fixes it, creates content, builds links, and tracks rankings in one platform.
“We are canceling Ahrefs, Majestic SEO, SemRush and a few others. You need to check out this tool. This is like GHL 3 years before people realized how cool it was. I haven’t seen anything that makes ranking this easy. If you offer SEO, it saves you 90% of the grunt work.”
Frankie Fihn
Profound is built for enterprise monitoring with dedicated analysts and large budgets. Search Atlas is a full-stack platform for agencies and growth teams that need to track AI visibility and act on it without juggling multiple tools.
Feature
Search Atlas
Profound
Full Dashboard White Label
Yes — Pro & Agency plans
No
Multiple User Seats
All plans: 1 / 3 / 5 / 10 seats
1 seat (Starter) · 3 seats (Growth) · Custom (Enterprise)
Multiple Companies / Client Tracking
Unlimited projects on Pro & Agency
Enterprise only — Starter & Growth track a single company
White-Label Client Portal & Dashboards
Yes — Pro & Agency plans
No
Custom Report Builder (GSC, GA, Backlinks)
Yes — unlimited reports on all plans
Limited to AI visibility dashboards only
Data Exports (CSV / JSON)
Yes — all plans
Growth & Enterprise only — none on Starter ($99/mo)
API Access
Yes — available on plans
Enterprise only — not available on Starter or Growth
Dedicated Support / Strategist
Free 1-on-1 onboarding on every trial & plan
Enterprise only — email support only on Starter & Growth
GBP Audit & Optimization (via OTTO)
Yes — all plans
No
Self-Serve Free Trial
7-day free trial — instant access, no sales call
Growth plan only — no trial on Starter or Enterprise
Feature
Search Atlas
Profound
LLM Brand Visibility Tracking
Yes — Growth plan and above (2 to unlimited projects)
Yes — core product feature on all plans
ChatGPT Visibility Monitoring
Yes — Growth plan and above
Yes — all plans including Starter ($99/mo)
Perplexity & Google AI Overviews
Yes — Growth plan and above
Growth plan only ($399/mo) — not on Starter
Gemini, AI Mode, Copilot, Grok, Claude,
All LLM models on Pro plan ($399/mo)
Enterprise only — not on $99 or $399 plans
Prompts Tracked per Month
100 (Starter) to 250 (Agency) — plus user queries
50 (Starter) · 100 (Growth) · Custom (Enterprise)
Responses Analyzed per Month
Included — daily refreshes on Pro and Agency
1,500/mo (Starter) · 9,000/mo (Growth) · Custom (Enterprise)
Answer Engine Insights
Yes — LLM Visibility dashboard
Yes — dedicated Answer Engine Insights feature
AI Bot & Crawler Log Analysis
Yes — Live Crawl Logs
Yes — Agent Analytics with CDN integrations
Prompt Volumes (what people ask AI)
Yes — keyword research + AI query data
Searches: Enterprise only. Relevant keywords: Growth & Enterprise
Competitor AI Visibility Benchmarking
Yes
Yes
Multi-Language Support
Yes — 200 countries
Enterprise only — Starter & Growth limited to 1 language
Multi-Region Tracking
Yes — local geotargeting on all plans
Enterprise only — Starter & Growth limited to 1 region
ChatGPT Shopping Visibility
Yes
Enterprise only — not on Starter or Growth
AI Content Tools to Improve LLM Mentions
Full suite — topical maps, AI drafts, NLP optimization
Growth only: 3 generated + 3 optimized articles/mo; none on Starter
Integrated Traditional SEO alongside LLM Tracking
Yes — full SEO suite at no extra cost
No — monitoring only; SEO requires additional tools
Search Atlas delivers a full content workflow from topical maps and AI drafts to NLP grading and one-click CMS publishing. Profound limits content to 3 articles and 3 optimizations per month on the Growth plan.
Feature
Search Atlas
Profound
AI Content Editor with NLP Optimization
Yes — Content Genius with Semantic Grader
No
1-Click Publish to WordPress & CMS
Yes — Universal CMS Publishing on all plans
No
Bulk Content Generation
30 articles/mo (Starter) to 300/mo (Agency)
No
Topical Map Generation
Yes — automated topical authority mapping
No
Content Planner & Publishing Scheduler
40 plans (Starter) to 500 plans (Agency)
No
AI Image Generation
Yes
No
AI Automated Internal Linking
Yes — via OTTO SEO
No
Content Briefs for Writers
Unlimited — integrated into Content Genius
No
SEO Automation via OTTO
1 to 10 OTTO projects, depending on plan
No
Google Instant Indexing
Yes — Pro & Agency plans
No
AI Marketing Agents (Autonomous)
OTTO SEO, Smart Ads, PR outreach agents
100 trial runs on Starter & Growth; custom on Enterprise
AI Content Generation via Agents
30 (Starter) to 300 (Agency) AI articles/mo
Growth only — 3 new articles/month; none on Starter
Content Optimization via Agents
Unlimited NLP optimization passes
Growth only — 3 articles optimized/month; none on Starter
Opportunities / Recommendations per Week
Continuous OTTO recommendations
Growth only — 4 opportunities/week; none on Starter
Feature
Search Atlas
Profound
Traffic & Performance Overview
Site Explorer — live performance visibility per domain
No — no domain research or traffic analysis tools
Historical Traffic Trends
Multi-period trend analysis across domains
No
Competitor Benchmarking
Built into Site Explorer — compare any set of domains
No
Backlink Profile Analysis
Advanced backlink graph + Majestic & Moz contextual metrics
No
Backlink Gap Analysis
Compare up to 10 domains with enriched metrics (Agency plan)
No
Backlink Profile Comparison (Multi-Domain)
Side-by-side multi-domain backlink analysis
No
Visual Link Network Mapping
Backlink network graph visualization — included
No
Authority Scoring
Domain Power — based on verified GSC keyword performance
No
Thematic Depth & Topical Authority
Topical Dominance — entity-based depth analysis via Majestic Topical Trust Flow
No
AI Search & Chatbot Visibility
LLM Visibility — AI answer engine tracking (Growth+)
Yes — core feature (Answer Engine Insights)
Keyword PPC & Organic Data per Domain
Yes — organic, paid traffic, and PPC keywords per domain
No
Keyword Search Intent
Yes — intent classification on all keywords
No
Enhanced Authority Metrics (Majestic TrustFlow, CitationFlow, Topical Trust Flow)
Yes — included on all plans
No
Spam Score (Moz)
Yes — included on all plans
No
Site Explorer Projects
5 (Starter) · 50 (Growth) · 100 (Pro) · 500 (Agency)
No
GSC Integration for Site Metrics
Yes — unlimited GSC top keywords & pages, all plans
No
Feature
Search Atlas
Profound
Full Technical Site Auditor
Yes — crawl up to 100M pages/mo on Agency plan
No
Number of Site Auditor Projects
5 (Starter) to 999 (Agency)
No
Site Health Summary & Issue Prioritization
Yes
No
Connect GSC & GA4 Data to Site Auditor
Yes
No
Real-Time Website Monitoring & Alerts
Yes — on Pro & Agency plans
Yes — Agent Analytics
AI Bot & Crawler Log Analysis
Yes — Live Crawl Logs
No
JS Rendering
Yes — Pro & Agency plans
No
Export to Google Sheets / Instant Report
Yes
No
Publicly Shareable Site Audits
Yes
No
PageSpeed Insights Integration
200 (Starter) to 10,000 pages (Agency)
No
Feature
Search Atlas
Profound
Traditional Keyword Rank Tracking
Yes — daily updates on all plans
No — AI answer engine visibility only
Rank Tracking Refreshes per Month
2,000/mo (Starter) to 50,000/mo (Agency)
No
Unlimited Rank Tracking via GSC Integration
Yes — unlimited GSC keywords tracked
No
Local Geotargeting (City, State, Zip, Country)
Yes
No
Publicly Shareable & Embeddable Reports
Yes
No
Keyword Gap Analysis vs Competitors
Yes — up to 10 competitors on Agency plan
No
Target Keywords per Plan
120 (Starter) · 300 (Growth) · 600 (Pro) · 1,500 (Agency)
No keyword rank tracking
Feature
Search Atlas
Profound
Backlink Profile Research
Yes — 100 trillion backlinks indexed
No
Referring Domains per Plan
3,000 (Starter) to 100,000 (Agency)
No
Backlink Gap Analysis
Yes
No
Majestic Data (TrustFlow, CitationFlow)
Yes
No
Moz Spam Score
Yes
No
Backlink Network Graph Visualization
Yes
No
Digital PR Outreach Tool
2 (Starter) to 999 (Agency) campaigns
No
ChatGPT Citation Outreach (QUEST)
5 (Starter) to 100 (Agency) citations/mo
No
Email Drip Sequences for Link Outreach
5,000 (Starter) to 100,000 (Agency) emails/mo
No
Press Release Distribution (100s of channels)
Yes — all plans
No
Feature
Search Atlas
Profound
Google Business Profile (GBP) Management
Full automation via GBP Galactic — 3 (Starter) to 100 (Agency) profiles
No
GBP Q&A, Attributes, Photos & Posts
Auto-managed & updated across all locations
No
AI-Generated Review Responses
Tone-controlled, brand-safe replies — automated
No
Review Monitoring Dashboard
Unified inbox + performance tracking
No
Local Rank Tracking (Map Pack / Heatmaps)
Heatmaps & ZIP-level geo grids — included in plan
No
Local Ranking Visualizations
Geo Grids — city, zip code, neighborhood level
No
Citation Management
Automated discovery, fix & sync
No
Directory Coverage
100+ trusted directories included
No
Schema for Local Business
Auto-deployed via OTTO SEO
No
Local Content Automation
Built-in for location pages — AI-generated, 1-click publish
No
Multi-Location Scaling
Built for 100s–1,000s of locations via GBP Galactic
No
Integrated Local PR & Syndication
Yes — Smart PR + press release syndication
No
Reputation Management Tools
AI-automated & centralized
No
Unified Local Dashboard
All-in-one — GBP, citations, rankings, reviews in one view
No
GBP Audit
Yes — all plans (coming soon)
No
Additional Costs for Local Features
None — all local features built-in to plan price
No local SEO features available at any price
Bring SEO data directly into your browser. Search Atlas has a full Chrome extension for on-the-go research. Profound has no browser extension.
Feature
Search Atlas
Profound
Chrome Extension Available
Yes — free with all plans
No
SEO Metrics Overlay in Search Results
Yes — DA, backlinks, traffic data inline on SERPs
No
Page Toolbar with Website & Page Metrics
Yes — full metrics panel on any website
No
Bulk DA Checker Lookups
200/day (Starter) to 1,000/day (Agency)
No
Competitor Research While Browsing
Yes — analyze any page directly from your browser
No
Real Results. Real Rankings.In Days — Not Months.
4 Week Local SEO
Transformation
“We’re canceling Ahrefs, Majestic SEO, Semrush, and others. You need to check out this tool.I haven’t seen anything make ranking this easy. If you offer SEO, it cuts 90% of the grunt work.”
“Search Atlas is the number one ranked search engine tool in the world right now! As someone who’s been in SEO for 15 years, I’ve seen everything change. In my experience, other tools on the market are overhyped and overpriced compared to what Search Atlas delivers. If you’re serious about SEO, you won’t find anything better than Search Atlas!”
Perry BelcherCo-Founder at DigitalMarketer
93%
This is all placeholder content, but it should feel like a similar character length when we do the final copy for it.
“So far, very very impressed with Search Atlas and OTTO is big bonus. Honestly blown away, your mindset aligns with mine so I’m all in. I’ve cancelled Semrush which was a huge step for us. But wow you guys are really onto something here. I even told my wife about you. I’ve been very impressed with Search Atlas.”
Aaron Baxter
9.39M
Total Impressions
Ready to take your LLM Visibility to the next level?
Choose Your Perfect Plan
Help Me Find My Perfect Plan
Starter
$99/ month
Perfect forSolo marketers, freelancers, and 1-person agency teams.
Everything you need to optimize your personal workflows and deliver high-performing SEO campaigns.
Start for Free - 7 Day TrialEXCLUSIVE SEARCH ATLAS FEATURES
Atlas Agent
Website Studio
1 AI SEO (OTTO SEO) Project
Smart Ads (OTTO PPC)
Universal CMS Publishing
Automatic CMS Publishing
GBP Audit
WORKSPACE
1 User Seat
MOST POPULAR
Growth
$199/ month
Perfect forScaling agencies and mid-sized businesses managing multiple sites or clients.
Everything in Starter, plus more projects, higher quotas, LLM visibility tracking, and Smart Ads (OTTO PPC) automation.
Start for Free - 7 Day TrialEXCLUSIVE SEARCH ATLAS FEATURES
Atlas Agent
Website Studio
2 AI SEO (OTTO SEO) Projects
Smart Ads (OTTO PPC)
Universal CMS Publishing
Automatic CMS Publishing
GBP Audit
WORKSPACE
3 User Seats
BEST VALUE
Pro
$399/ month
Perfect forHigh-volume agencies and advanced SEO teams ready to scale fast.
Everything in Growth, plus all LLM models, enhanced Authority Building with more HDC, and white label capabilities.
Start for Free - 7 Day TrialEXCLUSIVE SEARCH ATLAS FEATURES
Atlas Agent
Website Studio
4 AI SEO (OTTO SEO) Projects
Smart Ads (OTTO PPC)
Universal CMS Publishing
Automatic CMS Publishing
GBP Audit
WORKSPACE
5 User Seats
Agency
$999/ month
Perfect forAgencies managing large client portfolios with unlimited scale and white-label capabilities.
Everything in Pro, plus even more projects, with up to 10 OTTO sites, unlimited keywords, white-label reporting, client dashboards, priority support, and maximum quotas.
Contact UsEXCLUSIVE SEARCH ATLAS FEATURES
Atlas Agent
Website Studio
10 AI SEO (OTTO SEO) Projects
Smart Ads (OTTO PPC)
Universal CMS Publishing
Automatic CMS Publishing
GBP Audit
WORKSPACE
10 User Seats
Frequently Asked Questions
Search Atlas is an all-in-one SEO and AI visibility platform built for agencies and marketing teams. Search Atlas combines LLM Visibility tracking, OTTO SEO automation, AI content generation, backlink research, rank tracking, site auditing, local SEO, and digital PR outreach in a single dashboard — at a fraction of the cost of assembling separate tools.
Based on 3,200+ Reviews:
