Local Falcon
Eric Caldwell
“That’s the great thing about a platform like this, you get real data vs being an island out here and having to read the smoke signals from afar. Yet another reason I’ve dropped all other systems and just have Search Atlas now.”
Atlas Agent
Local Falcon scans the grid.
Search Atlas runs the fix.
GBP Galactic Automates Every LocationOTTO SEO Deploys Fixes Site-WideSearch Atlas Coworker in Slack
“Search Atlas is the only tool on the market that operates at the speed the market is moving. We effectively eliminated $1,000 a month worth of software. It has tools that respond faster, do a better job at reporting, and update data sooner.”
Gabe FletcherFounder, Detailing GrowthFeature-by-Feature Comparison
Designed For Agencies4 of 6 not in Local Falcon · 2 limited
White-Labeled Dashboards & Reports
Search AtlasFull branding on reports, URLs, and login screens
Local FalconWhite-label reporting gated to the $49.99/mo Basic tier and up
Portfolio-Level Dashboard
Search AtlasCross-channel health scores across all client projects
Local FalconLocation Groups organize scans; no cross-channel scoring
Search Atlas Coworker (Slack, Teams, ClickUp)
Search AtlasLives in Slack, Teams & ClickUp, posts updates on its own
Local FalconNot available
Digital PR & AI Outreach
Search AtlasBuilt-in press release writing and journalist outreach
Local FalconNot available
Google Ads Management
Search AtlasSmart Ads, full PPC hub with negative keyword control
Local FalconNot available
AI Website & Landing Page Builder
Search AtlasWebsite Studio, generates and publishes pages from one prompt
Local FalconNot available
Agentic Local Execution3 of 10 not in Local Falcon · 3 limited
GBP Galactic (Bulk Multi-Location Management)
Search AtlasManages profiles, posts, and hours across every location from one dashboard
Local FalconLocation Groups organize scans; no bulk profile management across locations
Atlas Agent (Autonomous SEO Research & Execution)
Search AtlasResearches and ships fixes across SEO, content, and local automatically
Local FalconNot available; Falcon Agent is scoped to GBP tasks only
Automated Review Replies
Search AtlasTone-controlled, automated across every location
Local FalconFalcon Agent, configurable by star rating
Centralized Review Inbox
Search AtlasYes
Local FalconReviews Analysis, aggregated across locations
Automated GBP Post Publishing
Search AtlasRecurring and evergreen, AI-generated copy
Local FalconFalcon Agent schedules and publishes on its own
GBP Q&A Generation & Publishing
Search AtlasYes, generated and published automatically
Local FalconNot available; Falcon Agent covers reviews, posts, and profile fields only
NAP Consistency Enforcement
Search AtlasAutomatic, real-time sync across locations
Local FalconFalcon Guard detects and alerts on changes; no auto-sync
Site-Wide Technical SEO Automation
Search AtlasOTTO SEO deploys fixes across the entire site
Local FalconFalcon Agent is scoped to local SEO and GBP tasks
Content Generation Beyond GBP Posts
Search AtlasContent Genius, full articles and landing pages
Local FalconContent-gap analysis and audits, no full articles
Natural-Language Workflow Automation
Search AtlasSearch Atlas Coworker, executes from a prompt
Local FalconFalcon Agent, conversational workflow scheduling
Google Business Profile (GBP) Management5 of 7 not in Local Falcon · 2 limited
Bulk Location Import & Deployment
Search AtlasImports and deploys profile changes across hundreds of locations at once
Local FalconLocation Groups organize scans; no bulk profile deployment
Categories & Attributes Management
Search AtlasAutomated across every location through GBP Galactic
Local FalconNot available as a managed field
Business Hours & Special Hours Management
Search AtlasAutomated, including holiday and special-hours updates
Local FalconNot available as a managed field
Services & Service Area Management
Search AtlasBulk sync across every location's profile
Local FalconNot available as a managed field
Media Library & Bulk Photo Management
Search AtlasCentralized library, pushed to every profile
Local FalconNot available
GBP Audit & Auto-Applied Recommendations
Search AtlasAudits every profile and applies fixes automatically
Local FalconFalcon Agent audits GBP and local pages; fixes still require manual action
Location Lock & Unauthorized Change Protection
Search AtlasLocks profile fields against unauthorized edits
Local FalconFalcon Guard detects and alerts on changes; no field-level lock
Geo-Grid & Local Rank Tracking1 of 7 not in Local Falcon · 4 limited
Geo-Grid Heatmaps (Google Maps / Local Pack)
Search AtlasAI-powered grids, included on every plan
Local FalconGrid scans from 3x3 up to 21x21, included on every plan
Side-by-Side Competitor Grids
Search AtlasYes
Local FalconYes
National & Global Rank Tracking
Search AtlasIncluded alongside local
Local FalconLocal grid scans only, no traditional SERP tracking
Scan Volume Model
Search AtlasUnlimited scans included in every plan
Local FalconEvery scan consumes credits; larger grids cost more
Multi-Location Scaling
Search AtlasBuilt for hundreds to thousands of locations
Local FalconUnlimited locations, bounded by credit budget
AI Keyword Recommendations for Grids
Search AtlasRecommends grid keywords automatically from ranking data
Local FalconKeywords selected manually per grid
Bulk Grid Setup Across Locations
Search AtlasConfigures grids for every location in one action
Local FalconGrids configured per location or Location Group
AI Search Visibility (ChatGPT, Gemini, Perplexity & More)1 of 4 not in Local Falcon · 1 limited
AI Platforms Monitored
Search AtlasChatGPT, Gemini, Perplexity, Google AI Overviews
Local Falcon8 platforms, including Grok, AI Mode, Copilot, Apple Intelligence
AI Visibility Gap-to-Fix Automation
Search AtlasRoutes gaps to OTTO SEO + Content Genius automatically
Local FalconSurfaces gaps and recommendations; no automated fix deployment outside GBP tasks
AI-Generated Visibility Report
Search AtlasIncluded in scheduled reporting
Local FalconFalcon AI reports cost 25 credits each, on top of the plan
Review Sentiment Analysis
Search AtlasIncluded
Local FalconFalcon AI sentiment analysis and topic clustering
Citation Distribution, Technical SEO & Domain Authority6 of 7 not in Local Falcon · 1 limited
Local Citation Distribution
Search Atlas5 major data aggregators, included in the base subscription
Local FalconNot available
Citation Drafting & Export Reporting
Search AtlasDrafts submissions per network and exports status reports
Local FalconNot available
Local Schema Deployment
Search AtlasAutomated through OTTO SEO
Local FalconNot available
Site-Wide Technical SEO Audit & Fixes
Search AtlasFull crawl, audit, and automated fixes
Local FalconGBP and local-page audits only, via Falcon Agent
Location Page Generation
Search AtlasAI-generated, built-in for location pages
Local FalconNot available as a product feature
Domain Authority Metric
Search AtlasDomain Power (performance-backed authority metric)
Local FalconNot available; no backlink or authority scoring
Authority Gap Analysis vs. Competitors
Search AtlasYes
Local FalconNot available
Real Results. Real Rankings.In Days — Not Months.
4 Week Local SEO
Transformation
“We’re canceling Ahrefs, Majestic SEO, Semrush, and others. You need to check out this tool.I haven’t seen anything make ranking this easy. If you offer SEO, it cuts 90% of the grunt work.”
“Search Atlas is the number one ranked search engine tool in the world right now! As someone who’s been in SEO for 15 years, I’ve seen everything change. In my experience, other tools on the market are overhyped and overpriced compared to what Search Atlas delivers. If you’re serious about SEO, you won’t find anything better than Search Atlas!”
Perry BelcherCo-Founder at DigitalMarketer
3,200+
Verified reviews across G2, Capterra & Gartner
“So far, very very impressed with Search Atlas and OTTO is big bonus. Honestly blown away, your mindset aligns with mine so I’m all in. I’ve cancelled Semrush which was a huge step for us. But wow you guys are really onto something here. I even told my wife about you. I’ve been very impressed with Search Atlas.”
Aaron Baxter
9.39M
Total Impressions
Stop watching the grid. Start shipping the fix.
OTTO grades every page, fixes what it finds, and keeps the whole stack moving — content, authority, technicals, and UX in one score.
Start Free for 7 DaysChoose Your Perfect Plan
Starter
Run Search Atlas on one brand.
$99 /mo
billed monthly
50,000Universal Credits50,000 Universal Credits a month is your execution budget across every tool. Enough for about:50 premium AI articles100 AI content edits1,500 rank checksor any mix of these.
Start Free for 7 Days- 1 project · 1 seat
- Atlas Agent + OTTO SEO
- Content Genius + AI Content Suite
- AI Visibility: 1 project, 1 provider, 500 credits
- Connect and publish to any CMS
Core Search Atlas Execution
1 Site Powered by OTTO
API Limits
- Tracked Keywords
- 2,000
- Site Audit Pages
- 50,000
- LLM Visibility Projects
- 1
- AI Visibility Credits
- 500
Recommended
GrowthRecommended
The full growth engine for teams.
$199 /mo
billed monthly
120,000Universal Credits120,000 Universal Credits a month is your execution budget across every tool. Enough for about:100 premium AI articles400 AI content edits4,000 rank checksor any mix of these.
Start Free for 7 Days7-day trial + free 1-on-1 onboarding
- Everything in Starter, plus:
- AI Visibility: ChatGPT, Gemini, Google AI Mode
- Meta + Google Ad Studio
- 2 projects · 3 seats
Core Search Atlas Execution
2 Sites Powered by OTTO
API Limits
- Tracked Keywords
- 3,500
- Site Audit Pages
- 100,000
- LLM Visibility Projects
- 2
- AI Visibility Credits
- 3,500
- LLM Visibility Queries
- 100
Pro
Package Search Atlas into your client offering.
$399 /mo
billed monthly
400,000Universal Credits400,000 Universal Credits a month is your execution budget across every tool. Enough for about:350 premium AI articles1,000 AI content edits16,000 rank checksor any mix of these.
Start Free for 7 Days- Everything in Growth, plus:
- + Copilot, Perplexity & Claude — 6 AI platforms total
- White-label dashboards and reporting
- 4 projects · 5 seats
Core Search Atlas Execution
4 Sites Powered by OTTO
API Limits
- Tracked Keywords
- 6,000
- Site Audit Pages
- 10,000,000
- LLM Visibility Projects
- 4
- AI Visibility Credits
- 20,000
- LLM Visibility Queries
- 100
Agency
Capacity for a full client portfolio.
from $999 /mo
billed monthly
1,000,000+Universal Credits1,000,000+ Universal Credits a month is your execution budget across every tool. Enough for about:900 premium AI articles2,000 AI content edits44,000 rank checksor any mix of these.
Talk to Sales- Everything in Pro, plus:
- Client portals + branded dashboards
- Unlimited keyword tracking
- 10 projects · 10 seats
- Priority support eligibility
Core Search Atlas Execution
10 Sites Powered by OTTO
API Limits
- Tracked Keywords
- 50,000
- Site Audit Pages
- 99,999,998
- LLM Visibility Projects
- 1,000,000
- AI Visibility Credits
- 50,000
- LLM Visibility Queries
- 250
Frequently Asked Questions
Yes. Local Falcon tracks where you rank on the map, while Search Atlas carries those insights into execution. GBP Galactic, OTTO SEO, and Content Genius run the local, technical, and content work, Atlas Agent handles the research and coordinates the workflow, and Search Atlas Coworker reports what changed in Slack without leaving another list of tasks for your team to action.
No. Falcon Agent automates GBP reviews, posts, and listing alerts, but it stops at the profile. Search Atlas runs that same GBP layer through GBP Galactic, then extends autonomous execution into technical SEO fixes, content generation, and AI search visibility through Atlas Agent and OTTO SEO.
It monitors mentions, not fixes. Local Falcon watches brand mentions across ChatGPT, Gemini, Perplexity, and several other AI platforms, but every gap it surfaces becomes a manual to-do. Search Atlas tracks the same core AI engines and routes each gap directly into OTTO SEO and Content Genius, so the fix ships automatically instead of sitting in a report.
No. Local Falcon is scoped to geo-grid rank tracking, GBP management, and local AI visibility monitoring, with no national rank tracking, citation distribution, technical SEO, or content generation. Search Atlas runs all of that alongside local SEO, in the same closed automation loop, from one platform.
Yes, and agencies do it without disrupting active campaigns. Search Atlas migrates your geo-grid keyword data, GBP connections, and reporting workflows, then puts them inside an autonomous system that ships fixes instead of just tracking them. See the guide to migrating from Local Falcon to Search Atlas.