Local Falcon specializes in local search analytics, showing how a Google Business Profile (GBP) ranks at specific points within a service area. Search Atlas goes further.
Search Atlas builds on this precision by adding integrated citation management, keyword tracking, content optimization, and automated reporting in one platform.
With OTTO SEO, the built-in AI assistant, you automate local heatmap updates, identify visibility gaps, and apply optimizations across all connected locations.
This guide shows you how to migrate from Local Falcon to Search Atlas, transfer your local ranking data, and use OTTO SEO to maintain and grow visibility automatically.
1. How to Import Local SEO Data and Set Up GBP Project in Search Atlas
The first step is to move your keyword tracking data from Local Falcon into the Search Atlas Local SEO Heatmap.
Local Falcon uses the Local Rank Tracker to measure visibility of a business in Google Maps and local pack results for specific keywords across selected locations
From Local Falcon
Log in to your Local Falcon account and go to Campaign Scan.
Select the campaign you want to export and click View Campaign Report.
Click Export Campaign Data in the report view.
Choose one of the following formats:
- Ranking Visibility CSV
- Averages by Location CSV
- Averages by Keyword CSV
- Individual Scans CSV
The file will download to your device for use in Search Atlas.
In Search Atlas
Go to Local SEO > Connect GBP, and link your verified listing.
Authorize access and connect your verified property.
Select your Business
Search by business name, Place ID, business URL, or import via email invitation.
Click + Save to create your local SEO project.
Configure the Heatmap
After GBP is connected and the project saved, go to Local SEO > Local SEO Heatmap.
Add the keywords that are going to be tracked, choose between circle or rectangle to define the tracking area, and set the radius. We recommend:
- 3–5 miles → Use 3 layers or grids
- 10–25 miles → Use 4–5 layers or grids
The bigger the mile radius, the more layers or grids you should use. This recommendation increases grid density for wider coverage.
Schedule refresh intervals and choose specific times when your business is open. Avoid midnight or off-hours, as it may show lower ranks than actual performance.
Click on the pins to omit unnecessary ones (e.g., uninhabited areas) to save quota and avoid skewed average ranks.
Editing Existing Reports
Click on an existing project and click on the top of the page.
A timeline will be available to check the progress of the rankings over time. Click on Edit heatmap and you will be able to change all of the configuration.
Compare Competitors
It’s possible to analyze how the business compares its rankings against each competitor in the area. Click on an individual pin you want to target.
A list of local competitors will pop up for the same keyword and pin. Click on Compare to choose which one you want to compare.
Your business and the selected competitor will be compared side by side. You can freely move the camera, zoom out, and zoom in to analyze all of the region.
Set Up Local Rank Tracker
Go to Keywords > Keyword Rank Tracker
Enter the business’ website or target page, select the exact location being targeted, and click on Start Tracking.
Set, device preference, language, frequency, custom naming, and description of campaigns or view.
Add the local keywords from your Local Falcon sheet.
Add Multiple Locations
If you have multiple businesses for the same project, click + Add New Location to track keywords for multiple locations in one report (e.g., Las Vegas and New York) and assign different keyword sets to each.
2. Setting Up Local Citation Building
Search Atlas offers a powerful tool for building local citations by submitting your business data to the 5 major data aggregator networks.
This is a one-time process paid for with Hyperdrive credits, not a recurring subscription.
In Search Atlas
Go to Dashboard > GBP Galactic or Local SEO > Local Citations
Select the desired business name from the dropdown menu. Ensure the correct Google Business Profile is linked.
Choose the Data Aggregator Network(s) you want to submit to. The options are Data Axle, Foursquare, Neustar Localeze, Yellow Pages Network, and GPS Network.
Click the three dots to review the pre-filled business details and provide any additional details required.
Click Submit to finalize the process.
The data will begin to appear on the Citation Listing screen.
Post-Submission
The process spans approximately 40–45 days, depending on the aggregators. You can update submitted details later for free if needed.
A complete report with live and updated citations will be available after four weeks.
3. How to Export Reports from Local Falcon and Set Up Reports in Search Atlas?
There is no direct way to import reports from Local Falcon into Search Atlas. However, creating equivalent reports in Search Atlas is fast and intuitive using the Report Builder.
From Local Falcon
Go to Reports > Scan Reports and select the report you want to export.
Click View Scan Report, then choose your preferred format: PDF, CSV, or a static map image.
Save the file for future reference or comparison.
In Search Atlas
Go to Report Builder > Report List
Choose the location, date range, and the widgets you want to report, like:
- AI Summaries
- Site Explorer
- OTTO SEO
- Orders & Tasks
- Google Analytics data
- Google Search Console data
- Facebook Ads
- Google Ads
- Google Business Profile
- Keyword Rank Tracking
Next, schedule the automated reporting by adding recipients, selecting the email frequency (weekly, monthly, or quarterly), and choosing what day of the week the report will be sent.
Choose between Default Layout and Custom Layout, and create the report.
Customize the Reporting
After creating the report, click Configure Report to change the Integrations, Scheduled emails, and Layout.
In Layout you can fully customize the report.
Click Add custom text to add your own text or HTML, enabling you to add your branding like logo, banner, and even links.
Scroll down and click and drag each metric to the report. You are free to choose any place to add the report.
Add the AI Summaries
In the Integrations, you can add the AI Summary Overview.
These are automated overviews that quickly highlight the key points of your report, making it much easier for both you and your clients to understand the results.
Creating a Local SEO Report
Click on Configure Report and navigate to the Local SEO and GBP Section. Integrate as many Local SEO projects and GBP Accounts as necessary for the report.
The previously configured heatmap for each Local SEO project will be automatically added to the report. They are fully customizable.
The GBP data will be automatically added to the report. Each metric is fully customizable.
Sharing the Report
After configuring your report, download the report as a .PDF, or share via Share URL or Get iFrame Code.
IFrame Code is an HTML element that allows you to embed another HTML page within your own.
White Label Reporting
Search Atlas enables you to completely white-label your dashboard and URL.
Go to Agency White Label and set your custom dashboard URL and logo.
When you share your report via Shareable URL, it will display your logo and URL.
4. How to Enable Automated SEO Optimization in Search Atlas?
Local Falcon doesn’t offer an AI SEO agent to automate Local SEO tasks.
With Search Atlas, you can set up OTTO SEO, the AI agent that automates nearly every SEO task, including technical audits, on-page optimization, link building, content creation and optimization, Local SEO and GBP optimization, and more.
If you're still weighing your options before migrating, this roundup of Local Falcon alternatives compares Search Atlas against other local rank trackers.
Obs: It’s necessary to go through the Site Audit on your project before activating OTTO.
Go to Projects > + Add a Website
Select one of your projects that doesn’t have OTTO installed, or add a new website.
Select the GSC and GBP, and add the details about your business.
Next, proceed with the tutorial to install OTTO.
Installing OTTO on another CMS
Go to OTTO & Projects > Installation Guide. You will find short tutorial for:
- Google Tag Manager
- WordPress
- Shopify
- Webflow
- Squarespace
- ClickFunnels
- Wix
- GoHighLevel (GHL)
- Custom Installation
Here is a quick recap on how to install OTTO SEO on WordPress.
Go to your WordPress dashboard. Open the Plugins section. Search for “Search Atlas” in the plugin directory. Click Install Now, then activate the plugin.
Copy the API key provided during setup. Open the Search Atlas plugin settings by clicking the Search Atlas logo in the left-hand menu. Navigate to General Settings. Paste the API key into the Search Atlas API Key field and continue.
Copy the code provided in the next step. Return to your WordPress dashboard. Access the plugin settings again. In General Settings, check the Enable OTTO box. Paste the code into the OTTO Pixel UUID field. Save changes.
OTTO SEO now runs inside WordPress, automating fixes and SEO updates across your site.
How to Configure OTTO SEO?
Here is a quick tutorial on how to configure OTTO Autopilot and settings.
5. How to Use Search Atlas Onboarding Process?
Search Atlas offers multiple support channels to help you with any question or issue. Here is how to make the most of our onboarding process.
Watch Tutorial Videos
Search Atlas offers step-by-step tutorials on YouTube to help you set up reports, dashboards, and automations.
Book a 1:1 Onboarding Session
During your trial, you can schedule a 1:1 onboarding session directly from the dashboard. A product expert will help you customize your setup, connect integrations, and configure OTTO SEO for automation.
Follow the 7-Day Email Campaign
As soon as you start your free trial, you’ll receive a 7-day onboarding email sequence. Each email walks you through a core feature.
Technical Documentation
Access full technical docs via the Help Center for detailed instructions on using every tool. Everything is searchable and regularly updated.
