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Meet OTTO Google Ads™

Turn every click into a conversion at scale — powered by AI.

The AI agent that builds, structures, and optimizes complete PPC campaigns — from launch to retargeting, ready to maximize your ROAS and to scale.

Get Started Now

Forget spreadsheets, keyword scrapes, or manual ad copywriting. OTTO Google Ads builds structured ad groups, writes high-performing ads, and retargets lost visitors — all inside one dashboard.

"Getting good results from my OTTO
Google campaigns, 40.6x return"
Stephan Noack Best Marketing
Stephan NoackBest Marketing
0 % CTR

on Launch

+ 0 %
More Return in Ads
0 %
Costs Saved
0 +
Ads in Minutes

OTTO Google Ads builds campaigns end-to-end. Ad groups, keywords, copy, and retargeting are all generated in a few clicks.

What Is OTTO Google Ads?

OTTO Google Ads™ is the AI automation system from Search Atlas that builds and manages entire Google Ads campaigns. In just a few clicks, it analyzes your site, audience, and goals to launch campaigns designed for ROAS.

Each setup comes fully structured and ready to perform. Keywords, ad groups, and compelling ad copy align automatically and deploy straight into Google Ads — eliminating the complexity of paid search.

With the OTTO PPC Retargeting, lost visitors are re-engaged, lowering costs and multiplying conversions. The system builds audiences of non-converting visitors, writes tailored ads, and drives them back to your site.

Every step of campaign creation, optimization, and retargeting happens in one system built to make Google Ads faster to launch, easier to scale, and always structured for ROAS.

Get Started Now
Google Ads Launch Wizard screen in SearchAtlas showing campaign setup form with options for Search and Retargeting campaigns, website URL, business name, geo-targeting, and AI-assisted question filling.

OTTO PPC Retargeting

Win back the clicks that got away.

Not every visitor converts the first time. With OTTO PPC Retargeting, missed opportunities become a second chance to convert clicks at a lower cost.

Number 01

Automatic retargeting audiences

Number 02

Ads optimized to
bring visitors back

Number 03

Lower cost per click, higher conversions

The system creates and manages campaigns tied to every business. Audiences are created automatically, ads launch performance-ready, and conversions grow without technical setup.

How to Set Up OTTO PPC Retargeting

SearchAtlas interface showing the Set Up Retargeting Campaign step with fields for selecting conversion goals, retargeting criteria, window duration, and target products.

1. Connect to a Business

Retargeting campaigns are tied to each Business. Once connected, OTTO Google Ads confirms Google Tag Manager is installed to track audiences seamlessly.

2. Set Conversion Goals

Choose the outcomes that matter — purchases, sign-ups, calls, or contacts. Campaigns align automatically to maximize those actions.

3. Define Retargeting Criteria

Target ad clickers who didn’t convert, site visitors who left without acting, or product-specific audiences. Choose your window of 15, 30, or 60 days.

4. Build Audiences Automatically

OTTO Google Ads creates the audience lists, writes optimized ad copy, and generates ad groups designed to convert returning visitors at lower cost.

5. Launch on Your Terms

Go live instantly, set campaigns to activate automatically once audiences are ready, or trigger them manually from your dashboard.

What You Unlock With OTTO Google Ads

Launch Complete Google Ads
Campaigns in Minutes

OTTO instantly analyzes your website, organizes ad groups, selects winning keywords, and writes high-converting ad copy — all ready to go live.

Turn Missed Clicks Into Conversions

With OTTO PPC Retargeting Campaigns, non-converting visitors are automatically added to smart retargeting audiences and re-engaged with AI-optimized ads at a lower cost per click.

Save Hours of Manual Google Ads Setup

No more time lost to keyword research, ad
copy drafts, or complex retargeting
settings. OTTO Google Ads automates the
entire Google Ads process so you launch
faster and perform better.

Scale Campaigns for Any Business or Client

Adapted to your needs, OTTO Google Ads
ensures that campaigns expand fast across
brands, clients, and markets without complexity.

Increase ROAS From Every Budget

Backed by live performance data, every campaign is structured
to drive clicks, conversions, and lasting ROAS.

Get Started Now

Why Other PPC Tools Can’t Keep Up

With OTTO Google Ads, campaigns launch ready to perform, audiences re-engage automatically, and ad spend compounds into measurable ROAS — without the complexity of traditional PPC tools.

Feature
OTTO Google Ads
Blobr
Google Ads (Manual)
Ditto.ai
Fresho
Automated Campaign Creation
Ad groups, keywords, copy, structure (fully AI-generated)
Data only (no campaign creation)
Manual setup required
Manual via agency (no self-serve automation)
Basic (URL-based auto-creation)
AI-Powered Ad Copywriting
Conversion-ready variations generated automatically
(No AI copy generation)
Manual (write ads yourself)
Basic (AI-assisted, limited)
Basic (auto-generates simple copy)
PPC Retargeting Automation
Audiences built automatically, ads launched at lower CPC
No retargeting
Complex (manual retargeting setup)
No retargeting
No retargeting
Time to Launch
Few clicks, minutes
Hours to days
Hours to days
Hours to days
Under 5 minutes
End-to-End Workflow
From setup to retargeting, all in one system
(Not an integrated workflow)
Basic (many manual steps)
Basic (agency handles parts)
Basic (covers setup & optimization only)
Negative Keywords
AI-managed (automatically handled)
Negative & duplicate keywords finder
Manual (user must add)
Manual (handled by agency)
(Not explicitly automated)

How to Launch Campaigns With OTTO Google Ads

Sync your site, set your goals, and watch AI turn every click into conversions that keep scaling.

Start With OTTO Google Ads
Number 01

Connect your Google Ads
account and domain

Link a verified Google Ads account and enter your website. OTTO Google Ads scans your site, analyzes goals, and prepares campaign assets instantly.

Number 02

Define your conversion goals

Choose what matters most — purchases,
sign-ups, calls, or subscriptions. Campaigns are
structured to maximize those outcomes.

Number 03

Review and approve campaigns

Preview complete builds before they go live.
Ad groups, keywords, and ad copy are pre-structured and performance-ready.

Icon Number 04

Go live and scale

Approve and launch campaigns directly from the dashboard with one click. OTTO Google Ads continuously refines ad copy, keywords, and audience structure using live performance data.

Who Gets the Most Out of OTTO Google Ads

Agencies Running PPC
Campaigns for Clients

Instead of burning hours on manual builds, OTTO Google Ads generates performance-ready campaigns, layers on automated retargeting, and compounds ROAS that strengthens client trust and budgets.

Ecommerce and Subscription Businesses

Bring back abandoned visitors and turn one-time clicks into repeat revenue with automated retargeting designed to maximize lifetime value.

Brands Already Investing
in Paid Search

For teams already active in Google Ads,
OTTO Google Ads turns budget spend into measurable growth. Campaigns launch optimized, lost visitors are re-engaged automatically, and conversions rise at
a lower CPC.

In-House Marketing Teams

Deploy campaigns quickly, measure ROAS with clarity, and capture more leads without adding headcount or external agencies.

Freelancers and Small Teams

Offer PPC and retargeting services that look enterprise-grade. OTTO Google Ads makes advanced advertising accessible and scalable from day one.

Google Ads Launch Wizard screen in SearchAtlas showing the “Create new campaign” button and the selected “Retargeting Campaign” option under OTTO PPC module.

Bring Visitors Back to Convert

Recover lost visitors with ads designed to convert. OTTO PPC Retargeting builds precise audiences from missed visits and launches tailored campaigns at a lower CPC — driving more conversions with less spend.

Activate Retargeting Campaigns
SearchAtlas interface showing the Approve Ad Groups screen with keyword clusters, CPC, relevancy, and match type details for OTTO Software and Bulk DA PA Checker campaigns.

Launch Complete Campaigns Instantly

Skip the spreadsheets and manual build-outs. OTTO Google Ads scans your site, structures ad groups, selects winning keywords, and generates ad copy that’s performance-ready in a few clicks.
Generate My Campaign
SearchAtlas interface showing the Edit Ad setup for an AI Writer campaign, including final URL, display path, headline list, and ad preview for AI Article Writer Software – AI Blog Writer For Your Needs.

Ads Copy That Sell Before the Click

OTTO Google Ads generates multiple variations tailored to your goals, written to maximize CTR and keep campaigns fresh. Every version is previewed in your dashboard before launch, giving you full control over what goes live.
Generate Ad Copy
Negative Keywords dashboard in SearchAtlas showing an empty keyword list with the next scheduled scan date and option to open in Google Ads.

Protect Your Budget from Wasted Clicks

Stop paying for irrelevant traffic. OTTO Google Ads automatically detects poor-performing or off-topic search terms and adds them as negative keywords — keeping every dollar focused on qualified intent and higher ROAS.
Activate Smart Filtering

Frequently Asked Questions

What is OTTO Google Ads™?

OTTO Google Ads™ is the AI automation system by Search Atlas that builds and manages Google Ads campaigns from start to finish. It analyzes your site, audience, and goals to launch structured campaigns designed for ROAS.
Agencies, brands, in-house marketers, freelancers, and ecommerce teams all use OTTO Google Ads to run Google Ads faster, scale campaigns smoothly, and drive measurable growth without manual setup.
No. OTTO Google Ads is built to remove complexity. Just connect your site and Google Ads account, define your goals, and the system creates performance-ready campaigns instantly.
Yes. Campaigns are deployed straight into your connected Google Ads account. You approve everything inside the Search Atlas dashboard before it goes live.

What does OTTO Google Ads actually automate?

Every stage of campaign creation — keyword selection, negative keyword filtering, ad group structuring, ad copy generation, and now PPC retargeting — happens automatically.
No. OTTO Google Ads is built to handle campaigns across multiple businesses, products, and markets.
Yes. All keywords, ad groups, and ad copy are visible in your dashboard before going live. You approve campaigns with full transparency into how they’ll run.
Yes. OTTO Google Ads continuously refines ad copy, keywords, and audience targeting using live performance data, making your campaigns don’t just launch faster, they keep improving.

OTTO Google Ads auto-blocks irrelevant searches to cut wasted spend using intent-based filtering that excludes low-quality traffic. You can see why terms are blocked, override them anytime, and stay updated with daily refinements and weekly insight emails — all with full On/Off control.

What is OTTO PPC Retargeting?

OTTO PPC Retargeting is an integrated feature that automatically creates campaigns to re-engage visitors who didn’t convert. Audiences are built from non-converting clicks and site visits, and tailored ads are launched to bring them back at a lower CPC.
The system ties retargeting campaigns to each Business. It checks for Google Tag Manager, builds audiences automatically, generates optimized ads, and activates campaigns either automatically, manually, or immediately — depending on your choice.
Most visitors leave without converting on their first visit. Retargeting brings them back when intent is higher, turning missed traffic into second-chance conversions that close at a lower CPC.

Does OTTO Google Ads cost extra?

No. OTTO Google Ads is included in the OTTO SEO plan. Campaign creation, optimization, and PPC retargeting are part of your subscription.

No. You approve every campaign before launch. Budgets are defined by you, and OTTO Google Ads works within those limits to maximize ROAS.
Yes. Search Atlas uses enterprise-grade security and encrypted connections. All website, campaign, and conversion data is protected end-to-end.
Yes. OTTO Google Ads is built for scale. Agencies can manage dozens of client accounts, while in-house teams and brands can run multiple campaigns under one system structured for performance.