Sophia Deluz-Bhan is co-founder and Chief Operating Officer of Search Atlas Group, where she has orchestrated one of the most impressive growth stories in the search marketing software space. Since co-founding the company in 2019 alongside her husband Manick Bhan, Sophia has scaled the business from $2M to over $30M in annual recurring revenue while growing the team from a handful of employees to more than 250 across the company's portfolio of brands.
Under Sophia's operational leadership, Search Atlas Group has evolved from a single entity—LinkGraph, an enterprise SEO implementation agency—into a comprehensive ecosystem of search marketing solutions. She led the strategic acquisition and integration of Signal Genesys, a press release distribution platform, expanding the group's capabilities in earned media and brand visibility. Most notably, Sophia spearheaded the go-to-market strategy for OTTO SEO, the company's flagship AI-powered platform that officially launched in 2024 and has quickly become a cornerstone of the business. Search Atlas was recognized as the Best Global SEO Software, validating the company's technology and market position.
LinkGraph, the group's white-glove agency arm, serves an impressive roster of enterprise clients under Sophia's oversight, including household names like Roto-Rooter, Shutterfly, and Serena & Lily. This combination of sophisticated software products and high-touch enterprise services has positioned Search Atlas Group as a unique player in the competitive search marketing landscape.
Sophia's path to tech leadership began with her Media studies at New York University, followed by years working in animal rights non-profits—experience that shaped her values-driven approach to business. This commitment to making an impact beyond the boardroom is evident in Paz Sanctuary, the farm animal rescue she founded and operates with Manick across their properties in Miami and Medellín, Colombia. The sanctuary is home to 28 rescued animals, including horses, cows, donkeys, sheep, dogs, cats, chickens, and rabbits, requiring the same level of operational excellence and care that Sophia brings to her corporate role.
Balancing the demands of scaling a high-growth SaaS company, hands-on animal rescue work, and motherhood to three-year-old daughter Ruby, Sophia represents a new generation of tech leaders who refuse to choose between professional ambition and personal purpose. Her story resonates particularly with organizations like Female Founder Collective that champion women building meaningful companies while maintaining rich, multidimensional lives.
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