All your SEO, content, and portfolio insights — in one place.

Meet Report Builder™

Agencies and enterprises shouldn’t juggle spreadsheets, screenshots, and siloed dashboards. Report Builder™ turns raw SEO data into white-label, client-ready reports with real-time performance insights — including the industry-first Portfolio Summary™ dashboard.

1

Unified Dashboard for
All SEO Data

0 %

Automated & Scheduled
Client Reports

0 +

Data Source
Integrations

0 %

Faster Client Reviews with Portfolio Summary™

What Is Report Builder™?

SearchAtlas Report Builder dashboard showing portfolio health score, top-performing metrics, and data summary for GA4 and GSC reports

Report Builder™ by Search Atlas is the first fully integrated reporting platform designed for agencies and multi-brand enterprises. It automates SEO, content, and performance reporting into one streamlined, client-friendly dashboard.

Instead of wasting hours creating PowerPoints or stitching screenshots, Report Builder™ gives you real-time insights and white-label exports that impress clients and accelerate decision-making.

Portfolio Summary™ Inside Report Builder™

SearchAtlas portfolio summary dashboard showing portfolio health score of 95 with top biggest wins, stable sites, and at-risk websites based on traffic and user data
Number 01

See Portfolio
Health at a Glance

One score, three categories (Biggest Wins / Stable / At Risk). Know exactly where to focus.

Number 02

Spot Momentum
Early

Daily refresh + week-over-week tracking shows whether
changes are noise or true shifts.

Number 03

Executive-Ready Portfolio View

Turn multi-account
complexity into clarity for stakeholders.

What Becomes Possible With Report Builder™

Automated SEO & Content Reporting

Instantly consolidate rank
tracking, backlink metrics,
GA4, GSC, and GBP data.

Portfolio Summary™ Dashboard

See portfolio health at a glance
with a unified score and smart
account categorization.

White-Label Client Dashboards

Deliver reports under your
own brand, customized for
each client.

Enterprise Multi-
Brand Companies

Unify reporting across product lines and portfolios with automated portfolio views.

Real-Time Data
Refresh

Track performance daily
with historical context and
week-over-week trends.

Executive-Ready Exports

Generate CSV, PDF, and
client-friendly dashboards
instantly.

The 5-Stage Workflow to Reporting Clarity

From setup to delivery, Report Builder™ redefines agency and enterprise reporting.

Number 01

Connect Data Sources

Link GA4, GSC, GBP, keyword trackers, and backlinks.

Number 02

Consolidate & Visualize

Bring all performance data into one dashboard.

Number 03

Portfolio Summary™ View

Monitor multi-account health scores and categories.

Number 04

Customize & White-Label

Tailor dashboards for clients, including branding.

Number 05

Export &
Share

Generate instant, professional reports with one click.

Report Builder™ vs Other Tools

Feature
Report Builder™ (Search Atlas)
Semrush My Reports
Ahrefs Dashboards
SE Ranking Reports
AgencyAnalytics
Serpstat Reports
Integrated SEO + Content Reporting
Green check
Yes
cross
Partial
cross
Limited
Green check
Yes
Green check
Yes
Green check
Yes
Portfolio Summary™ Health Score
Green check
Industry-first
cross
No
cross
No
cross
No
cross
No
cross
No
Smart Categorization
Green check
Biggest Wins / Stable / At Risk
cross
cross
cross
cross
cross
White-Label Reports
Green check
Included
Green check
PDF export
cross
Not native
Green check
Green check
cross
Limited
Multi-Source Integrations
Green check
GA4, GSC, GBP, Rank Tracker, Backlinks
cross
Limited to GA/GSC
cross
Limited to Ahrefs data only
cross
Limited to GA/GSC
Green check
GA4, GSC, GBP, and more
cross
Limited
Real-Time Data
Green check
Daily + Trends
cross
Manual exports
cross
Periodic
cross
Refresh only
Green check
Live
cross
Periodic

Who Gets the Most Out of Report Builder™

Agencies (10+ Clients)

Stop spending hours building client
decks — automate reporting and
focus on strategy.

Enterprise Multi-Brand Companies

Unify performance across product
lines and portfolios with the Portfolio
Summary
view.

Account Managers

Prioritize underperforming
accounts and showcase wins
in seconds.

Executives & Stakeholders

See portfolio health and
performance trends in a
single score.

Frequently Asked Questions

What is Report Builder™?

Report Builder™ is an automated, white-label reporting platform inside Search Atlas. It consolidates SEO, content, and portfolio data into one dashboard and delivers scheduled reports automatically.

Yes. Portfolio Summary™ is a core feature, giving you a unified health score (0–100) and smart categorization (Biggest Wins, Stable, At Risk) across all accounts.

Agencies with 10+ clients, enterprises managing multiple brands, and account managers who need fast, automated reporting without manual effort.

Can reports be scheduled automatically?

Yes. You can set daily, weekly, or monthly schedules so clients and stakeholders receive updates without manual work.
Yes. Each client or portfolio can have its own delivery frequency and format.
Reports can be shared as live dashboards, PDFs, or CSV exports. Email delivery and link sharing are both supported.
Currently GA4, Google Search Console, Google Business Profile, backlink metrics, and keyword rank trackers — with more integrations in development.
Yes. You can integrate external sources (like GBP for local SEO, GA4 for engagement data) alongside Search Atlas metrics.
Absolutely. Choose which widgets, data sources, and branding appear in each report.
Yes. Reports include daily refreshes, week-over-week comparisons, and long-term historical context.
How is the portfolio health score calculated?
It combines weighted metrics from GA4, GSC, GBP, and rank tracking into a single 0–100 score for each account and the entire portfolio.
Accounts are automatically grouped into three categories: Biggest Wins, Stable, and At Risk, so you know where to focus attention.
Yes. Clicking on any category or score opens detailed account-level dashboards.
How often does the data refresh?
Data refreshes daily, ensuring that scheduled reports always contain the latest insights.
Yes. You can view exactly which metrics and data sources contribute to each score.
Yes. Week-over-week trends and daily refreshes make it easy to spot unusual spikes or drops.
Does it integrate with other Search Atlas features?

Yes. Report Builder™ works alongside Content Genius, OTTO SEO automation, backlink analysis, and keyword tracking.

There’s no hard cap — it scales from a handful of accounts to dozens of portfolios.
Yes. Reports can display your branding, logos, and domain so clients see them as your own.
Yes. You can create and schedule reports for multiple portfolios within the same account.