Backlinks
Indexed Domains
Keywords
Countries
Optimize your agency workflows with backlink, competitor research, and AI content tools all in the same platform. Our subscriptions are designed for agencies, meaning multiple user seats and unlimited projects built into your monthly plan. With our white label software offering, you can add your branding to the dashboard and level up your client experience and reporting.
| Features |  |  |
|---|---|---|
| Full Dashboard White Label |  |  |
| Multiple Users | All Plans include multiple seats. Pro plan includes 5 seats. | Each plan only includes 1 seat, including the Enterprise Plan. Each seat costs $30/mo extra. |
| GBP Audit (GBP Optimization through OTTO) | | |
| AI Summary | Coming soon | |
| Custom Report Builder, including data from GSC, GA, Backlink Data, Local Geogrids/Heatmaps | | |
Access complete backlink, keyword, PPC, and organic search metrics for any domain or page url. Perform extensive competitive analysis and identify ranking opportunities for your clients websites. Create projects for each client and centralize your backlink and competitor research alongside your content deliverables.
| Features | | |
|---|---|---|
| Unlimited Projects | | |
| Research keywords sending organic and paid traffic to website | | |
| Historical backlink data | | |
| Historical traffic data | | |
| Research full backlink profile of websites | | |
| Keyword Search Intent | | |
| Keyword Difficulty | | |
| Enhanced Metrics (Access to Majestic TrustFlow and CitationFlow Metrics, and Topical Authority) | | |
| Enhanced Metrics (Moz Spam Score) | | |
| Extensive Keyword PPC Data Coverage | | |
| Build Keyword Lists | | |
| Ability To Add To Keyword Rank Tracker | | |
| Keyword Gap Analysis | | |
| Backlink Gap Analysis | | |
| Track Search Impressions For Your Website | | |
| Automatic Daily Rank Tracking For All Of Your Websites Keywords | | |
| Backlink Network Graph Visualization | | |
Get access to our database of trillions of backlinks alongside powerful AI content generation tools. Move seamlessly between competitor research and into content creation without ever leaving the dashboard. Create 100 SEO optimized articles in 1 hour.
| Features | | |
|---|---|---|
| Content Editor with NLP and AI Capabilities | | |
| 1-click Publish Content to WP | | |
| Content Planning and Strategy | | |
| Topical Map Generation | | |
| Perfect AI Draft Generation | | |
| Bulk Content Generation | | |
| Competitor URL-based Content Generation | | |
| AI Image Generation | | |
| AI Automated Internal Linking | | |
| SEO Automation through "OTTO" | | |
Audit the content of any page url and get detailed recommendations for improvement. See how your client’s content measures up to the top-ranking competitors with our content scoring system. Follow the audit suggestions to generate higher-performing campaigns!
| Features | | |
|---|---|---|
| Onpage Audit Tool | | |
| Analyze content deficiencies with landing page content preventing it from ranking better in Search | Yes (Analyze missing entities/NLP, Optimize Title Tags and Headings, Internal Linking | |
| Analyze technical issues with the landing page | | |
| Internal Linking and External Linking Insights | | |
| Link Building Outreach Recommendations from SERP Competitors | | |
Audit the technical SEO performance of your client websites and identify issues that may be impacting search performance. Access “How-to-fix,” guides for every issue and know what it takes to resolve technical problems. With 24/7 issue tracking and automated email alerts, you can resolve issues before they impact your clients’ organic search performance.
| Features | | |
|---|---|---|
| Number of Site Audits | High quotas, one-off crawls are supported, and unlimited projects available on PRO plan | Limited to # of Projects |
| Site Auditor Crawl Up to 1 million pages | | |
| Site Health Summary | | |
| Issue Prioritization by Impact and Effort | | |
| Connect GSC Data to Site Auditor | | |
| Connect GA Data to Site Auditor | | |
| Realtime Website Monitoring | | |
| Site Audits are Publically Sharable for Team Collaboration | | |
| Export to Google Sheets | | |
| Instant Client Site Audit Report Generation in Google Docs | | |
| Site Visualization | | |
| Customizable User Agent and Crawl Speed | | |
Search Atlas includes a powerful suite of local SEO tools to empower marketing agencies that provide local SEO services to small and regional businesses. We’ve made research, execution, and reporting for local marketing agencies easier and more streamlined than ever.
| Features | | |
|---|---|---|
| Heatmaps and Geo Grids | | |
| Build Citations | | |
| GMB Audit | (Coming soon) | |
See every keyword that your website ranks for with daily position updates. Unlike Ahrefs, our rank tracker integrates with Google Search Console so you can include every keyword in your client reporting. See increased or declined positions immediately, and never get a backdated ranking position again.
| Features | | |
|---|---|---|
| Number of Projects | Much higher quotas | Low Quotas |
| Number of Keywords | Much higher quotas | Low Quotas |
| Daily Keyword Rank Tracking Included in all Plans | | |
| Publicly Sharable and Embeddable Reports | | |
| Local Geotargeting (City, State, Zipcode, Country-level Rank Tracking) | | |
| Unlimited Rank Tracking with GSC | | |
Perform comprehensive keyword research and keyword gap analysis. Access search volume, keyword difficulty and cost-per-click metrics with much higher quotas to meet your agency’s needs. Plus, automatically cluster keywords and generate relevant article ideas that meet users’ search intent and rank higher.
| Features | | |
|---|---|---|
| Similar and Related Keywords | | |
| Keyword Search Volume over Time | | |
| Keyword SERP Data - Page-level traffic and backlink metrics | | |
| Historical PPC Data | 10 years | 5 years |
Analyze multiple page URLs with DR, UR, Trust Flow, and Citation Flow metrics. See organic traffic, total backlinks, and referring domains for any domain. Get in-depth insights to empower your SEO strategy.
| Features | | |
|---|---|---|
| DR, UR | | |
| Organic Traffic, # Referring Domains, # of Backlinks | | |
| Majestic Data (CF, TF, Topical Trust Flow) | | |
| Moz Data (Spam Score) | | |
Perform your link building and digital PR outreach directly in the dashboard. Automate HARO outreach for maximum linking opportunities. Leverage AI to generate pitches and speed up the process of securing links and coverage on authoritative websites.
| Features | | |
|---|---|---|
| HARO Digital PR Tool | | |
| Journalist Outreach | | |
| Publication Outreach | | |
| Create Email Drip Sequences to target webmasters based on SERPs and Google Maps | | |
Bring the power of our SEO software directly to your web browser. Get data and SEO insights from Google Search and display key SEO data while navigating through websites.
| Features | | |
|---|---|---|
| Metrics overlay in search results | | |
| Page Toolbar with website and page metrics | | |
Perfect for
Solo marketers, freelancers, and 1-person agency teams
Everything you need to optimize your personal workflows and deliver high-performing SEO campaigns.
Perfect for
Scaling agencies and mid-sized businesses managing multiple sites or clients
Everything in Starter, plus more projects, higher quotas, LLM visibility tracking, and Smart Ads automation.
Perfect for
High-volume agencies and advanced SEO teams ready to scale fast
Everything in Growth, plus all LLM models, enhanced Authority Building with more HDC, and white label capabilities.
Perfect for
Agencies managing large client portfolios with unlimited scale and white-label capabilities
Everything in Pro, plus unlimited projects, unlimited sites, unlimited keywords, white-label reporting & client dashboards, priority support, and maximum quotas.
Everything you need to optimize your personal workflows and deliver high-performing SEO campaigns.
Everything you need to optimize your personal workflows and deliver high-performing SEO campaigns.
Everything in Growth, plus all LLM models, enhanced Authority Building with more HDC, and white label capabilities.
Everything in Pro, plus unlimited usage, white-label reporting, client dashboards, priority support, and max quotas.
Detailed feature breakdown organized by category for easy comparison
$99 / mo
$199 / mo
$399 / mo
$999 / mo
AI-powered search intelligence assistant
Build and manage websites with integrated SEO tools
Get new pages indexed on Google faster
Get new pages indexed on Bing instantly
Create high-authority cloud stack link networks
AI-powered SEO projects with automated on-page optimization
Keywords you can target across projects
Number of team members who can access the platform
Number of Site Explorer projects you can manage.
Number of Google Search Console projects you can connect and manage.
Number of top-performing keywords retrieved from Google Search Console.
Number of top pages retrieved from Google Search Console.
How far back you can view historical Google Search Console data.
Number of site explorer reports available per month.
AI-powered SEO projects with automated on-page optimization
Monthly credits for AI-powered SEO tasks (Top up available)
The total number of content pages you can create.
Your monthly quota for AI-generated articles.
Get AI-generated content strategies and topic ideas.
Create fast, standard AI content for your projects.
Number of on-page SEO audits
Keywords you can target across projects
Publish content directly to your CMS platforms.
Instantly publish articles to your connected CMS.
Generate a full topical map to improve SEO and rankings.
Plan and schedule your upcoming content in one place.
Use our advanced AI agent for in-depth blog article creation.
Analyze your website's content structure to boost authority.
Automate publishing times for your content.
Enhance content quality with AI-powered refinements.
Scholarly content analysis calculations for semantic optimization
Track brand visibility across AI models
Total user generated queries across all LLM projects
How often visibility data is updated
Supported AI models for tracking
Number of Google Business Profile projects you can manage.
Number of local heatmap pins tracked per month.
Track citation quality.
Centralize social accounts and automatically share GBP posts.
Plan, schedule, and auto-publish posts easily.
Audit your GBP to identify wins, gaps, and growth opportunities.
Number of site audit projects you can run.
Number of pages audited per site.
Total pages crawled each month across all sites.
Number of PageSpeed analysis requests available per month.
Ensures accurate auditing of modern, dynamic websites by executing JavaScript just like a search engine bot. For your convenience, this is automatically enabled for all OTTO project audits across all plans.
Gain real-time transparency into your site audit with a live data stream. Monitor the crawler’s progress as it happens and see the immediate HTTP status of every page being processed.
Optimize your crawl budget and SEO authority. Identifies low-value or “thin” content and provides actionable recommendations to remove (prune) underperforming pages or enrich them for better rankings.
Get instant email alerts for technical issues found on your domain. Automated detection and prioritized fix recommendations help protect your rankings in real time.
Sync Google Search Console and GA4 data directly into your audit. Prioritize SEO fixes based on real-world performance, including clicks, sessions, and user engagement.
Number of rank tracking projects.
Number of keyword data refreshes for monitoring SEO performance.
View Google Ads performance data in reports.
Create high performing campaigns instantly with AI optimized keyword and structure strategies.
AI removes irrelevant search terms to reduce wasted spend and improve efficiency.
View all your campaigns, metrics, insights, and optimization opportunities in one place.
Generate conversion optimized landing pages automatically for your ads.
Distribute press releases to major news outlets and media sites.
+ 100s of other channels
+ 100s of other channels
+ 100s of other channels
+ 100s of other channels
Number of PR outreach campaigns per month
Quality and authority score calculations for ChatGPT citations.
Full access to Cloud Stacks feature for authority building.
Full access to URL indexing feature
Access to the LinkLaboratory link exchange platform
Access to WILDFIRE viral content distribution
1 HDC = $1; used for PRs, Cloud Stacks, Publisher Exchange. Updated monthly.
Used to submit URLs through our two-layer indexer system
Number of unique referring domains tracked
Number of competitor sites you can compare per project
Number of backlink tracking projects you can manage
Maximum number of backlinks analyzed across projects
Analyze backlink gaps between your site and competitors
Number of keyword searches you can perform
Number of keyword searches available per week
Number of competitor keyword gaps you can analyze
Number of URLs you can analyze in bulk for keyword overlap
Analyze keyword gaps between your site and competitors
Number of outreach emails you can send per month
Number of active outreach campaigns you can run
Number of email accounts you can connect for outreach
Access to Search Atlas Chrome Extension
Number of daily domain authority checks available
Create unlimited custom reports
All platform integrations available
Custom logo, colors, and domain
Personalized client login portal
White-labeled reporting
Dedicated support team
Unlimited client accounts
Role-based permissions
Exclusive training and updates
Built for large organizations with complex SEO needs and big growth goals. Get personalized onboarding, dedicated support, and full-feature access tailored to your setup.
Supercharge your Search Atlas plan with OTTO’s scalable AI marketing activations for multi-site growth.
OTTO SEO by Search Atlas is an AI agent that runs your full search strategy in real time—technical fixes, on-page updates, content, link building, press releases, digital PR, and local SEO.
It analyzes your site and competitors using data from Google Analytics, Search Console, and Google Business Profile to guide every optimization.
You stay in control—deploy automations or approve changes individually, customize AI usage, and keep all edits even after cancellation.
Based on 3,200+ Reviews:
