Detailed reporting on every technical, content, or page performance issue impacting a website’s search engine rankings.
Get notified whenever an issue is detected on your website. Find out when something needs fixing before Google does, and never lose organic visibility.
Empower your Web Developers with detailed instructions on how to resolve technical SEO issues with actionable instructions and examples.
Chart the SEO health of any website over time. Start resolving issues to improve site health and organic traffic.
Backlinks
Indexed Domains
Keywords
Countries
Enter a domain and see every technical SEO issue identified by our crawler. Focus on the issues that matter most with customizable Page Explorer reports. Combine crawl data with Google Search Console and Google Analytics metrics to quickly spot issues with your most important landing pages. Export your report to Google Docs, Google Sheets, or CSV file and pass off to your technical SEO or web development team to start improving your site health fast.
Manage multiple website audits for your clients in the same dashboard. Perfect for marketing agencies that provide SEO campaigns or technical SEO deliverables to a range of clients. Know when an issue has been detected and get an overview of site health changes at a glance.
Perfect for
Solo marketers, freelancers, and 1-person agency teams
Everything you need to optimize your personal workflows and deliver high-performing SEO campaigns.
Perfect for
Scaling agencies and mid-sized businesses managing multiple sites or clients
Everything in Starter, plus more projects, higher quotas, LLM visibility tracking, and Smart Ads automation.
Perfect for
High-volume agencies and advanced SEO teams ready to scale fast
Everything in Growth, plus all LLM models, enhanced Authority Building with more HDC, and white label capabilities.
Perfect for
Agencies managing large client portfolios with unlimited scale and white-label capabilities
Everything in Pro, plus unlimited projects, unlimited sites, unlimited keywords, white-label reporting & client dashboards, priority support, and maximum quotas.
Everything you need to optimize your personal workflows and deliver high-performing SEO campaigns.
Everything you need to optimize your personal workflows and deliver high-performing SEO campaigns.
Everything in Growth, plus all LLM models, enhanced Authority Building with more HDC, and white label capabilities.
Everything in Pro, plus unlimited usage, white-label reporting, client dashboards, priority support, and max quotas.
Detailed feature breakdown organized by category for easy comparison
$99 / mo
$199 / mo
$399 / mo
$999 / mo
AI-powered search intelligence assistant
Build and manage websites with integrated SEO tools
Get new pages indexed on Google faster
Get new pages indexed on Bing instantly
Create high-authority cloud stack link networks
AI-powered SEO projects with automated on-page optimization
Keywords you can target across projects
Number of team members who can access the platform
Number of Site Explorer projects you can manage.
Number of Google Search Console projects you can connect and manage.
Number of top-performing keywords retrieved from Google Search Console.
Number of top pages retrieved from Google Search Console.
How far back you can view historical Google Search Console data.
Number of site explorer reports available per month.
AI-powered SEO projects with automated on-page optimization
Monthly credits for AI-powered SEO tasks (Top up available)
The total number of content pages you can create.
Your monthly quota for AI-generated articles.
Get AI-generated content strategies and topic ideas.
Create fast, standard AI content for your projects.
Number of on-page SEO audits
Keywords you can target across projects
Publish content directly to your CMS platforms.
Instantly publish articles to your connected CMS.
Generate a full topical map to improve SEO and rankings.
Plan and schedule your upcoming content in one place.
Use our advanced AI agent for in-depth blog article creation.
Analyze your website's content structure to boost authority.
Automate publishing times for your content.
Enhance content quality with AI-powered refinements.
Scholarly content analysis calculations for semantic optimization
Track brand visibility across AI models
Total user generated queries across all LLM projects
How often visibility data is updated
Supported AI models for tracking
Number of Google Business Profile projects you can manage.
Number of local heatmap pins tracked per month.
Track citation quality.
Centralize social accounts and automatically share GBP posts.
Plan, schedule, and auto-publish posts easily.
Audit your GBP to identify wins, gaps, and growth opportunities.
Number of site audit projects you can run.
Number of pages audited per site.
Total pages crawled each month across all sites.
Number of PageSpeed analysis requests available per month.
Ensures accurate auditing of modern, dynamic websites by executing JavaScript just like a search engine bot. For your convenience, this is automatically enabled for all OTTO project audits across all plans.
Gain real-time transparency into your site audit with a live data stream. Monitor the crawler’s progress as it happens and see the immediate HTTP status of every page being processed.
Optimize your crawl budget and SEO authority. Identifies low-value or “thin” content and provides actionable recommendations to remove (prune) underperforming pages or enrich them for better rankings.
Get instant email alerts for technical issues found on your domain. Automated detection and prioritized fix recommendations help protect your rankings in real time.
Sync Google Search Console and GA4 data directly into your audit. Prioritize SEO fixes based on real-world performance, including clicks, sessions, and user engagement.
Number of rank tracking projects.
Number of keyword data refreshes for monitoring SEO performance.
View Google Ads performance data in reports.
Create high performing campaigns instantly with AI optimized keyword and structure strategies.
AI removes irrelevant search terms to reduce wasted spend and improve efficiency.
View all your campaigns, metrics, insights, and optimization opportunities in one place.
Generate conversion optimized landing pages automatically for your ads.
Distribute press releases to major news outlets and media sites.
+ 100s of other channels
+ 100s of other channels
+ 100s of other channels
+ 100s of other channels
Number of PR outreach campaigns per month
Quality and authority score calculations for ChatGPT citations.
Full access to Cloud Stacks feature for authority building.
Full access to URL indexing feature
Access to the LinkLaboratory link exchange platform
Access to WILDFIRE viral content distribution
1 HDC = $1; used for PRs, Cloud Stacks, Publisher Exchange. Updated monthly.
Used to submit URLs through our two-layer indexer system
Number of unique referring domains tracked
Number of competitor sites you can compare per project
Number of backlink tracking projects you can manage
Maximum number of backlinks analyzed across projects
Analyze backlink gaps between your site and competitors
Number of keyword searches you can perform
Number of keyword searches available per week
Number of competitor keyword gaps you can analyze
Number of URLs you can analyze in bulk for keyword overlap
Analyze keyword gaps between your site and competitors
Number of outreach emails you can send per month
Number of active outreach campaigns you can run
Number of email accounts you can connect for outreach
Access to Search Atlas Chrome Extension
Number of daily domain authority checks available
Create unlimited custom reports
All platform integrations available
Custom logo, colors, and domain
Personalized client login portal
White-labeled reporting
Dedicated support team
Unlimited client accounts
Role-based permissions
Exclusive training and updates
Built for large organizations with complex SEO needs and big growth goals. Get personalized onboarding, dedicated support, and full-feature access tailored to your setup.
Supercharge your Search Atlas plan with OTTO’s scalable AI marketing activations for multi-site growth.
OTTO SEO by Search Atlas is an AI agent that runs your full search strategy in real time—technical fixes, on-page updates, content, link building, press releases, digital PR, and local SEO.
It analyzes your site and competitors using data from Google Analytics, Search Console, and Google Business Profile to guide every optimization.
You stay in control—deploy automations or approve changes individually, customize AI usage, and keep all edits even after cancellation.
Our audits check for content uniqueness, length, page styling, javascript, DOM sizes, and every content related issue that can impact search engine rankings.
Confirm that all images on your website include alt tags and are served in ideal formats for page performance and load times.
Check that your pages include enough internal and external links. Identify broken links immediately, and confirm that any redirects are SEO-friendly.
Identify issues with the implementation of all SEO meta tags including robots tags, hreflang tags, canonical tags, and others.
Make sure OpenGraph and Twitter cards are properly implemented so your content is more clickable when shared on social platforms.
Know whether your XML sitemaps are accessible to search engine crawlers. Confirm they meet url number and size requirements.
Quickly spot orphaned pages indexed by Google that aren’t accessible through internal links on your website.
Use performance data from Google Search Console and Google Analytics to identify low-quality pages on your website that are wasting precious PageRank and Crawl Budget.
Visualize your website by search impressions from GSC, PageRank, content length, and more. View top-down visualization or by node graph.
With our “How-to-fix” guides, you’ll know what next steps are needed to resolve every issue identified in your audit. Get clear explanations for why issues are impacting your search engine rankings. Then, follow our guides to resolve those issues quickly. Mark as “Resolved” to increase your health score, or see your score improve on your next website crawl.
Only want to be alerted when specific issues are identified? Use the “Email Alerts” tab to customize when you receive email notifications and for what specific issues. Activate “Weekly Site Audit,” to recrawl your website on a weekly basis. Then, get alerted about changes to your website health score.
Specify your preferred user agent, crawl speed, and the maximum number of web pages you want to crawl. The Site Auditor will crawl up to a million pages, and by default, will include the pages at the top of your website hierarchy. Click “Audit,” to begin the crawl. You may have to whitelist our crawler on Cloudflare to fully complete the audit.
When your audit is completed, it will appear in your site audit list alongside other website audits. Here you can see whether the crawl has been completed, date of website crawl, and how many pages were successfully crawled during the audit. To review the details of your SEO audit, click, “View Audit.”
Use the “Issues” report to tackle your technical SEO one issue at a time. Our audit report easily organizes your issue report by category, along with an accompanying list of page urls impacted by the issue. With Health gain scores, you’ll know which issues are most important to prioritize to improve your site health and SEO performance faster.
Not sure how to fix an issue? We got you covered with our detailed “How-to Fix” guides for every issue identified by our crawlers. With issue severity, health to gain, and pages affected, you’ll know what needs immediate attention or what issues can go ignored. Don’t want the issue included in your health score? Click “Ignore on website” to remove the issue from your report.
Use the Page-Explorer to review issues identified on individual pages. Make sure your highest-value pages have the best ranking potential. Export page-level reports to CSV and hand off to your web developers to start resolving issues on the pages that matter most to your SEO strategy.
Domain-level issues are those that impact your entire website, not just individual pages. Click “Domain” to review sitewide issues like page speed and Core Web Vitals, Robots.txt, sitemaps, and others. Domain-level issues impact the search engine rankings of all of your web pages. Resolve them fast to start seeing better organic rankings sitewide.
After your first audit, your health score will appear in the “Site Health Changes,” chart. To track page and issue changes over time, recrawl the website at a later date, after you have resolved the issues identified in the audit report. Maintaining a high site health score can lead to better SEO performance across all of your web pages.
As you resolve issues, recrawl your website to chart your site health improvements. Weekly site audits can help you identify problems on your websites (or client websites) fast. Grant weekly crawling to the site auditor to automate your SEO audits and find and resolve issues before they negatively impact your organic visibility.
Based on 3,200+ Reviews:
