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White Label SEO Software

Deliver a premier SEO suite, branded as yours.

Branded dashboards, flexible reports, and scalable tools, all powered by Search Atlas.

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White Label SEO Software allows you to build trust at every touchpoint. Reports, dashboards, and insights all lead back to your brand.

“We are canceling Ahrefs, Majestic SEO, SemRush and a few others. You need to check out this tool. This is like GHL 3 years before people realized how cool it was. I haven’t seen anything that makes ranking this easy. If you offer SEO, it saves you 90% of the grunt work.”
Frankie Fihn
Frankie FihnFounder @ Beyond Agency Profits
"If you want an all-in-one solution for your clients and projects, you need to use Search Atlas. They're on the cutting edge, they're doing everything right. And they're led by some of the strongest minds in SEO."
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Clayton JoynerModern IO Digital
"Big thank you to the Search Atlas team! This software has more than doubled my agencies MRR and I plan on sticking around for life through the ups and downs”
Kimball Conover
Kimball ConoverMarketing Specialist at CNC Marketing
“Search Atlas is the number one search engine tool in the world. After 15 years in SEO, I’ve seen it all and the tools offered by Search Atlas, especially the powerful OTTO SEO, are game-changers. Other tools on the market are overhyped and overpriced. You won't find anything better than Search Atlas.”
Perry Belcher
Perry BelcherCo-Founder at DigitalMarketer
We are trying OTTO SEO on a few websites. Suddenly after only a month with doing nothing be implementing everything suggested in OTTO SEO, the phone is ringing.
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Perry BelcherCo-Founder at DigitalMarketer
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Built for agencies at every stage — from solo consultants to enterprise teams — Search Atlas scales as you do.

What Is White Label SEO?

White Label SEO Software by Search Atlas gives you a fully branded platform to deliver tools, insights, and results under your own logo and domain. You get full access to 50+ SEO and LLM tools — including OTTO, Content Genius, LLM Visibility, and Local SEO automations — all inside a branded environment built to scale.

Sell services, manage accounts, and automate delivery in a platform that builds trust and positions your brand as the source of every insight.

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What White Label SEO Software Lets You Do

Run Your Own SEO Platform

50+ SEO and LLM tools inside your branded ecosystem — including OTTO, Content Genius, Site Auditor, and more.

Send Reports That Prove ROI

Show clients the real impact work. Automated reports track rankings, traffic, and backlinks — turning SEO results into clear ROI your clients can trust.

Manage Clients and Teams Seamlessly

Manage team members, clients, brands, and projects in one clean dashboard.

Position Your Brand as the Source of Insight

Insights, strategies, and data come from your agency’s domain. You stay the source of truth for every campaign and report.

Resell Search Atlas SEO Tools

Offer real SEO products — citations, link building, AI content, audits, competitor analysis, and more — under your brand. Set your own pricing, control delivery, and expand your service portfolio.

Scale Fast Without Building from Scratch

Skip the development time and cost. Get a fully loaded SEO platform — already tested, secure, and built to scale with you.

How to know if Search Atlas is right for your agency

You want to deliver better-performing SEO campaigns and retain clients longer.

How to know if Search Atlas is right for your agency

You want to save time and money without having to build teams or solutions in-house.

How to know if Search Atlas is right for your agency

You want to scale your agency revenue and streamline your agency processes.

How to know if Search Atlas is right for your agency

You need to manage multiple SEO projects and collaborate with team members.

How to know if Search Atlas is right for your agency

You want to elevate your agency offering with innovative tools and software.

How to know if Search Atlas is right for your agency

You need high-quality white label SEO deliverables to resell to your clients.

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Why Other White Label SEO Tools Can’t Keep Up

Generic white label setups only let you rebrand reports, but they don’t help you power real SEO execution. Search Atlas powers your entire SEO business. With 50+ SEO and LLM tools, client management, branded portals, lead capture widgets, and full AI execution inside your domain.

Feature
Search Atlas White Label SEO
SEOptimer
Raven Tools
Morningscore
SE Ranking
Custom Branding
Green check
Full logo, domain, and color scheme
Green check
Basic
Basic
Green check
Interactive Client Dashboards
Green check
Interactive, branded portals
Green check
AI Automated Reporting
Green check
Scheduled delivery + AI insights
Multi-Client Management
Green check
Unlimited projects + role permissions
Green check
Drafts only
Drafts only
Drafts only
Scalable SEO and LLMTools
Green check
Audits, backlinks, content, local, AI automation — all included
Integrations
Green check
Google Analytics, GSC, GBP, APIs
Basic
Green check
Basic
Green check

Getting Started with White Label SEO Software

Launch your branded SEO platform in minutes. From setup to reports, every client interaction happens under your agency’s identity.

Number 01

Provide a custom URL and upload your logo

This branded URL is the entry point for team logins, client dashboards, and platform access.

Number 02

Add a DNS record to your domain

Match your whitelabel URL with a DNS record so clients log in directly through your branded dashboard.

Number 03

Apply your branding and hide Search Atlas

Upload your logo, favicon, and login images. Every dashboard, PDF report, and client portal carries your brand.

Number 04

Launch branded dashboards and send them to your clients

Clients access live SEO insights, track progress, and receive reports under your custom domain.

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Ready to take your agency to the next level?

We know what it takes to grow. Our tools are specifically designed to help your agency generate more revenue and sales.

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Every tool you need to execute a holistic SEO strategy

  • 12 Tools

Site Auditor

A site monitoring and auditing tool that crawls up to 1 million web pages to identify technical SEO issues. Provides guidance on how to fix domain-level and page-level issues for improved SEO health.
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  • 5 Tools

Weekly SEO Recs

Think of OTTO as your in-house SEO strategist. OTTO provides an SEO roadmap by suggesting pages to optimize, new keywords to target, and other tailored tasks that will help your organic visibility improve.
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  • 2 Tools

Keyword Magic Tools

Make keyword research simple again! Our 4.2 billion keyword database is easy to use and navigate. Get essential keyword metrics to identify the perfect keyword opportunities for your SEO campaigns.
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Who Gets the Most Out of White Label SEO Software

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Agencies
Scaling Their
Client Base

Offer branded dashboards, reports, and logins as your agency grows. Deliver results at scale while reinforcing your identity with every touchpoint.

Consultants Managing Multiple Clients

Automate reporting and centralize access. Give each client a polished experience that reflects your name.

In-House Marketing Teams

Create branded dashboards for internal stakeholders. Present rankings, traffic, and content performance — without building tools from scratch.

Freelancers and Small Teams

Deliver audits, backlinks, and AI content under your brand. Offer a pro-grade experience while keeping costs lean.

Resellers Adding SEO to Their Offerings

Sell audits, backlinks, and content tools as your own. Use your brand and pricing while Search Atlas powers the work in the background.

Frequently Asked Questions

What is White Label SEO Software?

White Label SEO Software lets agencies deliver the full power of Search Atlas under their own brand. From login to reporting, every client interaction happens on your custom domain, with your logo and visuals. You keep the brand. We power the platform.
You get a custom dashboard URL, branded client view, and agency-styled reports. Even the lead capture widgets and emails reflect your identity.
Agencies, consultants, freelancers, resellers, and in-house teams use White Label SEO to deliver real results under their own brand.
No. Setup takes a few minutes. Just drop in your branding assets, connect your DNS, and the Agency Hub walks you through every step — no coding required.

What tools are included in the White Label platform?

You get full access to the entire Search Atlas suite — over 50 SEO and LLM-powered tools, including:

  • OTTO™ for AI-powered SEO execution
  • Content Genius™ for high-performing AI content
  • Site Auditor, Backlink Analyzer, and Local Rank Tracker
  • Citation Builder, Keyword Research, and Local Heatmaps
Yes. With OTTO inside your white-labeled dashboard, you can offer AI-powered services like audits, backlink analysis, content rewrites, and local SEO automation.
Yes. Integrations with Google Analytics, Google Search Console, Google Business Profile, and reporting dashboards ensure agencies consolidate all client performance data in one place.
Absolutely. Set your own pricing and monetize the entire platform as your own. Search Atlas powers the execution while you keep the margin.
Yes, but it’s far more than a reporting tool. You can run full campaigns, execute strategy, and scale results directly inside the white-labeled platform.
Yes. You assign access per project. Clients only see their own dashboards, reports, and data. You manage all permissions from the Agency Hub.
Does White Label SEO cost extra?
No. White Labeling is included in every Pro plan. You only pay based on the number of clients and tools used.
Yes. You control the pricing, packaging, and positioning. Your agency collects payment. We bill you based on usage with 70% discounted rates for client activations.
Yes. Search Atlas uses enterprise-grade security protocols and encrypted connections. Your data and your clients’ data stay safe and private.
No. Once White Labeling is active, all Search Atlas branding is removed — including logos, live chat, and help center links. You remain the only visible brand.
Live Chat is disabled inside White Labeled dashboards to preserve your agency’s identity. To contact support, log in through the main Search Atlas dashboard.
Yes. No matter how many projects you’re managing, the system is built to scale. Add client accounts, assign projects, and automate delivery — all without adding overhead.

Based on 3,200+ Reviews:

10x Your Agency Revenue with White-Label SEO Solution

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