Site Auditor crawls up to 1 million web pages to find every technical SEO issue, then OTTO deploys the fix automatically, no manual cleanup required.
White Label SEO Software
Deliver a premier SEO suite, branded as yours.
Branded dashboards, flexible reports, and a platform that scales with your agency, all powered by Search Atlas.
White Label SEO Software allows you to build trust at every touchpoint. Reports, dashboards, and insights all lead back to your brand.
"Big thank you to the Search Atlas team! This software has more than doubled my agencies MRR and I plan on sticking around for life through the ups and downs"
Kimball Conover
0 Trillion
Backlinks
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Indexed Domains
0 Billion
Keywords
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Countries
Built for agencies at every stage - from solo consultants to enterprise teams - Search Atlas scales as you do.
What Is White Label SEO?
White Label SEO Software by Search Atlas gives you a fully branded platform that delivers insights and results under your own logo and domain. You get full access to 50+ SEO and LLM capabilities, including OTTO, Content Genius, LLM Visibility, and Local SEO automations, all inside a branded environment built to scale.
Sell services, manage accounts, and automate delivery in a platform that builds trust and positions your brand as the source of every insight.
What White Label SEO Software Lets You Do
Run Your Own SEO Platform
50+ SEO and LLM capabilities inside your branded ecosystem, including OTTO, Content Genius, Site Auditor, and more.
Send Reports That Prove ROI
Show clients the real impact of your work. Automated reports track rankings, traffic, and backlinks, so SEO results turn into ROI your clients can trust.
Manage Clients and Teams
Manage team members, clients, brands, and projects in one clean dashboard.
Position Your Brand as the Source of Insight
Insights, strategies, and data come from your agency’s domain. You stay the source of truth for every campaign and report.
Resell Search Atlas SEO Services
Offer real SEO products under your brand: citations, link building, AI content, audits, competitor analysis, and more. Set your own pricing, control delivery, and expand your service portfolio.
Scale Faster Without Starting From Scratch
Skip months of setup. Search Atlas starts running SEO, content, ads, AI search, and site health from day one.
Why Other White Label SEO Tools Can’t Keep Up
Generic white label setups only let you rebrand reports, but they don’t help you power real SEO execution. Search Atlas keeps marketing running across every client account under your agency’s brand, fixes what breaks through self-healing loops, executes work across every channel, and reports back without adding your team’s workload.
Feature
Search Atlas White Label SEO
SEOptimer
Raven Tools
Morningscore
SE Ranking
Custom Branding
Full logo, domain, and color scheme
BasicBasicInteractive Client Dashboards
Interactive, branded portalsAI Automated Reporting
Scheduled delivery + AI insightsSelf-Healing Automation
Fixes issues on its own, no manual redeployMulti-Client Management
Unlimited projects + role permissionsDrafts only
Drafts only
Drafts only
Scalable SEO and LLM Capabilities
Audits, backlinks, content, local, and self-healing automation - all includedIntegrations
Google Analytics, GSC, GBP, APIsBasicBasicGetting Started with White Label SEO Software
Launch your branded SEO platform in minutes. From setup to reports, every client interaction happens under your agency’s identity.
Provide a custom URL and upload your logo
This branded URL is the entry point for team logins, client dashboards, and platform access.
Add a DNS record to your domain
Match your whitelabel URL with a DNS record so clients log in directly through your branded dashboard.
Apply your branding and hide Search Atlas
Upload your logo, favicon, and login images. Every dashboard, PDF report, and client portal carries your brand.
Launch branded dashboards and send them to your clients
Clients access live SEO insights, track progress, and receive reports under your custom domain.
Powered By Search Atlas
Ready to take your agency to the next level?
We know what it takes to grow. Search Atlas is built to help your agency generate more revenue and close more deals.
Every capability you need to run a complete SEO strategy
OTTO runs as your in-house SEO strategist. It finds the pages to optimize, the keywords to target, and the technical fixes to make, and ships them the moment you approve.
Skip the manual digging. Search Atlas mines a 5 billion-keyword database and hands you the exact metrics and opportunities worth targeting for every campaign.
Who Gets the Most Out of White Label SEO Software
Agencies
Scaling Their
Client Base
Grow your agency with a fully branded client experience. Dashboards, reports, logins, and every interaction reflect your brand while Search Atlas runs the work across every account.
Consultants Managing Multiple Clients
Automate reporting and centralize access. Give each client a polished experience that reflects your name.
In-House Marketing Teams
Marketing keeps running across every channel while stakeholders stay informed through a single workspace. Self-healing loops fix what breaks, and reporting stays up to date automatically.
Freelancers and Small Teams
Take on more clients without adding more manual work. Every account keeps moving, issues are fixed as they happen, and your business grows without adding headcount.
Resellers Adding Marketing Services
Launch a fully branded marketing offering without building your own platform. Every client experience reflects your brand while the work runs behind the scenes.
Frequently Asked Questions
White Label SEO Software runs Search Atlas's agentic SEO engine under your own brand. From login to reporting, every client interaction happens on your custom domain, with your logo and visuals. You keep the brand. Search Atlas runs the work.
