Frase.io alternatives are SEO platforms that replace Frase in content research, brief generation, and AI-assisted writing. The Frase SEO tool analyzes top-ranking pages to identify topics, suggest outlines, and guide content optimization based on SERP data.
Search Atlas, Surfer SEO, and MarketMuse are the best Frase.io alternatives in 2025. These platforms offer advanced NLP scoring, higher-quality AI outputs, scalable collaboration features, and stronger support for long-form content creation across enterprise workflows.
Limited keyword research capabilities, inconsistent AI precision, and restricted access to core features are common reasons users seek Frase competitors.
The 13 best Frase.io alternatives for every SEO workflow and budget are listed below.
Best All-in-One SEO Tools for Content Optimization
1. Search Atlas
Search Atlas is an all-in-one SEO platform that connects keyword research, content creation, technical SEO, and optimization into a single automated system. Search Atlas includes AI-driven tools for keyword discovery, topic planning, outline generation, and NLP suggestions.
Search Atlas fully replaces Frase by covering the entire SEO lifecycle from research to ranking. Search Atlas delivers stronger results in collaborative content production, technical SEO integration, and real-time scoring.
Search Atlas combines the Topical Map Generator and Content Planner to organize target keywords into structured campaigns based on intent, difficulty, and relevance.
Search Atlas Content Genius leads the writing process by analyzing top-ranking pages and offering live SEO feedback on structure, tone, keyword focus, and internal links. Writers produce SEO-aligned drafts using structured templates for blogs, product pages, and service content.
Search Atlas adds full visibility into performance with Scholar, a content evaluation tool that scores each draft across clarity, depth, accuracy, and human effort. Scholar shows how well the content matches Google quality signals and highlights areas to improve structure and relevance before publishing.
Built-in collaboration features let users create teams, assign roles, and manage editorial workflows inside the platform. OTTO SEO, the AI assistant, automates repetitive SEO tasks such as internal linking, technical fixes, and schema generation to accelerate delivery.
Search Atlas pricing starts at $99 per month with all features unlocked. Each plan includes AI writing, technical fixes, backlink monitoring, and keyword tools. Enterprise tiers add white-label reporting, client permissions, and full support.
Search Atlas is the best Frase alternative for SEOs and teams that need automation, connected tools, and deeper visibility across content, local, and technical workflows.
2. NeuronWriter
NeuronWriter is an AI-powered content optimization platform designed for SERP analysis, NLP-driven recommendations, and semantic SEO enhancement. NeuronWriter supports content research, keyword optimization, and AI-assisted drafting, with a focus on rewriting or improving existing articles through competitor insights.
NeuronWriter outperforms Frase.io in content scoring depth, NLP keyword targeting, and semantic refinement for on-page SEO. NeuronWriter gives users more control when selecting competitors to guide optimization and simplifies internal linking suggestions for stronger topic relevance.
Key NeuronWriter features include AI rephrasing, content editor, topic scoring, and SERP-based content guidelines. NeuronWrite allows users to select top-ranking competitors and apply tailored optimization based on real-time data. NeuronWriter offers one-click publishing to WordPress, meta description editing, and workflow tools for creating or rewriting SEO content.
NeuronWriter pricing starts at $19 per month for the Bronze plan with 2 projects, 25 analyses, and 15,000 AI credits. Higher tiers, such as Gold or Diamond expand usage limits to 50 projects and 150 analyses with 75,000 credits. Annual discounts are available.
Pros from the NeuronWriter review include a clean content editor, fast optimization suggestions, and useful rephrasing tools. NeuronWriter cons include interface complexity for new users, and average AI writing output that still requires editing.
3. Scalenut
Scalenut is an AI-driven SEO platform that integrates keyword research, SERP analysis, and content optimization into a unified interface. Scalenut identifies keyword intent, builds outlines, and scores content in real time to support structured content production across each SEO stage.
Scalenut outperforms Frase in topic research depth, full-cycle SEO execution, and keyword clustering accuracy. Scalenut supports strategy development through intent mapping, competitor benchmarking, and SERP data.
Top features in Scalenut include keyword clustering with intent tagging, a real-time SEO editor, and a SERP analyzer for ranking comparisons. Scalenut AI Copywriter handles short-form content such as headlines and meta descriptions, while the SEO Assistant optimizes long-form content using live feedback, content structure checks, and NLP-enhanced scoring.
Scalenut is a paid platform with three pricing tiers. Plans start at $49 per month for limited content credits. The Growth Plan at $79 per month expands limits to 75 articles, while the Pro Plan at $149 per month includes higher analysis caps and advanced tools.
Scalenut pros include fast topic clustering, full content optimization, and built-in SERP evaluation for informed writing. Scalenut cons include inconsistent tone in AI-generated outputs and limited access to human-like rewriting unless upgraded.
4. Surfer SEO
Surfer SEO is a content optimization platform that supports content strategy with real-time optimization, keyword research, and on-page structure recommendations. Surfer SEO analyzes top-ranking pages for a target keyword and suggests ideal word count, header usage, keyword placement, and formatting to improve content performance.
As an alternative to Frase, Surfer stands out for its live content scoring, SERP analysis, and keyword gap detection while writing. The Surfer SEO review notes that the platform tracks over 500 ranking factors and provides actionable insights during content creation.
Key features in Surfer SEO include a Content Editor with real-time scoring, a Keyword Research tool with clustering and overlap scores, and a Content Audit that updates daily and tracks performance gains or losses.
Surfer SEO includes Humanize AI, a tool that rewrites machine-generated content to sound natural and fluent, which reduces awkward phrasing often found in Frase outputs.
Surfer SEO pricing starts at $99 per month, covering keyword tools, audits, and writing support. Higher plans unlock collaboration features, AI modules, and API access.
Pros in the Surfer SEO include granular content scoring, support for international SEO, and a streamlined interface for writers. Surfer SEO cons include a learning curve for beginners and limited tone flexibility in advanced topics.
Best AI Writing Tools for Speed and Ease of Use
5. Rytr
Rytr is an AI-powered writing assistant built for creators, marketers, and small businesses who need fast content across multiple formats. Rytr supports over 30 languages and includes templates for blog posts, product descriptions, emails, and ads.
Unlike Frase.io, which focuses on SEO strategy and content research, Rytr emphasizes quick drafting and stylistic variation. The tool works especially well for generating short-form copy, such as ad variations, email intros, or social media posts.
Rytr includes a paragraph generator, content improver, and a tone adjustment tool that mimics different writing voices. Rytr allows users to create and save custom tones, and the Chrome extension allows on-the-fly content generation across websites and apps.
Rytr offers a free plan with a 10,000-character monthly limit. Paid plans start at $7.50 per month with unlimited content and one custom tone. Higher tiers increase language options, tone slots, and usage limits.
Rytr pros include affordable pricing, versatility in short-form content, and unique features like AI image generation. Rytr cons include limited effectiveness for long-form content, a lack of detailed SEO analysis, and occasional content duplication despite built-in plagiarism checks.
6. WriteSonic
Writesonic is an AI content and SEO platform designed for marketers who need fast content creation, tone control, and integrated optimization tools. Writesonic supports blogs, ads, landing pages, and product descriptions in a single workspace.
Writesonic stands out from Frase with faster content generation, multi-format output, and automation across writing and publishing workflows. While Frase focuses on content research and outline structure, Writesonic delivers speed and flexibility for teams working across channels.
Writesonic includes the SEO Checker and Optimizer, which scans content for keyword gaps, heading structure, and semantic issues using live data. Chatsonic, the built-in assistant, connects with Ahrefs, Google Search Console (GSC), and WordPress to manage content from draft to publication.
Writesonic is a paid tool with plans starting at $39 per month for one user and scaling to $399 per month for teams with full feature access and advanced reporting.
Writesonic pros include fast AI content generation, access to multiple language models, and strong built-in SEO tools. Writesonic cons from Writesonic Review include quality inconsistencies in long-form output, usage limits on lower plans, and a crowded interface.
7. Wordtune
Wordtune is an AI-powered writing assistant built to rewrite, shorten, expand, or adjust tone for improved clarity and flow. Wordtune enhances blog posts, emails, academic writing, and social media captions through real-time, context-aware suggestions.
Compared to Frase, which focuses on SEO research and structured content drafting, Wordtune specializes in refining existing text. Wordtune performs better in tone flexibility, fluency correction, and sentence-level rewriting, which makes it ideal for polishing content across formats.
Core features in Wordtune include paragraph rewriting, summarization, tone shifting between formal, casual, and neutral, and length control. A built-in grammar and spelling checker improves readability, while the paraphrasing tool restructures dense or unclear content without losing meaning.
Wordtune offers a free Basic plan with limited daily rewrites. The Advanced plan at $6.99 per month adds tone and length control. Unlimited access to all features is available at $9.99 per month, with no usage restrictions.
Wordtune pros include fast rewrite suggestions, strong tone adjustment, and ease of use in any browser. Wordtune cons involve limited free functionality, no SEO support, and occasional context misinterpretation in longer or technical content.
Best Tools for Marketing-Focused Copywriting
8. Copy AI
Copy.ai is an AI content creation platform built for marketing and sales teams producing blog posts, product descriptions, social media copy, and ad creatives. Copy.ai supports content production across formats with tools that expand short prompts into complete paragraphs, automate workflows, and maintain consistent brand tone across global campaigns.
Unlike Frase.io, Copy.ai prioritizes fast content drafting over SEO research. Copy.ai SEO tools improve sentence structure, enhance clarity, and format outputs to match search intent rather than analyze SERPs or optimize for keyword density.
Copy.ai includes a Content Creation tool that generates content for SEO, product education, thought leadership, and campaign assets within seconds. Built-in translation and localization tools adjust language, tone, and terminology for international markets, which shortens production cycles and supports regional launches.
Copy.ai is a paid tool with plans starting at $49 per month for unlimited words, scaling to $249 per month for teams with workflow credits and built-in marketing automation.
Pros of Copy.ai include high-speed content generation, flexible tone adjustment, and localization tools for international scaling. Copy.ai cons include minimal SEO insight, potential for repetitive phrasing, and higher cost tiers for workflow automation.
Copy.ai is a stronger Frase.io alternative for users focused on scaling content production and global messaging without requiring keyword-first SEO planning.
9. Jasper AI
Jasper AI is a content automation platform designed for marketing teams producing branded assets across blogs, ads, and email. Jasper combines AI writing, brand voice management, and SEO support in a single workspace with templates, rewriting tools, and team collaboration features.
Jasper works better for multilingual content, visual creatives, and copy tailored to specific tones than Frase.io. Jasper supports consistent messaging at scale using workflows for blog posts, scripts, and email campaigns.
Among its features, Jasper SEO Mode guides users on readability, tone alignment, and keyword optimization during editing. Jasper Art allows quick creation of graphics via text-to-image and style prompts. Unlike Frase, Jasper AI offers a plagiarism checker powered by Copyleaks that scans content in more than 100 languages.
Jasper AI is a paid tool with prices starting at $39 per month for the Creator plan and $59 per month for Pro, with custom plans available for businesses.
Jasper pros include customizable workflows, integration with CMS tools, and branding alignment across languages. Jasper cons include high cost at scale, occasional output repetition, and a learning curve for prompt precision.
10. Anyword
Anyword is an AI copywriting platform built for marketing teams that need predictive performance insights across multiple channels. Anyword generates and scores marketing copy using audience data, brand history, and content benchmarks.
Compared to Frase, Anyword focuses less on SEO content briefs and more on message personalization across ads, email, and social media. Anyword enables persona-based targeting, channel-specific formats, and performance predictions to guide creative strategy.
Anyword features include predictive performance scores, which estimate how well each variation will perform across different audiences and placements. Anyword copy intelligence system recommends edits to match tone, engagement level, and message clarity. Built-in tools include a brand voice editor, plagiarism checker, and support for over 30 languages.
Anyword starts at $49 per month for individual creators and scales to $499 per month for businesses needing custom AI models and high-volume usage. Plan tiers vary by seat count, prediction volume, and access to performance data rows.
Anyword pros include performance-based scoring, support for brand tone control, and audience-specific content suggestions. Anyword cons include limited SEO features and occasional bugs during live editing.
Best Tools for Data-Driven Content Strategy
11. Clearscope
Clearscope is a content optimization platform designed for SEO teams to improve visibility through SERP-aligned writing. Clearscope analyzes top-ranking pages to extract relevant terms, evaluate usage patterns, and provide actionable edits for better structure, tone, and topic depth.
Clearscope delivers deeper term analysis and sharper on-page SEO insights than Frase. Clearscope integrates with Google Docs and WordPress, letting teams apply SEO suggestions directly during writing. These integrations improve efficiency and simplify content workflow, areas where Frase remains limited.
Key Clearscope tools include the Content Editor, which scores keyword coverage, balance, and readability using a clean, editable interface. Clearscope Term Map tool reveals competitor topic emphasis and grouping patterns, while the Content Report lists headings, search questions, and keywords backed by real-time SERP data.
Clearscope is a paid platform with plans starting at $189 per month for 100 content pages, unlimited users, and AI outlines. The Business plan adds higher limits and support. Enterprise plans offer custom credits, SSO, and crawler whitelisting.
Clearscope pros include a clean interface, trusted SERP analysis, and consistently strong support. Clearscope cons involve limited technical SEO functions and occasional over-optimization when chasing high content scores.
12. Marketmuse
MarketMuse is an AI-powered content intelligence platform built for content strategists and SEO teams focused on topical authority and long-term planning. MarketMuse delivers NLP-based topic models, full content inventories, and live scoring tools to improve structure, coverage, and SERP alignment.
As a Frase alternative, MarketMuse provides deeper content audits, more advanced topic modeling, and stronger authority evaluation. While Frase focuses on AI-assisted briefs and question-based content, MarketMuse adds personalized difficulty scores, domain-wide scoring, and original topic models built from hundreds of ranking pages.
MarketMuse features include inventory audits to detect content decay, Optimize tool for in-line SEO scoring, and Competitive Content Analysis for SERP mapping. Each topic model displays ideal word count ranges, related subtopics, and semantic gaps pulled from hundreds of high-ranking pages.
MarketMuse scores entire domains, analyzes authority gaps by page type, and prioritizes updates using personalized metrics that reflect competitive difficulty, content quality, and relevance.
MarketMuse is a paid platform with plans starting at $149 per month for individual users and scaling to $399 per month for teams with unlimited briefs and full tool access.
MarketMuse pros include domain-wide content scoring, original topic modeling, and personalized difficulty metrics. MarketMuse cons from MarketMuse Review include no backlink data, no keyword discovery tool, and pricing that excludes small teams and freelancers.
13. Semrush Writing Assistant
Semrush Writing Assistant is an AI-driven content editor built into the Semrush ecosystem. It supports writers with SEO feedback, readability checks, and real-time keyword optimization inside Google Docs, WordPress, and MS Word.
Compared to Frase.io, Semrush Writing Assistant performs better inside third-party editors, which helps teams polish tone, structure, and keyword density without switching platforms. While Frase centers on SERP briefs and outlines, Semrush supports live editing for published and in-progress drafts.
Core features in Semrush Writing Assistant include a readability checker, keyword density meter, tone of voice evaluator, and plagiarism checker. The tool alerts writers about keyword stuffing, identifies SEO gaps, and guides content length, linking, and alt attributes.
The Rephraser panel allows writers to select any sentence and apply commands like rephrase, simplify, expand, or summarize. Each output is AI-generated and immediately available for insertion.
Semrush Writing Assistant is available inside the Guru plan at $249 per month and the Business plan at $499 per month. The Smart Writer add-on costs $20 per month for 10,000 AI words.
The Semrush review highlights pros like flexible editor integrations, AI-enhanced rewriting, and strong SEO alignment. Semrush Writing Assistant cons include a separate cost for AI add-ons, tone checker inaccuracy on formal content, and locked tools on lower plans.
Why do people seek alternatives to Frase io?
People look for Frase.io alternatives because the platform lacks advanced keyword research tools, limits AI precision, and locks key features behind add-ons.
As noted in the Frase review, the platform supports content briefs and SERP-based optimization but relies on external keyword tools for full SEO planning. This limited research functionality forces users to rely on external tools for complete SEO strategies.
The AI writer in Frase often struggles with introductions and conclusions, producing generic or awkward phrasing. Outputs include grammar issues or inconsistent structure, which require manual editing before publishing.
Frase limits customization of SERP inputs when generating briefs, which makes it harder to target niche or localized queries. Access to more advanced AI functions and deeper SERP data requires purchasing the Pro Add-On, which adds cost and complexity.
Frase.io remains effective for research and drafting, but its gaps in keyword planning, AI reliability, and SERP flexibility push some users to explore more comprehensive alternatives.
What to Look for in a Frase Alternative?
The 5 features to look for in a Frase alternative are below.
- Advanced Keyword Research Tools. Frase lacks a built-in keyword engine for full SEO planning. Look for platforms that include keyword difficulty, SERP intent, clustering, and competitive benchmarks using real-time datasets.
- AI Writing Precision. Frase outputs often need revision. Strong alternatives need to deliver more context-aware AI writing, which includes reliable introductions, conclusions, and style adaptability across content types.
- Customizable SERP Inputs. Frase restricts control over which results inform its briefs. Choose tools that let you refine SERP data by country, device, or search intent to improve brief quality.
- Integrated Optimization Workflows. Frase provides optimization tools, but alternatives need to go further. Look for platforms that offer content scoring, semantic gap analysis, and real-time improvement suggestions tied to SERP leaders.
- Access Without Add-Ons. Frase locks key features behind the Pro Add-On. Consider tools that include full AI functionality, SERP data depth, and collaboration features in their base or mid-tier plans.
Which Frase Alternative offers the best balance of Features and Price?
Search Atlas is the best alternative to Frase.io for users who need a complete SEO platform with built-in automation, scalable insights, and connected workflows. While Frase.io focuses on briefs and AI-assisted drafts, Search Atlas Software Platform supports the full SEO lifecycle, combining keyword data, content generation, technical audits, and rank tracking in one interface.
Search Atlas applies data-driven actions through OTTO, the built-in assistant that automates content scoring, on-page fixes, and internal linking based on your live site data. Teams choose Search Atlas to move beyond isolated writing tools and adopt a unified system that delivers measurable results.
Replace limited brief generators with a complete SEO writing workflow powered by real data and built-in execution. Start your 7-day free trial of Search Atlas today!
