The client, a dynamic 3D gaming platform, empowers creators to build and share interactive social experiences across web, mobile, and virtual reality environments. Operating in a highly competitive industry, the client aimed to stand out among gaming platforms.
To achieve this, they needed a strategic and innovative approach to cut through the noise. It was in this context that the company turned to OTTO, seeking a comprehensive SEO solution.
OTTO Catapults Niche Gaming Hub to Search Dominance in Record Time
Strategy
The client wanted to increase their online performance by ranking for multiple keywords, elevating their digital authority, improving user experience (UX), and optimizing technical SEO.
Using Search Atlas and OTTO, they conducted comprehensive keyword research and topic mapping, aligning their strategy with their target audience’s interests. The client then utilized advanced AI to produce optimized, engaging content that showcased their immersive gaming experience while encouraging user interaction, significantly boosting their digital exposure.
Additionally, the client used these tools to address critical performance metrics such as speed and usability, ensuring their site met stringent technical SEO criteria and maximized user experience.
Key Benefits
- Content Optimization for Users and Search Engines: Search Atlas’ content assistant and OTTO created top-ranking, user-relevant content. This strategy boosted both user engagement and SEO, significantly enhancing the client’s digital presence and user interaction.
- Technical SEO Powerhouse: Search Atlas and OTTO offer tools to fix any technical SEO issue, from indexing to site speed. They optimize websites for both search engines and users, ensuring fast loading even for heavy 3D gaming sites.
- User Experience Enhancement: The tools monitor and improve user experience, crucial for retention and rankings, helping create enjoyable experiences that boost both user satisfaction and search performance.
Results
In just 6 months, this approach yielded extraordinary results:
- Organic Traffic and Keywords Surge: Monthly organic traffic jumped from 18,320 to 59,558, an astonishing 225% growth. The number of organic keywords increased from 12,312 to 23,420, a 90% increase.
- Ranking Leadership: The client’s top 3 keywords went from 212 to 467, an outstanding increase of 120.28%. Keywords in positions 4 to 10 also exploded from 488 to 1,847, a 278.4% growth.
- Authority Boost: The number of referring domains increased by 473, a significant leap that proves the increase in the business’ authority.
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