Dental Practice Moves from #13 to #3 in AI Answers
2.0×
AI visibility (10.8% to 21.3%)
#3
AI rank (#13 of 93 to #3 of 95)
2.1×
Google clicks (211 to 447)
A dental practice improved its visibility in Google and AI answers while building stronger local search activity. The comparisons use the periods reported in the source study.
Challenge
A local dental practice competed for high-intent searches in a crowded market. Patients were also asking AI assistants for recommendations, but the practice appeared behind competing domains in those answers.
Strategy
The work combined weekly technical execution with local signals and AI visibility tracking.
- OTTO on autopilot: OTTO crawled 177 pages weekly and deployed 3,886 of 3,989 identified fixes. The reported technical score was 74/100.
- Local signals: Google Business Profile data was connected to the workflow.
- AI visibility tracking: Fifteen buyer questions across five topics were tracked on six AI platforms.
Key Benefits
- More search reach: The practice expanded its impression and keyword footprint in Google.
- Higher AI visibility: The practice moved ahead of competing domains in the reported AI comparison.
- More local activity: Direction requests and profile interactions increased in the reported period.
Results
The source study reports:
- AI visibility: 10.8% to 21.3%, a 2.0× increase.
- AI rank: #13 of 93 to #3 of 95.
- Google clicks: 211 to 447, a 2.1× increase.
- Search impressions: 27,854 to 66,780, a 2.4× increase.
- Keywords with impressions: 1,532 to 6,858, a 4.5× increase.
- Average position: 26.4 to 15.6.
- Google Business Profile: Direction requests rose from 222 to 710, and interactions rose from 429 to 883.
- Current AI citations: 163 in the last 30 days. This is a current-standing measure, not a before-and-after comparison.
OTTO deployed 3,886 of 3,989 identified fixes, and the reported technical score was 74/100.
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