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Making an Austin DUI Law Firm a Local Reference with OTTO

A circular progress chart showing four growth areas and a green box indicating OTTO SEO Auto Pilot Solutions is optimizing a website for better rankings and visibility, enabled for 12 days.
Pins Improved
+ 0 %
Locations Ranking Top 3
+ 0 %
Higher Positions in Local Searches
+ 0 %

In Austin’s bustling legal market, standing out as a DUI law firm is challenging due to intense competition. Achieving local search visibility requires an innovative strategic SEO approach.

This case study explores how a DUI law firm in Austin implemented OTTO to overcome these hurdles and secure top local search rankings across a wide area. In just 30 days, OTTO significantly boosted their SEO performance and business growth, all while being cost-effective.

Becoming a Local Authority with OTTO

Strategy

To improve search rankings for the keyword “DUI lawyer Austin,” we conducted an experiment using Natural Language Processing (NLP) terms related to the business.

These terms were incorporated into the website and Google Business Profile (GBP) over 4 weeks using OTTO. We used pins to represent nearby locations and recorded the results with the local SEO heatmap.

Key Benefits

  • Lighting Fast and Steady Results: OTTO’s AI-powered optimization delivers rapid enhancements and the steady growth ensured that the improvements were sustainable.
  • Automation: OTTO’s automated SEO optimization process simplifies SEO efforts, reducing manual labor and allowing the team to focus on other crucial tasks.
  • Top Local Rankings: Significant improvements in local search engine rankings have driven more organic traffic to the website, resulting in greater online visibility.

Results

Through the strategic use of OTTO’s local SEO tools, the client experienced a significant boost in online visibility and search rankings.

Two side-by-side maps comparing DUI law firm keyword ranking scores in Austin over 4 weeks. The left map shows 20 bad pins (red), while the right map shows 2.4 bad pins (red) and improvements in rankings.
  • Increased Ranking for Top Positions: The average ranking, considering all the pins, improved from 20 to 2.4, making the average position for that keyword 88% higher.
  • Dominated Top Position: Total locations in top 3 positions jumped from 0% to 88%, mostly being rank 1.

Improved All Locations: Before OTTO, the DUI Law Firm was not ranking or ranking poorly for 100% of nearby locations. After OTTO implementation, 100% of the pins are ranking either in top 3 or top 5 local search positions.

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