The client is a nonprofit sensory learning center located in a small city in Texas. This center is dedicated to providing essential resources and programs for children with special needs and their families.
Despite their valuable mission, the center’s website traffic had stalled for months, preventing them from connecting with potential clients.
OTTO Breaks Learning Center Free from Stagnation and Doubles Traffic
Strategy
The primary objective for the client was to improve search rankings for the keyword “autism summer program near me” and drive more traffic to their site.
To achieve this, the client implemented OTTO’s recommendations. This included enhancing content quality, optimizing technical aspects of the site, refining on-page SEO elements, and building authority through the publication of 2 press releases.
Over a period of eight weeks, OTTO’s site explorer and rank tracking tool was utilized to visualize the improvements.
Key Benefits
- Breakthrough Stagnation: The client was stuck with low organic traffic and minimal visibility for their targeted keywords for months. After implementing OTTO’s recommendations, their metrics skyrocketed, resulting in a dramatic increase in both traffic and rankings in a remarkably short time.
- Innovative Approaches: OTTO’s recommended SEO actions ranged from technical fixes and content generation to press release distribution, setting the center apart from traditional methods.
- Fast Results: The rapid results were nothing short of extraordinary, demonstrating that effective SEO can deliver quick wins rather than being a long-term struggle.
Results
The results were astounding. The client transitioned from being relatively obscure online to becoming a go-to resource in local search results for families seeking support.
- Doubled Organic Traffic: The center’s average local search position improved dramatically, resulting in a remarkable increase from 606 to 1,274 organic visitors—a gain of approximately 111%.
- Increased Organic Keywords: The number of organic keywords the center ranks for skyrocketed from 102 to 179, reflecting a robust gain of 75.5%.
- Climbed from Rank #27 to #1: The client achieved a remarkable leap from position #27 to the #1 spot for their desired keyword.
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