The client is a personal injury lawyer in Portland, a region with a fiercely competitive legal market where major firms invest heavily in SEO to dominate local search results. In such a saturated market, our client, a personal injury law office, needed an innovative approach to stand out.
Traditional SEO methods weren’t delivering the quick results the law firm needed, so they turned to OTTO, the first SEO AI agent, to shake things up.
OTTO Rapidly Lifts Law Firm from Obscurity to Top Local
Strategy
The focus of the strategy was on improving the firm’s local rankings for multiple keywords in a short period. With Portland being a hub for personal injury law, time was of the essence.
Over a 5-week period, the personal injury lawyer applied OTTO’s automations, which included natural language processing (NLP) terms, implementing schema, creating Q&A content, regularly posting on its Google Business Profile (GBP), responding to client reviews automatically, and carrying out various technical optimizations on their website.
All of these efforts combined to strengthen their local search presence and boost visibility in the area. OTTO employed a local SEO heatmap to track progress and display real-time rankings for nearby locations.
Key Benefits
- Disruptive Approach: OTTO offers a groundbreaking approach that disrupted the conventional SEO strategies in the legal market. With OTTO’s cutting-edge AI, the law office was able to outmaneuver competitors with bigger SEO budgets.
- Multiple Actions Automation: One of the key strengths of OTTO is its ability to automate several crucial aspects of SEO. This includes everything from generating Q&A content to managing review responses, optimizing GBP posts, citations and listings, and incorporating NLP terms into their SEO efforts, all without human intervention.
- Effortless Automation: With OTTO, the personal injury law office saw rapid results on a modest budget. The automation process was not only easy to implement but also freed up valuable time, allowing the firm to focus on other strategic and marketing initiatives.
Results
The client went from ranking poorly—or not appearing at all—to becoming one of the most prominent law offices in local search results.
- Top Rankings Enhancement: The client’s average local search position improved from 13.1 to 6.5—a significant gain of 50.3% in rankings.
- Dramatic Ranking Improvement: The number of locations where the client ranks in the top 3 positions increased by 6 times, establishing them as a dominant force in their local market.
- Significant Position Growth: The number of locations where the client ranks in the top 7 increased by 7 times, showing a remarkable rise in visibility across key areas.
- Keyword Ranking Increase: Prior to OTTO, the client ranked for an average of 300 keywords. This nearly doubled to 590 ranked keywords—a 96.7% increase, dramatically boosting their discoverability.
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