Used-Car Dealership Reaches #1 in AI Search and Doubles Google Clicks
Google clicks (278 to 570)
Search impressions (3,077 to 17,051)
Ranking keywords (235 to 3,763)
A used-car dealership expanded its reach across Google and AI answers in 12 months. The figures compare September 2025 with September 2026.
Challenge
An independent dealership competed with franchise dealers, manufacturer sites, and national marketplaces for high-intent local searches. Buyers were also asking AI assistants which dealer to visit, so the business needed visibility in Google and AI answers.
Strategy
Search Atlas and OTTO focused the work on technical execution, local signals, and AI visibility measurement.
- OTTO on autopilot: OTTO crawled 221 pages weekly and deployed 2,535 of 3,085 identified fixes. The reported technical score was 84/100.
- Local entity signals: Search Console and Business Profile data were connected, and the OTTO knowledge graph reached 54% completion.
- AI visibility tracking: Thirteen buyer questions across five topics were tracked weekly across ChatGPT, Gemini, Google AI Mode, Perplexity, and Copilot.
Key Benefits
- More non-brand reach: The site expanded from 235 to 3,763 keywords with impressions.
- Google and AI visibility in one view: Search performance and AI answer presence were measured together.
- Technical work at scale: OTTO handled the identified fixes while the team monitored progress.
Results
After 12 months, the reported results were:
- Google clicks: 278 to 570, a 2.1× increase.
- Search impressions: 3,077 to 17,051, a 5.5× increase.
- Ranking keywords: 235 to 3,763, a 16× increase.
- Average position: 19.7 to 7.8.
- AI visibility: #1 of 148 domains, with 84 citations and 2.2× the runner-up.
OTTO deployed 2,535 of 3,085 identified fixes. The reported technical score was 84/100.
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