Make content Google picks over AI
Google’s been rolling out AI Mode in Search and it’s a pretty big shift.
It’s designed for complex, open-ended questions: The kind where AI Overviews can’t answer.
Trying out AI Mode is easy:
- Just visit google.com/aimode.
- Or type in a question in www.google.com, and look for the AI Mode option!
- Or open the Google app on your phone and tap AI Mode.
How is AI Mode Different from AI Overview?
Unlike AI Overviews (SGE), which offer quick explanations and a list of links, AI Mode provides summaries, comparisons, visuals, and deeper links for further exploration.
Google does NOT Want to Run AI Mode. Why?
AI Mode is costly for Google to run. 💸
Unlike standard search results that pull from indexed pages quickly, AI Mode uses Gemini 2.0 and requires much more computational power.
It’s not something Google wants to use by default, it’s a backup when regular search falls short.
So Why Does this Matter to Content Creators or SEOs?
We can help reduce Google’s need for AI Mode. If your content is genuinely useful, Google won’t need to rely on AI Mode.
Your content should:
- Answer nuanced questions clearly
- Offer comparisons
- Provide structured breakdowns
- Anticipate follow-ups
A win for Google economically = A win for your visibility.
If Google sees your page satisfying complex queries without AI help, it will likely reward you with better rankings.
How Can I Write Content that Google Wants?
We have created the only tool in the market that has reverse-engineered Google’s ranking criteria: SCHOLAR.
It scores any content from 0 to 100 for metrics like content clarity, factuality, human effort, information gain, content freshness, user intent alignment, entities, contextual flow, and more.
You will know exactly what to fix to create content Google actually wants to rank.
