Search volume doesn’t tell the whole story anymore. We’ll show you how to go beyond surface level keyword metrics and uncover the real opportunities that drive traffic, rankings, and revenue. Whether you’re creating content, building landing pages, or scaling SEO for clients, this session will help you develop a smarter, more profitable keyword strategy that aligns with business outcomes, not just clicks.
Learn why high-volume keywords often miss the mark and how to identify keywords with real purchase or engagement intent.
Understand how Google’s ranking systems are evolving with AI, and how entity relationships and semantic relevance are shaping modern keyword research.
See how Search Atlas helps you build keyword maps and intent clusters faster, without spreadsheets or guesswork.
April 22
10 AM PST / 1:00 PM EST