Get in-depth insights on organic traffic, keywords, and backlinks for any website or url.
Understand the search visibility of any website. Analyze organic clicks, total keywords, and see which content drives the most organic clicks.
See who links to your competitors’ websites and evaluate the quality of those backlinks. See domain rating, anchor text, link type, and more.
See whether your competitors use PPC advertising and how much they are spending. Plus, see what ad copy your competitors use in their PPC campaigns.
Backlinks
Indexed Domains
Keywords
Countries
See who is linking to your competitors’ website and understand the quality and strength of their backlinks.
With 100 trillion backlinks and 500 million domains, you can analyze the backlink profile strength of any url. Plus DR, anchor text, domain traffic, and page traffic for every backlink in our database.
Perfect for
Solo marketers, freelancers, and 1-person agency teams
Everything you need to optimize your personal workflows and deliver high-performing SEO campaigns.
Perfect for
Scaling agencies and mid-sized businesses managing multiple sites or clients
Perfect for
High-volume agencies and advanced SEO teams ready to scale fast
Everything in Growth, plus all LLM models, enhanced Authority Building with more HDC, and white label capabilities.
Perfect for
Agencies managing large client portfolios with unlimited scale and white-label capabilities
Everything in Pro, plus even more projects, with up to 10 OTTO sites, unlimited keywords, white-label reporting, client dashboards, priority support, and maximum quotas.
Everything you need to optimize your personal workflows and deliver high-performing SEO campaigns.
Everything you need to optimize your personal workflows and deliver high-performing SEO campaigns.
Everything in Growth, plus all LLM models, enhanced Authority Building with more HDC, and white label capabilities.
Everything in Pro, plus unlimited usage, white-label reporting, client dashboards, priority support, and max quotas.
Most trials get wasted on setup. In one 30-minute session, we’ll get your account set up correctly and point you to the fastest wins for your business.
See which websites link to your competitors and how authoritative they are. Plus, domain rating and traffic metrics.
Browse the top anchor text of any website’s backlinks. Leverage that information in your own link building strategy.
Know whether competitors’ backlinks appear in image, text, frame, or form. Know whether links are dofollow or nofollow.
Review IP addresses for all referring domains. Get a global perspective on where your competitors are earning backlinks from.
See the pages where your competitor’s backlinks appear. Gain insights on placement and contextual anchor text.
Understand how backlink profiles have changed over time. Compare backlink metrics for any time period.
Identify what keywords your competitors are bidding on, how much they pay per click, and complete search ad copy. See what other websites are bidding on those keywords and level up your PPC ad bidding and targeting strategies.
See how websites gain or lose organic visibility over time. Filter reports to specific time periods to learn when a website gained or lost backlinks, targeted PPC keywords, or created new content that influenced their SEO.
Knowing what keywords your competitors target in their SEO strategy can help you identify profitable opportunities for your own website. Look for keywords that have strong search volume and good cost-per-click to get more qualified traffic..
Knowing the content that performs well on your competitors’ website can be game-changing. You may need to create similar content on your own website, or optimize your content to better meet user’s search intent.
Backlinks are one of Google’s most important ranking factors. If your competitors have a lot of high-quality backlinks, you will also need to earn backlinks to increase your presence in the search engine rankings.
Backlinks from high-quality websites show search engines that your website is authoritative and well-trusted. Discover who is linking to your competitors, and reach out to those domains to see if they will link to your website as well.
See what keywords your competitors’ are bidding on and the price they are paying per-click. Add those keywords to your own bidding strategy to reach similar audiences and get your products or services at the top of the search results.
