ChatGPT and Claude both support SEO teams with smart tools.
These AIs promise faster research, sharper content, and better rankings. This article compares ChatGPT vs. Claude in real SEO use cases.
We look at keyword planning, writing, content creation, and optimization tasks and highlight where each AI performs well.
What Is ChatGPT?
ChatGPT is an AI assistant created by OpenAI. This assistant helps with content creation, research, communication, and problem-solving. ChatGPT writes emails, blogs, product descriptions, and outlines.
Chat GPT provides long-term memory, rich customization, multilingual fluency, creative content and code generation, plus cutting-edge tools like image and voice understanding and agentic web research. Its constant updates (GPT-4.5, GPT-4o) and extensive plugin ecosystem distinguish it from Claude.
A standout feature is the ability to build Custom GPTs. Custom GPTs are tailored AI assistants with specialized knowledge or behavior. Users assemble a GPT by uploading documents (knowledge base), picking plugins, and configuring personality without coding.
ChatGPT Features
ChatGPT has plenty of useful features for marketers. The most commonly used are listed below.
- Produce Content: The tool creates blog posts, articles, emails, and social media content quickly and accurately.
- Condense and Explain: The tool condenses lengthy documents and explains complex ideas clearly for better understanding.
- Suggest SEO Keywords: The tool proposes keyword ideas based on context to support better targeting and search visibility.
- Generate Images and Videos: The tool generates images and videos from text prompts to visualize concepts or content ideas.
- Communicate Across Languages: The tool communicates in multiple languages, which improves accessibility and global outreach for marketing teams.
- Create Custom GPTs: The tool allows users to create and personalize models to meet specific business needs and preferences.
- Browse the Web and Research: The tool gathers information from the web and performs deep research to support informed decision-making.
- Integrate Plugins and APIs: ChatGPT integrates with external tools via plugins and APIs to extend its capabilities.
ChatGPT Pricing
ChatGPT pricing plans are listed below.
- Free: $0/month – Access to GPT-4o mini, standard voice mode, limited access to advanced features, and custom GPTs
- Plus: $20/month – Everything in Free, extended limits on messaging, file uploads, advanced data analysis, and image generation
- Pro: $200/month – Everything in Plus, unlimited access to GPT-4o, voice (audio only), and higher limits on video/screensharing
- Team: $30/user/month – Higher message limits, access to DALL·E, web browsing, data analysis, and GPTs sharing within workspace
- Enterprise: Contact sales – Everything in Team, high-speed access to tools, expanded context window, enterprise-grade data security, and enhanced support
What Is Claude?
Claude is a family of AI models developed by Anthropic. Claude is highly accurate, safe, and provides advanced reasoning. It excels in content generation, data analysis, and conversational tasks.
The models in the Claude family include Claude 3.7 Sonnet, Claude 3.5 Haiku, and Claude 3 Opus.
Claude 3.7 Sonnet offers the highest intelligence with extended reasoning capabilities. It is ideal for deep writing and strategic analysis.
Anthropic optimized Claude 3.5 Haiku for speed and low cost. Claude 3.5 Haiku is perfect for real-time content generation, chatbots, and content moderation.
Claude 3 Opus is the most powerful model, but it is slower. Claude 3 Opus is best for complex research, open-ended brainstorming, and detailed analytical tasks.
Claude Features
Some of the most relevant things marketers do with Claude are listed below.
- Perform Advanced Reasoning: Solve complex problems and follow multi-step instructions with higher accuracy than most models.
- Analyze Visual Inputs: Extract insights from charts, photos, handwritten notes, and diagrams to support creative and analytical work.
- Generate and Debug Code: Build websites, structure data, and troubleshoot large codebases using its coding capabilities.
- Translate and Write Across Languages: Produce multilingual content or refine grammar with real-time language processing.
- Produce High-Quality Content: Create long-form copy, brand-aligned assets, or technical documentation with clarity and tone awareness.
- Organize Work in Projects: Manage related chats and documents within grouped workspaces for better focus and collaboration.
- Build Artifacts: Draft websites, documents, graphics, and code alongside chat interactions.
- Moderate Content in Real Time: Detect and flag unsafe or inappropriate material for social media, forums, or publishing workflows.
Claude Pricing
Claude’s pricing plans are listed below.
- Free: $0/month – Use Claude on web, iOS, and Android; ask questions about images and documents; access one of the latest models.
- Pro: $20/month – Includes all Free features, increases usage limits, unlocks Projects, adds access to Claude 3.5 Sonnet and Claude 3 Opus, and provides early access to new features.
- Team: $30/user/month – Includes all Pro features, increases usage limits, enables central billing and administration, and unlocks early collaboration features.
- Enterprise: Custom pricing – Includes all Team features, expands context window, adds SSO, domain capture, role-based access, SCIM, audit logs, and data source integrations.
ChatGPT vs. Claude: Comparing Product Features
The next section compares ChatGPT and Claude by examining product features and user experience.
1. AI Writing
ChatGPT generates content for various formats, including blog posts, articles, social media posts, and emails. It produces text based on user prompts, adhering to specified styles and tones.
ChatGPT helps with brainstorming ideas, structuring content, and suggesting improvements for readability. It provides summaries or explanations for complex topics.
Claude has advanced writing capabilities. It handles complex cognitive tasks.
Claude generates detailed articles, blogs, and reports. It maintains clarity and coherence over long-form content. Its large context window enables it to produce consistent and contextually relevant content. This is true even for ongoing projects with multiple revisions.
Winner: Claude
Claude uses more natural language and is often more concise. Claude is particularly good at adapting tone and style. Its context window is larger than that of ChatGPT. However, both tools lack additional SEO writing features.
2. Research
ChatGPT (with web browsing enabled) gathers real-time data from the web. Its Search feature helps users obtain up-to-date information on current events and niche topics not in its pre-trained data.
Web browsing allows ChatGPT to extract and present relevant details from websites, which aids research tasks that require the latest data or hard-to-find information. This ability enhances flexibility in real-time information retrieval.
Claude lacks web browsing in its core functionality. It cannot access live data from websites and depends on pre-trained knowledge.
Claude excels at processing large datasets and documents, offering deep insights based on existing information. Real-time web access remains unavailable. This limits its ability to provide current data.
Winner: ChatGPT
ChatGPT offers a more direct approach to web searches. ChatGPT pulls current, live data when you enable web browsing. On the other hand, Claude focuses on providing deep insights and analysis based on pre-existing information without real-time web access.
3. Image and Video Generation
ChatGPT integrates with Sora to generate images and videos from text prompts. Users input detailed descriptions, and Sora creates visuals, including illustrations and videos. This feature is ideal for content creators, marketers, and designers.
Claude lacks native image or video generation but excels when users upload images. It analyzes visual data, transcribes text, interprets graphs, and extracts insights. It is valuable for tasks that require image analysis.
Winner: ChatGPT
ChatGPT wins this area due to its integration with Sora, which allows for both image and video generation from text prompts. It offers greater flexibility in creating diverse visual content.
4. User Experience
ChatGPT offers a user-friendly interface with intuitive navigation, mobile access, and advanced features like inline editing and memory functionality. Custom GPTs give you the flexibility to create the most useful custom GPT for yourself.
Claude provides a straightforward interface, mobile access, and image upload capabilities but lacks some advanced features like inline editing or voice input.
Winner: Tied
Both models excel in different areas, which makes the overall user experience comparable.
5. Pricing
Both offer free plans, with paid plans starting at $20/month for expanded features.
The ChatGPT Plus plan offers advanced data analysis and image generation, while the Claude Pro plan provides access to additional models and early feature access.
Winner: No Clear Winner
The pricing plans for ChatGPT and Claude are tied, with no clear winner
Content Writing, Optimization, and an AI SEO Assistant: Search Atlas
Search Atlas is a full SEO and PPC platform that provides an all-in-one content tool. The all-in-one content tool, Content Genius, includes an AI writer, optimizer, and editor.
The platform offers affordability and scalability, which makes it an ideal choice for businesses of all sizes. Search Atlas enables companies to expand their SEO efforts without overwhelming costs. This ensures accessibility while meeting diverse needs for content writing, optimization, and editing.
Search Atlas Features
Search Atlas has over 40 features and a full content toolkit. Search Atlas content writing and optimizing tools are listed below.
- SEO Writing Assistant: Analyzes top content and provides data-driven suggestions for subheadings, keywords, NLP terms, internal links, and more.
- SEO Content Brief Generator: Creates briefs with keywords and other relevant data with easy exporting and sharing.
- Blog Post Ideas Generator: Gives you blog post title ideas that you can immediately write with AI.
- SEO Content Planner: Creates SEO content plans from a seed keyword in minutes.
- Content Rewriter: Rewrites and improves your articles and other content.
- AI Content Writer: Writes SEO-optimized content and integrates with ChatGPT and Claude.
- Bulk AI Content Generator: Generates and bulk publishes hundreds of AI-driven articles directly to WordPress.
- AI Content Templates Generator: Offers over 50 templates for various formats (social media posts, ads, SEO-friendly blog posts, and more).
Content Genius
The Content Genius tool integrates with ChatGPT and Claude. It offers AI-generated images, content outlines, keyword suggestions, internal linking, Q&A, and full article writing.
Content Genius handles the content writing process end-to-end and connects to a full content optimization and marketing platform, which saves marketers time.
SEO Writing Assistant
Search Atlas optimizes content with suggestions on terms, topics, links, and word count. Its content optimization tools use AI to generate text, outlines, and drafts, tailored to specific needs and goals.
Geo-targeting features allow content optimization for various locations.
Scholar
Scholar is a content grading tool that helps you see content the way Google sees it and compare it to competitors.
Enter a content link (live page or Google doc) and its focus keyword in the Scholar tool. Scholar gives you a score from 0 to 100 for unique metrics. Some of the main metrics Scholar compares and tracks are listed below.
- Content Clarity: Ensures content is concise and easy to read.
- Factuality: Assesses the accuracy and relevance of information.
- Human Effort: Measures the human touch beyond automated tools.
- Information Gain: Identifies unique facts missing from current search results.
- Content Freshness: Tracks content updates and freshness signals.
- User Intent Alignment: Ensures content aligns with user query expectations.
- Entities: Checks for relevant entities from Google’s Knowledge Graph.
OTTO AI Agents
Search Atlas uses two AI agents to automate SEO and paid advertising tasks. They are OTTO SEO and OTTO Google Ads.
OTTO SEO manages content, technical audits, link acquisition, on-page improvements, local SEO, reporting, and more, which saves users hundreds of hours. OTTO SEO implements changes rather than just suggesting them, pulling insights from GSC, Google Business Profile, SERPs, and knowledge graphs.
OTTO Google Ads fully automates PPC keyword research, ad creation, ad grouping, and campaign creation. It enables marketers to create Google Ads campaigns in minutes.
Ease of Use
According to Gartner, Search Atlas is the highest-ranking SEO platform for usability and user satisfaction.
Search Atlas Pricing
Search Atlas gives writers two main options. The first is the Content Genius plan. The second is using the all-in-one marketing platform.
Content Genius provides writers and content marketers with a full SEO writing and optimization toolkit.
| Content Genius Plan | 15 Pages/Articles50 AI Quota75 Content Assistant Keywords |
| Price | $49/ month |
The all-in-one plans offer more tools than listed below. We listed only the main content marketing tools here.
| Starter | Growth | Pro | |
|---|---|---|---|
| Price | $99/month | $199/month | $399/month |
| Free OTTO activation | 1 | 2 | 4 |
| User seats | 2 | 3 | 5 |
| Pages/Articles Created | 40 | 100 | 200 |
| Content Assistant Keywords | 120 | 300 | 600 |
| Content Plans | 40 | 100 | 200 |
| On-Page In-Depth Audits | 40 | 100 | 200 |
| Keyword Research Lookups | 500 | 2,000 | 5,000 |
Every plan includes free OTTO activations. Deep Freeze locks in OTTO changes if you cancel your subscription.
Advanced AI Content Writing and Optimization: Search Atlas
Content writing tasks are easier with AI writing and optimization tools.
Search Atlas makes the process easier and more efficient. It automates research, planning, writing, publishing, and optimization.
Ready to simplify your digital marketing efforts? Try Search Atlas with a 7-day free trial—no commitment, cancel anytime.
