While Serpstat is undoubtedly a popular SEO tool, its limitations, less-than-stellar feedback over its pricing models, users are looking for Serpstat Alternatives.
If you are looking for a more comprehensive and AI-powered, yet cost-effective SEO choice, then you’ve come to the right place.
Whether you’re a seasoned marketer, an agency, small brand, or just starting out, understanding the nuances between different SEO platforms can significantly impact your decision-making process—and especially your rankings! 🔝
See what 15 Serpstat competitors have to offer and what users also consider in their purchasing decision. We’ll compare features, limitations, pricing, and user experiences to help you find the perfect fit for your unique needs!
What Should You Consider in Serpstat Alternatives?
Serpstat offers a comprehensive suite of SEO tools, including domain analysis, keyword research, competitor analysis, and rank tracking. But it’s important to note its limitations. 🙅
The platform sometimes struggles with data accuracy, particularly in backlink analysis and SEO research.
It may not be ideal for small niche websites, and users occasionally encounter bugs. Keyword data updates can be delayed, and the database size lags behind industry giants like Search Atlas.
Despite these drawbacks, many SEO professionals see Serpstat as a cost-effective option. But that’s not enough to stand out in the market and you probably came to the same conclusion if you are hearing this.
What we highly recommend is to replace Serpstat with a tool that leverages AI that can automate SEO efforts. 🤖
Automation not only saves time but also allows for more strategic allocation of resources. Get better results with reduced budgets, enabling them to compete effectively against larger competitors.
15 Best Serpstat Alternatives and Competitors To Consider in 2025
Whether you need an all-in-one platform or a more specialized tool, we’ve got you covered. We’ll explore the 15 best cost-effective SEO software options to supercharge your SEO.
1. Search Atlas
SearchAtlas offers a comprehensive SEO solution, integrating essential tools and cutting-edge AI capabilities for comprehensive site audits, rapid content generation, technical issue resolution, authority-building through backlinks, and local SEO tools for strategic implementation.
This all-encompassing platform reduces the need for multiple tools by seamlessly integrating with Google Search Console, Google Business Profile, and Google Analytics 4, centralizing your SEO efforts. Moreover, the platform facilitates direct press release distribution, journalist outreach, and AI-powered HARO responses, streamlining digital PR activities.
Designed for immediate adoption, SearchAtlas ensures a smooth onboarding process, allowing users or their assistants to quickly harness its full potential with minimal learning curve.
OTTO, an AI-driven autopilot that autonomously executes various tasks, including technical SEO improvements, content enhancement and creation, on-page optimization, and more.
Unlike conventional tools that simply offer suggestions, OTTO takes proactive steps to boost your website’s SEO performance, setting it apart from the competition. 🤖
Popular features
- Cost-effectiveness: Best pricing in the market, making it suitable for businesses of all sizes.
- Innovative Tools: Most advanced AI in the market with OTTO and it’s always bringing new feature releases.
- Usability: According to Gartner, Search Atlas has superior usability and user satisfaction compared to all alternatives.
- Keyword Research: Uncover valuable keywords, understand search intent, and identify content opportunities.
- Competitor Analysis: Examine successful competitor content, spot industry-leading sources, and measure against top performers.
- On-Page SEO Optimization: Deploy structured data, meta tag optimization, and strengthen internal page connections.
- Authority Building: Leverage press release syndication, cloud stackings, and other tools to the instant distribution of press releases to a network of thousands of journalists and media outlets.
- SEO Content Assistant: All-in-one content creation tool. Research, write, edit, and optimize content with AI assistance (ChatGPT or Claude), image generation with AI, competitor insights, and direct publishing to your website in 1-click.
- Technical SEO Tools: Including internal linking visualization, site structure analysis, page pruning, issue alerts, and many more tools.
- Custom Report Builder: Create detailed competitor analysis reports focusing on crucial metrics like search positions, inbound links, and visitor patterns.
Limitations
- Some users say they need to limit AI quota usage before activating OTTO.
- Some of the innovative features are too advanced, but there’s dedicated support and 1-on-1 onboarding available.
Pricing
| Starter plan | Growth plan | Pro plan | Enterprise | |
| Price: | $99 monthly | $199 monthly | $399 monthly | Custom |
| Free OTTO Activation | 1 | 1 | 3 | Custom |
| User Seats | 2 | 3 | 5 | Custom |
| GSC Sites | 5 | 15 | Unlimited | Custom |
| GBP Accounts | 3 | 10 | 25 | Custom |
| Regular AI Quota | 100 | 250 | Unlimited | Custom |
Search Atlas reviews
- G2: 4.8/5 (91)
- Capterra: 4.9/5 (63)
2. SEO PowerSuite
SEO PowerSuite offers a toolkit for businesses to enhance their online visibility. It’s divided into four key components: Rank Tracker, Website Auditor, SEO SpyGlass, and Link Assistant. Each module serves a specific purpose in the SEO process, from monitoring keyword rankings to conducting in-depth website audits and managing backlinks.
Each tool is able to automate complex SEO tasks, saving time and increasing efficiency. The Rank Tracker helps companies keep tabs on keyword difficulties and performance across various search engines.
Website Auditor provides detailed on-page analysis and optimization suggestions. SEO SpyGlass offers advanced backlink analysis, while Link Assistant streamlines the link-building process.
With its user-friendly interface, customizable features, and regular updates, SEO PowerSuite caters to both small business owners and SEO professionals.
Popular features
- Rank Tracking: Its rank tracking limits are very generous, with no limits on the number of keywords that you can track per project.
- Site Audit: Crawls your site and highlights common technical SEO problems.
- Link Assistant: Lets you identify backlinks that your key competitors have but you don’t.
- SEO Spyglass: Review your link building campaign and spy on your competitors’ link building strategy.
- Good Pricing: Pretty usable free plan and the paid plans are cheap, but it’s not a comprehensive tool.
Limitations
- Some say their visuals are not appealing, making the reports not very intuitive
- Its keyword research is not as good as alternatives. You need to link your Google Keywords Ad Planner
- It’s not cloud-based and reviews say it’s really slow even using a fast machine
Pricing
- Free plan: $0 – 500 urls to crawl, 1100 link auditing, 1000 link prospects
- Professional plan: $59.67/month – Unlimited urls to crawl, unlimited link auditing, unlimited link prospects
- Enterprise plan: $139.67/month – Unlimited urls to crawl, unlimited link auditing, unlimited link prospects, white-label reports, scheduling reports and report delivery
SEO PowerSuite reviews
- G2: 4.6/5 (546)
- Capterra: 4.5/5 (377)
3. SpyFu
SpyFu is an all-in-one platform that allows you to manage cost per click (CPC) campaigns, have historical data and then you can run on the reports. You can also run a competitive analysis, unlimited keywords and customization of reports for better results.
SpyFu is a highly accessible tool known for its focus on keyword analysis, historical SEO trends, and competitor strategies.
Its PPC intelligence features make it a top choice for marketers looking to understand and emulate successful online advertising campaigns.
Popular features
- Google Ads Competitors: See who is competing with you in ads and analyze their campaigns to identify best practices that can be applied to your strategy.
- Competitor’s SEO Rank Change: Track how competitors are impacted by Google updates, with a timeline that marks algorithm changes and helps you identify who has lost or gained positions.
- Identify Competitors by Domain: Search for a domain and find out who is competing for the same target audience and keywords.
- Usability: Offers a user-friendly interface, making it easier for beginners or assistants to use the solution.
Limitations
- Some say ad click price estimates can occasionally be imprecise
- Experienced SEO users say the feature set is too basic for complex needs or comprehensive strategies—leading some to look for Spyfu alternatives
Pricing
- Basic Plan: $39 monthly – 10,000 row search results, 10,000 row data exports, 100 domain overview PDF’s, 5,000 tracked keywords, and 6 month historical data
- Professional Plan: $79 monthly – unlimited row search results, unlimited row data exports, unlimited domain overview PDF’s, 15,000 tracked keywords, and 10+ years historical data
- Custom plans available
SpyFu reviews
- G2: 4.6/5 (512)
- Capterra: 4.5/5 (143)
4. Ubersuggest
Ubersuggest is a digital marketing tool created by Neil Patel, designed to help marketers and content creators improve their search engine optimization (SEO) strategies.
It features keywords analysis, track rankings, and content ideas generation. The tool provides valuable insights into search volume, keyword difficulty, and cost-per-click data, enabling users to identify profitable keywords and optimize their content accordingly.
Ubersuggest also offers competitor analysis, allowing users to study their rivals’ SEO strategies and backlink profiles. Additionally, it provides site audit functionality to identify and fix technical SEO issues on websites.
The platform provides actionable insights, enabling businesses to optimize their SEO strategies, identify high-performing keywords, and understand competitors’ performance.
While it offers a free version with limited features, paid plans are available for more advanced functionalities. Overall, Ubersuggest is a versatile tool that helps businesses and individuals enhance their online visibility and improve their search engine rankings.
Popular features
- Site Audit: Identify on-page issues including header structure, XML sitemaps, robots.txt configuration, metadata optimization, HTTP status codes, page load times, SSL certificates, among others.
- Keyword Research: Investigate keywords, assess their competitiveness and search volume, along with cost-per-click data. You’re able to monitor your keyword rankings and analyze competitors’ keyword strategies.
- Traffic Estimation: Evaluate organic traffic patterns and page-specific visitor data, helping you determine which pages are performing optimally.
- Backlinks Tracking: Track your own backlink profile as well as those of your competitors, enabling you to formulate new link-building strategies and identify potential websites for acquiring backlinks.
- Integration with Web Analytics: Can be integrated with web analytics tools such as Google Analytics and Adobe Analytics.
Limitations
- Some say crucial features are missing, they can slow, and difficult to use
- AI-powered features may be advanced than competitors
Pricing
- Individual Plan: $12 monthly, 150 searches per day, 125 tracked keywords/domain, 20,000 suggestions
- Business Plan: $20 monthly, 300 searches per day, 150 tracked keywords/domain, 50,000 suggestions
- Enterprise: $40 monthly, 900 searches per day, 300 tracked keywords/domain, 100,000 suggestions
Ubersuggest reviews
- G2: 4.2/5
- Capterra: 4.4/5
5. Agency Analytics
Agency Analytics is designed for marketing agencies, combining features like PPC keyword tracking, SEO auditing, backlink monitoring, social analytics, automated reporting, and custom dashboards. It integrates with platforms like Google Analytics, Search Console, and Majestic to streamline campaign management.
Custom dashboards can be tailored for each client, offering drag-and-drop widgets that track Google and Bing rankings, backlink metrics, social media engagement, and PPC performance. Dashboards are fully brandable, allowing agencies to present key metrics in a personalized format.
The SEO audit tool performs weekly crawls to identify and prioritize 44 site issues, such as duplicate content, broken links, and missing ALT text, ensuring optimal search engine performance.
Additionally, the backlink monitor enriches reports with detailed insights, leveraging Majestic’s Trust Flow and Citation Flow metrics to evaluate link quality and domain authority.
Popular features
- Keyword Tracking: Monitor keyword performance across local (city and country levels) and global campaigns, with daily updates to ranking reports.
- Backlink Profiles: Access detailed backlink data from Majestic, including anchor text and link strength, organized by domain, anchor text, and URL for easier analysis.
- SEO Audit: Conduct automated site crawls to uncover 44 potential issues, such as broken images, duplicate content, and 404 errors, helping to optimize client websites.
- Reports: Generate unlimited scheduled reports with customizable content sections and the option to include comments for individual sections, ensuring tailored insights for each client.
Limitations
- Users say reports occasionally show inaccurate data, with discrepancies between the data displayed and the source platforms
- Functions solely as a visualization platform, lacking the capability to export data to data warehouses or integrate with other tools
Pricing
- Launch Plan: $79 monthly, includes 5 client campaigns
- Grow Plan: $239 monthly, includes 10 client campaigns, metric alerts, goal and budget,ad spend markup
- Perform Plan: $479 monthly, 15 client campaigns, benchmark comparisons, trend forecasting, anomaly detection, data aggregation
Agency Analytics reviews
- G2: 4.7/5 (336)
- Capterra: 4.8/5 (114)
6. seoClarity
SEOClarity is a search insights and content optimization platform designed to help brands connect with customers at crucial moments.
Powered by its proprietary Clarity Grid technology, the platform processes massive data sets and applies machine learning to develop effective content strategies, identify competitive gaps, improve site health, and enhance performance.
Offering full visibility into SEO efforts—including crawler activity, on-page optimization, keyword rankings, CTRs, and conversion rates—seoClarity updates data daily for real-time insights. Its focus on understanding audience intent shifts the emphasis from search algorithms to customer needs.
Popular features
- Ranking Analysis: competitive rank comparisons, visual rank tracking, daily rankings and SERP preview, and ranking data API and extracts.
- Keyword Research: Extensive coverage that includes keyword variations and words hidden or merged into traditional tools such as Google’s keyword planner.
- Content Marketing: Focus is on visibility and performance across the lifecycle of content.
- Technical SEO Analysis: Includes site foundation and user experience, log file analyzer, internal link analysis, page speed tracking, SEO issues resolution.
- Analytics and Reporting: Each team member can tailor the analytics to their specific needs via the Customizable SEO Dashboard
Limitations
- Reviews say it lacks data accuracy for backlinks, blogger outreach, and more
- Really expensive tool even for enterprise brands
Pricing
- Rankings: Custom pricing based on number of keyword search queries
- Research and Content: $2,500/month – Under 5,000 keyword queries, 1 domain
- Technical SEO: $3,200/month – Under 5,000 keyword queries, multiple domains, site audit, log file analysis, Clarity 360
- Enterprise: $4,500/month – Over 5,000+ keyword queries, multiple domains, product roadmap, advanced technical SEO capabilities
SEOClarity reviews
- G2: 4.5/5 (185)
- Capterra: 4.8/5 (14)
7. SERPed
SERPed.net is a comprehensive SEO tools suite designed to empower beginners and professionals alike. It combines powerful features to help users dominate search engines and run successful SEO campaigns.
With tools for keyword research, domain analysis, rank tracking, backlink management, and site audits, SERPed.net eliminates the need for multiple expensive platforms.
Its intuitive interface simplifies complex SEO processes, making it accessible for newcomers while providing advanced capabilities for seasoned experts.
Whether crafting content strategies or analyzing competitive gaps, SERPed.net delivers actionable insights to drive performance.
Popular features
- Keyword Research Tools: Explore keyword insights, including monthly search volumes, CPCs, traffic values, competition levels, and the number of Google results.
- Domain Research Tools: Analyze domains for backlink profiles, traffic metrics, and overall performance to identify opportunities and assess competition.
- Site Management Tools: Monitor and maintain website health with tools for auditing, issue tracking, and optimization suggestions to improve overall site performance.
- Rank Tracking Tools: Track keyword rankings across search engines with daily updates, providing visibility into performance trends over time.
- Client Portal: Keep clients informed and engaged by offering personalized access to project progress and growth metrics through a secure client portal.
Limitations
- Certain features depend on external data sources, which can sometimes be incomplete or inaccurate.
- The platform’s complexity may overwhelm beginners, as it comes with a steep learning curve.
Pricing
- Premium plan: $79/month – 2 users, 20 unique sites, analyzes 200 URLS, generates 170 keyword reports, 2,500 keywords tracking, 750 keywords check, 3,000 competitor keywords
- Ultimate plan: $179/month – 5 users, 75 unique sites, analyzes 500 URLS, generates 500 keyword reports, 7,000 keywords tracking, 30 keywords check, 9,000 competitor keywords
- Enterprise plan: $379/month – 20 users, 200 unique sites, analyzes 1500 URLS, generates 1,600 keyword reports, 22,000 keywords tracking, 10,000 keywords check, 30,000 competitor keywords
SERPed reviews
- G2: No reviews
- Capterra: No reviews
8. CognitiveSEO
CognitiveSEO is a cloud-based SEO platform offering a comprehensive set of tools to optimize website performance and improve rankings.
It conducts in-depth site audits, uncovers SEO issues, and provides actionable recommendations for enhancement. Features include backlink analysis, rank tracking, content performance evaluation, and a penalty recovery function to safeguard your site.
While its technical aspects may pose a learning curve, the platform compensates with one-on-one onboarding for a smoother start.
CognitiveSEO’s robust algorithms analyze backlinks and keyword strategies, ensuring a coherent and fully optimized SEO plan.
Popular features
- Keyword Research: Generates suggestions for related search terms and delivers key metrics like search volume, competition, and difficulty levels.
- Link Building: Offers backlink analysis tools and uncovers potential opportunities to build high-quality links.
- SERP Rank Tracking: Monitors organic rankings for chosen keywords, providing insights into metrics such as visibility, traffic, share of voice, average position, and historical performance.
- Content Optimization: Leverages Natural Language Processing (NLP) to craft content that resonates with both search engines and audiences.
- Penalty Recovery: Assists in pinpointing unnatural links that may have triggered search engine penalties, aiding in recovery efforts.
Limitations
- Some say the user interface looks out of date and can be difficult to navigate
- The rank tracking tool doesn’t compare multiple sites
Pricing
- Starter plan: $129.99/month – 2 users, 5 campaigns, 50k on-page audit, 150 content optimization, 200k inbound link, 1,500 rank tracking
- Premium plan: $199/month – 5 users, 10 campaigns, 150k on-page audit, 500 content optimization, 1M inbound link, 4,500 rank tracking
- Elite plan: $499/month – 10 users, 25 campaigns, 300k on-page audit, 1,000 content optimization, 3M inbound link, 13,500 rank tracking
CognitiveSEO reviews
- G2: 4.4/5 (73)
- Capterra: 4.5/5 (2)
9. Mangools
Mangools is an intuitive SEO platform that began as KWFinder in 2014 and has grown into a full suite of five powerful tools. It features KWFinder for keyword research, SERPChecker for analyzing competitors, SERPWatcher for tracking rankings, LinkMiner for backlink insights, and SiteProfiler for website performance metrics.
Mangools provides a centralized dashboard to streamline SEO tasks, though it may lack depth for those seeking advanced capabilities.
Popular features
- KWFinder: Discover long-tail keywords and assess their potential.
- SERPChecker: Analyze SERPs to evaluate competition and ranking trends.
- SERPWatcher: Monitor your keyword rankings and visibility over time.
- LinkMiner: Explore backlink profiles and uncover competitor link sources.
- SiteProfiler: Evaluate the authority and performance of websites.
Limitations
- Smaller database compared to competitors
- Fewer advanced features than high-end SEO tools
Pricing
- Basic plan: $31,85/month – 20 site lookups, 100 keyword lookups, 25 competitors keywords, 100 SERP lookups daily, 100k backlink rows monthly
- Premium plan: $44,85/month – 70 site lookups, 500 keyword lookups, unlimited competitors keywords, 500 SERP lookups daily, 100k backlink rows monthly
- Agency plan: $83,85/month – 150 site lookups, 1,200 keyword lookups, unlimited competitors keywords, 1,200 SERP lookups daily, 500k backlink rows monthly
Mangools reviews
- G2: 4.7/5 (81)
- Capterra: 4.8/5 (81)
10. SEOptimer
SEOptimer is an SEO auditing tool designed to enhance website performance and visibility. It conducts comprehensive audits in under 30 seconds, analyzing over 100 data points and providing actionable recommendations for on-page SEO, usability, and performance.
Ideal for small businesses and agencies, it simplifies optimization with user-friendly reports. Agencies can create white-label reports for clients and generate leads directly from their websites.
Popular features
- SEO Audit & Reporting: SEOptimer identifies website issues and offers actionable fixes.
- White-Label Reports: Customizable SEO reports in multiple languages, including French, Spanish, and German.
- Embeddable Audit Tool: Add a lead-generating SEO audit tool to websites, fully customizable to match site branding.
- DIY SEO Solution: Tailored for small businesses, SEOptimer crawls websites, flags issues, and provides clear, guided tasks for improvement.
Limitations
- Users it’s limited since it just does audits and reports
- Some say it’s complex and lacks of some Personalization
Pricing
- DIY SEO: $29/monthly – 1 user, 4 crawls per month for 1 website, 20 keyword rank tracking
- White Label: $39/monthly – 3 user, 10 crawls per month for multiple websites, 100 keyword rank tracking, 100 keyword searches, 50 site backlink lookups
- White Label & Embedding: $59/monthly – 6 user, 50 crawls per month for multiple websites, 250 keyword rank tracking, 250 keyword searches, 150 site backlink lookups
SEOptimer reviews
- G2: 4.6/5 (248)
- Capterra: 4.7/5 (3)
11. Similarweb
Similarweb is a leading digital intelligence platform offering in-depth insights into website traffic, audience demographics, and competitor performance.
Its features include competitor research, market analysis, and ad intelligence, allowing businesses to track traffic sources, top keywords, and social media engagement.
With data segmented by geography and device type, Similarweb helps users uncover trends, refine strategies, and understand their market position. This robust tool empowers businesses to optimize their digital presence and gain a competitive edge in their industry.
Popular features
- Website Rankings: Instantly see a website’s global, country, and category rankings.
- Demographics Analyzes: Gain a deep understanding of your audience’s age, gender, location, and interests to fine-tune your campaigns.
- Traffic Sources: Uncover your competitors’ top traffic channels, including search, social media, email, and ads.
- Site Audit: Scans website to find on-page and technical improvements, These ideas may range from hardcore technical SEO suggestions to user experience-related suggestions or semantic keyword ideas.
Limitations
- SimilarWeb does not offer a dedicated content marketing platform
- Users say it suggests very odd competitors to benchmark
Pricing
- Starter Plan: $125/monthly – 100 website results, 1000 keywords results, 3 months of historical data
- Professional Plan: $333/monthly – 500 website results, 5000 keywords results, 6 months of historical data
- Team Plan: Custom Pricing – 10,000 website results, 50,000 keywords results, 15 months of historical data
- Enterprise Plan: Custom Pricing – Unlimited website results, 150,000 keywords results, 37 months of historical data
Similarweb reviews
- 4.5/5 (1,055)
- 4.6/5 (213)
12. SE Ranking
SE Ranking combines ease of use with affordability, making it a great choice for businesses seeking effective results without breaking the bank. Its focus on competitive analysis and straightforward navigation positions it as a strategic alternative to SimilarWeb for businesses aiming for growth.
Popular features
- Backlink Tool: Assess your own and competitors’ backlinks to strengthen authority.
- PPC Competitor Research: Analyze rivals’ paid campaigns to refine your ad strategy.
- Keyword Checker: Explore competitors’ keywords, compare metrics, and improve your SEO.
- Competitor Website Analysis: Gain insights into competitors’ strengths and weaknesses.
- On-Page SEO: Evaluate and optimize page content, structure, and HTML elements.
Limitations
- Lacks bulk analysis for large projects
- Features may feel limited compared to competitors
Pricing
- Essential Plan: $65 monthly, 1 manager seat, 5 projects, 500 keywords to track daily
- Pro Plan: $119 monthly, 3 manager seats, 30 projects, 2,000 keywords to track daily
- Business Plan: $259 monthly, 5 manager seats, unlimited projects, 5,000 keywords to track daily
SE Ranking reviews
- G2: 4.8/5 (1,346)
- Capterra: 4.7/5 (284)
13. MOZ Pro
Moz Pro combines multiple SEO tools, including rank tracking, keyword analysis, and competitor insights, alongside free options like Keyword Explorer and Site Explorer.
Its data relies on sampling and algorithmic predictions, which can sometimes result in discrepancies between reported and actual metrics.
These variations are more noticeable for newer sites or niche markets, where limited data collection may impact the accuracy of site and competitor analysis.
Popular features
- Rank Tracker: Keep track of your keywords and analyze their performance in search engine rankings.
- Keyword Gap: Discover missed opportunities by comparing your keyword strategy with top competitors.
- Traffic Lift: Assess the potential impact of keywords and focus on those with the highest traffic gains.
- Rivalry: Pinpoint key competitors using metrics like domain authority, keyword volume, and strategic alignment.
Limitations
- Data accuracy may vary at times
- Some features lack the depth found in alternative tools
Pricing
- Starter Plan: $39 monthly – 1 user included, 1 tracked site, 50 tracked keywords per month, 20K pages crawled per month.
- Standard Plan: $79 monthly – 1 user included, 3 tracked sites, 300 tracked keywords per month, 400K pages crawled per month.
- Medium Plan: $143 monthly – 2 users included, 10 tracked sites, 1,500 tracked keywords per month, 2M pages crawled per month.
- Large Plan: $239 monthly – 3 users included, 25 tracked sites, 3,000 tracked keywords per month, 5M pages crawled per month.
Moz Pro reviews
- G2: 4.3/5
- Capterra: 4.5/5
14. Ahrefs
Ahrefs is a comprehensive all-in-one SEO tool packed with data and analysis capabilities. Known for its extensive backlink database, it allows in-depth backlink analysis, competitor research, PPC keyword discovery, and broken link identification.
Ahrefs excels at revealing opportunities to improve rankings by exploring competitors’ top pages and understanding paid traffic insights.
While powerful, it has limitations—its keyword volume and traffic estimates aren’t always accurate, and it lacks built-in local SEO and content marketing tools. Ahrefs says upcoming updates aim to address these gaps.
Popular features
- Keywords Explorer: Ahrefs’ Keywords Explorer helps you discover relevant keywords and access key metrics to evaluate their potential value.
- Rank Tracker: Track your search rankings across both desktop and mobile platforms to monitor your SEO performance over time.
- SERP Comparison: Compare search result rankings across different dates or keywords to gain insights and identify opportunities to improve your positioning.
- Website Auditing: Analyze your website for SEO issues and uncover opportunities for optimization with Ahrefs’ comprehensive audit tool.
- Educational Support: Access a wide range of educational resources to strengthen your SEO knowledge and strategy.
Limitations
- Really steep learning curve, being one of the most unintuitive
- The data provided is an approximate, not real data from Google
Pricing
- Lite Plan: $129 monthly – 5 projects, 6 months of history, 750 tracked keywords, 50 keyword lists, 100,000 crawl credits, 25,000 max pages per project
- Standard Plan: $249 monthly – 20 projects, 2 years of history, 2,000 tracked keywords, 100 keyword lists, 500,000 crawl credits, 50,000 max pages per project
- Advanced Plan: $449 monthly – 50 projects, 5 years of history, 5,000 tracked keywords, 200 keyword lists, 1.5M crawl credits, 250,000 max pages per project
- Enterprise Plan: $14,990 yearly – 100 projects, unlimited history, 10,000 tracked keywords, 500 keyword lists, 5M crawl credits, 5M max pages per project
Ahrefs reviews
- G2: 4.5/5 (543)
- Capterra: 4.7/5 (570)
15. Semrush
Semrush shines with its robust features for content marketing, PPC, and social media management.
Semrush delivers comprehensive insights to boost search rankings and drive qualified traffic through its intuitive interface and streamlined navigation.
Its analytics suite tracks keyword performance, identifies areas for improvement, and analyzes competitor strategies, including keywords and rankings.
Popular features
- Website Audit: Detects technical SEO issues with actionable fixes.
- Backlink Analysis: Tracks backlinks and competitor link profiles.
- Analytics Report: Monitors SERP positions and competitors.
- Trends: Offers insights into traffic and audience engagement.
- Competitive Research: Analyzes keywords, PPC, and content performance.
Limitations
- Some reports may occasionally lack precision
- Significantly higher pricing compared to other alternatives
Pricing
- Pro Plan: $139.95 per month, 5 projects, track up to 500 keywords, and check up to 10,000 results per report.
- Guru Plan: $249.95 per month, 15 projects, tracking up to 1500 keywords, and checking up to 30,000 results per report.
- Business Plan: $499.95 per month, 40 projects, tracking up to 5000 keywords, and checking up to 50,000 results per report.
Semrush reviews
- G2: 4.5/5
- Capterra: 4.7/5
Only One Serpstat Alternative Will Help You Stop Missing with Inaccurate Data
While Serpstat offers a range of SEO tools, its biggest drawbacks are the lack of comprehensive features and reliance on estimated data rather than accurate insights directly from Google. Additionally, its AI capabilities fall short of enabling true automation for your SEO efforts.
Search Atlas stands out as an all-in-one solution, combining essential SEO tools with automation, delivering precise Google data, and maintaining affordability. 💲
Automate smarter, not harder. Try Search Atlas and OTTO risk-free with your free trial today!
