Gone are the days when simply creating great content was enough. Today’s search engines are sophisticated machines that demand websites to be secure, lightning-fast, technically sound, and mobile-friendly. 📱
While perfection isn’t mandatory, you need to use technical SEO tools to stay ahead of the curve. Your tool of choice can be the difference between ranking on page one or getting lost in the digital abyss.
Many get nervous when they hear the word “technical,” but don’t worry: You don’t need to be an engineer to optimize your website. We’ve pulled together the top 10 technical SEO tools that will make your life easier!
What to Consider With Technical SEO Tools
At its core, technical SEO aims to make search engines find, crawl, render, and index your website’s pages. However, basic indexing alone won’t secure high rankings that drive meaningful traffic.
Modern SEO demands a more sophisticated approach. 💅
First, your technical SEO tool must go beyond surface-level analysis like Core Web Vitals, which are the metrics measuring speed, interactivity, and visual stability that directly impact user experience.
A truly effective SEO tool must dive deep into technical complexities and analyze elements such as:
- Site performance metrics
- Content duplication issues
- Link integrity and structure
- URL architecture
- Orphaned page detection
- HTTPS
- Canonical tags
- Structured data
- Robots.txt
- Sitemap
- Redirect management
- International targeting (hreflang)
- Mobile optimization
- And much more
Identifying issues is only half the battle. This tool needs to empower you with practical solutions, whether through smart alerts, automated fix suggestions, or cutting-edge AI that optimizes everything! 🤖
10 Essential Technical SEO Tools You Should Try
You have plenty of options but each tool in this list offers unique capabilities to help optimize website performance, visibility, and user experience. Whether you’re just getting started or looking for more in-depth features, check out these top 10 technical SEO tools:
1. Search Atlas
Search Atlas offers an extensive suite of tools that seamlessly integrate technical SEO, content optimization, authority building, competitive analysis, and more into one powerful solution.
By using different web crawlers, you can audit your website and generate detailed reports. It includes site architecture and health, Core Web Vitals, indexability, redirects, content velocity, uniqueness, links, schemas, and countless other technical factors.
OTTO, Search Atlas’s groundbreaking AI assistant, automatically fixes technical problems, improves site structure, optimizes meta tags, indexes your pages, enhances Core Web Vitals, and implements proper redirects.
Unlike traditional tools that merely provide recommendations, OTTO takes direct action with its 1-click deployment system!
Its capabilities extend to content optimization, backlink building, press release distribution, and more, transforming complex SEO tasks into effortless improvements.
Popular features
- Site Auditor: Audit millions of pages across your site and identify critical fixes. You get detailed instructions for each discovered issue.
- Site Visualization: Visualize your website’s internal connection structure through an intuitive, interactive visual interface that reveals your content’s hierarchy.
- Site Structure Analysis: Gain deep insights into your website’s linking profile and content organization through detailed hierarchical analysis.
- Page Pruning: Detect and analyze underperforming pages, highlighting opportunities for content optimization or removal to strengthen your site’s overall authority.
- Live Alert Monitoring: Get alerts about critical technical issues, allowing quick intervention before your rankings or traffic are affected.
- Issues Alerts: Stay informed with immediate alerts when website issues arise, complete with actionable solutions to maintain optimal SEO performance.
- Schema Creator: Access an extensive library of 30+ schema markup templates, ready for copying and pasting into your HTML.
Pros
- All Search Atlas plans include a free OTTO AI activation
- Site auditor allows to choose a wide list of crawlers
- Easily analyzes both technical and content scores
Cons
- OTTO’s AI quota may require management for extensive websites, but additional quota is available for purchase if needed
- Plans might not be customizable, but provides most cost-effective among others all-in-one platforms
Pricing
| Starter $99 Monthly | Growth $199 Monthly | Pro $399 Monthly | |
|---|---|---|---|
| Free OTTO Activation | 1 | 1 | 3 |
| GSC Site Projects | 5 | 15 | Unlimited |
| User seats | 2 | 3 | 5 |
| Site Auditor Projects | 5 | 10 | 100 |
| Pages Crawled per Month | 50,000 | 100,000 | Unlimited |
| Realtime Site Monitoring | ❌ | ✅ | ✅ |
Search Atlas reviews
- G2: 4.8/5
- Capterra: 5/5
2. Google Search Console
Google Search Console (GSC) is a free tool that focuses specifically on monitoring, maintaining, and troubleshooting your site’s performance in Google search results.
It also helps you monitor the effectiveness of your technical SEO implementations by tracking search visibility and rankings. When implementing technical changes to your website, GSC serves as your performance indicator, showing how these modifications impact your search presence.
The platform also offers customizable reporting options, delivering regular updates about your site’s search performance directly to your inbox.
Popular features
- Search Console Report: Track your website’s Google ranking positions and discover the search terms driving visibility. Essential for optimizing organic search traffic and improving overall SEO strategy.
- Structured Data Dashboard: Evaluate the performance of your enhanced search listings and access specialized reports for various verticals, including Events and Q&As sections.
- Crawl Errors: Identify and diagnose website accessibility issues, highlighting critical maintenance needs and crawling obstacles that require attention for optimal search engine performance.
- Index Coverage Report: Shows you the status of every page Google has tried to index on your site. Each page is assigned one of four statuses: Error (failed indexing), warning (indexed with issues), or excluded (duplicate content marked canonical).
Pros
- Provides additional valuable reports, such as impressions and clicks
- Allows you to take actions such as submit a sitemap, inspect or remove URLs form the index
Cons
- The UI is dated, making it not very user-friendly
- It doesn’t make it obvious on what areas need improvement on your site
Pricing
- Free!
Google Search Console reviews
- G2: 4.7/5
- Capterra: 4.8/5
3. Google Analytics
Google Analytics 4 (GA4) is a free analytics platform that reveals crucial insights about your website’s performance and user behavior. It tracks visitor interactions, traffic sources, engagement patterns, and other metrics across web and app platforms.
While GA4 doesn’t directly measure technical elements like page speed, it helps identify potential technical issues through user behavior signals.
For example, problems such as high bounce rates, low conversions, and lack of engagement might suggest issues with loading times, mobile responsiveness, or design elements.
Popular features
- Real-Time Reporting: Get insights into live data on user activity and key insights like, current active users, top pages viewed right now, geographical locations of users, and traffic sources.
- Audience and Demographics Data: View detailed demographic and behavioral information about users like age, gender, device preference, location, and interests based on browsing behavior.
- Events Tracking: Monitor various interactions on your site like clicks, downloads, or media plays to know whether things like PDFs, CTAs, videos, and other “events” are being clicked.
Pros
- Rich educational content library
- Customizable reports, dashboard, and visualization options
Cons
- Steep user interface complexity, requiring significant adapting time
- Limited features compared to high-end analytical platforms
Pricing
Free!
Google Analytics reviews
- G2: 4.5/5
- Capterra: 4.7/5
4. Ahrefs
Ahrefs is a versatile SEO tool offering keyword research, backlink analysis, and website audits. Its JavaScript crawling capability ensures comprehensive data collection, even from complex sites.
Like other tools, Ahrefs identifies and monitors various SEO issues across your site. By analyzing link profiles, you can discern a site’s linking strategy.
Ahrefs also reveals the types of backlinks, detects link losses, and uncovers linking patterns. These insights are crucial for understanding and improving a site’s SEO performance.
Popular features
- Site Structure Report: Visualizes page organization and identifies high-performing sections in terms of organic traffic, helping you prioritize optimization efforts for maximum impact.
- Site Audit: Examines your entire site, highlighting potential SEO and technical problems.
- Page inspect: Monitors changes in webpage content and code over time. Analyzes backlink additions and removals on referring pages.
- How-tos: Provides step-by-step instructions on how to fix issues.
Pros
- Content base that supports you with educational resources
- Provides field data (user experience) and lab data (controlled environment) in one place
Cons
- Frequent crawling with site audit may strain website servers
- Some say the website analysis is basic compared to other alternatives
Pricing
- Lite Plan: $129 monthly – 1 user, 5 projects, 6 months of history, 100,000 crawl credits, 25,000 max pages per project
- Standard Plan: $249 monthly – 1 user, 20 projects, 2 years of history, 500,000 crawl credits, 50,000 max pages per project
- Advanced Plan: $449 monthly – 1 user, 50 projects, 5 years of history, 1.5M crawl credits, 250,000 max pages per project
- Enterprise Plan: $14,990 yearly – 3 users, 100 projects, unlimited history, 5M crawl credits, 5M max pages per project
Ahrefs reviews
- G2: 4.5/5
- Capterra: 4.7/5
5. Semrush
Semrush is also a comprehensive SEO tool. It excels in off-page SEO, keyword research, rank tracking, and reporting.
While not primarily a technical analysis tool, its in-depth competitor analysis and market data can uncover valuable insights.
These findings can be leveraged to refine your SEO strategy and outperform competitors. Semrush’s versatility makes it an indispensable asset for serious SEO professionals seeking a competitive advantage.
Popular features
- Site Audit: Uncover and resolve SEO technicalities, search engine visibility, and user experience problems with prioritized, actionable reports.
- On-page SEO: Scans your site, providing practical enhancement suggestions for individual pages.
- Log File Analyzer: Address site architecture and navigation challenges while discovering strategies for bot management and crawl efficiency.
Pros
- Site audit can be integrated with Trello to turn technical tasks into to-dos
- Provides detailed reports with accurate and in-depth insights
Cons
- Can be really expensive
- Advanced features come with a steep learning curve for new users
Pricing
- Pro Plan: $139.95 per month – 5 projects, 20,000 pages to crawl per project, 100,000 pages to crawl per month
- Guru Plan: $249.95 per month – 15 projects, 20,000 pages to crawl per project, 300,000 pages to crawl per month
- Business Plan: $499.95 per month – 40 projects, 100,000 pages to crawl per project, 1,000,000 pages to crawl per month
Semrush reviews
- G2: 4.5/5
- Capterra: 4.7/5
6. Google PageSpeed Insights
Google PageSpeed Insights analyzes website performance on mobile and desktop, offering improvement suggestions. It provides both lab and field data, with lab data collected in a controlled environment for debugging.
This free tool reports on SEO user experience and page performance, helping developers optimize their websites for better speed and usability across devices.
Popular features
- Core Web Vitals: A group of indicators that assess user interface efficiency, including IFD, PCL, and SCL.
- Total Blocking Time (TBT): A crucial element in the PageSpeed Insights calculation, comprising 30% of the final rating.
- Largest Contentful Paint (LCP): Evaluates the duration required for the main content item to become completely viewable.
- Cumulative Layout Shift (CLS): Gauges visual consistency during page loading.
Pros
- It’s considered a trusted source for website performance analysis
- Generates clear suggestions on how to improve a page’s score
Cons
- Some say the scoring system might not reflect real-world user experience
- Understanding and implementing the suggestions require technical expertise
Pricing
- Free!
Google PageSpeed Insights reviews
- TrustRadius: 9.1/10
7. Moz Pro
Moz Pro is an all-in-one SEO suite that can help your business perform a variety of tasks to improve your overall SEO strategy. It offers a few different tools, some of which are free and some are paid.
Moz shines with local SEO recommendations, crawls, and finding simple redirect and metadata issues. SEO mistakes are more common with local sites, which Moz aims to ensure you won’t miss a critical error.
Popular features
- Website Rank Tracking: Shows where different pages on your website are ranking for different keywords.
- Site Auditing: Crawls your website in search of any problems, errors, or poorly optimized pages.
- Regular Monitoring: Allows weekly crawls to spot new issues and track recurring problems.
Pros
- Instant notifications and markers for enhanced oversight
- Easy reporting for beginners users without technical expertise
Cons
- Limited personalization options for monitoring
- Some functionalities require upgrades or extra fees
Pricing
- Starter Plan: $39 monthly – 1 user included, 1 tracked site, 20k pages crawled
- Standard Plan: $99 monthly – 1 user included, 3 tracked sites, 400k pages crawled
- Medium Plan: $179 monthly – 2 users included, 10 tracked sites, 2M pages crawled
- Large Plan: $299 monthly – 3 users included, 25 tracked sites, 5M pages crawled
Moz Pro reviews
- G2: 4.3/5
- Capterra: 4.5/5
8. Screaming Frog
Screaming Frog is an SEO tool that crawls websites using spiders, similar to Google. It collects and organizes site data in a sortable table, helping users identify SEO issues.
Popular features
- Comprehensive Audit: Delivers a comprehensive review of a website, covering technical and on-page SEO elements.
- Real-time Data Analysis: Enables users to inspect, examine, and sift through crawl data as it’s collected.
- Duplicate Content Detection: Locates duplicate content.
Pros
- It will build XML sitemaps for you
- Provides a wealth of data even in the free feature
Cons
- Desktop-based solution
- It can be slow when crawling larger sites
Pricing
- Free version: $0 – 500 crawl limit
- Paid version: $259 yearly – Unlimited crawls
Screaming Frog reviews
- G2: 4.7/5
- Capterra: 4.9/5
9. GTmetrix
GTmetrix evaluates website performance, highlighting improvement areas. It measures load time, size, and server requests while ensuring front-end adherence to best practices.
Popular features
- Alerts: Configure notifications to get emails when your page’s performance deteriorates.
- Tracking: Schedule regular tests and observe historical patterns.
- Multi-device: Evaluate your page across 40+ simulated devices, including various smartphone models.
Pros
- Provides performance and structure scores
- Allows to use the custom region, device, and browser settings
Cons
- Users need to be familiar with web performance concepts to interpret the data.
- Often takes too long to display the performance report
Pricing
- Free: $0 – 1 slot, basic features
- Micro plan: $5 – 1 slots, 100 monthly on-demand tests, 10 daily API credits
- Solo plan: $14.50 – 3 slots, 800 monthly on-demand tests, 25 daily API credits
- Starter plan: $28 – 6 slots, 900 monthly on-demand tests, 50 daily API credits
- Growth plan: $55.50 – 12 slots, 1400 monthly on-demand tests, 100 daily API credits
- Champion plan: $85 – 15 slots, 2,000 monthly on-demand tests, 150 daily API credits
- Team plan: $225 – 30 slots, 4,000 monthly on-demand tests, 300 daily API credits
- Enterprise plan: $600 – 60 slots, 8,000 monthly on-demand tests, 600 daily API credits
- Custom plan: Custom pricing and features
GTmetrix reviews
- G2: 4.6/5
- Capterra: 4.9/5
10. Majestic
Majestic analyzes website link patterns, identifying poorly connected areas. It detects broken links and other issues, such as links to non-existent pages.
Popular features
- Site Explorer: Provides a list of metrics on the website you just analyzed
- Topics Report: Figures out what a website is all about
Pros
- Allows you to perform split testing for SEO
- Large database for links
Cons
- The UI is old and unintuitive
- Some say it provides flat out wrong data
Pricing
- Lite plan: $49.99 monthly – 1 user, 1 million analysis units
- Pro plan: $99.99 monthly – 1 user, 20 million analysis units
- API plan: $399.99 monthly – 5 users, 100 million analysis units
Majestic reviews
- G2: 4.3/5
- Capterra: 4.4/5
Using Technical SEO Tools Are Just Part of the Equation
Technical SEO tools are invaluable, they’re just one piece of the puzzle. 🧩
You still need an experienced technical SEO expert to interpret data, apply recommendations, and guide strategy.
However, Search Atlas’ AI agent OTTO offers a cost-effective alternative, automating your technical SEO efforts—and other tasks—at a fraction of the price.
Experience the power of OTTO and other advanced features by trying Search Atlas with a free trial!
