Similarweb might be a good competitive analysis tool, but it has its limitations. Its high costs, limited data depth, and steep learning curve can be challenging for those who want to truly stay ahead of their competitors. 🏁
Thankfully, this tool isn’t the only one providing insights on your competitors, and that’s exactly why so many companies are exploring Similarweb alternatives and competitors.
Some alternatives not only offer a more attractive cost-benefit ratio but also provide specialized and in-depth features.
Want to know more?
We’ll show you 10 alternatives to Similarweb that can not only meet your needs but surpass them.
What to Consider in Similarweb Alternatives?
First, the alternative should have key Similarweb features, like keyword gap analysis, custom reports, and backlink insights. However, the search industry is constantly changing, and now you need tools that offer up-to-date data and more comprehensive features.
A successful SEO strategy in 2025 requires you to acquire high-quality backlinks, create content efficiently using AI, fix technical issues, and more.
The second key point to evaluate is how much the tool is evolving. Similarweb hasn’t brought anything new to the table lately. That means everyone else is equipped with the exact same weapons as you. 🔫
Your new tool should stand out in the market with innovative features. Only then can you stay ahead of the competition.
Regarding price, you might already know that Similarweb’s free version is practically just a demo, and the paid plans are expensive for their limited tools. Consider alternatives that deliver real value for their price.
10 Best Similarweb Alternatives to Check Out in 2025
We are listing Similarweb competitors that address the specific points we explained above, while detailing each tool’s major features and pricing.
1. Search Atlas
With features tailored to the needs of businesses focused on SEO growth, SearchAtlas is more than just a Similarweb alternative—it’s a comprehensive solution for all your needs.
This all-in-one SEO tool integrates various technologies, including competitor analysis, keyword research, backlink analysis, content writing and optimization, integration with Google’s tools, and local SEO.
Unlike anything else in the market, SEO teams don’t need external tools to plan, write, and execute. This allows teams to maintain consistent productivity and quality while creating content.
OTTO is the first AI SEO assistant in the market that actually implements fixes and optimizations to your website. It handles technical fixes, content optimization and creation, on-page improvements, authority building, and more. 🤖
With OTTO automating most of your SEO efforts, your team will have more time to analyze data and develop strategies.
Search Atlas goes beyond just monitoring competitors—it equips you with the tools to outperform them, and OTTO implements the changes for you.
Search Atlas popular features
- Site Explorer: Dive deep into your competitors’ strategies by analyzing their backlinks, keywords, and overall performance.
- Content Genius: Get how well your competitors are performing in the SERP, get your competitors’ outlines, and generate higher quality content.
- Keyword Gap Analysis: Find keywords where competitors excel and identify untapped opportunities to attract qualified traffic.
- Backlink Gap Analysis: Compare your competitors’ backlink profiles and uncover strategic opportunities for acquiring high-quality links, enhancing your authority and closing the gap in their advantage.
- Custom Report Builder: Generate specific reports on your competitors’ key performance indicators, such as rankings, backlinks, and traffic trends.
- Local Heatmap Tracker: Track local keyword rankings with an interactive map that highlights areas where your site excels and its precise positions in search results.
Pros
- Delivers robust features at a competitive price point
- Continuously adapts to evolving SEO practices with regular new feature releases
- Leverages advanced AI to deliver accurate, real-time insights
Cons
- Some third-party platform integrations may be limited
- New users might need time to master innovative features. But 1-on-1 onboarding calls are available
Search Atlas pricing
| Features | Starter $99 Monthly | Growth $199 Monthly | Pro $399 Monthly |
|---|---|---|---|
| OTTO Activation | 1 | 1 | 3 |
| GBP Accounts | 3 | 10 | 25 |
| User Seats | 2 | 3 | 5 |
| Keyword, Competitor & Backlink Research Tools | ✅ | ✅ | ✅ |
| Onpage In-Depth Audits | 40 | 100 | 200 |
| Backlink Research Credit | 50,000 | 200,000 | 500,000 |
| Competitor Research Credit | 2,000 | 200,000 | 500,000 |
| Keyword Research Lookups | 500 | 2,000 | 5,000 |
| Site Auditor Projects | 5 | 10 | 100 |
Search Atlas reviews
- G2: 4.8/5
- Capterra: 5/5
2. Semrush
While Similarweb excels in market intelligence, Semrush distinguishes itself by combining powerful features in content marketing, PPC, and social media management.
Semrush’s comprehensive insights enable you to develop targeted strategies to improve search rankings and drive qualified traffic. The platform offers an intuitive interface with streamlined navigation.
The robust analytics suite monitors your website’s performance in search results across your targeted keywords. This tracking system identifies both successful strategies and areas requiring optimization.
Additionally, Semrush provides in-depth analysis of competitor websites, including their keyword strategies, search rankings, and overall digital presence.
Popular features
- Website Audit: Identifies technical SEO issues and suggests actionable solutions to improve your site’s performance and overall health.
- Backlink Analysis: Examines backlinks to find new opportunities and monitor your competitors’ link profile.
- Analytics Report: You can keep track of your position on SERPs and monitor your competitors’.
- Trends: Provides insights into traffic, engagement, and audience, helping you understand your competitors’ strategies.
- Competitive Research: Analyzes keywords, PPC campaigns, and content performance to fine-tune your tactics and stand out in the market.
Pros
- Offers many tools for detailed competitive insights
- Provides tutorials, guides, and reliable support for beginners
Cons
- Some reports may occasionally lack precision
- Significantly higher pricing compared to other alternatives
Pricing
- Pro Plan: $139.95 per month, 5 projects, track up to 500 keywords, and check up to 10,000 results per report.
- Guru Plan: $249.95 per month, 15 projects, tracking up to 1500 keywords, and checking up to 30,000 results per report.
- Business Plan: $499.95 per month, 40 projects, tracking up to 5000 keywords, and checking up to 50,000 results per report.
Semrush reviews
- G2: 4.5/5
- Capterra: 4.7/5
3. Moz Pro
Moz Pro is a combination of various SEO tools, with features like rank tracking, keyword analysis, competitor insights, and more. It also has free tools that include Keyword Explorer and Site Explorer.
It’s important to note that Moz Pro’s data is based on sampling and algorithmic predictions. Sometimes this approach leads to significant discrepancies between reported and actual traffic or keyword metrics.
These variations can be particularly noticeable for newer websites or niche markets, where the tool’s data collection might be limited, potentially affecting the accuracy of both your site’s analysis and competitor research.
Popular features
- Rank Tracker: Monitor your keyword performance and see how they’re performing in the SERPs.
- Keyword Gap: Compare your keyword strategy to your top competitors and uncover untapped opportunities.
- Traffic Lift: Evaluate the impact of potential keywords and prioritize those that deliver the highest expected traffic lift.
- Rivalry: Identify your most relevant competitors based on domain authority, keyword volume, and strategic overlap.
Pros
- Easy to set up and use
- Loads of educational content and an active community
Cons
- The data accuracy can be inconsistent
- Certain features may lack the depth provided by competitors
Pricing
- Starter Plan: $39 monthly – 1 user included, 1 tracked site, 50 tracked keywords per month, 20K pages crawled per month.
- Standard Plan: $79 monthly – 1 user included, 3 tracked sites, 300 tracked keywords per month, 400K pages crawled per month.
- Medium Plan: $143 monthly – 2 users included, 10 tracked sites, 1,500 tracked keywords per month, 2M pages crawled per month.
- Large Plan: $239 monthly – 3 users included, 25 tracked sites, 3,000 tracked keywords per month, 5M pages crawled per month.
Moz Pro reviews
- G2: 4.3/5
- Capterra: 4.5/5
4. SE Ranking
SE Ranking offers user-friendly features at a competitive price, making it an excellent option for businesses seeking reliable results without overspending.
By prioritizing competitive analysis and intuitive navigation, SE Ranking stands out as a smart alternative to Similarweb for businesses looking to grow strategically.
Popular features
- Backlink Tool: Analyze your website’s and competitors’ backlinks to identify opportunities to strengthen your authority.
- PPC Competitor Research: Evaluate your competitors’ paid campaigns to adjust your advertising strategy.
- Keyword Checker: Find your competitors’ keywords, analyze their SEO metrics, and compare them to yours.
- Competitor website analysis: Understand the strengths and weaknesses of your main competitors’ digital strategies.
- On-Page SEO: Analyze the content, structure, and HTML elements of web pages.
Pros
- Offers in-depth analysis of competitors’ keywords and domains
- Integrated content marketing and social media features
Cons
- No support for bulk analysis in large-scale projects
- Some users its features are limited when compared to alternatives
Pricing
- Essential Plan: $65 monthly, 1 manager seat, 5 projects, 500 keywords to track daily
- Pro Plan: $119 monthly, 3 manager seats, 30 projects, 2,000 keywords to track daily
- Business Plan: $259 monthly, 5 manager seats, unlimited projects, 5,000 keywords to track daily
SE Ranking reviews
- G2: 4.8/5
- Capterra: 4.7/5
5. Serpstat
While Serpstat’s roots lie in keyword research, it has since expanded into a complete digital marketing suite, offering tools for both SEO and paid advertising campaigns.
Serpstat is an SEO-focused tool with a robust database that allows users to perform detailed competitor analysis, backlink exploration, and website audits.
For SEO-focused businesses looking to optimize their efforts, it is a great Similarweb alternative.
Popular features
- Keyword Research: Review all your competitors’ keywords in organic search.
- Backlink Analysis: Study, find, and strategize based on your and your competitor’s backlinks.
- Competitor Analysis: See your competitors’ traffic sources and leverage them for your growth.
- Market Analysis and Intelligence: Delve into a domain and adopt industry best practices from frontrunners.
- Advertising and Paid Search Intel: Gain insights from rivals to refine paid campaigns.
Pros
- Detailed SERP analysis and site audit capabilities
- Offers analysis of competitors’ paid campaigns
Cons
- Interface can be slow and unintuitive
- AI tools are locked behind the most expensive plans
Pricing
- Individual: $59 monthly – 1 seat, 5 site audits, 10,000 position checks per month, 100 searches per day
- Team: $119 monthly – 3 seat, 10 site audits, 50,000 position checks per month, 500 searches per day
- Agency: $479 monthly – 30 seats, unlimited site audits, 500,000 position checks per month, 5,000 searches per day.
Serpstat reviews
- G2: 4.6/5
- Capterra: 4.7/5
6. SEOmator
With features like detailed backlink analysis, strategic keyword research, and site auditing, SEOmator helps you identify opportunities and issues that could harm search rankings.
The data provided by this tool allows you to develop targeted action plans to improve your rankings and outperform your competitors in the SERPs.
Popular features
- WebCEO Rank Tracker: Track your competitors’ average listing positions and compare them to your site’s. The feature also measures each site’s overall visibility based on its key positions in the SERPs.
- Linking Domains report: Get a complete overview of the domains that link to your site, inspect the diversity of your backlinks, and assess the authority of your profile.
- SEOMator’s long-tail keyword research: Find keywords with low competition and good traffic potential using insights pulled directly from Google Search Console.
Pros
- Intuitive interface with easy-to-interpret reports
- Robust API, perfect for advanced users and developers managing complex projects
Cons
- Some features may require technical expertise to use effectively
- No dedicated keyword position tracking feature
Pricing
- Lite Plan: $49 monthly for 1 project, 1 user and 1,000 results per report
- Standard Plan: $99 monthly for 5 projects, 5 users, 50,000 results per report
- Advanced Plan: $279 monthly for 15 projects, 10 users, 150,000 results per report
SEOmator reviews
- G2: 4.7/5
- Capterra: 3.4/5
7. Crayon
Crayon is a competitive analysis tool that simplifies tracking market activity through customizable dashboards.
Designed for sales and marketing teams, it provides actionable insights into competitors’ behaviors, creative assets, and emerging trends.
Popular features
- AI news summarization: Convert competitor articles into actionable insights that can be easily shared with the team.
- Content creation: Update battlecards with recent insights to help sales teams compete more effectively.
- Engagement data: Monitor who is using battlecards and assess how this impacts performance in competitive negotiations.
Pros
- Strong support resources that empower sales and marketing teams
- Intuitive interface designed to simplify competitive intelligence workflows
Cons
- Maintaining battle cards still requires manual effort
- Limited automation for defaults and pre-designed templates
Pricing
Crayon doesn’t offer pricing on their page and you need to request an estimate
Crayon reviews
- G2: 4.4/5
- Capterra: 4.4/5
8. SpyFu
SpyFu is a highly accessible tool known for its focus on keyword analysis, historical SEO trends, and competitor strategies.
Its PPC intelligence features make it a top choice for marketers looking to understand and emulate successful online advertising campaigns.
Popular features
- Google Ads Competitors: See who is competing with you in ads and analyze their campaigns to identify best practices that can be applied to your strategy
- Competitor’s SEO Rank Change: Track how competitors are impacted by Google updates, with a timeline that marks algorithm changes and helps you identify who has lost or gained positions
- Identify Competitors by Domain: Search for a domain and find out who is competing for the same target audience and keywords
Pros
- User-friendly interface with excellent value for money
- Detailed historical data to track competitor strategies and trends over time
Cons
- Ad click price estimates can occasionally be imprecise
- Advanced users may find the feature set too basic for complex needs
Pricing
- Basic Plan: $39 monthly – 10,000 row search results, 10,000 row data exports, 100 domain overview PDF’s, 5,000 tracked keywords, and 6 month historical data
- Professional Plan: $79 monthly – unlimited row search results, unlimited row data exports, unlimited domain overview PDF’s, 15,000 tracked keywords, and 10+ years historical data
- Custom plans available
SpyFu reviews
- G2: 4.6/5
- Capterra: 4.5/5
9. BuzzSumo
Choose BuzzSumo also focuses on content analysis and competitor monitoring tools to improve your content marketing strategy.
Its features provide detailed insights into content performance, helping you identify trending topics, relevant influencers, and channels with the highest engagement.
Popular features
- Detailed Post Metrics: Analyze likes, shares, and comments by post type, length, and time to better understand what’s working on your competitors’ pages
- Competitor Performance Reports: Discover insights like average shares by social network, most effective content formats, ideal post lengths, and best publishing dates
- Facebook Page Analyzer: Compare up to 10 competitor pages to discover their most effective engagement strategies
Pros
- Intuitive and efficient interface designed to facilitate content analysis
- Complete and accurate social media analysis capabilities
Cons
- Essential tools are only available in advanced plans
- It requires basic knowledge of content marketing to take full advantage of the tools
Pricing
- Content Creation: $199 monthly – 1 user, 2 custom alerts, 2 trending feeds, and 2 years historical data
- PR & Comms: $299 monthly – 5 user, 5 custom alerts, 15 trending feeds, and 3 years historical data
- Suite: $499 monthly – 10 user, 10 custom alerts, 30 trending feeds, and 5 years historical data
- Enterprise: $999 monthly – 30 user, 50 custom alerts, 50 trending feeds, and 5 years historical data
BuzzSumo reviews
- G2: 4.5/5
- Capterra: 4.5/5
10. Brand24
Brand24 is not very much of an SEO tool and focuses on social media and forums. Its features focus on insights from competitors, such as areas of opportunity, influential contributors, and supporters.
Popular features
- Brand Tracking: Create projects to monitor what people are saying about your competitors on social media and blogs.
- Emerging Competitor Monitoring: Set up specific keywords to find new or emerging brands.
- Project Comparison: Analyze how your brand is performing against your competitors using detailed metrics in the comparison tab, including reach, mentions, and sentiment.
Pros
- Provides multilingual support
- Easily integrates with other tools and platforms
Cons
- It may take considerable time to master all available features
- Really limited keywords monitoring
Pricing
- Individual: $119 monthly – 1 user, 3 keywords (yes, only 3), 2K mentions monthly
- Team: $159 monthly – unlimited users, 7 keywords 10k mentions monthly
- Pro: $239 monthly – unlimited users, 12 keywords, 40k mentions monthly
- Enterprise: $399 monthly – unlimited users, 25 keywords, 100k mentions monthly
Brand24 reviews
- G2: 4.6/5
- Capterra: 4.7/5
The Ideal Similarweb Alternative: More Features, Less Hassle
Our list of Similarweb alternatives proves how it’s not always the best choice for SEO. If you are looking for a tool with deeper insights and robust strategies, SearchAtlas stands out with its blend of a holistic approach to SEO and innovative tools.
Looking for keyword gap analysis to uncover hidden opportunities? SearchAtlas has you covered. Need customizable reports tailored to your specific goals? Consider it done. Need to find competitors’ backlinks? You got it. ✅
And best of all, it’s offering excellent value for these features and much more!
So why settle for less? Experience the competitive advantage of SearchAtlas with a free trial today!
