PPC Research Tools

Get strategic data and competitive insights to improve your PPC ad targeting, bidding, and ad copy.

PPC Keyword Research

See what keywords your competitors are bidding on and their complete search ad copy.

PPC Comparison

Compare your PPC spend and bidding against top competitors and gain strategic insights for your search engine marketing strategy.

AI Ad Copy Creation

Use AI to generate Search Ad Copy that improves Quality Scores and earns way more clicks.

AdWords Reporting (COMING SOON)

The Right Subscription Level for Every-sized Team

Starter

For freelancers and small teams

$99

$145

/ month

Content Genius - AI Blog and Landing Page Generation

Content Genius is an AI-powered content editor that simplifies content creation and optimization. It offers integrated keyword research, SERP analysis, and NLP suggestions to help you write SEO-optimized articles effortlessly.
1-click Publishing to WP and Shopify

Easily sync publish content to WordPress or Shopify with a single click.
Aggregator Network Local Citations

Help your business improve its local search rankings and establish a consistent digital footprint on search engines, mapping services, and social media platforms.
Press Release Distribution (via SignalGenesys)

Use AI to generate high-quality content and distribute press releases across up to 7 channels with ease.
Report Builder + AI Storytelling

Generate and automate reports to keep clients and team members updated on SEO performance, with AI-driven summaries that highlight key results.
Site Explorer

Uncover Competitor Insights with Site Explorer: Dive deep into competitor analysis with our Site Explorer tool. Gain valuable insights into any website’s traffic, keyword rankings, and backlink profile. Discover the keywords they rank for to inspire new content and landing pages. Analyze their backlink strategy to refine your own outreach targets. It's the ultimate tool for strategic SEO and competitive edge.
Local SEO Heatmaps/Geogrids

Optimize Local Visibility with SEO Heatmaps: Our Local SEO Heatmaps/Geogrids tool offers a dynamic way to visualize your business's Google Maps rankings. Easily analyze and track your local market presence, understand geographic strengths and areas for improvement, and benchmark progress over time. Ideal for fine-tuning your local SEO strategy and boosting visibility where it counts.
Keyword Explorer, Keyword Magic, Rank Tracker, and Keyword Gap Analysis

Our keyword research tool is powered by an extensive database of keywords, simplifying the process of finding the right keywords for your strategy. It provides essential metrics such as search volume, cost-per-click (CPC), keyword difficulty, and more. With these comprehensive insights, users can efficiently evaluate and choose the most effective keywords to drive traffic and achieve their marketing goals. This streamlined approach helps you focus on high-impact terms without getting overwhelmed by data, making keyword research faster and more effective.
GSC Unlimited Keyword Rank Tracking

Easily see which keywords are ranking for specific pages. Google Search Console typically provides data on pages & keywords separately, making it difficult to connect them without extensive manual work. Search Atlas uses advanced algorithms to combine these data points, giving you a clear view of which keywords are associated with which pages. This streamlined insight helps you better understand your content's performance and make more informed decisions, saving time and effort.
Keyword, Competitor & Backlink Research Tools

Analyze your competitors' keywords and discover which keywords they have optimized for or are ranking with. Our tool allows you to gain valuable insights into their SEO strategies, helping you identify opportunities and refine your own keyword approach.
Chrome Extension Access

The Search Atlas Chrome Extension provides real-time SEO insights directly in your browser, including keyword analysis, competitor data, and on-page suggestions, streamlining your SEO workflow and boosting efficiency.
Link Laboratory Publisher Exchange

Boost site authority with access to a high quality backlink network that publishes do follow links within 30 days.
Authority Building
- Cloud Stacks
  Cloud stack authority building is the method of uploading HTML pages to highly authoritative cloud services like Amazon S3, Microsoft Azure and Google Cloud.
- Aggregator Network Citations
  Help your business improve its local search rankings and establish a consistent digital footprint on search engines, mapping services, and social media platforms.
- Digital PR / AI-driven Outreach
  Digital PR outreach at scale that delivers huge backlink results for your websites.
- Backlink Exchange
Access to SCHOLAR Semantic Content Grader

SCHOLAR - Semantic Content Heuristics for Objective Language Assessment and Review is a webpage content grading tool that mimics Google's PageQuality algorithm. It evaluates document quality based on Semantic SEO best practices, highlights content deficiencies that may be preventing higher rankings, and delivers scores that are the most strongly correlated ranking factors we’ve studied to date.
Access to QUEST for GPT Visibility

QUEST - Query Understanding and Extract System for Transparency is a groundbreaking AEO technology designed to analyze brand visibility within large language models. It identifies the root documents these models rely on, enabling outreach to content publishers for updates that include your brand, thereby increasing visibility.
Access to Topical Dominance Metric

Topical Dominance is a metric that quantifies the hidden topicality scores Google uses to rank competitors based on their content and visibility for topically relevant queries. It is one of the most powerful ranking signals we’ve studied, with a strong correlation to rankings. Sites with weaker backlink profiles can still achieve high rankings by leveraging Topical Dominance effectively.
Content Blueprints and GOLIATH (coming soon)

GOLIATH (Generating Optimized Language In Algorithmic Text Heuristics) is a framework for creating multi-layered, fine-tuned models using Fine-Tuned Language Structure Instructions, Brand Voice, and user-specified business information. It's utilized by our Content Blueprints— templates designed for engineering masterful blog posts, landing pages, and other content assets optimized for search engines. This approach produces high-quality content with exceptional clarity, semantic accuracy, human effort signals, and factuality, achieving high semantic scores.

Growth

For agencies and mid-size businesses

Most Popular

$199

/ month

Site Auditor with Realtime Site Monitoring

Boost Your Website's SEO Performance with Our Site Auditor and Real-Time Monitoring. Our Site Auditor thoroughly analyzes your website, identifying technical, content, and performance issues that hinder your search engine rankings. With 24/7 Real-Time Monitoring, you'll receive instant notifications when problems arise, along with detailed resolution instructions. Address SEO obstacles, ensure optimal site health, and watch your organic traffic grow with this effective tool.
HARO AI & Digital PR
Journalist Outreach
Expanded quotas
Batch Analysis

The Bulk URL Analyzer Tool: it combines data from Ahrefs, Majestic, and Moz.
AI SEO Recommendation Engine

Pro

Agencies ready to scale and Enterprise

$399

/ month

Unlimited GSC Keyword Rank Tracking

Easily see which keywords are ranking for specific pages. Google Search Console typically provides data on pages & keywords separately, making it difficult to connect them without extensive manual work. Search Atlas uses advanced algorithms to combine these data points, giving you a clear view of which keywords are associated with which pages. This streamlined insight helps you better understand your content's performance and make more informed decisions, saving time and effort.
AI Generation Quota

Standard AI quota for certain tools such as the Content Planner, AI writing templates, Title Tag / Meta Description generation, and single paragraph output generation within the SEO Content Assistant. Premium AI Quota used by the "Complete SEO Article" in the SEO Content Assistant which includes advanced AI image generation, internal linking, external linking, NLP/entities, and more is limited to 30 points. This only refers to API's connections for domain analysis, report generation, and CRM integration.
Unlimited Site Crawls up to 1 million pages

Our tool allows you to perform unlimited site crawls, with the ability to crawl and analyze up to 1 million pages. Our crawler will give you a comprehensive understanding of your site's structure, content, and technical health. Gain valuable insights to optimize your site's performance and drive organic traffic growth.
Full Dashboard Whitelabel

Customize your domain name and add your agency logo to our user-friendly marketing dashboard and SEO reports. Automate your campaign reporting with white-label SEO software. Improve the authority and trustworthiness of your SEO company by adding a SEO platform to your SEO service. From link building to rank tracking to client reporting, your SEO agency will impress prospects, retain clients and drive revenue growth with unlimited access to our SEO tools.
Bulk Workflows for AI content creation, Site Explorer, Page Audits, Site Audits, and URL Analysis

Bulk Workflows for AI content creation: This feature allows users to create AI articles in bulk. Perfect for SEOs, content writers, and bloggers looking to streamline their workflow and build topical authority.
Site Analysis Lead Capture Widget

Maximize Lead Generation with Our Site Analysis Widget. Designed for agencies, this intuitive widget captures visitor interest by offering a comprehensive site analysis. As users engage with the analysis flow, they are seamlessly guided towards a contact form. Capture essential details effortlessly and turn your website traffic into valuable leads.
Integrations

Gain access to powerful complementary tools through our partnerships with leading digital marketing software platforms.
Link Building / Sales Outreach

Our Link Building Outreach tool is a game-changer for agencies seeking quality backlinks. Harness the power of Google's rankings to identify and connect with top publishers. Target sites by keywords in Google Search and Maps, making it an indispensable sales and SEO tool. Streamline your outreach and build valuable connections effortlessly.

Enterprise

Custom functionality & tailored quotas

Starter

For freelancers and small teams

$99

$149

/mo.

OTTO Google Ads (coming soon)
5 GSC Site Projects
3 Automated GBPs

GBP Automation is an all-in-one tool to manage your GBP Posts, Q&A and Reviews. You can also generate and schedule GBP Post and Q&A. There is also a feature to automatically reply to unanswered review
2 User Seats

Content Genius - AI Blog and Landing Page Generation

Content Genius is an AI-powered content editor that simplifies content creation and optimization. It offers integrated keyword research, SERP analysis, and NLP suggestions to help you write SEO-optimized articles effortlessly.
1-click Publishing to WP and Shopify

Easily sync publish content to WordPress or Shopify with a single click.
Aggregator Network Local Citations

Help your business improve its local search rankings and establish a consistent digital footprint on search engines, mapping services, and social media platforms.
Press Release Distribution (via SignalGenesys)

Use AI to generate high-quality content and distribute press releases across up to 7 channels with ease.
Report Builder + AI Storytelling

Generate and automate reports to keep clients and team members updated on SEO performance, with AI-driven summaries that highlight key results.
Site Explorer

Uncover Competitor Insights with Site Explorer: Dive deep into competitor analysis with our Site Explorer tool. Gain valuable insights into any website’s traffic, keyword rankings, and backlink profile. Discover the keywords they rank for to inspire new content and landing pages. Analyze their backlink strategy to refine your own outreach targets. It's the ultimate tool for strategic SEO and competitive edge.
Local SEO Heatmaps/Geogrids

Optimize Local Visibility with SEO Heatmaps: Our Local SEO Heatmaps/Geogrids tool offers a dynamic way to visualize your business's Google Maps rankings. Easily analyze and track your local market presence, understand geographic strengths and areas for improvement, and benchmark progress over time. Ideal for fine-tuning your local SEO strategy and boosting visibility where it counts.
Keyword Explorer, Keyword Magic, Rank Tracker, and Keyword Gap Analysis

Our keyword research tool is powered by an extensive database of keywords, simplifying the process of finding the right keywords for your strategy. It provides essential metrics such as search volume, cost-per-click (CPC), keyword difficulty, and more. With these comprehensive insights, users can efficiently evaluate and choose the most effective keywords to drive traffic and achieve their marketing goals. This streamlined approach helps you focus on high-impact terms without getting overwhelmed by data, making keyword research faster and more effective.
GSC Unlimited Keyword Rank Tracking

Easily see which keywords are ranking for specific pages. Google Search Console typically provides data on pages & keywords separately, making it difficult to connect them without extensive manual work. Search Atlas uses advanced algorithms to combine these data points, giving you a clear view of which keywords are associated with which pages. This streamlined insight helps you better understand your content's performance and make more informed decisions, saving time and effort.
Keyword, Competitor & Backlink Research Tools

Analyze your competitors' keywords and discover which keywords they have optimized for or are ranking with. Our tool allows you to gain valuable insights into their SEO strategies, helping you identify opportunities and refine your own keyword approach.
Chrome Extension Access

The Search Atlas Chrome Extension provides real-time SEO insights directly in your browser, including keyword analysis, competitor data, and on-page suggestions, streamlining your SEO workflow and boosting efficiency.
Link Laboratory Publisher Exchange

Boost site authority with access to a high quality backlink network that publishes do follow links within 30 days.
Authority Building
- Cloud Stacks
  Cloud stack authority building is the method of uploading HTML pages to highly authoritative cloud services like Amazon S3, Microsoft Azure and Google Cloud.
- Aggregator Network Citations
  Help your business improve its local search rankings and establish a consistent digital footprint on search engines, mapping services, and social media platforms.
- Digital PR / AI-driven Outreach
  Digital PR outreach at scale that delivers huge backlink results for your websites.
- Backlink Exchange
Access to SCHOLAR Semantic Content Grader

SCHOLAR - Semantic Content Heuristics for Objective Language Assessment and Review is a webpage content grading tool that mimics Google's PageQuality algorithm. It evaluates document quality based on Semantic SEO best practices, highlights content deficiencies that may be preventing higher rankings, and delivers scores that are the most strongly correlated ranking factors we’ve studied to date.
Access to QUEST for GPT Visibility

QUEST - Query Understanding and Extract System for Transparency is a groundbreaking AEO technology designed to analyze brand visibility within large language models. It identifies the root documents these models rely on, enabling outreach to content publishers for updates that include your brand, thereby increasing visibility.
Access to Topical Dominance Metric

Topical Dominance is a metric that quantifies the hidden topicality scores Google uses to rank competitors based on their content and visibility for topically relevant queries. It is one of the most powerful ranking signals we’ve studied, with a strong correlation to rankings. Sites with weaker backlink profiles can still achieve high rankings by leveraging Topical Dominance effectively.
Content Blueprints and GOLIATH (coming soon)

GOLIATH (Generating Optimized Language In Algorithmic Text Heuristics) is a framework for creating multi-layered, fine-tuned models using Fine-Tuned Language Structure Instructions, Brand Voice, and user-specified business information. It's utilized by our Content Blueprints— templates designed for engineering masterful blog posts, landing pages, and other content assets optimized for search engines. This approach produces high-quality content with exceptional clarity, semantic accuracy, human effort signals, and factuality, achieving high semantic scores.

Growth

For agencies and mid-size businesses

$199

/mo.

Site Auditor with Realtime Site Monitoring

Boost Your Website's SEO Performance with Our Site Auditor and Real-Time Monitoring. Our Site Auditor thoroughly analyzes your website, identifying technical, content, and performance issues that hinder your search engine rankings. With 24/7 Real-Time Monitoring, you'll receive instant notifications when problems arise, along with detailed resolution instructions. Address SEO obstacles, ensure optimal site health, and watch your organic traffic grow with this effective tool.
HARO AI & Digital PR
Journalist Outreach
Expanded quotas
Batch Analysis

The Bulk URL Analyzer Tool: it combines data from Ahrefs, Majestic, and Moz.
AI SEO Recommendation Engine

Pro

Agencies ready to scale and Enterprise

$399

/mo.

Unlimited GSC Keyword Rank Tracking

Easily see which keywords are ranking for specific pages. Google Search Console typically provides data on pages & keywords separately, making it difficult to connect them without extensive manual work. Search Atlas uses advanced algorithms to combine these data points, giving you a clear view of which keywords are associated with which pages. This streamlined insight helps you better understand your content's performance and make more informed decisions, saving time and effort.
AI Generation Quota

Standard AI quota for certain tools such as the Content Planner, AI writing templates, Title Tag / Meta Description generation, and single paragraph output generation within the SEO Content Assistant. Premium AI Quota used by the "Complete SEO Article" in the SEO Content Assistant which includes advanced AI image generation, internal linking, external linking, NLP/entities, and more is limited to 30 points. This only refers to API's connections for domain analysis, report generation, and CRM integration.
Unlimited Site Crawls up to 1 million pages

Our tool allows you to perform unlimited site crawls, with the ability to crawl and analyze up to 1 million pages. Our crawler will give you a comprehensive understanding of your site's structure, content, and technical health. Gain valuable insights to optimize your site's performance and drive organic traffic growth.
Full Dashboard Whitelabel

Customize your domain name and add your agency logo to our user-friendly marketing dashboard and SEO reports. Automate your campaign reporting with white-label SEO software. Improve the authority and trustworthiness of your SEO company by adding a SEO platform to your SEO service. From link building to rank tracking to client reporting, your SEO agency will impress prospects, retain clients and drive revenue growth with unlimited access to our SEO tools.
Bulk Workflows for AI content creation, Site Explorer, Page Audits, Site Audits, and URL Analysis

Bulk Workflows for AI content creation: This feature allows users to create AI articles in bulk. Perfect for SEOs, content writers, and bloggers looking to streamline their workflow and build topical authority.
Site Analysis Lead Capture Widget

Maximize Lead Generation with Our Site Analysis Widget. Designed for agencies, this intuitive widget captures visitor interest by offering a comprehensive site analysis. As users engage with the analysis flow, they are seamlessly guided towards a contact form. Capture essential details effortlessly and turn your website traffic into valuable leads.
Integrations

Gain access to powerful complementary tools through our partnerships with leading digital marketing software platforms.
Link Building / Sales Outreach

Our Link Building Outreach tool is a game-changer for agencies seeking quality backlinks. Harness the power of Google's rankings to identify and connect with top publishers. Target sites by keywords in Google Search and Maps, making it an indispensable sales and SEO tool. Streamline your outreach and build valuable connections effortlessly.

Enterprise

Custom functionality & tailored quotas

Call us

TRUSTED BY TEAMS AT

Add additional OTTO site activations to your base plan and automate your SEO in 1 click. The more sites you add, the more you save.

Add OTTO SEO

Add additional OTTO site activations to your base plan and automate your SEO in 1 click. The more sites you add, the more you save.

How many sites need OTTO?

Basic

$99 per site

Per month

INCLUDES
TOP-UP PRICING
500 Points (AI Gen) per Site
Total Points: 500 - 1,500
Additional 500 pt (AI Gen): $19
Implied Cost per Pt: $0.038
TOP-UP PRICING
7.5 Hyperdrive Credits
Hyperdrive Credits are used to purchase Citations, Backlinks, Press Releases, and Cloud Stacks.
per Site
Total Credits: 8 - 23
Additional 100 Hyperdrive C.: $99
Implied Hyperdrive Cost: $0.99

Basic

$85 per site

Per month

INCLUDES
TOP-UP PRICING
500 Points (AI Gen) per Site
Total Points: 500 - 1,500
Additional 500 pt (AI Gen): $19
Implied Cost per Pt: $0.038
TOP-UP PRICING
7.5 Hyperdrive Credits
Hyperdrive Credits are used to purchase Citations, Backlinks, Press Releases, and Cloud Stacks.
per Site
Total Credits: 8 - 23
Additional 100 Hyperdrive C.: $99
Implied Hyperdrive Cost: $0.99

STANDARD

$69 per site

Per month

INCLUDES
TOP-UP PRICING
500 Points (AI Gen) per Site
Total Points: 2,000 - 4,500
Additional 500 pt (AI Gen): $17
Implied Cost per Pt: $0.034
TOP-UP PRICING
7.5 Hyperdrive Credits
Hyperdrive Credits are used to purchase Citations, Backlinks, Press Releases, and Cloud Stacks.
per Site
Total Credits: 30 - 68
Additional 100 Hyperdrive C.: $99
Implied Hyperdrive Cost: $0.99

Premium

$59 per site

Per month

INCLUDES
TOP-UP PRICING
500 Points (AI Gen) per Site
Total Points: 5,000 - 12,000
Additional 500 pt (AI Gen): $15
Implied Cost per Pt: $0.030
TOP-UP PRICING
7.5 Hyperdrive Credits
Hyperdrive Credits are used to purchase Citations, Backlinks, Press Releases, and Cloud Stacks.
per Site
Total Credits: 75 - 180
Additional 100 Hyperdrive C.: $99
Implied Hyperdrive Cost: $0.99

Pro

$49 per site

Per month

INCLUDES
TOP-UP PRICING
500 Points (AI Gen) per Site
Total Points: 12,500 - 24,500
Additional 500 pt (AI Gen): $14
Implied Cost per Pt: $0.028
TOP-UP PRICING
7.5 Hyperdrive Credits
Hyperdrive Credits are used to purchase Citations, Backlinks, Press Releases, and Cloud Stacks.
per Site
Total Credits: 188 - 368
Additional 100 Hyperdrive C.: $99
Implied Hyperdrive Cost: $0.99

Enterprise

$39 per site

Per month

INCLUDES
TOP-UP PRICING
500 Points (AI Gen) per Site
Total Points: 25,000
Additional 500 pt (AI Gen): $11
Implied Cost per Pt: $0.022
TOP-UP PRICING
7.5 Hyperdrive Credits
Hyperdrive Credits are used to purchase Citations, Backlinks, Press Releases, and Cloud Stacks.
per Site
Total Credits: 375
Additional 100 Hyperdrive C.: $99
Implied Hyperdrive Cost: $0.99

Get Started with OTTO Google Ads

Activate OTTO Google Ads to your current OTTO projects to start generating ready-to-launch Google Ads campaigns.

Supercharge Your Google Ads Campaigns

Schedule a Software Demo

Fill out this form and one of our product specialists will reach out to schedule a full software demonstration.