The client is a new social casino platform offering free-to-play casino-themed games. To compete with industry giants, they needed more than just a website and a conventional SEO strategy; they required a complete and modern tool to quickly break through the market.
That’s when they chose Search Atlas and leveraged OTTO to not just optimize SEO but to strategically outpace the competition.
By taking a holistic approach powered by Search Atlas, the client built a strong foundation. They utilized Search Atlas’ authority-building tools to consistently generate high-quality editorial backlinks, scaling these links with branded and natural anchors.
Search Atlas provided the client with transparent data on keywords and topics, which was key to finding long-tail, lower-difficulty keywords. This allowed the platform to gain early traction and secure top rankings for these terms, positioning them on page 1 of search results.
Once this baseline authority was established, the client transitioned to targeting higher-volume, more competitive keywords, many of which exceeded 100,000 monthly searches. This shift set them up for long-term success in the online casino niche.
At the same time, OTTO’s advanced AI dynamically indexed pages and optimized every technical detail, ensuring that even game-specific pages were finely tuned for maximum search engine visibility and a seamless user experience.
The client also used Search Atlas’ automated reporting tools to closely monitor their results, enabling them to adapt their strategy quickly and address areas for improvement in real time. This level of responsiveness allowed them to remain agile and competitive in a fast-paced industry.
In less than 12 months, the client emerged as a benchmark in the social casino industry. See the results for yourself: