If you’re searching for Agency Analytics alternatives that go beyond the basics and truly streamline reporting, impress your clients, and free up your time, you’re in the right place.
While Agency Analytics has carved a niche as a marketing reporting tool, many users report frustrations with its limitations and lack of flexibility.
But finding the perfect reporting platform for your marketing agency isn’t easy and takes effort. Your time is valuable, your clients expect results, and settling for a tool that’s rigid or unreliable can cost you both. 💸
We’ve done the hard work for you: scouring reviews, exploring forums, and testing tools tailored for agencies. The result? A curated list of the 15 best Agency Analytics alternatives designed to save you hours of work while maximizing ROI!
Make Sure You Consider These Things in Agency Analytics Alternatives
AgencyAnalytics has several drawbacks that can hinder productivity and accuracy. One major limitation is its instability, with clunky integrations that frequently disconnect due to “service bandwidth” issues.
The first key point is to use a reliable tool that will boost your productivity, not limit it, and give your team more headaches than relief. 💆
The platform is also known for inaccurate reporting, with discrepancies between source data and generated reports, along with data delays like missing critical insights from previous days.
Your tool should integrate seamlessly with Google Search Console (GSC), Google Business Profile (GBP), Google Analytics (GA4), and its own tools, like Site Explorer or Keyword Rank Tracker, to ensure all report data is correct.
Agency Analytics’ rigid reports further frustrate users, with limited customization options and an inability to edit or move widgets in bulk. Flexible report customization should be high on your list, enabling you to choose which metrics or data you want to present, add logos, and more.
Beyond addressing these shortcomings, your ideal tool should take a step further with automation and AI-powered features to accelerate your processes. 🏎️
AI can save countless hours by handling repetitive tasks while providing better results for your clients.
15 Best Agency Analytics Alternatives To Make Your Business Grow
Our list of Agency Analytics alternatives is designed specifically for agencies. From reporting tools to automation and all-in-one platforms, these solutions are tailored to boost your productivity and help you deliver better results for clients.
1. Search Atlas
Search Atlas is an all-in-one enterprise SEO platform offering every tool needed for a comprehensive SEO strategy.
It covers all the bases of other tools, including AI-powered content creation with one-click publishing, content optimization using Natural Language Processing (NLP), competitor analysis, keyword research, custom reporting tools, enhanced SEO metrics, site crawling and monitoring, local SEO with heatmaps, and more.
Built by agencies for agencies, Search Atlas is specifically designed to help teams scale efficiently and achieve better outcomes for clients.
Unlike conventional platforms, Search Atlas constantly evolves with new features and improvements, prioritizing agency needs. It’s the perfect partner for agencies looking to grow, innovate, and excel in SEO.
OTTO is the first AI SEO agent in the market, revolutionizing website optimization with just a few clicks. From technical SEO fixes to content optimization, link building, on-page improvements, Local SEO optimizations, and more.
It doesn’t just make recommendations but implements the changes directly on your client’s website, saving your team thousands of hours.
With Hyperdrive Credits, you can also publish press releases, create cloud stacks, build links, and secure 12-month-lasting local citations, amplifying your SEO strategy effortlessly.
Popular features
- Innovative Features: Stand out from the competition with OTTO and exclusive features you won’t find anywhere else.
- Focus on Automation: Designed to prioritize profitability, it automates the most time-consuming aspects of SEO, including content creation, site audits, keyword research, and link-building outreach.
- All-in-One Enterprise Solution: Get access to $5,400 worth of tools from various platforms for a fraction of the cost.
- White-Label Features: Customize your URL, dashboard, and reports with your branding, and schedule automatic client report deliveries.
- Outreach Automations: Simplify link-building outreach, digital PR, journalist outreach, guest posting, and more with automation.
- Diverse SEO Tools: Go beyond traditional SEO tools with features like press release distribution, cloud stacks, and one-time payment local citations.
- Accurate and Real Data: Unlike other tools that provide estimates, Search Atlas pulls precise data directly from GSC for reliable insights.
- Agency Community: Join SEOTheory, a Facebook group where agencies exchange strategies, tackle challenges, and share case studies.
- Batch Analysis: Bulk URL analyzer tool that combines data from Ahrefs, Majestic, and Moz.
- Seamless Integrations: Search Atlas effortlessly integrates with your clients’ GSC, GBP, GA4, knowledge graph, Shopify, and more.
Limitations
- Users find the Hyperdrive Credits confusing at first, but they still consider it more cost-effective than other services.
- Some mention that the AI quota can deplete quickly when managing clients with extensive websites unless you set usage limits in advance.
Pricing
| Starter plan | Growth plan | Pro plan | |
|---|---|---|---|
| Price: | $99 monthly | $199 monthly | $399 monthly |
| Free OTTO Activation | 1 | 1 | 3 |
| User Seats | 2 | 3 | 5 |
| GSC Projects | 5 | 15 | 100 |
| GBP Accounts | 3 | 10 | 25 |
| Keywords per Site | Top 10K | Top 100K | Top 1M |
| Onpage In-Depth Audits | 40 | 100 | 200 |
| Keyword Rank Tracking Projects | 20 | 50 | 1000 |
| Site Auditor Projects | 5 | 10 | 100 |
| Total Pages Crawled per Month | 50K | 100K | 10M |
| Backlink Analyzer Projects | 2 | 5 | 5 |
| Backlink Research Credit | 50K | 200K | 500K |
| Journalist Outreach | ❌ | ✔️ | ✔️ |
| Batch Analysis | ❌ | ✔️ | ✔️ |
| Realtime Site Monitoring | ❌ | ✔️ | ✔️ |
| Full Dashboard Whitelabel | ❌ | ❌ | ✔️ |
| Site Analysis Lead Capture Widget | ❌ | ❌ | ✔️ |
| Link Building / Sales Outreach | ❌ | ❌ | ✔️ |
Search Atlas reviews
- G2: 4.8/5 (91 reviews)
- Capterra: 5/5 (63 reviews)
2. Whatagraph
Whatagraph is a reporting platform tailored for digital agencies, designed to simplify the process of tracking marketing performance across multiple accounts and channels.
It focuses on transforming complex data from sources like social media platforms and analytics tools into clear, visually appealing reports, emphasizing an infographic-style presentation.
The platform enables agencies to manage reporting efficiently while maintaining customization and branding for different campaigns or clients.
It automates data collection, reducing manual effort and streamlining workflows for agencies managing diverse marketing activities. With a focus on usability and personalization, it helps businesses create reports that are not only functional but also engaging, providing a clear view of campaign performance without overwhelming the audience.
Popular features
- Data Connection: Connect to your data sources and channels in a few clicks. Your data will flow in automatically.
- No-code: Organize your data, create blends, and make custom metrics and dimensions, without writing any codes.
- Templates: Visualize your data using drag-and-drop widgets or ready-made templates. Create white-labeled reports with custom logos, domains, and color schemes.
- Data Analyzer: Analyze your data by client, campaign, account manager, or more. Spot trends, compare performance, and get actionable insights.
- Reports Sharing: Share reports as live links, PDFs, Excel spreadsheets, or automated emails. You can also transfer your data to BigQuery and Looker Studio through Whatagraph.
Limitations
- People report current data sources are limited to only the most popular platforms
- Reviews indicate the price is too high for what it offers
Pricing
- Contact the sales team for a quote
Whatagraph reviews
- G2: 4.5/5 (267)
- Capterra: 4.4/5 *83)
3. Geckoboard
Geckoboard is a dashboard software designed primarily for Customer Service, Sales, and e-commerce businesses, making it a close AgencyAnalytics alternative tailored for companies rather than agencies.
With support for over 90 data sources, it enables businesses to connect their data, design dashboards, and share them with team members or executives. Geckoboard offers various dashboard types, including TV dashboards for internal presentations, mobile dashboards, and snapshots for reporting.
While it’s more suited for e-commerce operations like Inventory and Operations management, its widget creation process can be time-consuming due to the lack of drag-and-drop functionality.
A standout feature is its KPI notifications, which send alerts on metric changes via Slack. Compared to AgencyAnalytics, Geckoboard offers more data integrations and reliability but lacks advanced customization options like data blending and creating custom dimensions.
Popular features
- Real-Time Data Dashboards: Geckoboard displays live data from multiple sources, helping teams monitor performance metrics at a glance.
- Customizable Visualizations: Allows users to design dashboards with charts, graphs, and widgets tailored to their unique business needs.
- Integration with Popular Tools: Connects seamlessly with apps like Google Analytics, Salesforce, and Shopify for comprehensive reporting.
- Sharing and Embedding Options: Dashboards can be easily shared via links, embedded on websites, or displayed on office screens.
- Team Collaboration: Keeps teams aligned by providing real-time insights into progress and goals, fostering accountability.
- Mobile-Friendly Interface: Ensures accessibility on the go so users can check performance metrics anytime, anywhere.
Limitations
- Limited customization options for dashboards
- No advanced calculations, blends, or custom metrics and dimensions supported
Pricing
- Essential Plan: $55/month – 1 dashboard, 3 users, send to 1 TV, core data sources
- Pro Plan: $219/month – 5 dashboards, 10 users, send to 3 TVs, pro data sources
- Scale Plan: $769/month – 30 dashboards, 25 users, send to 10 TVs, pro data sources
Geckoboard reviews
- G2: 4.3/5 (48)
- Capterra: 4.6/5 (115)
4. Klipfolio
Klipfolio is a powerful tool combining data analytics and business intelligence, offering two main products: PowerMetrics and Klips.
PowerMetrics is a robust analytics solution for large organizations that centralizes, standardizes, and shares accurate metrics.
This feature allows data teams to create a curated metric catalog with governance controls, enabling non-data teams to use certified metrics for dashboards and reports. It supports self-serve analysis, AI insights, and unified data storage in a warehouse, semantic layer, or within PowerMetrics itself.
Klips is a customizable dashboard and reports integrating with over 130 platforms. Custom Klips can be created using pre-made options or custom integrations via Rest/URL.
Klipfolio excels in granular data organization, empowering faster decision-making and reducing reliance on data teams. However, the interface for building Klips can feel clunky, requiring time and effort to integrate them into dashboards effectively.
Popular features
- Integration Hub: Connects with 130+ platforms, including warehouses, SQL databases, and file-sharing services.
- Data Blending: Combines, unifies, and aggregates data from multiple sources for seamless analysis.
- Custom Metrics: Enables the creation of tailored metrics and dimensions for specific business needs.
- AI Insights: Provides automated analysis and actionable insights powered by artificial intelligence.
- Custom Dashboards: Offers fully customizable dashboards and reports to suit various organizational goals.
- Scheduled Exports: Allows dashboards to be exported as PDFs, images, or individual Klips as CSVs, with scheduled reporting options.
Limitations
- Users find it expensive, with crucial features only available as add-ons, such as PowerMetrics AI
- Very limited customization for dashboards and templates
Pricing
PowerMetrics plans:
- Free Plan: $0 – 30 days of access to premium features, 20 metrics, 2 users, data feeds integrations
- Professional Plan: $60/month – Unlimited metrics, 2 users, 5 published views, data warehouse integrations, customizable dashboard, download PDF reports
- Business Plan: Custom pricing – Unlimited metrics, 10 users, unlimited published views, all features
Klips plans:
- Base Plan: $90/month – 3 dashboards, unlimited users, 4 hours data refresh rate
- Grow Plan: $190/month – 10 dashboards, unlimited users, 1 hour data refresh rate
- Team Plan: $350/month – 20 dashboards, unlimited users, 15 minutes data refresh rate
- Team+ Plan: $690/month – 40 dashboards, unlimited users, up-to-the-minute data refresh rate
Klipfolio reviews
- G2: 4.5/5 (253)
- Capterra: 4.7 (194)
5. Tableau
Tableau is a robust, enterprise-level business intelligence and data visualization tool designed to simplify complex data analysis.
With its intuitive drag-and-drop interface and visual query builder, users can quickly generate insights and share them through comprehensive reports.
Tableau’s advanced features, such as trend lines, forecasting, and clustering, allow businesses to uncover trends and identify optimization opportunities.
Its AI-powered “Einstein” analytics stands out by analyzing data across sources, detecting patterns, and delivering actionable insights, such as predicting customer behavior or identifying top-performing campaigns.
Popular features
- Einstein AI: Provides advanced, AI-driven insights to detect patterns and predict trends from your data.
- Forecasting: Enables users to identify future trends and make data-driven predictions.
- 90+ Integrations: Connects seamlessly with various data sources, including databases, warehouses, and third-party tools.
- Custom Metrics and Dimensions: Allows users to create personalized metrics and dimensions for tailored analysis.
- Data Blending: Combines data from multiple sources into unified, actionable insights.
- Drag-and-Drop Dashboard Interface: Simplifies dashboard creation with an intuitive, user-friendly interface.
Limitations
- Reviews mention slow loading times for large datasets
- Data cleaning must be done beforehand, not within Tableau
Pricing
- Custom pricing requires contacting the sales team
Tableau reviews
- G2: 4.4/5 (2,157)
- Capterra: 4.6/5 (2,301)
6. Looker Studio (Formerly Google Data Studio)
Looker Studio, Google’s free reporting tool, is a widely used platform for creating customizable dashboards and visualizations.
It integrates seamlessly with 21 Google-based platforms like Google Ads, Google Analytics, and Google Sheets, as well as databases such as BigQuery and MySQL.
Using its intuitive drag-and-drop editor, users can design tailored reports featuring charts, graphs, maps, and tables, as well as custom text, images, and styles. Teams or clients can collaborate directly through shared access or receive reports via scheduled email links.
Popular features
- Native Integrations: Direct integration with Google-based platforms like Google Ads and Analytics.
- Drag-and-drop Report Builder: Easily design and customize reports without coding.
- Data Blends: Combine data from multiple sources for comprehensive insights.
- Custom Images and Text: Add personalized visuals and content to reports.
- Custom Styles and Color Schemes: Personalize the look and feel of reports to match branding.
Limitations
- Users report slow loading times
- Limited sharing options for reports and concerns about data accuracy
Pricing
- Needs to call sales team for a custom quote
Looker Studio reviews
- G2: 4.4/5 (429)
- Capterra: 4.6/5 (263)
7. DashThis
DashThis is a marketing reporting tool that integrates with over 34 platforms to help businesses visualize key performance indicators (KPIs) on customizable dashboards.
It offers three main types of dashboards: periodic dashboards for specific time periods, campaign dashboards for tracking individual campaigns, and rolling dashboards for monitoring trends across different date ranges.
DashThis provides pre-made templates, making it easy for users to get started quickly. If the platform doesn’t have the required integrations, users can upload data from CSV files or Google Sheets.
Popular features
- Custom Data Upload: Allows users to upload data via CSV file or Google Sheets for integration.
- Visualization Dashboards: Offers dashboards to visualize KPIs and metrics from over 34 platforms.
- Automatic Data Refreshes: Automatically refreshes data on dashboards for up-to-date reporting.
- Upload Client or Brand Logos: Lets users upload custom logos for branding in reports.
- Custom Widgets and Styling: Provides the ability to create custom widgets, domains, color schemes, and email addresses.
- Report Sharing: Enables easy report sharing via email, URL, or PDF for distribution.
Limitations
- Limited data organization and customization features
- Reports lack advanced analytics capabilities
Pricing
- Individual Plan: $49/month – 3 dashboards, limited customization, limited customer service
- Professional Plan: $149/month – 10 dashboards, full customization, limited customer service
- Business Plan: $289/month – 25 dashboards, full customization, full customer service
- StandardPlan: $449/month – 50 dashboards, full customization, full customer service
DashThis reviews
- G2: 4.7/5 (81)
- Capterra: 4.4/5 (25)
8. Grow
Grow is a no-code, full-stack business intelligence platform that combines ETL (Extract, Transform, Load), data warehousing, and visualizations in one tool. It offers 75 native integrations with various data sources, including CRM platforms, marketing tools, and databases.
Grow allows users to prepare and cleanse data using both noSQL and SQL transformations, offering features like custom calculations and data blending. The platform automatically stores data, eliminating the need for third-party data warehouses.
Users can create dynamic, pre-built, or custom dashboards, with powerful filtering options for better data analysis. Dashboards can be shared via email, URLs, Slack, or TV mode.
Grow’s key strength lies in its reliability, with seamless API integrations and continuous data refreshes, making it a great tool for internal monitoring and data storage.
Popular features
- 75 Native Integrations: Connects to a wide range of platforms for seamless data import.
- Built-in Data Storage: Automatically stores your data on the platform, eliminating the need for third-party solutions.
- SQL or non-SQL Based Data Transformations: Allows advanced data transformations, including custom calculations and blending.
- Customizable Dashboards: Create tailored dashboards with various filtering and visualization options.
- Predictive Modeling: Offers in-depth analytics features and predictive insights.
- Real-time Data Updates: Ensures metrics are up to date with continuous data refreshes.
Limitations
- Reviews say it has poor performance when handling large volumes of data
- High pricing makes it difficult to achieve ROI
Pricing
- Pricing information only available after requesting a free trial
Grow reviews
- G2: 4.3/5 (239)
- Capterra: 4.5/5 (383)
9. Databox
Databox is a data reporting and analytics platform designed for growing businesses. With over 100 native integrations and the ability to bring in custom data via Google Sheets or Excel, you can easily centralize your metrics.
The platform offers pre-built metrics and templates for visualizing your data, and it provides Slack, email, or app updates to notify you when tracked performance trends shift.
A standout feature is the Benchmark Groups, allowing you to compare your metrics with industry standards, helping you gauge your performance. Although Databox can be a bit clunky and has a less appealing user interface, it offers valuable insights through its benchmarking and real-time updates.
Popular features
- 100+ Integrations: Connects to a wide range of software tools and allows custom data imports through Google Sheets or Excel.
- Native Visualization Dashboards and Reports: Provides pre-built templates for easy data visualization and tracking.
- Report Templates: Offers a variety of templates to quickly set up your dashboards and reports.
- Slack, Email, or In-app Alerts: Sends real-time notifications when performance trends change, keeping you informed.
- KPI Benchmark Groups: Compares your metrics with industry standards, helping you assess your performance against peers.
- Real-time Data Updates: Continuously refreshes data to ensure your metrics are always up to date.
Limitations
- Users report frequent bugs and lag issues
- Reviews indicate broken metrics and templates
Pricing
- Free Plan: $0 – 3 users, 3 data sources, data updated daily, 3 dashboards, 11 months of historical data
- Starter Plan: $47/month – 5 users, 3 data sources, data updated every 4 hours, unlimited dashboards, 11 months of historical data
- Professional Plan: $159/month – Unlimited users, 3 data sources, data updated hourly, unlimited dashboards, 24 months of historical data
- Growth Plan: $319/month – Unlimited users, 3 data sources, data updated every hourly, unlimited dashboards, unlimited historical data, AI-powered features
- Premium Plan: $799/month – Everything unlimited, 100 data sources, data updated hourly, 15-minute sync for up 5 data sources, AI-powered features
Databox reviews
- G2: 4.4/5 (189)
- Capterra: 4.6/5 (202)
10. Semrush
Semrush is an all-in-one suite of features to help agencies manage client campaigns. You can easily create white-label reports, integrating data from platforms like GSC, GA4, GBP, Looker (Data Studio), and more.
This enables easy reporting on key metrics, such as backlink analysis, website audits, keyword research, social media management, and competitor analysis.
Additionally, Semrush’s white-label content writing service allows agencies to access unique, fully anonymized content that can be used anywhere, further enhancing the agency’s ability to deliver professional services.
Popular features
- White-label Reporting: Customize reports with integrated client data from Google Analytics, Google Search Console, and other Semrush tools.
- Keyword Research Tools: Help clients bring traffic to their websites with advanced keyword research and SEO tools.
- On-page SEO Features: Improve site health and SEO performance through on-page SEO tools like audits and optimization suggestions.
- Competitor Analysis: Analyze competitors’ strategies, keywords, and backlink profiles to stay ahead in the market.
- Agency Partners Listing: Be part of Semrush’s listing of partners.
- Landing Page Creation: Design and optimize landing pages for clients to drive conversions and improve campaign performance.
Limitations
- Slower ROI due to really high pricing
- Users report inaccurate metrics, particularly for organic search traffic
Pricing
- Pro + Agency Growth Kit Start: $208.95/month – Up to 5 clients, 500 keywords to track daily
- Guru + Agency Growth Kit Scale: $398.95/month – Up to 15 clients, 1,500 keywords to track daily
- Business + Agency Growth Kit Advanced: $748.95/month – Up to 40 clients, 5,000 keywords to track daily
Semrush reviews
- G2: 4.5/5 (2,307)
- Capterra: 4.7/5 (2,261)
11. Ahrefs
Ahrefs is a powerful white-label SEO tool ideal for agencies focusing on keyword research, backlink analysis, and website traffic reporting.
It allows agencies to generate in-depth SEO reports that can be fully customized and shared with clients under their own branding.
Ahrefs excels in keyword research, providing detailed insights for generating high-ranking keywords, and its backlink checker allows for comprehensive link analysis to improve site authority.
The ability to create white-label reports means agencies can deliver professional, branded reports directly to clients, maintaining consistency and professionalism while using Ahrefs’ advanced tools to drive SEO success.
Popular features
- White Label Dashboards: Collaborative dashboards that can be fully branded and shared with clients or team members to track performance and metrics.
- SEO Tools: A complete suite of white label SEO tools, including keyword research, backlink analysis, site audits, and rank tracking, all within one platform.
- Competitor Insights: Analyze competitors’ marketing strategies and reverse engineer them to optimize your client’s SEO efforts.
- Customizable Reports: Generate and share fully branded SEO reports, including keyword rankings, backlink profiles, and site audits, tailored to client needs.
- SERP Rank Tracking: Track keyword rankings in search engine results pages (SERPs) for your clients, with the ability to share performance updates through white label reports.
- Site Health Audits: Conduct detailed site health audits and share branded, actionable insights with clients to improve their SEO performance.
Limitations
- Data provided is estimated rather than actual Google data
- Agency-focused features, like report builder, are only available as add-ons
- Report building lacks sharing, scheduling, and white-labeling capabilities
Pricing
- Lite Plan: $0 – 1 user, 5 projects, 50 keywords lists, 750 tracked keywords, no batch analysis, no content explorer, no web explorer
- Standard Plan: $249/month – 1 user, 20 projects, 100 keywords lists, 2,000 tracked keywords, 200 batch analysis, first 5 results of content explorer, no web explorer
- Advanced Plan: $449/month – 1 user, 50 projects, 200 keywords lists, 5,000 tracked keywords, 500 batch analysis, content explorer, web explorer
- Enterprise Plan: 1,499/month – 3 users, 100 projects, 500 keywords lists, 10,000 tracked keywords, 1,000 batch analysis, content explorer, web explorer
Ahrefs reviews
- G2: 4.5/5 (544)
- Capterra: 4.7/5 (570)
12. SE Ranking
SE Ranking is an SEO platform designed for agencies, offering a comprehensive range of tools to streamline client reporting and optimize marketing strategies.
Initially known for its keyword position tracking, SE Ranking has evolved to provide in-depth site audits, competitive research, and backlink analysis. One standout feature is its AI-powered on-page SEO checker, which leverages Google’s natural language processing for precise insights.
SE Ranking’s customizable reports and white label options allow agencies to generate tailored, real-time updates for clients, ensuring transparency and effective communication. With features like keyword rank tracking across multiple search engines and personalized dashboards covering SEO, PPC, and social media, SE Ranking is a versatile solution for agencies.
Popular features
- Customizable White Label Reports: SE Ranking allows agencies to create customizable, white label reports that can be easily shared with clients.
- Automated Report Scheduling: Allows agencies to schedule reports for clients on specific dates, ensuring timely updates without manual effort.
- Competitor Analysis: SE Ranking’s competitor research tool tracks up to 20 competitors per project.
- Keyword Research: Provides both organic and paid keyword insights for better optimization.
- Content Marketing with AI: Offers keyword clustering, content briefs, and AI-generated outlines, along with the ability to work in Google Docs for seamless collaboration.
- SEO Dashboard Customization: Build customizable dashboards that integrate SEO, PPC, and social media metrics.
Limitations
- Agency Pack with white-label features is only available as an add-on with annual subscriptions for Pro and Business plans
- Essential agency tools (content marketing and local marketing) require additional payment
Pricing
- Pro Plan: $119/month – 3 seats, 30 projects, 2,000 daily tracked keywords
- Business Plan: $259/month – 5 seats, unlimited projects, 5,000 daily tracked keywords
SE Ranking reviews
- G2: 4.8/5 (1,347)
- Capterra: 4.7/5 (284)
13. Moz Agency Solutions
Moz Agency Solutions is a comprehensive SEO platform designed specifically for marketing agencies. It offers a range of features to streamline the SEO process, including rank tracking, site audits, backlink analysis, and detailed client reporting.
The white-label capabilities allow agencies to present all data under their own brand, ensuring a professional, seamless experience for clients. Moz’s tools also provide actionable SEO suggestions and help manage workflows, making optimization more efficient.
Popular features
- Keyword Research and Rank Tracking: Helps agencies with keyword discovery and monitoring search engine rankings for client websites.
- On-page Optimization and Site Crawls: Performs in-depth website crawls and offers on-page optimization suggestions to enhance site performance.
- Link Research and White-label Reporting: Provides detailed backlink analysis and allows agencies to create custom, branded reports for clients.
- Customizable White-label Functionality: Agencies can brand reports and dashboards with their own logos and colors, presenting data under their agency’s name.
- Client Management and Support: Allows agencies to manage multiple client accounts, generate customized reports, and receive dedicated support for strategy implementation.
Limitations
- Moz’s database is smaller than comprehensive solutions like Search Atlas, affecting keyword research quality
- Reviews indicate restrictive reporting limits
Pricing
- While Moz Pro has transparent pricing, Moz Agency Solutions requires contacting sales for quotes
Moz Pro reviews
- G2: 4.3/5 (568)
- Capterra: 4.5/5 (348)
14. Serpstat for Agencies
Serpstat for Agencies is an all-in-one SEO platform designed to streamline the workflows of marketing agencies. It offers tools for keyword research, site audits, backlink analysis, rank tracking, and competitor analysis.
With Serpstat, agencies can manage multiple clients by generating white-label reports, customizing dashboards, and collaborating across teams through multi-user access.
The platform’s flexible API allows integration into internal tools, automating routine tasks like keyword selection and link building.
Popular features
- Flexible API: Integrate Serpstat’s analytics into internal tools and dashboards, automating SEO tasks such as keyword selection and domain analysis.
- Multi-user Mode: Allows agencies to manage up to 30 team members under one account, with the ability to allocate credits and track performance.
- White-label and Branded Reports: Agencies can export reports with their logo, presenting search analytics, site audits, and link analysis data directly to clients.
- Project Task Lists: Use customizable templates for project management and track the progress of tasks related to technical SEO, content, and more.
- Rank Tracking: Monitor local and global positions of client sites, helping to assess organic visibility and traffic growth.
- Technical Audit: Perform detailed site audits to identify SEO issues, create effective strategies, and transparently track progress with clients.
Limitations
- Users criticize Serpstat’s UI, which affects client-facing reports
- Data discrepancies require cross-checking with other sources
Pricing
- Team Plan: $119/month – 3 seats, 50 accesses per project, 500 requests per day, 150k pages to audit, 25k credits for tools
- Agency Plan: $479/month – 30 seats, 500 accesses per project, 5,000 requests per day, 1,5M pages to audit, 250k credits for tools
Serpstat reviews
- G2: 4.6/5 (462)
- Capterra: 4.7/5 (169)
15. NinjaCat
NinjaCat is an all-in-one platform designed to manage data from various sources, clean it, visualize it, and deliver it to different destinations.
Users can simplify and harmonize their data with no-code transformations and custom calculations, making it accessible even for those without technical expertise.
Data can be stored in a managed warehouse or exported to external storage options such as Snowflake, BigQuery, or Amazon S3, as well as business intelligence platforms like Tableau and Looker Studio.
For reporting, NinjaCat offers a flexible “canvas” template, allowing users to create custom reports by adding and adjusting metric widgets.
Popular features
- 100+ Pre-built Integrations: Seamless integration with a wide range of platforms, including CRM, advertising, and analytics tools.
- No-code Calculations: Simplify data harmonization with an intuitive, code-free approach.
- Data Transfer to BI Tools: Easily export data to destinations like Snowflake, BigQuery, Tableau, and Looker Studio.
- Campaign Performance Monitoring: Track and analyze advertising performance with customizable reporting.
- White-label Options: Brand the platform and reports to match your company’s identity.
- White-glove Setup and Service: Receive personalized support and setup assistance for a seamless experience.
Limitations
- Performance issues reported with reports
- Complex visualization builder
Pricing
- Need to contact sales team for more information
NinjaCat reviews
- G2: 4.1/5 (312)
- Capterra: 4.4/5 (89)
Your Agency Analytics Alternative Should Be Tailored to Your Needs
While many reporting tools cater to general marketing needs, they often overlook the specific challenges agencies face. These solutions tend to be less scalable and riddled with inaccuracies, and they can bring more headaches than help.
Search Atlas, on the other hand, is built by an agency, for agencies. It’s designed to be revenue-focused and truly understand the pain points of agencies. 💰
With comprehensive white-label tools and OTTO, our automation feature, Search Atlas eliminates the need for a large SEO team, saving thousands of hours.
Ready to scale your agency? Try Search Atlas with a free trial and stand out in the market!
