From Niche to Noteworthy: OTTO Transforms Emergency Food Supply eCommerce!

A circular progress chart showing four growth areas and a green box indicating OTTO SEO Auto Pilot Solutions is optimizing a website for better rankings and visibility, enabled for 12 days.
Monthly Organic Traffic
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Organic Keywords
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Keywords Ranking Top 3
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The client is an emergency food supply eCommerce brand that provides high-quality emergency food products designed to keep families prepared for any situation. As a small player in a niche market, the client needed a disruptive approach to their SEO strategy to maximize their online presence.

The company trusted OTTO, seeking a strategic solution that transcended traditional SEO and understood its unique platform, helping to build a solid digital presence focused on long-term growth.

OTTO Turns Small Niche eComm Into a National Sensation

Strategy

The client managed to apply a holistic SEO approach with Search Atlas and, after OTTO’s launch, they managed to automate numerous fixes and optimizations.

By using Search Atlas’ comprehensive tools, the client was able to perform an in-depth competitor analysis, find the right topics and keywords, identify backlink gaps and opportunities, and more. This provided a solid foundation for subsequent actions.

The client improved its SEO across all fronts. They started by fixing their website’s technical issues to make its pages load faster and be quickly indexed. They used OTTO’s topical mapping and content features to not only increase their presence but also reach the right audience and deliver the right message.

With the report builder, the client was able to monitor its results precisely, including rankings, keyword positioning, traffic, Google Search Console data, and Google Analytics data.

Key Benefits

  • Qualified Traffic: The client was able to not just increase its organic keyword rankings and monthly traffic, but also attract the target audience and write content that directly addressed their needs and interests.
  • Data-Driven Strategy: With Search Atlas’ comprehensive reporting tool, the client was able to continuously monitor its performance and make necessary adjustments.
  • Long-term Continuous Growth: The client’s growth was not just a temporary spike; they kept steadily gaining traffic during the entire time they were using Search Atlas.

Results

During the first 10 months of using Search Atlas, the client transitioned from a small niche player to a dominant food eCommerce:

  • Organic Traffic Surge: The monthly organic traffic surged from 615 to 9,607, an increase of 1,511.38%.
  • Skyrocketed Organic Keywords: The number of organic keywords increased from 190 to 2,993, an increase of 1,474.21%.
  • Long-term Results: From when the client started using Search Atlas until May 2024, the organic traffic soared to an impressive 15,097 monthly visits, a monumental growth of 2,355%.
  • Dominated Search Rankings: The client’s top 3 keyword rankings increased from 23 to 177. Keywords that ranked between positions 4 and 10 surged from 3 to 153.

Ready to see how OTTO SEO can transform your business?

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