The client is an emergency food supply eCommerce brand that provides high-quality emergency food products designed to keep families prepared for any situation. As a small player in a niche market, the client needed a disruptive approach to their SEO strategy to maximize their online presence.
The company trusted OTTO, seeking a strategic solution that transcended traditional SEO and understood its unique platform, helping to build a solid digital presence focused on long-term growth.
The client managed to apply a holistic SEO approach with Search Atlas and, after OTTO’s launch, they managed to automate numerous fixes and optimizations.
By using Search Atlas’ comprehensive tools, the client was able to perform an in-depth competitor analysis, find the right topics and keywords, identify backlink gaps and opportunities, and more. This provided a solid foundation for subsequent actions.
The client improved its SEO across all fronts. They started by fixing their website’s technical issues to make its pages load faster and be quickly indexed. They used OTTO’s topical mapping and content features to not only increase their presence but also reach the right audience and deliver the right message.
With the report builder, the client was able to monitor its results precisely, including rankings, keyword positioning, traffic, Google Search Console data, and Google Analytics data.
During the first 10 months of using Search Atlas, the client transitioned from a small niche player to a dominant food eCommerce: