See how your web pages measure up to top-ranking content with our proprietary content scoring system.
Technical Scoring
Check the meta tag and page performance metrics for any page and see what issues impact crawling and indexing.
Competitor Analysis
See who your competitors are and evaluate their website authority and content quality at a glance.
Recommended Steps
Add the suggested terms, links, structural elements, and tags to improve your content score and organic ranking potential.
1-Click Optimize
Send your page over to the SEO Content Assistant to immediately start improving your content score.
The Largest SEO Database of Any Software Platform
100 trillion
Backlinks
500 million
Indexed Domains
5 billion
Keywords
200
Countries
Measure Content Quality against top competitors
Review the top-ranking content for your target keywords. Easily compare your web page’s content score, technical score, domain rating, linking domains, and more against top-ranking content. Get a high-level overview of what it takes to outrank your competitors in Google for the keywords that matter most to your SEO strategy.
Run Audits for Multiple Keywords in One Click
Run an on-page audit for multiple keywords in one click. Easily toggle between the multiple audits to see which keywords your content is most optimized for. Identify where your page needs more Focus Terms and on-page optimization to improve search appearances for high-value keywords.
The Right Subscription Level for Every-sized Team
Starter
$79$99/ month
Perfect for
Solo marketers, freelancers, and 1-person agency teams
Everything you need to optimize your personal workflows and deliver high-performing SEO campaigns.
Audit your GBP to identify wins, gaps, and growth opportunities.
Workspace
5 User Seats
Number of team members who can access the platform
Agency
$799$999/ month
Perfect for
Agencies managing large client portfolios with unlimited scale and white-label capabilities
Everything in Pro, plus even more projects, with up to 10 OTTO sites, unlimited keywords, white-label reporting, client dashboards, priority support, and maximum quotas.
Most trials get wasted on setup. In one 30-minute session, we’ll get your account set up correctly and point you to the fastest wins for your business.
Generate hundreds of on-page SEO audits for your agency clients.
Discover Content Improvements That Will Lead to Better Search Visibility
Content Score
Use the Content Score to understand content quality and organic ranking potential. Higher scores = stronger content!
Technical Score
Check whether meta tags, schema, and other technical elements of your web page are fully optimized for search engine performance.
Word Count
Measure your content length against the top-ranking content and find the ideal word count for your web page.
Topical Terms
See what terms matter most to ranking and how many are on your clients’ web pages. Add in the suggested terms to increase your content score.
Page Structure
Improve your page structure for better search engine crawling and user experience with our page structure suggestions.
Links
Understand what backlinks, internal links, and external links would improve your linking profile for the keywords you want to rank for.
Add the Topical Terms that Matters Most to Ranking
With our Topical Terms report, you can see what terms, topics, and subtopics will increase your topical depth and lead to top-ranking positions. See how many times the topical term is used on the audited page and the monthly search volume for that term. Add in missing terms to your content to see your content quality and ranking potential improve.
Share On-Page Audits with Clients and Other Members of your Team
Generate high-quality reports to share with your clients. Or, share links and invite them to review their audits directly in the dashboard. Easily collaborate with other members of your team to improve audited pages and optimize weak content. Search Atlas makes it easier to upsell on-page SEO services through high-quality reports that clearly communicate content deficiencies.
You are the Center of Our Universe
Over 5,000 agencies trust Search Atlas
Lisa Parziale
Founder at AgencyRemix
Source: Search Atlas reviews
"I used to pay for lots of different software for my SEO business and customer reporting. Search Atlas made this much easier and more affordable for me."
Clayton Joyner
Founder At Modern io Digital
Source: Search Atlas reviews
”Search Atlas Boosted Our Organic Lead Traffic by 110% in just 90 Days! It saves us money, time, and performance.“
Josh Blakeley
Founder & CEO JBL Digital Marketing
Source: Search Atlas reviews
"Search Atlas just blows other tools out of the water. Tools like Ahrefs and Jasper have gone up in price quite a bit and just haven’t kept up. Search Atlas replaces both of them. "
Shannon Donovan
Founder @Small Biz Drs. LLC
Source: Search Atlas reviews
“We were using many different tools to accomplish what we can do in Search Atlas.“
Mike Anderson
Owner @Aim High Digital
Source: Search Atlas reviews
“Search Atlas transformed my agency workflow, allowed rapid creation of hundreds of articles!“
Jake Tlapek
Founder @Wizard Marketing
Source: Search Atlas reviews
“This tool is going to help you make actionable, realizable changes to your SEO and get the traffic you deserve.“
The fastest-growing enterprise SEO software platform in the digital marketing industry.
#1. Enter your target keywords and the page URL for your audit
Start by typing in your target keyword or keywords. To run an audit for multiple keywords, separate your keywords with a comma. Then, enter the web page URL you want to audit as well as your target location. When you have entered all of the parameters for your on-page audit, click “Run Audit.”
#2. Locate your on-page audit and click “View Audit”
When your audit report is ready, it will appear in the below table. There you will see a high-level overview of your audit score in two areas: content and technicals. If you are running multiple on-page audit reports for your agency clients, you can see all of your audits in this dashboard view. Whenever you want to review an audit, click “View Audit.”
#3. Review the high-level scores for content quality and on-page SEO
At the top of your audit report, you will see scores for the on-page elements of the web page. First is the content score, which estimates how high-quality your content is and whether it meets on-page SEO best practices. Beneath the content score is a technical score, which evaluates the meta data of your web page. You will also find the Domain Rating, total referring domains, and desktop and mobile PageSpeed Insights scores for the audited page.
#4. Open the expandable tables to review content quality indicators
Open the expandable tables to review the on-page elements that factored into your content and technical scores. Your score is calculated based on how the content compares to those web pages ranking in the top 20 positions for your target keywords. The charts will compare the Content Score, word count, readability, Focus terms, internal links, and other on-page elements alongside your competitors.
#5. Compare your content quality against top-ranking content
Open the expandable competitors chart to see how your content quality measures up against the top-ranking content. Most often, top-ranking content will have high content scores, strong Domain Authority scores, and low spam scores. To outrank your competitors, you should aim to increase both the content score, page performance, and referring domains of your audited URL.
#6. Review your technicals score by clicking “View Issues”
To see the details that factored into your technical score, click the “View Issues,” button located to the right side of your report. There, you will get a color-coded report of whether your metadata meets on-page SEO best practices. If needed, you will also get detailed recommendations for how to improve your page titles, meta descriptions, headings, canonical tags, and other important metadata that Google uses to evaluate and understand the content on your URL.
#7. Click “Optimize Content” to start improving your content score
If your audited URL has a low content score, you should improve the content quality on the page to increase your ranking potential. Click “Optimize Content,” to send the web page over to the SEO Content Assistant. There, the tool will populate with all of the content on the page. Follow the recommendations in the right-side toolbar to improve the content on the page, including adding in Focus Terms, increasing word count, adding internal and external links, and more.
Based on 3,200+ Reviews:
See why 50,000+ digital marketers are using Search Atlas to manage their SEO campaigns.
An SEO content audit is a comprehensive review of a website's content to identify areas for improvement in terms of keyword optimization, readability, internal linking, and overall content quality to enhance search engine visibility and rankings.
How do you conduct a content audit?
Here are the steps to conduct a content audit:
Review your web page's content score, technical score, domain rating, and backlink profile. Identify areas for improvement based on the audit results. Use the SEO Content Assistant to enhance the content quality by adding focus terms, increasing word count, and adding internal/external links.
What tools are used for SEO audits?
Search Atlas, a comprehensive SEO platform, offers on-page audits that evaluate content quality, technical SEO elements, domain authority, and competitor benchmarking to identify opportunities for improving organic rankings.
How do you automate content audits?
To automate content audits, use an SEO tool that provides an on-page audit feature. The tool will analyze the web page's content quality, technical elements, and performance, and offer recommendations for improvement.
How can you perform a website audit effectively?
Perform a website audit by running an on-page audit, reviewing high-level scores, examining technical issues, and optimizing content to improve content quality and on-page SEO. Utilize tools like Search Atlas to gain detailed insights and recommendations for enhancing your website's performance.
What components are crucial in a thorough content audit?
A thorough content audit should evaluate the page's content score, technical score, domain rating, referring domains, desktop and mobile PageSpeed Insights scores, as well as recommendations for improving page titles, meta descriptions, headings, and other metadata.
How do you audit your website for on-page optimization issues?
Run an on-page audit to assess content quality and technical elements.
Review high-level scores for content, technical, domain rating, and PageSpeed.
Analyze audit details to identify areas for improvement in titles, meta descriptions, headings, and other metadata.
Use the SEO Content Assistant to optimize content based on recommendations.
What benefits can be gained from a detailed content analysis of a site?
A detailed content analysis of a site can provide valuable insights into its search engine optimization potential, highlighting areas for improvement in content quality, technical optimization, and link profile to enhance the site's organic ranking and visibility.
How do you do a content gap analysis in a systematic SEO tool?
Use a systematic SEO tool to analyze your content against competitors. Identify gaps in keywords, topics, and content quality that you can leverage to outperform rivals and improve rankings.
How can Google Analytics be utilized in performing an audit of your content?
Google Analytics can be used to audit content by analyzing metrics like pageviews, time on page, bounce rate, and conversion rates to identify high-performing and underperforming content. This data can inform content strategy and optimization efforts.
How can a content audit improve SEO?
A content audit can improve SEO by identifying areas for content optimization, such as increasing word count, adding focus keywords, and improving internal and external linking. This helps enhance the page's relevance and authority for target search queries.
What features do audit tools offer?
Audit tools offer features such as analyzing on-page elements, technical score, domain rating, referring domains, PageSpeed Insights scores, and providing recommendations to improve content quality and overall SEO performance.
Can content audits enhance user experience?
Yes, content audits can enhance user experience by identifying and addressing issues with a web page's content, structure, and technical optimization, leading to improved accessibility, readability, and relevance for users.
Why are automated audits more efficient?
Automated audits are more efficient as they can quickly analyze various on-page and technical factors, provide actionable recommendations, and track progress over time, saving time and resources compared to manual auditing.
What impacts do audits have on strategy?
Audits provide valuable insights into a website's current performance, highlighting areas for improvement. These insights can inform a strategic plan to enhance content quality, technical optimization, and link profile, ultimately boosting search engine visibility and driving better results.
How often should onpage audits be done?
Onpage audits should be performed on a regular basis, typically every 3-6 months, to ensure your website's content, technical elements, and overall optimization align with the latest search engine best practices.
What metrics matter in content audits?
The key metrics that matter in content audits are the content score, word count, readability, focus terms, internal links, and technical score. These elements impact search engine ranking performance.
Which audit tools integrate with analytics?
Search Atlas can integrate with Google Analytics and other analytics platforms to provide comprehensive insights into your website's traffic, user behavior, and SEO performance.
How do audits identify redundant content?
Audits can identify redundant content by analyzing the textual and structural similarities between web pages, detecting duplicate or near-duplicate content that may negatively impact search engine optimization and user experience.
Can audits help with content repurposing?
Yes, audits can help with content repurposing by identifying areas for improvement in content quality, structure, and optimization. The insights from an audit can guide the process of revising and enhancing existing content.
What do content audits reveal about engagement?
Content audits reveal insights into user engagement, such as identifying high-performing content, uncovering content gaps, and pinpointing areas for improvement to better meet user needs and drive deeper engagement.
How detailed should an onpage audit be?
An on-page audit should be detailed, covering technical elements like meta tags and schema, content quality metrics like word count and readability, and competitive insights to improve ranking potential.
Do content audits affect page ranking?
Content audits can help identify opportunities to improve on-page elements that impact page ranking, such as content quality, topical relevance, and technical optimization. By addressing the issues uncovered, content audits can positively influence a page's ability to rank higher in search results.
Which audit tool offers the best value?
Search Atlas offers the best value in an all-in-one SEO audit tool, providing comprehensive insights into content quality, technical elements, domain authority, and competitor analysis to drive sustainable organic growth.
Are there industry-specific content audit methodologies?
There are industry-specific content audit methodologies that involve analyzing the unique characteristics and requirements of different sectors to optimize content performance.
How do audits help align content goals?
Audits provide a comprehensive analysis of on-page elements, technical factors, and competitor benchmarks, allowing you to identify areas for improvement and align content creation with optimization goals for better search visibility and performance.
Can onpage audits predict content trends?
Onpage audits can provide insights into content quality and technical optimization, but they do not directly predict future content trends. Tracking competitor content, user search behavior, and industry developments are better methods for anticipating evolving content needs.
How do audits influence content planning?
Audits provide insights into the performance and optimization of web content, informing content planning to address gaps, improve topical relevance, and enhance overall content quality for better search engine visibility and user engagement.
What common errors do audits uncover?
On-page audits commonly uncover issues with page titles, meta descriptions, headings, content quality, internal linking, and technical factors that can negatively impact a website's search engine optimization and performance.
Are content audits necessary for new sites?
Content audits are often recommended for new sites to identify optimization opportunities, evaluate content quality, and benchmark performance against competitors. Conducting regular content audits can help guide content strategy and drive site improvements.
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