Site Explorer delivers keywords, traffic, backlinks, AI Overviews keywords, Domain Power, Topical Dominance, Brand Signals, LLM Visibility, Holistic SEO Pillars, and more for any website or page.
Skip the estimates. Site Explorer shows how websites rank, grow, and dominate SERPs and LLM visibility with verified data that reflects how search really works.
Indexed Domains
Countries Covered
Backlinks Tracked
AI Brand Mentions
Site Explorer reveals how any website, subfolder, subdomain, or page performs. You can check AI Overviews keywords, organic or paid traffic and keywords, authority metrics, backlinks, referral domains, competitors, and more.
Get access to exclusive proprietary metrics available only on Search Atlas:
Site Explorer is fully connected to the Search Atlas ecosystem and transforms insights into action so you can analyze, optimize, and outperform competition without ever leaving the platform.
Use Domain Power™ to measure a site’s true authority based on organic traffic and keyword rankings. Filter domains by real search visibility while still being able to check Domain Rating, Domain Authority, Trust Flow, and Citation Flow.
See how completely any site covers a subject with Topical Dominance. Spot gaps, track growth across clusters, and uncover competitors’ strengths and weaknesses to build lasting expertise.
Track brand mentions, sentiment, citation share, and visibility across search engines and AI platforms like ChatGPT, Gemini, and Perplexity for holistic insights.
Score any website across content, authority, technicals, and UX signals to uncover strengths and gaps — guiding every SEO decision into a comprehensive strategy.
Check any website’s historic organic and paid traffic and keywords, from 1 month to 5 years, or across all time, to benchmark reach and refine strategy.
Break down backlinks and referring domains, including historical totals, backlink types and attributes, spam probability, anchor diversity, and more.
Every insight is grounded in live search behavior, not estimates. Site Explorer reveals how domains rank, grow, and build authority with precision you can trust.
Enter a URL and let Site Explorer surface the metrics that matter. Instantly turn any domain into a strategic SEO profile.

In your Search Atlas dashboard, go to the “Site Metrics” tab and select “Site Explorer”.

Paste the URL you want to analyze. Choose the input type—domain, subdomain, target page, or subfolder.

Pick the country you want to analyze. Site Explorer adapts results to reflect local search behavior.

Click “Search” to see a complete performance dashboard with visibility, authority, link profiles, branded search, topical coverage, and more.
Designed for those who act first, Site Explorer transforms visibility into lasting search authority.
Benchmark against competitors, analyze keyword performance by region or product line, and prove growth over time.
Audit, analyze, and uncover opportunities to stay ahead of the competition.
See exactly how your domain stacks up across regions, platforms, and competitors.
Measure performance across entire topic clusters with Topical Dominance. Spot gaps and strengthen authority.
Qualify link opportunities with authority metrics, each site’s topical dominance, historical organic traffic, ranking keywords, and backlinks.
Drop in a domain to reveal what drives visibility—and where growth is being left behind.
Get a complete view of how sites, keywords, and pages perform across organic and paid search. From big-picture topical coverage to the individual URLs driving visibility, these tools reveal where opportunities exist—and where competitors are gaining ground.
Track which competitors are rising and which are falling for both organic and paid positions. Filter results by the past month, 6 months, a year, or all time to spot short-term wins and long-term trends.
Track backlinks, referring domains, and IPs—organized by type and attribute. See new links as they appear, monitor losses as they happen, and filter by active, new, or dropped signals.
Identify organic and paid rivals by keyword overlap, traffic share, and traffic cost. Visualize their position on a competitive map and reveal which domains are winning clicks in your space.
From current messaging to historical trends, see the ad copy competitors run across Google Ads and Facebook Ads, track changes over time, and uncover the keywords and audiences driving their ad strategies.