SISTRIX excels at monitoring keyword rankings, conducting technical audits, and analyzing backlink profiles through its modular system. It’s particularly strong for international SEO tracking and performance analysis in competitive, region-specific markets. Search Atlas offers these same core features but goes further by automating SEO tasks and using AI to implement actual improvements.
With OTTO SEO, Search Atlas’s AI assistant, you can automatically conduct site audits, monitor backlink health, track rankings across multiple countries, evaluate competitors, and even apply SEO fixes directly to your website.
SISTRIX focuses on providing insights and data but it doesn’t automatically implement fixes or make direct changes to your site the way Search Atlas does.
Every Search Atlas subscription includes at least one complimentary OTTO SEO activation. We’ll help you transition your SISTRIX monitoring workflows to Search Atlas and configure OTTO SEO to convert your tracking data into automated optimization actions.
1. What Is the Initial Setup in Search Atlas?
Start by configuring your workspace properly to enable seamless tracking, automation, and performance insights.
Create a New Project:
Log in to your Search Atlas account, scroll down in the main Dashboard, and click + Create new.
Enter your domain, select the target country, and optionally enter primary keywords for tracking.
Add or remove recommended keywords and also add your main competitors. You will be able to change both of these options later.
Connect Key Integrations
Google Search Console (GSC)
Click on Site Metrics > All Sites > Connect GSC Account.
Authorize access and connect your verified property.
After GSC is connected, go to Manage Sites.
A slider will appear showing all imported GSC properties (they are disabled by default). Find your domain and then click Enable.
Google Analytics 4 (GA4)
From your GSC Performance dashboard, click on Connect Google Analytics 4.
Select your GA property or connect your GA4 account. Authorize access and connect your verified property.
Once enabled, Search Atlas will link keyword data, impressions, CTR, and engagement metrics automatically.
You can use publicly shareable links for fast access to verification if needed.
2. How to Export Site Audit Data from Sistrix and Import to Search Atlas?
Search Atlas does not require you to import site audit data from Sistrix.
It performs fresh technical scans automatically using the Site Auditor.
Export from Sistrix
Save reports in case you need the data for comparison in the future, although you do not need to import it into Search Atlas.
Almost all data in most Sistrix tools can be downloaded by clicking on the Export button in the upper right corner on each page. Keep in mind that exports in Sistrix spend export credits, which are reset every Monday.
Set longer time periods by clicking on the Date menu. Most exports in Sistrix are in the CSV format so they can be universally used. Keep crawl data for future reference.
It’s also possible to export diagrams in PDF, CSV, or PNG file format. Click the gear icon in the top right corner of any diagram and choose “Download Chart.”
Set Up Site Audit in Search Atlas
Go OTTO & Audit > All Audits > Site Auditor.
Enter your domain and configure the crawling features:
Configure crawling with the following options:
- User agent (use Searchatlas bot recommends for best accuracy)
- Number of pages to crawl (default is 100)
- Adjust crawl speed (default is 20 pages per second)
- Set crawl frequency (default is every 7 days)
Run a full scan to launch the crawl across all pages under that domain.
Pro Plan Feature – Bulk Auditing:
For agencies or multi-site audits, go to Update Sites in Bulk and paste multiple domains to queue audits simultaneously.
This is ideal for auditing multiple projects quickly.
3. How to Export Keyword Rank Data from Sistrix and Import to Search Atlas?
To export your ranking data into Search Atlas, simply copy all your tracked keywords and import them into Search Atlas.
From Sistrix
The exporting system for keywords in Sistrix is the same as for other Sistrix tools. Click on Export in the upper right corner and save your data.
When exporting your keyword table, choose between desktop results, mobile results, Onpage project keywords, and GSC data. Mobile data is the default setting.
In Search Atlas
Go to Keywords > Keyword Rank Tracker
Enter your domain or target page, specify the target location (country, state, city, county, or province).
Example: Track rankings for searchatlas.com in Las Vegas, Nevada
Click Start Tracking and connect your Google Business Profile (GBP), if applicable. Enter the name of your project, description, language, and keyword refresh interval (Daily, Weekly, Monthly, or Custom).
Search Atlas will automatically recommend keywords, and you can choose between selecting them or pasting keywords manually from the Sistrix CSV.
4. How to Import Local SEO Data and Set Up GBP Project in Search Atlas
Sistrix offers local rank tracking, but it doesn’t have dedicated Local SEO tools. However, you can still export some relevant data.
From Sistrix
Filter local keywords by country and then export the lists as in all other Sistrix cases.
In Search Atlas
Go to Local SEO > Connect GBP, and link your verified listing.
Authorize access and connect your verified property.
Select your Business
Search by business name, Place ID, business URL, or import via email invitation.
Click + Save to create your local SEO project.
Configure the Heatmap
After GBP is connected and the project saved, go to Local SEO > Local SEO Heatmap.
Add the keywords that are going to be tracked, choose between circle or rectangle to define the tracking area, and set the radius. We recommend:
- 3–5 miles → Use 3 layers or grids
- 10–25 miles → Use 4–5 layers or grids
The bigger the mile radius, the more layers or grids you should use. This recommendation increases grid density for wider coverage.
Schedule refresh intervals and choose specific times when your business is open. Avoid midnight or off-hours, as it may show lower ranks than actual performance.
Click on the pins to omit unnecessary ones (e.g., uninhabited areas) to save quota and avoid skewed average ranks.
Editing Existing Reports
Click on an existing project and click on the top of the page.
A timeline will be available to check the progress of the rankings over time. Click on Edit heatmap and you will be able to change all of the configuration.
Compare Competitors
It’s possible to analyze how the business compares its rankings against each competitor in the area. Click on an individual pin you want to target.
A list of local competitors will pop up for the same keyword and pin. Click on Compare to choose which one you want to compare.
Your business and the selected competitor will be compared side by side. You can freely move the camera, zoom out, and zoom in to analyze all of the region.
Set Up Local Rank Tracker
Go to Keywords > Keyword Rank Tracker
Enter the business’ website or target page, select the exact location being targeted, and click on Start Tracking.
Set, device preference, language, frequency, custom naming, and description of campaigns or view.
Add the local keywords from your Sistrix sheet.
Add Multiple Locations
If you have multiple businesses for the same project, click + Add New Location to track keywords for multiple locations in one report (e.g., Las Vegas and New York) and assign different keyword sets to each.
5. How to Migrate From SISTRIX Content Assistant AI to Search Atlas Content Genius?
SISTRIX Content Assistant combines keyword and competition data with OpenAI GPT-4 for AI-powered content creation. Search Atlas Content Genius uses real-time web browsing and modular microagents like FAQ and hero image generators for dynamic content optimization and writing.
From SISTRIX
In the SISTRIX Content Assistant, click on Export and choose whether you want to export the text only, the title, meta descriptions, or all the elements. Then, choose the format and click on the green Export button.
In Search Atlas
You’ll now move your current content from SISTRIX to Search Atlas’s Content Genius editor.
In your Search Atlas main dashboard, navigate to Content > Content Genius.
Click the Write Yourself option, then select Create Article.
You can bring in your content in two ways:
- Direct Transfer: Copy and paste your article text directly from SISTRIX into the editor
- URL Import: Add the web address of your published content with your target keywords
Search Atlas will automatically find related keywords and topical terms for your content.
Using the URL Import Method
Add your article’s URL, include the main keywords you’re targeting, and click to import.
The platform will examine your content and suggest:
- Technical improvements
- Content structure enhancements
- Keyword optimization opportunities
6. How Do You Migrate Backlink Analysis Data from SISTRIX to Search Atlas?
To MIGRATE your backlink research, save your backlinks data from SISTRIX for reference.
From SISTRIX
In link tools, the export button is in the same position as elsewhere, upper right corner.
Choose between different filters for easier sorting.
In Search Atlas
Navigate to Backlinks > Backlink Research.
Enter your Domain or Page and click Analyze.
Get a complete analysis of the website’s backlink profile, including authority scores, linking domains and pages, plus additional metrics.
7. How to Export Reports from SISTRIX and Set Up Reports in Search Atlas?
There is no direct way to import reports from SISTRIX into Search Atlas. However, you can save your reports for reference and automate your reporting fast in Search Atlas.
From SISTRIX
To access your reports archive, click on “Reports” in the top navigation next to your profile name. Your created reports will display at the top of the page.
You can also find the main archive by looking for the “Archive” button in the top right corner of the page.
The online archive automatically stores all reports sent through SISTRIX’s system, so you don’t need to manually save them yourself.
Download your reports in PDF.
In Search Atlas
Go to Report Builder > Report List
Choose the location, date range, and the widgets you want to report, like:
- AI Summaries
- Site Explorer
- OTTO SEO
- Orders & Tasks
- Google Analytics data
- Google Search Console data
- Facebook Ads
- Google Ads
- Google Business Profile
- Keyword Rank Tracking
Next, schedule the automated reporting by adding recipients, selecting the email frequency (weekly, monthly, or quarterly), and choosing what day of the week the report will be sent.
Choose between Default Layout and Custom Layout, and create the report.
Customize the Reporting
After creating the report, click Configure Report to change the Integrations, Scheduled emails, and Layout.
In Layout you can fully customize the report.
Click Add custom text to add your own text or HTML, enabling you to add your branding like logo, banner, and even links.
Scroll down and click and drag each metric to the report. You are free to choose any place to add the report.
Add the AI Summaries
In the Integrations, you can add the AI Summary Overview.
These are automated overviews that quickly highlight the key points of your report, making it much easier for both you and your clients to understand the results.
Creating a Local SEO Report
Click on Configure Report and navigate to the Local SEO and GBP Section. Integrate as many Local SEO projects and GBP Accounts as necessary for the report.
The previously configured heatmap for each Local SEO project will be automatically added to the report. They are fully customizable.
The GBP data will be automatically added to the report. Each metric is fully customizable.
Sharing the Report
After configuring your report, download the report as a .PDF, or share via Share URL or Get iFrame Code.
IFrame Code is an HTML element that allows you to embed another HTML page within your own.
White Label Reporting
Search Atlas enables you to completely white-label your dashboard and URL.
Go to Agency White Label and set your custom dashboard URL and logo.
When you share your report via Shareable URL, it will display your logo and custom URL.
8. How to Enable Automated SEO Optimization in Search Atlas?
SISTRIX doesn’t include an AI SEO assistant.
With Search Atlas, you can set up OTTO SEO, the AI agent that automates nearly every SEO task, including technical audits, on-page optimization, link building, content creation and optimization, Local SEO and GBP optimization, and more.
Obs: It’s necessary to go through the Site Audit on your project before activating OTTO.
Go to Projects > + Add a Website
Select one of your projects that doesn’t have OTTO installed, or add a new website.
Select the GSC and GBP, and add the details about your business.
Next, proceed with the tutorial to install OTTO.
Installing OTTO on another CMS
Go to OTTO & Projects > Installation Guide. You will find short tutorial for:
- Google Tag Manager
- WordPress
- Shopify
- Webflow
- Squarespace
- ClickFunnels
- Wix
- GoHighLevel (GHL)
- Custom Installation
Here is a quick recap on how to install OTTO SEO on WordPress.
Go to your WordPress dashboard. Open the Plugins section. Search for “Search Atlas” in the plugin directory. Click Install Now, then activate the plugin.
Copy the API key provided during setup. Open the Search Atlas plugin settings by clicking the Search Atlas logo in the left-hand menu. Navigate to General Settings. Paste the API key into the SearchAtlas API Key field and continue.
Copy the code provided in the next step. Return to your WordPress dashboard. Access the plugin settings again. In General Settings, check the Enable OTTO box. Paste the code into the OTTO Pixel UUID field. Save changes.
OTTO SEO now runs inside WordPress, automating fixes and SEO updates across your site.
How to Configure OTTO SEO?
Here is a quick tutorial on how to configure OTTO Autopilot and settings.
8. How to Leverage Search Atlas Onboarding Process?
Search Atlas offers multiple support channels to help you with any question or issue. Here is how to make the most of our onboarding process.
Watch Tutorial Videos
Search Atlas offers step-by-step tutorials on YouTube to help you set up reports, dashboards, and automations.
Book a 1:1 Onboarding Session
During your trial, you can schedule a 1:1 onboarding session directly from the dashboard. A product expert will help you customize your setup, connect integrations, and configure OTTO SEO for automation.
Follow the 7-Day Email Campaign
As soon as you start your free trial, you’ll receive a 7-day onboarding email sequence. Each email walks you through a core feature.
Technical Documentation
Access full technical docs via the Help Center for details.
