The best SEO rank tracker is a type of rank tracking software that monitors keyword positions in search engine results pages (SERPs) across desktop, mobile, and local variants. A rank tracker SEO tool provides visibility into how individual pages perform for target keywords, how rankings change over time, and which optimization actions generate results. A reliable rank position tracker delivers accurate keyword data, competitive benchmarks, and automated reports that guide SEO decisions. Teams use rank tracking software to measure progress, detect volatility, and validate the impact of technical, on-page, and off-page changes.
The best SEO rank trackers in 2025 include Search Atlas, Advanced Web Ranking, Ranktracker, Nightwatch, SERPWatcher by Mangools, SE Ranking, and AccuRanker. Each rank tracker SEO tool targets a specific use case (real-time tracking, historical comparison, local heatmaps, or enterprise reporting). Agencies prioritize rank tracking software with white-label dashboards, multi-seat access, and client segmentation. Solo marketers choose lightweight rank position trackers with flexible pricing and essential rank visibility features.
What Are the Best SEO Rank Trackers?
| Position | Rank Tracker | Best For | Price Range |
| 1 | Search Atlas | All-in-one AI-powered SEO | From $99 to $399/month |
| 2 | Advanced Web Ranking | Detailed keyword tracking software | From $99 to $700/month |
| 3 | Ranktracker | Monitoring GBP (Google Business Profile) | From $24 to $209/month |
| 4 | Nightwatch | Granular rank tracking | From $39 to $699/month |
| 5 | SERPWatcher by Mangools | Unique performance metrics | From $24.50 to $64.50/month |
| 6 | SE Ranking | Tracking for SEO agencies | From $65 to $259/month |
| 7 | AccuRanker | Fast, on-demand tracking | From 129EUR to 2769EUR/month |
| 8 | Rank Tracker by SEO PowerSuite | Unlimited keyword tracking | From $29.10 to $74.95/month |
| 9 | Moz Pro | User-friendly interface | From $49 to $599/month |
| 10 | ProRankTracker | White-label reporting | From $49 to $180/month |
| 11 | Ahrefs | Deep agency rank tracking and competitive analysis | From $129 to $1499/month |
| 12 | Keyword.com | Keyword research focus | From $3 to $144/month |
| 13 | LowFruits | Finding low-competition keywords | From $29.9 to $79.9/month |
| 14 | Semrush | Comprehensive SEO and digital marketing | From $139.95 to $499.95/month |
| 15 | TrueRanker | Accurate SEO rank tracking | From $11.99 to $79/month |
| 16 | Local Falcon | Precision geo-grid rank tracking | From $24.99 to $199.99/month |
| 17 | Whitespark | Local daily rank tracking | From $14 to $200/month (local rank tracker package) |
| 18 | Google Search Console | Free website insights | Free |
| 19 | MonsterInsights | WordPress analytics | From $99.60 to $299.60/year |
| 20 | Sitechecker | Technical SEO focus | From $69 to $349/month |
| 21 | Zutrix | Multi-channel, real-time notifications | From $9 to $54/month |
| 22 | Wincher | Simple rank monitoring | From $49 to $319/month |
| 23 | Authority Labs | Automated keyword monitoring | From $65 to $585/month |
| 24 | Serpstat | International rank tracking and multilingual SEO | From $69 to $499/month |
| 25 | SERPwoo | SERP tracking analysis | From $49.95 |
| 26 | RankRanger | Deep data integrations | From $199/month (through Similarweb) |
| 27 | AgencyAnalytics | Consolidated client reporting | From $59 to $349/month |
| 28 | Conductor | Enterprise SEO | Custom pricing |
The 28 best SEO rank trackers in 2025 are listed below.
1. Search Atlas
Search Atlas Keyword Rank Tracker is the best SEO rank tracker tool in 2025 that tracks keyword positions across devices, locations, and SERP features with real‑time accuracy. Search Atlas is an artificial intelligence (AI) powered, all-in-one SEO platform that includes advanced rank tracking capabilities.
Search Atlas rank tracker ranks as the number 1 best rank tracking software in 2025 because it combines unlimited keyword tracking, accurate daily updates, and AI-generated insights that explain ranking shifts. The Search Atlas rank monitoring tool enables competitor monitoring, multi-location rank analysis, and white-label reporting, which makes it suitable for agencies, consultants, and in-house SEO teams.
The Search Atlas rank tracking software integrates with Google Search Console (GSC), Google Analytics 4 (GA4), and Google Business Profile (GBP) and pulls verified keyword ranking data for organic and paid keywords. Search Atlas monitors desktop, mobile, and local SEO rankings. It detects featured snippets, map packs, rich results, and keyword volatility. It allows segmentation by site project, user seat, and keyword cluster.
Search Atlas combines real-time rank tracking with AI-powered automation, as documented in the full Search Atlas review. The Search Atlas SEO platform connects rank performance with optimization actions through the OTTO SEO AI agent, which recommends and executes on-page, content, technical, and backlink improvements.
Search Atlas pricing, including the rank tracking, ranges from $99 to $399 per month. Search Atlas pricing starts at $99/month for the Starter plan, which includes 5 tracked sites, 2 user seats, 1 OTTO SEO project, and 10 OTTO Google Ads campaigns. The $199/month Growth plan has 15 GSC-connected properties, 10 GBP Local Heatmap projects, 3 user seats, and advanced features like SCHOLAR, QUEST, and Topical Dominance metrics. The $399/month Pro plan has unlimited tracking, 25 GBP projects, 5 user seats, white-labeled dashboards, bulk workflows, and full automation across SEO tasks.
Search Atlas offers custom plans for enterprises. Search Atlas pricing scales based on tracked domains, user seats, and usage of AI credits and automation tools.
Try Search Atlas for free today to experience instant keyword rank tracking, AI-powered SEO automation, and the complete suite of tools that redefine how teams win top positions in search.
2. Advanced Web Ranking
Advanced Web Ranking is the best SEO rank tracker for detailed, high-volume keyword tracking in every search engine and location. Advanced Web Ranking ranks as the number 2 best SEO rank tracker because it combines granular SERP visibility, pixel-based position analysis, and full agency automation for global campaigns.
The Advanced Web Ranking rank tracking software enables tracking keyword positions in over 4,000 search engines (including Google, Bing, Amazon, YouTube, Baidu, and Naver) at any location or device.
Advanced Web Ranking SEO rank tracking software offers daily, weekly, bi-weekly, and on-demand updates, and tracks desktop, mobile, and local rankings at city or ZIP code precision.
Standout Advanced Web Ranking rank tracker features include above-the-fold pixel position analysis, CTR and SERP feature tracking, competitor benchmarking for up to 50 domains, dynamic keyword groups, and unlimited user access for large teams.
The Advanced Web Ranking platform delivers custom white-label reports, Looker Studio and API (Application Programming Interface) integration, and enables unlimited projects and scheduled reporting without extra fees. According to the Advanced Web Ranking review, the platform is best for agencies and enterprises that need scalable rank tracking, market share metrics, and flexible, branded reporting.
Advanced Web Ranking pricing ranges from $99 to $499 per month, and depends on tracked keywords and update frequency. The Pro plan ($99/month) covers 7,000 keywords with weekly updates, unlimited users, and unlimited projects. The Agency plan ($199/month) enables 14,500 keywords, adds full API access, advanced forecasting, and white-label domain hosting. The Enterprise plan ($499/month) covers 35,500 keywords and all advanced features, with custom plans available for higher keyword volumes. Pricing is based on keyword limits, update frequency, and advanced agency needs.
3. Ranktracker
Ranktracker is the best SEO rank tracker for agencies and consultants who need multi-engine keyword monitoring with Google Business Profile (GBP) integration. The Ranktracker Rank Tracker tool ranks as the number 3 best SEO rank tracker because it provides reliable daily keyword updates, flexible geotargeting, and easy competitor benchmarking in a scalable workflow.
Ranktracker keyword position tracking software tracks keyword rankings in Google, Bing, Yahoo, and Yandex, with compatibility across 100,000+ locations and all major languages. Users are able to monitor both desktop and mobile rankings, compare organic vs. absolute positions, and see how individual pages perform over time. Ranktracker includes Google Maps and GBP tracking, daily email alerts for ranking shifts, and white-label reports for client communication.
Key Ranktracker features include side-by-side competitor rank comparison, SERP feature detection, average position metrics, share of voice, and traffic estimates. Users segment tracked keywords by location, search engine, and device, filter by language, and visualize ranking trends with interactive graphs. Automated alerts and customizable reports allow agencies to manage multiple clients and campaigns efficiently.
Based on the Ranktracker review, the tool is most effective for agencies or SMBs that need clear daily updates, but the platform feels complex with high keyword volumes, and some users find limitations in advanced reporting or third-party integrations.
Ranktracker pricing ranges from $24 to $209 per month. The Ranktracker plans start at $24 per month for the Starter plan, which includes 200 daily tracked keywords, 2 competitors per domain, and basic reporting. Double Data ($59/month), Quad Data ($109/month), and Hex Data ($209/month) plans scale tracked keywords up to 4,000, increase competitor slots, and unlock unlimited projects and users. All plans cover global, national, and local keyword tracking, GBP monitoring, mobile/desktop split, and report exports. Usage-based add-ons are available for higher volumes or extra data.
4. Nightwatch
Nightwatch is the best SEO rank tracker for granular and large-scale rank tracking. Nightwatch rank tracker is the number 4 best SEO rank tracker because it delivers daily keyword tracking across over 190,000 locations, integrates with multiple search engines (Google, Bing, YouTube, DuckDuckGo, Yahoo), and enables ultra‑precise city and zip code reporting.
Nightwatch rank tracking software includes advanced features like mobile and desktop tracking, SERP feature monitoring, AI & LLM (large language model) ranking, and high‑volume segmentation for agencies and enterprise teams.
The main features of Nightwatch rank tracker are unlimited keyword tracking at scale, visual ranking dashboards, in‑depth local tracking, and robust white-label reporting. According to the Nightwatch review, the tool is best for agencies and large in‑house teams that need global, local, and multi‑engine rank visibility with real‑time data.
Nightwatch rank tracking software costs from $33 to $559+ per month. The Nightwatch price depends on the number of keywords tracked, the number of websites added, and whether you need API access, white-label reporting, or bulk workflows. The entry plan ($33) includes tracking 250 keywords and 50 websites, while higher tiers allow unlimited keyword and site tracking for large agencies at an additional cost. Nightwatch offers a 14‑day free trial for all plans.
5. SERPWatcher by Mangools
SERPWatcher by Mangools is the best SEO rank tracker for unique performance metrics and simple, fast, and user-friendly SEO rank tracking software. SERPWatcher ranks as the number 5 best SEO rank tracker because it combines ease of use with daily rank tracking updates, local and device-level precision, and interactive performance metrics.
The Mangools SERPWatcher rank tracking software stands out for its Performance Index, which shows true organic traffic potential based on live keyword positions and search volume. The platform delivers daily keyword updates, visual ranking previews, and instant email alerts for significant changes. SERPWatcher offers 65,000 integrated locations for local rank tracking and allows tracking for both desktop and mobile devices.
The main features of SERPWatcher rank tracker are its ultra-fast setup, intuitive interface, interactive reporting, and the ability to share live results with clients or team members. Our Mangools review testifies that SERPWatcher is best for solo marketers and teams who want affordable, straightforward rank position tracking with no steep learning curve.
SERPWatcher by Mangools costs from $24.50 to $64.50 per month. The price depends on the chosen Mangools plan, which is Basic, Premium, or Agency. The Basic plan includes rank tracking for up to 200 keywords and one user, while higher tiers increase keyword and user limits for growing teams and agencies. A 48-hour money-back guarantee is included for all plans.
6. SE Ranking
SE Ranking is the best SEO rank tracker for SEO agencies and teams that need all-in-one rank tracking, AI search monitoring, and competitive SERP insights. SE Ranking ranks as the number 6 best SEO rank tracker because it combines daily keyword tracking across Google, Bing, Yahoo, and YouTube with unique features for AI answer monitoring and share of voice analysis.
The SE Ranking rank tracker software lets users track keyword positions by device, location, and language, with functionality for 37+ SERP features, including AI Overviews and ChatGPT results, and traffic forecast.
The SE Ranking rank tracking tool includes capabilities for competitor rank analysis, local SEO segmentation, historical ranking trends, automated reporting, and Looker Studio integration. Our SE Ranking review shows that SE Ranking is best for agencies that want precise rank tracking, robust automation, and native monitoring of brand visibility in new AI search environments.
SE Ranking pricing ranges from $65 to $259 per month. The Essential plan ($65/month) tracks 500 keywords for up to 5 projects. The Pro plan ($119/month) offers capacity for 2,000 keywords, 30 projects, and includes AI Results Tracker, share of voice, and multi-user access. The Business plan ($259/month) scales to 5,000 keywords, unlimited projects, API access, and expanded agency features. Pricing is based on tracked keyword volume, number of projects, and manager seats, with add-ons for AI Search, content, and local marketing.
7. AccuRanker
AccuRanker is the best SEO rank tracker for fast, on-demand, high-volume rank tracking in global and local SERPs. AccuRanker ranks as the number 7 best SEO rank tracker because it delivers daily, accurate keyword ranking updates, on-demand refreshes, and pixel-level position data for every keyword you track.
The AccuRanker rank tracker tool measures keyword rankings by device, location, and search engine, and includes segmentation capabilities via tags, folders, and domain groups.
The AccuRanker rank tracker platform features AI-powered share of voice, CTR (Click-Through Rate) metrics, automated reporting, advanced filtering, and seamless integrations with Google Analytics and Google Search Console. Insights from our AccuRanker review confirm that AccuRanker is best for fast-scaling SEO agencies and enterprise teams that need precise, transparent ranking data at a large scale.
AccuRanker pricing starts at 129€ per month for tracking 1,000 keywords, with scalable pricing up to 1,000,000 keywords per month. The price of AccuRanker depends on the total number of tracked keywords, with every feature (reporting, tagging, integrations, and API access) included at every tier.
8. Rank Tracker by SEO PowerSuite
Rank Tracker by SEO PowerSuite is the best SEO rank tracker for unlimited rank tracking, customizable SERP analysis, and cost-efficient keyword monitoring. Rank Tracker by SEO PowerSuite ranks as the number 8 best SEO rank tracker because it combines unlimited keyword position checks, detailed historical data, and flexible reporting for every level of SEO work.
The Rank Tracker software by SEO PowerSuite delivers unlimited keyword tracking on desktop and mobile, integrates with over 550 global and local search engines, and allows hyper-granular tracking at the country, city, or street level. Users analyze Google, Bing, Yahoo, Yandex, and YouTube rankings, scan for SERP features, monitor competitor rankings, and maintain multi-year ranking histories for every tracked keyword. Bulk import, advanced filters, and scheduled reports enable teams to manage projects of any size.
The main features of Rank Tracker by SEO PowerSuite include unlimited project and keyword capacity, customizable dashboards, SERP feature detection, automated white-label reporting, and deep integrations with Google Analytics and Search Console. Our SEO PowerSuite review reveals that this tool is best for SEO professionals who need cost-effective, flexible, and comprehensive rank tracking software without per-keyword or per-project limits.
Rank Tracker by SEO PowerSuite pricing ranges from free (with limited projects and no savings) to $29.10 per month for the Professional plan, $49.95 per month for the Enterprise plan, and $74.95 per month for the Max+ plan, with annual billing discounts available. Pricing depends on feature set, project scale, and reporting requirements, while all paid plans include unlimited keywords and projects for full SEO workflow management.
9. Moz Pro
Moz Pro is the best SEO rank tracker for user-friendly rank monitoring, trusted SEO metrics, and historical SERP visibility data for local and national rankings. Moz Pro ranks as the number 9 best SEO rank tracker because it combines reliable keyword position tracking, desktop and mobile comparison, and actionable insights for competitive analysis.
The Moz Pro rank tracking software tracks keyword rankings for 200+ countries, with both desktop and US mobile search coverage. Moz Pro enables users to compare desktop and mobile rankings, monitor keyword movements over any timeframe, and identify which keywords or competitors drive performance shifts.
Moz Pro rank tracking features include SERP feature detection, local rank tracking, weekly and monthly historical data, and integration with proprietary metrics of Moz, like Domain Authority (DA) and Page Authority (PA).
The main advantages of Moz Pro rank tracker include its ease of use, strong onboarding, and deep data quality, which enable monitor rankings, spot competitive gaps, and optimize content for featured snippets or local results. According to our Moz review, Moz Pro is suitable for marketers who are seeking an approachable rank tracking tool with reliable reporting.
Moz Pro pricing ranges from $49 to $299 per month, depending on the plan. The Starter plan ($49/month) includes capacity for one site and 50 keywords, while the Standard ($99/month), Medium ($179/month), and Large ($299/month) plans increase tracked keywords and sites, include multiple users, and unlock branded reports. Pricing depends on tracked keywords, user seats, and campaign volume.
10. ProRankTracker
ProRankTracker is the best SEO rank tracker for agencies and professionals who need white-label reporting. ProRankTracker ranks as the number 10 best SEO rank tracker because it delivers accurate keyword position tracking, on-demand updates, unlimited reporting, and flexible user management.
The ProRankTracker rank tracking tool monitors keyword positions across Google, Bing, Yahoo, YouTube, and Amazon, with precise capabilities for local, mobile, and GBP rank tracking. ProRankTracker provides daily updates, automated custom reports, and advanced analytics for tracking unlimited URLs and sub-accounts.
The ProRankTracker interface allows you to visualize progress, organize keywords by tags or groups, and schedule branded reports in 13 languages. ProRankTracker review feedback highlights the value of its reliable SERP accuracy, unlimited ranking history, and agency-grade automation.
ProRankTracker pricing ranges from $49 to $180+ per month, depending on the number of tracked terms, user seats, and reporting features. The Starter plan begins at $49/month for 500 tracked terms, the Pro plan starts at $109/month for 1,500 tracked terms and adds on-demand updates and multi-user access, while the Agency plan starts at $180/month for 3,000+ tracked terms, unlimited users, and full API access. All plans include daily updates, local and mobile rank tracking, unlimited URLs, automated reporting, and customizable user permissions, with custom enterprise options for large-scale agencies and consultants.
11. Ahrefs
Ahrefs rank tracker is the best SEO rank tracker for deep agency rank tracking and competitive analysis. Ahrefs Rank Tracker ranks as the number 11 best SEO rank tracker because it delivers daily and weekly keyword position updates, comprehensive SERP feature tracking, and high-volume project capacity that agencies and in-house SEO teams require.
Ahrefs Rank Tracker provides rank position tracking for desktop and mobile in over 190 countries, includes functionality for up to 15 tracked SERP features, and delivers competitor performance benchmarking for up to 10 competing domains.
The main features of Ahrefs rank tracking software mentioned in the Ahrefs review are scheduled rank tracking email reports, Share of Voice analysis, tag and page-based keyword segmentation, integration with Google Search Console, and API access for advanced users.
The Ahrefs software, including rank tracking, costs from $129 to $1,499 per month. The price of Ahrefs with the Rank Tracker depends on the tracked keyword quota, the number of user seats, the number of projects, and whether you require daily ranking updates or API access. The Lite plan includes capacity for 750 keywords and 5 projects, the Standard plan increases limits for agencies, and the Enterprise plan covers large teams with unlimited projects and advanced reporting needs.
12. Keyword.com
Keyword.com is the best SEO rank tracker for keyword research, AI search monitoring, and white-label reporting. Keyword.com ranks as the number 12 best SEO rank tracker because it delivers daily rank updates, true city-level SERP data, and advanced share-of-voice analytics that uncover hidden keyword opportunities.
The Keyword.com rank tracking tool offers functionality for daily or on-demand position updates for Google in desktop, mobile, and local pack results, with custom location and device targeting.
Core Keyword.com features include AI rank tracking to monitor keyword and brand visibility in ChatGPT, Perplexity, Gemini, Claude, and other LLM-powered engines, as well as pixel-verified ranking accuracy using millions of residential IPs.
Keyword.com search rank tracking software offers unlimited user seats, real-time dashboards, branded shareable reports, Google Maps tracking, keyword tagging by topic or intent, API access, Looker Studio integration, and customizable alerts for critical ranking changes.
Our Keyword.com review notes its transparent SERP verification and reproducibility, which is valued by agencies that need to prove ranking data to clients, but highlights that coverage is Google-centric and does not include other major engines.
Keyword.com pricing ranges from $3 to $114 per month with volume-based scaling. The Business plan starts at $3/month for 50 keywords with daily or weekly updates, unlimited domains, unlimited users, and full reporting features. The Enterprise plan includes capacity for high-volume keyword tracking, unlimited domains and users, dedicated customer support, and advanced API/data import needs with custom pricing. AI Visibility monitoring is available as an add-on or standalone subscription.
13. LowFruits
LowFruits rank tracker is the best SEO rank tracker for agencies or niche publishers who need to monitor opportunity keywords, especially low‑competition or “weak SERP” keywords. LowFruits ranks as the number 13 best SEO rank tracker because it combines keyword opportunity discovery, live SERP‑weakness analysis, and daily/weekly keyword position tracking at scale.
LowFruits keyword rank tracking software works by analyzing large lists of keywords against live Google SERPs to flag ranking opportunities based on actual search results, not third-party KD (keyword difficulty) formulas. Users bulk import or generate keyword ideas, then segment keywords by intent and cluster, with the tool surfacing long-tail phrases where SERP top results are dominated by low-authority sites, short-form content, or weak title relevance.
The LowFruits keyword position tracker provides functionality for batch SERP extraction, intent grouping, competition profiling, wildcard keyword expansion, and filters for metrics like domain authority, content length, and SERP feature presence.
LowFruits integrates these elements into a workflow designed to reveal gaps missed by mainstream tools, but lacks some automation and reporting expected in enterprise rank trackers. According to our LowFruits review, the data quality depends on the depth of live SERP pulls, and results are more actionable for niche or affiliate projects than for large-scale, branded SEO teams.
LowFruits pricing starts at $29.90 per month for the Standard plan (3,000 credits, 100 tracked keywords, and core SERP analysis features). The Premium plan is $79.90 per month, expanding to 10,000 credits and 500 tracked keywords. Pay-as-you-go credits are available, starting at $25 for 2,000 credits, with volume discounts and a 1-year expiry. All paid plans include domain explorer, keyword clustering, wildcard search, and SERP weakness analysis, while higher tiers unlock more competitor and keyword extraction limits.
14. Semrush
Semrush rank tracker is the best SEO rank tracker for comprehensive digital marketing and multi-channel rank tracking. Semrush Position Tracking is the number 14 best SEO rank tracker because it combines daily keyword rank tracking, competitor benchmarking, AI Overviews monitoring, and location-specific rank visibility.
Semrush rank tracking software provides keyword position tracking across Google, Bing, Baidu, and ChatGPT search, includes functionality for up to 5 competitors per campaign, and visualizes share of voice, SERP features, and visibility trends over time.
Main features of Semrush rank tracker highlighted in the Semrush review include device-specific tracking, local SEO monitoring, keyword cannibalization detection, historical ranking archives, and automated reporting with Looker Studio integration.
The Semrush SEO platform with the rank tracking software costs from $139.95 to $499.95 per month. The price of Semrush rank tracker depends on tracked keyword volume, project count, user seats, and access to historical or multi-location rank data. The Pro plan ($139.95) includes capacity for 500 tracked keywords and 5 projects, the Guru plan ($249.95) increases capacity for small agencies, and the Business plan ($499.95) provides coverage for 40 projects, unlimited targets, and full API access for large teams.
15. TrueRanker
TrueRanker is the best SEO rank tracker for accurate, low-cost daily keyword tracking. TrueRanker is the number 15 best SEO rank tracker because it provides daily keyword ranking updates, flexible local and global position monitoring, and client-ready white-label reports at a lower entry price.
TrueRanker keyword rank tracking software monitors Google search positions daily for desktop, mobile, and local variations, with capabilities for precise geotargeting and multi-language campaigns.
TrueRanker tracks visibility index, SERP features, and keyword cannibalization, while providing functionality for project-based organization, unlimited position history, and up to 10 tracked competitors per project. TrueRanker surfaces historic ranking movements, SISTRIX-style visibility, GSC integration, and automated reporting with multi-user access for agencies and consultants.
Key features mentioned in the TrueRanker review include batch daily rank tracking, cannibalization analysis, Google Search Console (GSC) sync, SISTRIX visibility metrics, automated white-label reporting, and multi-user dashboards. Users share projects, export custom reports, and set scheduled exports for clients or teams.
TrueRanker pricing ranges from $11.99 to $79 per month. TrueRanker plans start at $11.99/month for 100 tracked keywords and 3 projects, with higher tiers at $35 (500 keywords), $49 (1,000 keywords), and $79 (2,000 keywords)/month. All plans include daily updates, competitor analysis, shareable dashboards, unlimited ranking history, and a 14-day free trial with 100 keywords tracked and no payment required.
16. Local Falcon
Local Falcon is the best local rank tracker for visual geo-grid reporting, AI search visibility, and multi-location competitor analysis. Local Falcon ranks as the number 16 best SEO rank tracker because it delivers highly granular map pack tracking, real-time AI mention monitoring, and advanced local reporting that agencies and brands use to understand true search coverage.
Local Falcon rank tracking software measures local search visibility in Google Maps, Apple Maps, and major AI platforms using a geo-grid scan. Users select a business location, set grid size (from 3×3 up to 21×21), and monitor keyword rankings at each precise map pin, visualized as heat maps. Local Falcon’s SoLV® (Share of Local Voice) metric quantifies local pack presence, while trend reports and campaign scans reveal position changes over time.
The Local Falcon rank tracking tools track traditional rankings alongside AI platform mentions (ChatGPT, Gemini, Google AI Overviews, and Grok), using the Share of AI Voice (SAIV) metric to show if and where AI systems surface your brand or competitors.
Key rank tracking features highlighted in the Local Falcon review include multipoint map scanning, location and keyword trend reporting, public or white-label report URLs, bulk competitor reports, scheduled recurring scans, Falcon AI recommendations, and Looker Studio integration.
Users track unlimited locations and keywords, scan Apple Maps, monitor service area businesses, and automate visibility monitoring for thousands of points for large brands. Falcon AI and Falcon Assist provide tailored local SEO recommendations and conversational guidance for campaign strategy.
Local Falcon pricing ranges from $24.99 to $199.99 per month, and it depends on monthly credit allotment and usage needs. The Starter plan costs $24.99/month with 7,500 credits, Basic is $49.99/month with 15,000 credits, Pro is $99.99/month with 31,000 credits, and Premium is $199.99/month with 63,000 credits.
Each plan includes unlimited locations and keywords, AI search visibility tracking, geo-grid scanning, scheduled and campaign scans, CSV/PDF exports, and API access. Credits are consumed per map pin scanned, with larger plans providing capacity for more frequent and high-volume local rank tracking. Enterprise pricing is available for organizations that require advanced integration or bulk scanning across thousands of locations.
17. Whitespark
Whitespark Local Rank Tracker is the best SEO rank tracker for local ranking measurement, multi-location businesses, and agencies that need separate tracking for Google Local Pack, Maps, and organic results. Whitespark ranks as the number 17 best SEO rank tracker because it provides hyper-accurate daily and weekly keyword position tracking, granular geo-location segmentation, and dedicated reporting for Google Business Profile (GBP) visibility.
Whitespark Local Rank Tracker monitors keyword rankings in Google and Bing, reporting distinct positions for Local Packs, Maps, and traditional organic listings. Users track rankings at the city, zip or postal code, or precise geo-coordinate level, with desktop and mobile data.
The Whitespark Local Rank Tracker dashboard highlights visibility scores, trends, and competitive gaps, while GBP management tools enable identifying duplicates, monitorxing reviews, and segmenting practitioner and multi-location data. Our Whitespark review testifies that the tool provides functionality for competitor comparison, historic ranking visualization, and white-label reporting for agencies and enterprise clients.
Key features of Whitespark Local Rank Tracker include daily and weekly rank updates, multi-location and multi-domain capabilities, visibility scoring, location filtering, and automated email/PDF/CSV reporting. Agencies segment campaigns by location and keyword group, analyze local performance trends, and export visual grids for clients or teams.
Unique to Whitespark, users compare local pack, maps, and organic rankings separately, filter by precise areas, and leverage SISTRIX-style visibility metrics for in-depth local SEO strategy.
Whitespark Local Rank Tracker pricing ranges from $14 to $200 per month. Whitespark Local Rank Tracker plans start at $14/month (100 location keywords, unlimited locations and domains), $35/month for 250 location keywords, $70/month for 1,000 location keywords, and $140/month for 2,500 location keywords. All plans include daily or weekly updates, unlimited locations, white-label sharing, and full GBP integration.
Geo-grid Local Ranking Grids is available as a companion tool from $10/month, with enterprise pricing and bulk options for agencies that manage multi-location clients.
18. Google Search Console
Google Search Console is the best SEO rank tracker for website owners and in-house teams needing free, official rank performance data from Google. Google Search Console (GSC) ranks as the 18th best SEO rank tracker because it provides average position metrics, query‑level insights, and impression/click reporting without cost.
The rank tracking functions in Google Search Console focus on how your site performs in actual Google Search user queries. The Performance report shows clicks, impressions, average click‑through rate (CTR), and average position for queries and pages. Users filter by country, device, search type (web, image, video), and date range. The GSC rank tracking tool tracks 16 months of data.
Our Google Search Console review confirms that GSC excels for trend analysis, keyword discovery based on actual impressions, and simple average position tracking, but it does not track rankings by city or zip code, provide compatibility with non‑Google search engines, or provide real‑time snapshot rank data.
Google Search Console is free. There is no paid plan or pricing range. Features and data access are the same for all verified site owners.
19. MonsterInsights
MonsterInsights is the best SEO rank tracker for WordPress site owners who want integrated Google Analytics and SEO performance reporting directly in their dashboard. MonsterInsights ranks as the number 19 best SEO rank tracker because it connects Google Analytics data with WordPress, displays real‑time SEO ranking reports, and includes functionality for content, eCommerce, and keyword analytics without technical setup.
MonsterInsights rank tracker SEO tools focus on ranking analytics for WordPress sites. The MonsterInsights tool tracks page‑level rankings, organic search traffic, top-performing posts, and search keywords via Google Search Console integration.
Our MonserInsights review notes that MonsterInsights does not perform actual SERP rank checks. The plugin only reports the search keywords and landing pages captured by connected Google Analytics and GSC accounts, which means users are not able to track precise daily ranking changes, competitor movement, or granular keyword positions.
MonsterInsights is best for bloggers, ecommerce store owners, and non-technical WordPress users who want traffic analytics, content insights, and basic search performance indicators in a familiar dashboard.
MonsterInsights pricing ranges from $99.60 to $299.60 per year, billed annually. The Plus plan ($99.60/year) covers basic analytics and 1 site. The Pro plan ($199.60/year) adds advanced SEO, eCommerce, and custom dimensions, and covers up to 5 sites. The Elite plan ($299.60/year) includes multisite capacity for unlimited sites, user management, and survey/heatmap features. Every plan accommodates unlimited pageviews and users, but features scale by plan level.
20. Sitechecker
Sitechecker is the best SEO rank tracker for agencies and consultants who need a full technical SEO audit suite combined with daily keyword ranking and competitor monitoring. Sitechecker ranks as the number 20 best SEO rank tracker because it offers keyword position tracking for Google, Bing, and Yahoo, integrated technical audits, GSC-powered insights, and advanced filtering for large-scale SEO management.
The Sitechecker Rank Tracker tool monitors keyword positions across search engines, devices, and locations, with capabilities for desktop, mobile, and city‑level precision.
The Sitechecker Rank Tracker displays daily ranking updates, competitor movements, SERP feature presence, and historical ranking dynamics. Users analyze rank performance by keyword, URL, or group, highlight keyword cannibalization, and spot high-potential search queries from Google Search Console. The Sitechecker review confirms that built-in reporting provides functionality for automated alerts, PDF/CSV exports, and white-label branding.
Sitechecker pricing ranges from $89 to $449 per month, with an Enterprise plan available for custom needs. The Basic plan ($89/month) includes capacity for small teams tracking hundreds of keywords with weekly monitoring and core features. The Standard plan ($199/month) enables daily rank tracking, Looker Studio integration, and up to 5 competitor comparisons. The Premium plan ($449/month) includes accommodates for 50 websites, 8,000 tracked keywords, 10 competitor domains, API access, custom domain branding, and 36 months of GSC data. Enterprise plans add unlimited sites and keywords, advanced onboarding, and priority customer support.
21. Zutrix
Zutrix is the best SEO rank tracking tool for real-time, multi-location SERP tracking and automated ranking multi-channel notifications. Zutrix ranks as the number 21 best SEO rank tracker because it combines accurate daily position tracking, AI-driven SERP analysis, and integration with Google Search Console in a user-friendly platform.
Zutrix search rank tracking software provides functionality for unlimited projects and geo-targeted keyword tracking across 200+ countries and cities. Zutrix offers real‑time alerts for ranking changes, new/lost backlinks, and technical SEO issues. Users receive notifications through email, in‑platform, and via apps like Telegram and Slack.
The Zutrix search engine position tracker includes desktop and mobile results, SERP feature monitoring, competitor analysis, white-label reports, and AI search visibility. The Zurtix review highlights integration with Google Search Console, which streamlines keyword import and data consistency.
Agencies and consultants use Zutrix for client-ready, shareable reports, live link access, and multi-user collaboration.
Zutrix pricing ranges from $9 to $54 per month. The Starter plan ($9/month) includes 250 keywords and one team member. The Pro plan ($28/month) increases limits to 1,000 keywords and three users. The Agency plan ($54/month) accommodates 2,500 keywords, 10 team members, white-labeling, and GMB local pack tracking. Custom enterprise plans are available.
22. Wincher
Wincher is the best SEO rank tracker for daily keyword position tracking, competitor monitoring, and clear ranking history for marketers and agencies. Wincher ranks as the number 22 best SEO rank tracker tool because it combines daily keyword ranking software, easy competitor comparisons, and streamlined reporting.
The Wincher Keyword Rank Tracker tool includes daily keyword positions in Google, ranking history charts, competitor keyword rank tracking, and multi-location and multi-device capabilities.
Wincher acts as both a keyword ranking software and a search engine rank tracking tool, which makes it possible to monitor top queries, detect ranking shifts, and organize keywords into custom groups for precise analysis.
The main advantage, according to our Wincher review, is the user-friendly approach to SEO rank tracking, automated updates, and 24-month data retention. Wincher lacks some advanced rank tracking features found in enterprise rank tracker software, such as bulk data exports, multi-engine tracking, or deep technical SEO analytics. Agencies with large keyword sets or advanced segmentation needs require more robust SEO rank tracking software as their programs expand.
Wincher pricing ranges from $49 to $319 per month, depending on the number of keywords tracked, user seats, and rank tracking software features. The Basic plan starts at $49/month for 500 keywords. The Standard plan is $89/month for 1,000 keywords and multiple users. The Professional plan is $319/month for 5,000+ keywords and agency-focused rank tracking tools. Custom plans are available for larger requirements.
Every Wincher plan includes automated daily reports, an on-page SEO checker, and integrations with WordPress, Wix, and Looker Studio.
23. Authority Labs
Authority Labs is the best SEO rank tracker for automated keyword monitoring, agency-level client management, and white-label reporting. Authority Labs ranks as the number 23 best search engine rank tracker because it combines accurate daily rank checking, multi-user collaboration, and local search engine position tracking for Google, Bing, and Yahoo.
The Authority Labs rank tracking software delivers daily ranking data for keywords, domains, and competitors. SEO teams use the tool as an agency rank tracking platform. The platform includes mobile and desktop SERP analysis, local results tracking by city or postal code, and competitor domain monitoring. Users recover not-provided keywords and view side-by-side reports with competitor data.
Our Authority Labs review highlights unlimited user accounts on every subscription. Clients receive daily ranking updates, local keyword tracking, white-label reporting, and Google Data Studio integration. API access facilitates internal dashboard use. Authority Labs works well as search rank tracking software for agencies with multiple team members or high client volumes.
Pricing for Authority Labs ranges from $65 to $585 per month. The Plus plan costs $65/month and includes 250 keywords and 50 domains. The Pro plan costs $129/month and includes 1,000 keywords and 100 domains. The Pro Plus plan costs $295/month and includes 2,500 keywords and 300 domains. The Enterprise plan costs $585/month and includes 5,000+ keywords and unlimited domains. Every plan includes daily ranking updates, local tracking, mobile SERP tracking, competitor analysis, unlimited users, white-label features, and API access.
24. Serpstat
Serpstat is the best SEO rank tracker for international rank tracking, multilingual SEO, and discovering content opportunities. Serpstat is the number 24 best SEO rank tracker because it delivers advanced keyword position tracking, multilingual customer support, and scalable reporting for agencies and large SEO teams.
The Serpstat Keyword Rank Tracker Tool monitors daily keyword rankings in over 230 Google regions. The Keyword Rank Tracker Tool tracks rankings for mobile and desktop, analyzes SERP features, and tracks ad positions in contextual advertising.
The Serpstat rank tracker enables project-based keyword grouping, competitor monitoring, and AI-powered keyword clustering. Agencies automate reporting and integrate data with internal tools using the Rank Tracker API. The Serpstat review shows that the position tracking tool provides actionable SERP data and ranking visibility insights, which contribute to the content strategy by highlighting shifts, opportunities, and emerging search trends.
Serpstat works best for agency rank tracking, international SEO, and large-scale position tracking across regions and languages. Teams with strict daily update requirements or advanced technical SEO needs find more scalable rank tracking solutions elsewhere.
Serpstat pricing ranges from $69 to $499 per month, depending on the number of projects, position checks, and reporting needs. The Individual plan starts at $69/month for 5 projects and 10,000 position checks. The Team plan is $129/month for unlimited projects, higher limits, and API access. The Agency plan is $499/month and includes 500,000 position checks, advanced API, and premium customer support.
25. SERPwoo
SERPWoo is the best SEO rank tracker for SERP tracking analysis and online reputation management. SERPWoo is the number 25 best SEO rank tracker because it delivers advanced SERP tracking, online reputation management tagging, and deep position reporting for agencies and brands.
The SERPWoo rank tracking software monitors keyword rankings in Google for desktop, mobile, and over 70 countries, with daily updates and full top-100 SERP capture for every keyword.
The SERPWoo search engine rank tracking tool allows users to monitor their domains, competitor URLs, and brand mentions in real time. Tagging features facilitate online reputation management by flagging negative URLs or tracking affiliates, associates, or competitors in the SERPs. Teams analyze historic keyword trends with 3 years of ranking data, organize projects by keyword or domain, and use ORM (Object-Relational Mapping) tags to monitor threats and opportunities.
SERPWoo features project-based keyword rank tracking, custom alerts, visual dashboards, and client-ready reporting. Users export data as CSV or PDF, generate branded reports, and access a flexible API for advanced integration. ZORA, the built-in on-page SEO analysis, helps troubleshoot ranking issues for any tracked URL. The SERPWoo review finds that agencies use the rank tracking software for shareable dashboards, white-label reporting, and multi-user management.
SERPWoo pricing ranges from $49.95 to $299.95 per month, and it depends on tracked keywords and feature needs. The SERPWoo Bronze plan ($49.95/month) includes 750 keywords. The Silver plan ($99.95/month) tracks 2,000 keywords and offers expanded dashboards. The Gold plan ($199.95/month) increases to 4,000 keywords and adds priority crawling. The Platinum plan ($299.95/month) covers 8,000 keywords with full feature access and premium customer support. Every plan includes unlimited projects, daily position updates, and API access.
26. RankRanger
RankRanger is the best SEO rank tracker for deep data integrations and customizable reporting. RankRanger is the number 26 best SEO rank tracker because it combines advanced rank tracking, custom reporting, and integration with Similarweb for granular visibility in channels.
The RankRanger rank tracking tool monitors keyword positions in Google, Bing, Baidu, and YouTube, with daily, weekly, or monthly updates, integration for mobile and desktop tracking, and flexible location targeting for global and local SEO.
The RankRanger search engine rank tracking software features custom dashboards, white-label reporting, and third-party data integrations for analytics, paid search, social, and call tracking. Users group keywords by campaign or tag, monitor SERP feature presence, and analyze above-the-fold visibility for all device types. Teams use the RankRanger Rank Tracker tool to isolate ranking opportunities, track landing page movements, and compare organic and paid search impact on growth.
RankRanger delivers deep competitive analysis by tracking organic and paid keywords for multiple domains. SEO rank tracker software provides custom widgets, data blending, and scheduled reporting for enterprise clients. Agencies automate reporting, monitor algorithm volatility, and connect RankRanger to Google Data Studio, Adobe Analytics, and IBM Coremetrics.
Users access advanced local SEO features, including city or zip code tracking, and use the Search Gap tool to find new content opportunities and keyword gaps against competitors.
According to our RankRanger review, the tool works best for teams that require deep data integration, multi-source SEO analytics, and advanced reporting tailored to complex client needs. Limitations of RankRanger include higher pricing and complexity, which make it less practical for solo marketers or those who need only basic rank tracking.
RankRanger pricing starts at $199 per month through Similarweb, with custom enterprise plans available. The price depends on tracked keyword volume, reporting needs, integrations, and user seats.
27. AgencyAnalytics
AgencyAnalytics is the best SEO rank tracker for consolidated client reporting and automated dashboard creation. AgencyAnalytics is the number 27 best SEO rank tracker because it combines agency-focused rank tracking, client dashboard automation, and full white-label reporting.
The AgencyAnalytics position tracking tool monitors daily keyword positions on Google and Bing for desktop, mobile, and local search, for multiple languages and locations. Teams track out to 100 positions for Google, 20 for Google Local, 50 for Bing, and 100 for Google Mobile.
The AgencyAnalytics search engine rank tracker features custom metrics, scheduled reporting, and integration with over 80 marketing platforms, including Google Search Console, Google Analytics, and social channels. Users set up client portals, group keywords with tags and filters, and build dashboards that display ranking, traffic, and campaign results in one view.
Agencies organize keywords by tag, apply location filters, and manage large data sets through bulk import and export. Teams customize permission settings for each client, control dashboard visibility, and automate recurring reports with white-label branding and a custom domain. The platform provides API access, forecasting, goal tracking, anomaly detection, and custom database connectors for advanced reporting needs.
Our AgencyAnalytics review shows that the tool is practical for marketing agencies that manage many clients, require consolidated reporting, and need to deliver polished, client-facing dashboards. The main AgencyAnalytics limitations include a higher cost per tracked keyword and less granular rank tracking features compared to enterprise-only rank tracking software.
AgencyAnalytics plans range from $79 to $479 per month, with custom enterprise plans available on demand. AgencyAnalytics pricing starts at $79/month for the Freelancer plan (5 clients), $239/month for the Agency plan (10 clients), and $479/month for the Agency Pro plan (15 clients), with custom enterprise pricing available.
The built-in rank tracker is $50 per month for every 500 keywords tracked. Pricing depends on the number of clients, user seats, keyword volume, and required integrations. Every plan includes unlimited reports, automated scheduling, and full white-label dashboard access.
28. Conductor
Conductor is the best SEO rank tracker for enterprise SEO and unified data analytics. Conductor is the number 28 best SEO rank tracker because it delivers enterprise-grade AI rank tracking, unified website data, and advanced automation for global brands that require deep search visibility insights.
The Conductor rank tracking platform tracks keyword positions daily or weekly across traditional and AI-powered search results. Teams monitor content performance, discover new keyword opportunities, and detect AI Overview triggers and emerging SERP features in every market.
Conductor rank tracking software combines unified data from search, analytics, technical audits, and content performance into a single interface. Users create segments, analyze keyword seasonality, and review up to two years of historical ranking data. The system powers advanced AI-driven content guidance, competitive monitoring, and automated workflows that accelerate SEO, AEO (Answer Engine Optimization), and content optimization.
Key features of the Conductor Keywords Report include daily rank tracking for global and local keywords, custom dashboard views, cannibalization detection for keywords with AI result types, and flexible reporting templates. Conductor provides unlimited user accounts, robust API access, and secure, enterprise-level privacy standards (ISO 27001 certified). Integration with other enterprise tools allows full alignment of search tracking with broader marketing analytics.
According to our Conductor review, this tool is best for large organizations that demand unified rank tracking, real-time AI visibility, and advanced workflow automation for multiple domains, languages, and business units. Conductor is expensive for non-enterprise teams.
Conductor pricing is custom and available only on request for enterprise brands. Conductor pricing depends on platform modules (Creator, Intelligence, Monitoring), site size, and feature access.
What is Rank Tracking?
Rank tracking is the process of monitoring the position of a website in search engine results pages (SERPs) for specific keywords over time.
Keyword rank tracking gives SEO professionals and website owners the data needed to measure the effect of optimization efforts on search visibility. Rank tracking provides information about keyword performance, competitor rankings, and overall SEO effectiveness.
The main purpose of rank tracking is to measure how individual pages or domains perform for target queries. Rank tracking detects ranking changes that signal the outcome of technical, on-page, and off-page SEO strategies. Teams use rank tracking to confirm the effects of SEO changes, benchmark performance against competitors, and identify new keyword opportunities or ranking declines.
Businesses use rank tracking data to measure return on investment (ROI) from SEO, adjust content strategies, and prioritize optimization tasks using objective metrics.
Rank tracking facilitates SEO success measurement and strategic planning. Regular position monitoring allows website owners to analyze search engine and user behavior changes, then update their SEO strategies. Accurate rank tracking data identifies the keywords that drive high-value traffic, highlights the best-performing pages, and reveals where SEO investments have the greatest impact.
Is Mobile Rank Tracking Different to Desktop Rank Tracking?
Yes, mobile rank tracking is different to desktop rank tracking. Search engines display different results for mobile and desktop users based on various factors, including user intent, device capabilities, and local search preferences. Mobile rankings often prioritize local results, featured snippets, and mobile-friendly pages differently from desktop searches.
Mobile search results emphasize local intent and immediate answers more than desktop results. Google uses mobile-first indexing, which means the search engine primarily uses the mobile version of content for indexing and ranking. Mobile searches frequently include “near me” queries and location-based intent that produce different ranking patterns. Mobile SERPs feature more prominent local packs, image carousels, and answer boxes that affect organic positioning.
Desktop and mobile rankings require separate tracking because user behavior patterns differ significantly. Mobile users search for immediate solutions, local businesses, and quick answers, while desktop users often conduct more research-oriented queries. The click-through rates, engagement metrics, and conversion patterns vary between devices, which affects how search engines rank results. Professional SEO strategies require monitoring both mobile and desktop positions to understand complete search visibility.
Should You Monitor Your Rankings Online?
Yes, you should monitor your rankings online. Rank tracking provides direct evidence of SEO effectiveness, reveals the impact of algorithm updates, and uncovers changes in search visibility that signal the need for strategic adjustments.
Monitoring keyword positions allows teams to spot ranking drops, identify new growth opportunities, and benchmark against competitors in real time. Regular rank tracking delivers actionable data for refining content, technical, and link-building strategies. Consistent ranking analysis enables ROI measurement, validates SEO investments, and prevents unnoticed declines that hurt organic traffic and revenue.
Should I Do Competitor Rank Tracking?
Yes, you should do competitor rank tracking. Competitor rank tracking exposes how competitor websites perform for target keywords, which reveals content gaps, new keyword opportunities, and shifts in search intent across the SERPs.
Monitoring competitor rankings helps you benchmark the visibility of your own website, spot emerging threats, and prioritize optimizations that close performance gaps. Regular analysis of competitor keyword positions boosts a data-driven strategy, sharper content planning, and faster reaction to market changes. Competitor rank tracking enables SEO teams to anticipate industry trends, refine targeting, and defend search share.
Do Agencies Need Rank Tracking Software?
Yes, agencies need rank tracking software. Rank tracking software gives agencies the real-time keyword visibility, automated reporting, and multi-client management needed to prove ROI, demonstrate progress, and scale SEO results.
Agencies manage dozens or hundreds of projects, which require accurate daily updates, competitor benchmarks, and white-label dashboards that manual tracking cannot handle. The best agency rank tracker integrates with Google Search Console, offers local and mobile analysis, and automates client reporting to save time and reduce errors.
